Professional Documents
Culture Documents
: Nguyn Th Hi
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12015501
12019491
T Th Kim Hu
12029541
L Th Thu Tho
12071411
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Li ni u
nh gi cm quan l mt phng php khoa hc c dng gi ln,o c, phn tch v
gii thch cc cm nhn ca con ngi i vi sn phmthng qua cc gic quan l th gic,
khu gic, xc gic, v gic v thnh gic.
Khoa hc cm quan c hnh thnh trn cc phng php k thut (nghin cu phn bit/m
t) v nghin cu th hiu/nhn thc tiu dng. Tng ng vi hai thnh phn ny l cc phng
php o c l/ha trong khoa hc tnhin/k thut v phng php th trng trong khoa hc
hnh vi/con ngi.Mc ch cui cng l p ng con ngi, t ci tin, pht trin sn
phm.
Trong khoa hc t nhin/k thut, cc phng php ha hc, vt l c s dng o c
cc thng s trn sn phm nh o mu sc, o cng, o hm lng ng, xc nh thnh
phn ha hc,bng cc my mc thit b.Trong nh gi cm quan, nhm php th phn bit
v nhm php thm t cng cho ta bit cc sn phm c khc nhau khng? khc nhau nh th
no? khc nhau bao nhiu? mi quan h, tng quan gia cc thnh phn? bng dng c o
l cc gic quan ca con ngi. Trong khoa hc hnh vi/conngi, nhng phng php th
trng nghin cu v con ngi, ngi tiu dng, khch hng mc tiu th trong khoa hc
cm quan, nhng vn nycng c gii quyt. Ngy nay tronghu ht cc lnh vc ca thc
phm u p dng nh gi cm quan, c bit trong pht trin sn phm v pht trin th
trng. nh gi cm quan gpphn trong chin lc pht trin v kinh doanh hiu qu ca
mt sn phm.
c hc mn nh gi cm quan thc phm, vi s hng dn nhit tnh ca thy
Nguyn B Thanh, chng em thu c nhiu kin thc th v v mi m v qua hon
thnh bi tiu lun ny. Mc d c gng chnh sa tuy nhin bi tiu lun khng trnh
khi sai st,rt mong nhn c gp t thy. Nhm chng em xin chn thnh cm n.
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3
Loi mu
S mu trnh by
Lng mu/ a
Tng lng mu
30
1 ci/a
30ci
Dng c
a giy
Bt
Khn giy
Cch tin hnh:
30
1 ci/ a
30 ci
S lng
60 ci
15 cy
30 t
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Khc
ti 2:
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TOPIC 2
Mt cng ty sn xut caf nhn c mt s li than phin v v ng ca sn phm h mi
tung ra th trng. cng ty khng mun thay i lng c ph trong mt gi, m ch mun
thay i lng nc pha ca ph. Cng ty mun bit rng liu s b sung mt lng nh nc
pha c lm gim v dng ca ca ph khng. Nhm nh gi cm quan phi tin hnh mt php
th tr li cu hi trn.
Bi lm:
1) La chon phng php:
Chn phng php cp i 2-AFC v ta so snh 2 mu khc nhau v mt thuc tnh cm
quan c th: v ng ca c ph.
2) Trnh by th nghim:
a) Nguyn liu:
- C ph ban u(sn phm mi tung ra th trng)
- C ph c b sung thm nc.
b) Ngi th: ngi c hun luyn v thuc tnh : v ng ca c ph.
- Chun b mu, phc v th nghim: 7 ngi.
+M ha mu code: 1 ngi.
+ hng dn th nghim: 1 ngi
+ Pha mu, phc v mu th nghim: 4 ngi.
+Thu mu v tng hp: 1 ngi.
- S lng ngi tham gia thc nghim: 30 ngi.
- K hoch v mu:
Loi mu
S mu trnh by
Lng mu/ ly
Tng lng mu
Mu c ph ban u
Mu c ph c b sung
30
30ml/ly
900ml
nc
30
30ml/ly
900ml
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7
Dng c
Ly nha
Bnh ng c ph
phin pha c ph( loi b )
Bnh m lt
Bt
Khn giy
S lng
60 ci
2 bnh
4 ci
10 lt (khong 200g)
15 ci
30 t
Cc bc tin hnh:
Hai mu c a ra cho ngi th v ngi th phi xc nh mu no c v ng hn
Chun b mu:
Hai ngi c phn cng pha 30 mu theo cng thc A, 30mu theo cng thc B.
- Cng thc A: 1 phin c ph cho mt ly, b sung ng va phi (2 mung c
PHNG
ph ) , pha trong 50 ml
nc. TH NGHIM PHN TCH CM QUAN
- Cng thc B: pha vi lng c ph v ng ging cng thc A, nhng vi
PHIU TR LI
lng nc: 70 ml
th:.
Cho mu vo ly nha loi 100ml, ng nht Ngy
v hnh
dng v kch thc, ly c dn
nhn , c m ha.
Sn tch
phm:
- Th
c C
phph
1/3 th tch ly.
- Chun
b bt,
khn giy v bnh m lt thanh v cho tng ngi.
Tnh cht:
V ng
Lu : mu th phi cn nng, lng ng cho vo tng ly l nh nhau, phng
Bn nhn
c
1 b chun
sn phm
gm 2 mu c ph. Bn hy nm mu theo th t t
th phi
khc vi
phng
b mu.
m ha
phimu
sang
tri v cho bit mu no khc so vi mu cn li
Ch : ngh sc ming vi nc trc khi bt u. Khng nm li mu khi
th sang mu khc. Thanh v gia nhng ln nm
Mu pha theo cng thc A(cha b sung nc): 327,684,354,826,844,589,213,
mu trong 1 b sn phm vi bnh m lt.
Mu pha theo cng thc B( b sung nc): 536,479,352,343,957,824,324,
Bn nhn c mu c ph c ki hiu l: 327v 536 hy so snh v ng ca mu
nh th no bng cch khoanh trn vo mu no c v ng hn.
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8
327
536
H v tn ngi th:...........................................
TOPIC 3
Mt cng ty sn xut sa mun ua ra th trng mt loi sn phm mi v h mun bit
sn phm ca h c khc vi sn phm cng loi ca mt cng ty khc ang c tiu th
rng ri. Cng ty ngh nhm nh gi cm quan tin hnh 1 php th cm quan tr
li.
Bi lm:
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Sa ang c tiu th
30
25ml /ly
750ml
Sa mi ca cng ty
30
25ml /ly
750ml
30
BI TP PHP TH TH HIU
Tnh hung
Mt cng ty sn xut sa ti tit trng mun tung ra mt sn phm mi. Phng R&D
thc hin php th phn bit nh gi s khc bit v tnh cht cm quan ca sn
phm ny vi 5 sn phm khc cng loi trn th trng. cng ty mun chc chn trc
khi ra qui nh tung ra th trng. ban lnh o cng ty yu cu phng R&D thc hin
mt php th th hiu vi cc nhm sn phm tng t trn.
C th chn sn phm khc.
K hoch
1. Sn phm c chn.
Bia lon.
2. Phng php.
Phng php so hng th hiu.
3. Mc ch.
nh gi mc yu thch sn phm bia lon ca cng ty vi 5 sn phm khc c
mt trn th trng l: 333, Heineken, Tiger, Sapporo, Si Gn (lon xanh).
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4. Cc bc tin hnh.
4.1. La chn ngi th.
4.1.1. Ngi th.
- Dng 60 ngi th, l nhng ngi thng s dng bia.
- S dng 70% lng khch hng tim nng l nam gii t 18 tui tr ln.
- Ngi th cha qua hun luyn.
4.1.2. La chn.
Ngi th l nhng ngi c la chn thng qua nhng cu hi sau, la
-
chn 60 ngi:
H v tn:
Ngh nghip:
Lin h (st hoc gmail):
Trong khong thi gian lm th nghim t . n. bn c th tham gia vo nhng
sc).
- 6 mu bia, mi mu khong 2,5 lt (khong 8 lon 330ml).
- Chun b 12 bt ch, 70 khn giy.
4.3.2. Chun b.
Bia c cho vo ly PS 100ml vi lng bia khong 30ml, bia c bo qun
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351
294
574
912
129
564
247
379
610
473
576
752
Ngi
Trnh by
M s
th
1
2
3
4
5
6
I,II,VI,III,V,IV
II,III,I,IV,VI,V
III,IV,II,V,I,VI
IV,V,III,VI,II,I
V,VI,IV,I,III,II
IV,I,V,II,IV,III
351
379
285
974
832
560
294
610
870
375
743
723
675
193
285
870
678
893
564
247
193
688
328
923
574
473
678
461
402
103
189
337
688
974
375
461
129
752
675
337
357
862
Bng trn c lp li vi 10 ln th
5.3.
Phiu tr li cu hi.
402
430
357
328
839
743
912
576
893
189
430
804
723
103
804
560
923
862
Mu
Rt khng thch
Khng thch
Khng thch, khng
II
III
IV
VI
ght
Tng i thch
Thch
Rt thch
5.4.
Tr li cc cu hi
MU PHIU KHO ST TH HIU NGI TIU DNG V SN PHM BIA
Xin cho Anh/ Ch.
Chng ti ang thc hin ti : Kho st th hiu ngi tiu dng v cc loi bia lon ti
TPHCM. Do vy s tham gia ca Anh/Ch l rt qu gi i vi chng ti. Trong cuc iu tra
ny khng c cu tr li no ng hay sai m tt c u l thng tin hu ch. Kt qu ny s
phc v cho bi tiu lun sp ti y ca chng ti. Thng tin ca anh ch s c gi b mt
v ch c phc v cho nghin cu ny. Chng ti rt mong nhn c s hp tc ca Anh/
Ch. Mong Anh/Ch bt cht thi gian hon thnh cu hi di y sao cho ph hp kin
anh ca Anh/Ch nht. Xin trn trng cm n.
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1. Ti sao anh ch li chn bia dung thay v chn cc loi sn phm nc ngt nh sting,
C2?
a) Ngon hn
b) Gi thnh r
c) C gi tr dinh dng cao
d) Tt cho sc khe hn
e, t b nhm chn khi dng
f) kin khc: ............................................................................................
2. Anh/Ch hy k tn mt vi loi bia m Anh/Ch hay mua dng:
............................................................................................ .
3. Trong cc loi bia sau Anh/Ch thch dng loi no nht?
a. Bia 333
b. Bia Heineken
c. Bia Tiger
d. Bia Sapporo
e. Bia Si Gn
f. kin khc: ..
4. Anh/Ch dng bia khi no?
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a. Ngy ngh l
b. Tic tng cng bn b
c. Giao tip lm n
d. Tm trng ko thoi mi(stress)
e. Ngy no cng dng
f.
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hi quan tm quan tm
Cht lng
Kiu dng, mu sc
Gi c
Khuyn mi
Thng hiu
Thun tin ni mua
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thng quan
tm
rt quan tm
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PHP TH M T
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Nhm thut ng
Mu
Mi hng
Trng thi
Tn thut ng
Vng chanh, vng rm, vng ngh, vng nu, vng
mi sulfua, mi este, mi hoa
Cch nh gi
nh ngha
Th gic: T t rt bia vo cc, trnh trong l khi cho nh
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trong
sng i qua v mt c
bt
trong lng
dung dch bia, s bm bt trn thnh cc,
thi gian tn ti ca lp bt trn mt
Mu
sc
V
vo nhau
v ni ln trn mt mt
cht lng.
trong.
n vng nu
V gic: nm v a ra nhn xt v v V ngt ca mch nha,
Saccharose
ca bia
c v nh v ca ng,
mt
V chua l v cm nhn
Axit
Chua
bng kh nh tp trung
Vng
Ngt
Bt l nhng bong
c t tnh axit. C v
hydrocloric
nh
long
ng
Cafein
Cht
Sunfat
ca
chanh,
gim.
V ng c trng ca
hoa houplon.
V ng c trng ca
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dialuminium
hoa Houplon.
Cm gic cay, nng,
Mi
ca sn phm ln men
ru
ru.
Hng thm c trng
ca hoa bia, To ra
Hng
hng v t
hoa
Mi,
mi hoa cho ti mi
houblon
hn
g
Caramel
Mi i
oxy ha.
C v men, v thm ca
bt mi nho, hoc
Yeasty
STT
Mu sc
Mi
Tnh cht
- Vng: vng chanh, vng rm, vng ngh, vng nu, vng
cam, vng nht.
Mi rau qu:mi c kh, mi rm kh, mi qu hch, mi
g, mi g thng, mi hnh nhn.
Mi ng cc: dch nha, malt, bt bp, v u.
Mi ru.
Mi este: Ethyl hexanoate, du chui.
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V, hng
trong
bt
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Flavour wheel
Mu
Mi
V, hng
trong
bt
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