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For more information, contact:

Ellen Webner
AT&T
908-901-2589
Ellen.webner@att.com

AT&T OPENS FIRST STORE IN WESTCHESTER COUNTY


WITH NEW INNOVATIVE DESIGN FOR SHOPPERS
IN CROSS COUNTY SHOPPING CENTER
New York Yankees Legend Bernie Williams Appearance
Friday March 6 from 6:30p.m. 8p.m.
YONKERS, N.Y., MAR., 6, 2015 AT&T* today announced a new store design focused on the
customers mobile lifestyle is now a reality in the Cross County Shopping Center. The new store,
located on the first level near Parking Area Four, is nearly 3,000 square feet in size and the first
innovative design concept store in Westchester County.
As part of the grand opening celebration, shoppers are invited to meet New York Yankees legend
Bernie Williams, who will be signing AT&T autograph cards from 6:30 p.m. 8 p.m. while while WKTU
FM radio entertains customers. No personal memorabilia will be permitted.
As Yonkers businesses and consumers rely more and more on mobile technology to stay in touch,
announcements like this become even more important to our economic growth. We will continue to
support policies that attract this sort of investment and advancement, said John Ravitz, Executive Vice
President, Business Council of Westchester. Weve worked hard to build a business climate in Yonkers
that attracts businesses and creates job opportunities.
Customers visiting our new Cross County Shopping Center store will discover an interactive shopping
experience built around their personal and professional mobile lifestyle, said Thomas DeVito, Vice
President and General Manager, New York/New Jersey, AT&T. Our goal is to be Americas premier

retailer by providing an exceptional experience during every interaction, and weve been working hard
to exceed customer expectations by taking our stores and network to a new level here in Yonkers.
Flexible Design
Everything about the store is designed for ultimate flexibility. It brings to life AT&Ts mission, brand
vision, and personality while encouraging self-discovery and satisfying curiosity.
The store layout will highlight AT&Ts products and services, devices and accessories across three
unique zones the Connected Experience Zone, the Community Zone, and the Explore Zone.
The new Connected Experience Zone features lifestyle vignettes that offer customers a glimpse of
how products can be used in customers everyday lives. These lifestyle pavilions will highlight
categories such as music, home security, entertainment and more.
Next is the Community Zone, featuring community tables that let customers shop and play in an
open and interactive space. This space has apps, accessories and devices on display to show
customers how they can work together.
Finally, customers can check out the Explore Zone with explore walls that showcase AT&Ts diverse
device line-up and accessories complemented by digital monitors with product information.
Enhanced service experience
What you wont see in these new stores is almost as important as what you will see. Customers will no
longer see the traditional retail cash-register counters. Instead, theyll find round caf-style learning
tables that allow for side-by-side interactions with the AT&T retail consultant to ask questions or learn
about a product or service. All retail consultants carry a tablet supported by a new mobile point-of-sale
system that allows them to help customers anywhere in the store.

Customers also wont see the printed product brochures common in many stores. With digital signage,
e-brochures and interactive video monitors, they can have the information literally at their finger tips
while giving AT&T the flexibility of updating messaging faster and more efficiently.
Great Deals and Store information
At the new location AT&T is offering shoppers a free Fitbit Flex** when they purchase a Nokia Lumia
830**.
Hours for the new AT&T store in the Cross County Shopping Center are Monday through Saturday
10a.m. 9:30p.m., and Sunday, 11a.m. 7p.m. AT&T has four additional stores in Westchester
County conviently located in Scarsdale, Mount Kisco, White Plains and Yorktown Heights To find the
nearest AT&T store or Device Support Center near you, visit www.att.com/find-a-store or
www.att.com/dsc. Dont forget you can also make an appointment before visiting your local AT&T store
-https://www.att.com/storeappointment/.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T
brand and not by AT&T Inc.
** Offer valid until April 17, 2015 at the Cross County Shopping Center store, while supplies last. May require
activation of the Lumia 830 with qualifying plans. Other fees and restrictions apply. See store for bundle details.
About AT&T

AT&T Inc. (NYSE:T) helps millions of people and businesses around the globe stay connected through leading
wireless, high-speed Internet, voice and cloud-based services. Were helping people mobilize their worlds with
state-of-the-art communications, entertainment services and amazing innovations like connected cars and
devices for homes, offices and points in between. Our U.S. wireless network offers customers the nations
strongest LTE signal and the nations most reliable 4G LTE network. We offer the best global wireless coverage*.
Were improving how our customers stay entertained and informed with AT&T U-verse TV and High Speed
Internet services. And businesses worldwide are serving their customers better with AT&Ts mobility and highly
secure cloud solutions.
Additional information about AT&T products and services is available at http://about.att.com. Follow our news on
Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.
2015 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and
service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein
are the property of their respective owners.
Reliability and signal strength claims based on nationwide carriers LTE. Signal strength claim based ONLY on
avg. LTE signal strength. LTE not available everywhere.

*Global coverage claim based on offering voice and LTE data roaming in more countries than any
other U.S. based carrier, and offering the most wireless smartphones and tablets that work in the
most countries.

All New York Yankees trademarks and copyrights are owned by the New York Yankees and used with
the permission of the New York Yankees.

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