[INSERT LOCAL BUSINESS UNIT NAME OR LOGO]

NEWSROOM POSITION DESCRIPTION

JOB TITLE: Consumer Experience Director
DEPARTMENT: News
SUPERVISORS TITLE: VP/Content or Executive editor

POSITION DESCRIPTION UPDATED: July 21, 2014

EMPLOYMENT STATUS:
EXEMPT
NONEXEMPT
REGULAR
TEMPORARY
FULL-TIME
PART-TIME
SALARY RANGE: $XX,XXX$XX,XXX

MAIN FUNCTION:
Oversees the programming, production, packaging and promotion of newsroom content. The consumer
experience directors team works with the content creation team to decide when to publish and on which
platforms. This team includes audience analysts, print and digital planners, producers, engagement
editors, community content editors and developers. The director is responsible for how customers
consume and respond to content, including the use of audience feedback to better engage readers. The
director makes daily content decisions based on insights from audience analysts, which are supplemented
with data and research from the marketing department. This is a senior-level newsroom management
position with oversight of most production activities.

TYPICAL JOB DUTIES:

Supervises and coaches customer experience/production team, including

audience analysts, print and digital planners, engagement editor, producers
and developers.
Develops and constantly works to improve audience interaction, which is
focused on understanding customer behavior and engaging them while
applying digital traffic patterns knowledge to all products, applications and
solutions.

60

20

Develops and implements strategy for improving the users experience and
expanding customer base.

20

Serves as liaison between the marketing department and newsroom.

Serves as an active voice in the community, promoting platforms and

experiences.

Initiates and oversees product development.

Provides great customer service, helping readers find answers and solutions.

Performs other duties as necessary.

100

TOTAL
KNOWLEDGE AND SKILLS:

Advanced knowledge of emerging audience analytic tools as well as existing tools such as comScore,
Omniture, Chartbeat, Facebook, Twitter, SimpleReach, Google Analytics and the ability to interpret and
apply such data.
Advanced knowledge of social media and customer feedback tools, including how to respond and
engage customers on digital platforms in the public space.
Deep understanding of and curiosity about competition for our customers' time and money.
Advanced understanding of various news and information content management systems.
Expertise in digital programming for desktop, mobile, tablet, social and emerging platforms.

Ability to utilize basic and advanced computer programs, including MS Office Suite and Adobe
Photoshop, Illustrator, DreamWeaver and InDesign.
Exceptional core journalism skills (reporting, producing, editing).
Excellent coaching and team-building skills.
Exceptional planning and organizational skills.
Self-motivation and self-direction.
Industry knowledge.
Effective communicator; able to get along with diverse personalities.
Able to multi-task and excel under intense deadline pressure in a rapidly changing environment.
Applies innovative, creative thinking to support the companys goals.
Command of media law and Principles of Ethical Conduct.

POSITION IS SUPERVISED:
Moderately

Closely

Minimally

DOES THIS POSITION HAVE SUPERVISORY RESPONSIBILITY?

NO

YES

DOES THIS POSITION HAVE ACCESS TO OR HANDLE CONFIDENTIAL INFORMATION?

YES

NO

DOES THIS POSITION HAVE ACCESS OR HANDLE COMPANY FUNDS?

YES

NO

LIST WORK EXPERIENCE (INCLUDING TIME), TRAINING, AND/OR LEVEL OF EDUCATION

NECESSARY FOR THIS POSITION:

Bachelors or Masters degree in communications, journalism or related field.

More than five years of digital news direction/development experience.

Proven proficiency in digital information programming by platform.

Strong communication and collaboration experience.

Exposure to deadline-driven environment.
Understanding use of metrics
LIST ANY TECHNICAL
SKILLS REQUIRED:
Videography
SKILLS REQUIRED
OF THIS POSITION:

Social-media skills
Storytelling skills

Microsoft Office Suite

Other: CMS publishing skills

Analytical ability
Interpersonal skills

Time management
Creativity

ANALYSIS OF PHYSICAL DEMANDS OF POSITION

Standing
Walking
Sitting
Lifting
Carrying
Pushing

25

% of time

25

% of time

50

% of time
Lbs.
Lbs
Lbs.

Handling

Speaking

Stooping

Hearing

Kneeling
Crouching

Color vision

Crawling
Depth Perception

Pulling

Lbs.

Reaching

Driving (valid license and insurance required)

Seeing

WORKING CONDITIONS
Are there particular working conditions associated with this position that should be noted i.e. working
environment, hours of work, travel, workspace, etc.? If so, explain:
Considerable portions of this work will take place outside the newsroom, out in the community. Where
events are being staged, manual labor will be involved to set up and break down.
News often requires employees to work extended hours, evenings, weekends and holidays,
sometimes unexpectedly.