Professional Documents
Culture Documents
Code of Conduct
November 2010
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Contents
Introduction
Our Ambition
Rules of Conduct
2 Employees
3 Environmental protection
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4 Supplier relationships
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5 Public activities
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6 Communication
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9 Competition
10 Conflict of interest
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13 Legislation
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Decision tree: how to deal with ethical dilemmas and the Code
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Introduction
The objective of FrieslandCampina is to manufacture and market the
companys dairy products in such a way as to create value that can be
sustained over the long term for consumers, customers, employees,
member farmers, business partners and the communities in which
FrieslandCampina operates.
We work to reach our objective on the basis of the power of our strong
brands and our strong market positions in consumer products, our role as
an innovative partner offering ingredients to the food and pharmaceutical
industries and on the basis of our geographical distribution of activities.
We recognise that maintaining the trust and confidence of our stakeholders
is crucial to realising our objective. We intend to merit this trust by
conducting ourselves according to the principles set out in this Code.
It is the responsibility of the management to ensure that all employees are
aware of these principles and behave in accordance with them.
It is the behaviour of each and every employee that establishes the
reputation of our company. Together we make up this company. And to
ensure our business is a success, we must follow our Code of Conduct.
Please take time to read this Code of Conduct and use it in your work at
FrieslandCampina.
Cees t Hart
Chief Executive Officer
Executive Board
Our Ambition
FrieslandCampina aspires to be the worlds most professional, successful
and attractive dairy company.
We aspire to be the most professional dairy company, because we want
to be the number one expert when it comes to milk and the ways milk
can be processed into a wide range of products and ingredients. We keep
expanding our knowledge of milk by investing in research and development,
so that we can make the most of the market opportunities that present
themselves.
We want to be the most successful in expanding and reinforcing our
market positions and in working and producing efficiently. Innovation plays
a key role in this respect, both applied to product development and based
on technological improvements.
And we want to be the most attractive as a purchaser and processor
of the milk supplied by our member dairy farmers, as a partner for our
customers and as an employer for our employees.
Rules of Conduct
1 Consumers and customers
FrieslandCampina aims to create value for consumers and customers that
can be sustained over the long term by offering a wide range of high-quality
and safe dairy products.
FrieslandCampina ensures that the products meet at least all agreed
and legally required standards for consumer health and safety. In
order to assure that we manufacture safe and high-quality products,
FrieslandCampinas Food Safety and Quality System has set high standards
for raw materials, ingredients and manufacturing- and packaging processes.
We have transparent and effective procedures in place that address
consumer complaints and contribute to fair and timely resolutions of
consumer disputes.
2 Employees
FrieslandCampina regards its management and employees as its
most valuable assets. At every level, involvement starts with open
communication whether regarding specific aspects of the business or the
activities of the company in general.
3 Environmental protection
FrieslandCampina is committed to running its business in an
environmentally sound and sustainable manner. We strive to minimise
the adverse environmental impact of our processes and products,
commensurate with our business activities. When it comes to environmental
management, a systematic approach is used in order to achieve continuous
improvement in the environmental performance. In this way, we contribute
to sustainable development by meeting the needs of the present without
compromising the ability of future generations to meet their own needs.
Within FrieslandCampina, environmental policies and programs are an
integrated part of business. Moreover, the environmental performance is
monitored annually.
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4 Supplier relationships
FrieslandCampina aims to deal only with reputable suppliers who are
willing to apply FrieslandCampinas standards. Supplier relationships are
benchmarked and evaluated, with the objective of striving for continued
improvement in the area of quality, service, etc.
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5 Public activities
FrieslandCampina neither supports political parties whether organisations
or their representatives nor contributes financially or otherwise to groups
whose activities are intended to promote party interests.
We are and will continue to be faced with social and ethical issues.
FrieslandCampina actively participates in these discussions.
In order to promote or defend FrieslandCampinas legitimate business
interests, management and designated employees of FrieslandCampina are
encouraged, either directly or through bodies such as trade associations, to
raise questions and discuss government actions or decisions.
Management and designated employees are further encouraged to
co-operate with governments, governmental agencies, officials and other
organisations in the development of proposed legislation and other
regulations, which may affect such legitimate interests.
6 Communication
FrieslandCampina ensures that timely, regular, reliable and relevant
information is disclosed regarding its activities, financial situation and
performance.
Stakeholders are encouraged to address the company at any time with
regard to its business conduct, as FrieslandCampina is committed to
open communication with all stakeholders. However, limits of commercial
confidentiality should always be respected.
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9 Competition
Within the framework of applicable laws and regulations, FrieslandCampina
conducts its activities in a fair and competitive manner. A specific
FrieslandCampina Anti-Trust Code of Conduct is applicable.
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10 Conflict of interest
FrieslandCampina requires its employees to avoid personal activities and
financial interests, which could conflict with the execution of their jobs.
Working at FrieslandCampina means that you work in the best interests of
FrieslandCampina.
Conflict of interest
A conflict of interest occurs when personal interests compromise your
motivation to act in accordance with the interests of FrieslandCampina or
related parties (e.g. a supplier). Asking yourself the following questions will help
you understand whether a given situation might constitute a conflict of interest:
Do I, or does a family member, friend or associate, stand to gain any
(financial) advantage by virtue of my function at FrieslandCampina?
Could personal interests in this situation affect any decision I might make at
FrieslandCampina?
Do I feel any obligation as a result of the nature of the relationship I have
with a third party doing business with FrieslandCampina?
Could this situation affect the fulfillment of my responsibilities at
FrieslandCampina or could such a perception exist among other
FrieslandCampina employees or external parties?
Would I be embarrassed if anyone at FrieslandCampina knew about the
situation?
Could external parties, such as customers or suppliers, come to question
whether they have been treated fairly if they knew about the situation?
If the answer to any of the above questions is yes (or could be perceived by
others as such), this may mean the situation you are in constitutes a conflict of
interest. If you are unsure how to deal with a situation, discuss it with your line
supervisor.
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13 Legislation
FrieslandCampina companies are required to comply with the law and
regulations of the countries in which they operate in pursuit of their
legitimate commercial objectives.
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Decision tree:
how to deal with ethical dilemmas and the Code
If you are unsure about whether a particular course of action is acceptable
according to the companys Code and policies, this decision tree may be of
help. Asking yourself the questions below will help you to critically evaluate
the intended course of action.
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After performing this action, would I still be able to look at myself in the
mirror?
Reflect on your own values, aspirations and boundaries and how these relate
to the dilemma situation and different solutions. Consider how different
options make you feel.
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Stationsplein 4
3818 LE Amersfoort
T +31 (0)33 713 3333
The Netherlands
www.frieslandcampina.com