January 2010

FUTURE CEO STARS

“EZ” Entrepreneur - Riley Giauque

National Entrepreneurship Week

February 20 - 27
Get Involved at www.NationalEweek.com
 Are You An Entrepreneurial GENIUS?
1 How can a person’s career skills and experiences lead to becoming a successful entrepreneur?
2. What personality traits are more likely to lead to success as an entrepreneur?
3. Are there differences between a market economy, entrepreneurship, free enterprise, and capitalism?
4. What taxes do entrepreneurs pay?
5. What items are part of a firm’s operating costs?
6. How can an entrepreneur learn about what the customers want?
7. How can computer skills help with business operations?
8. How do entrepreneurs deal with risks?
9. How is personal financial literacy related to business financial literacy?
10. What factors determine where to locate a business?
11. Why is branding important?
12. How does competition affect entrepreneurship?
13. What percent of American firms have no employees working for them? Why is this important?
14. What are some sources of funding to start a business?
15. What can an entrepreneur do if business sales drop off ?
16. What should an entrepreneur consider when hiring employees for the business?
17. How does an entrepreneur work in a country that doesn’t support capitalism?
18. What is “tolerance of ambiguity” and why is it important to an entrepreneur?
19. How might an entrepreneur use company profits?
20. Why do entrepreneurs say they are in charge of their own fate?

GET YOUR FREE “GENIUS” CERTIFICATE!

Go To www.NationalEWeek.com
 January 2010
In This Issue…
4 Technically Speaking
Chip Lowe

6 The Stick Doctor

Buchholz Academy

8 Knight Lacrosse
NFTE, Inc

11 Not Afraid to Fail

National Museum of Education

12 Kenley’s Alaskan Vegetables ...

NFIByef

15 Optimized Turbine Blade Efficiency

Illustrated Entrepreneurs
HAPPY DOG!!!
16 Making Money Without Any
The Lyles Center See page 18
18 Business ... gone to The Dogs
Réseau des CJE du Québec
Published by The Consortium
for Entrepreneurship Education
20 Hanging Out 1601 W Fifth Ave. #199
Keirsten and Ebony Columbus, OH 43212
www.entre-ed.org
mashmore@entre-ed.org
22 EZPUCK
Publisher: Dr. Cathy Ashmore
Marketplace for Kids Editor: Mike Ashmore
Graphic Design: SPLASH Designs
26 Win $10,000 Student Advisory Board
Think outside the BUBBLE Chip Lowe, Claire He, Micah Toll,
Kelly Rapp, Marcus Craft
28 What Would George Washington Say? Web Page Design and Management
Advanz CWD

30 Your Success is Up To You!

Claire He

33 A Desire, A Dream, A Vision

Illinois Institute for Entre. Ed.

34 Our Sponsors
 Technically
Speaking
with
Chip Lowe
Use Technology to
Get Organized and
Stay Organized!

W ith teens having ever more crowded

schedules, I find myself able to take my
own advice from this article!

You may be able to float through school in an

organized way but the real world is a completely
different matter. If you don’t get in the habit
of being organized now, you may learn that the
hard way.

My solution is simple: Use your phone’s calendar

to keep you up-to-date. The iPhone, for instance,
will sync with your Mac or PC’s default calendar
program, and the reminders can be set in all
places that you have calendar synced so that
you are sure to get the message about upcoming
events or self-reminders.

(continued on next page)

Future CEO Stars January 2010
4
Another solution, if your cell phone doesn’t have a handy calendar, is Google Calendar,
which comes standard with your Gmail account. You can plug everything in and get
friendly email reminders. Whatever you find that works for you, use it! Technology is
here to make our lives easier, and the days of carrying around a day planner are slowly
fading in a techno-world.

But, you don’t have to enter every event yourself. Facebook events can come in handy
if you keep up with them under the Events section online, or on Facebook mobile
for your phone.

The bottom line is, for each person, there is a unique, personalized solution available.
Try one method out and see if it suits you, and if it doesn’t, move along to another.
But, you must find some way to get organized and get on with your life! You will find
you have more time to do the things you enjoy doing, in addition to being productive
in your work, school, and job or career.

Future CEO Stars January 2010

5
 The
Stick
Doctor
by “Doctor Dean” Muggeo

I started playing lacrosse about three years ago. Before then I had no idea what lacrosse was. As
I became more familiar with the sport I started to notice the importance of the mesh and how
it’s strung onto the head. It wasn’t until the end of my first season that I first attempted to string
my own head. As I expected, I would fail miserably on my first try.

As Winston Churchill once said, “Success is the ability to go from one failure to another with
no loss of enthusiasm.” With every try my technique improved; I learned which strings affected
different aspects of the pocket. To understand the actual effect of the placement of the shooting
strings on the pocket I would take my stick to a wall ball court, and throw against the wall while
constantly tweaking the strings until the stick threw how I wanted.

I feel this technique allowed me to gain a greater understanding and appreciation for the amount
of detail stringing required. Once my teammates saw my sticks, they were immediately asking me
how much I charge. At first I strung them for free, but this was to prove to my first customers that
I knew what I was doing. Now, I charge $15 if mesh is provided, $30 if I buy the mesh, and $5
for repairs. This is fairly inexpensive compared to the cost of shipping the head to a company to
be strung.

With each stick I try something new. I ask my customers what kind of pocket they want (this
changes where the ball sits) before I start any head. Once I know what kind they want I picture
the pocket in my mind. Then I start the tedious process of attaching the mesh to the head.

I love the fact that I no longer need to worry about the stringing of my head. With the variety I
have strung I am confident that my sticks will not fail on the field. But the process of perfecting
the pocket is a long, tedious process that can sometimes take many hours. It all pays off though.
On my team alone almost all the starters use sticks strung by me. Every time I see them in action
there is an overwhelming feeling of satisfaction knowing the impact I’ve had on my team.
(continued on next page)
Future CEO Stars January 2010
6
Around two hundred middle-school students were introduced to lacrosse last year through the
Gainesville Lacrosse Association. Almost all of these kids plan on playing through high school.
Lacrosse is growing and so is the demand for solid sticks that won’t fail. And as my senior year
comes to the midway mark I’ve realized the opportunities this new skill brings me. With a major
in Business and Management, once I get out of college I plan on attempting to make this a legit
business. Until then I will continue to doctor sticks for anyone who needs it.

My Prescription for Success

I want every head I string to be perfect.

I want my customer to get exactly what
they want out of their head. So once
I finish stringing I go to the nearest
wall ball court and throw against the
wall. If the ball is not having trouble
throwing where I aim it then I have
nothing left to do with the head and I
return it to my customer. But if there
are problems I tweak the strings until
it throws the desired way.

Future CEO Stars January 2010 7

 Knight
Lacrosse
by Samson Tan

K night Lacrosse was a brain child of a sleepless night during freshman year. Hovering somewhere
in between consciousness and my REM cycle, my thoughts floated towards my summer. I
wondered what I would do. A seemingly transient thought regarding lacrosse crossed my mind
and I suddenly realized what an inflamed passion I had for the game.That thought quickly moved
to an article I had read about efforts to grow lacrosse in NYC. As pieces began falling together, I
sprang up out of my bed, eagerly writing down everything that had formulated in my mind.

As fate would have it, through the Network for Teaching Entrepreneurship program, I soon found
myself at Goldman Sachs practicing how to pitch my idea. Skip ahead to my sophomore year - I
found myself at Microsoft discussing the finer points of my start-up with my advisors.

Since the summer of 2008, I have proudly walked off the lacrosse field covered in dust and
bug bites after another session of coaching the local youth. As a four-year Varsity starter for my
school and a member of the premiere New York City Empire lacrosse team, lacrosse has been
an undeniable factor in my life experience. I have participated in soccer, fencing, wrestling and
football but none have given me the same thrill I have in lacrosse, making Knight Lacrosse a
logical offspring of mine.

Adding Knight Lacrosse into the mix made my life into a juggling act, balancing entrepreneurship,
athletics, school work and my social life. This, along with other predicaments I encountered, helped
me to develop a strong work ethic, a creative and outgoing personality, and a sense of confidence. I
had to use all of these in order to make sure that my non-profit was successful. Having completed
my business plan and business competitions, the real challenge became enticing the players.

Lacrosse has only started to creep into the Bronx, NY in recent years and majority of the populace
were unaware of the game. The most useful marketing technique for me was being able to tap into
a pre-established market in our local little league, through which many kids decided to try lacrosse
in their off-season. As the sole youth lacrosse program in the Bronx, I have a goal: to allow every
child a chance to experience the same thrill I have playing lacrosse.
(continued on next page)
Future CEO Stars January 2010
8
 Secrets to Success
Dream
Having a dream is the fuel for one’s fire. Without that passion, then one is missing a key part
of the whole experience. This applies to entrepreneurship and life in general. As the artist
Asher Roth puts it: “Sometimes a dream is all that we have, we have to continue to dream,
‘cause once it is lost amongst other thoughts then what really are we? What are we?”

Just do it!
Clichéd but true. Trust in your ability and stop the unproductive hesitancy. Too many people have
the idea that their dreams are inherently out of their reach and cannot be achieved and a mindset
like that becomes a self-fulfilling prophecy.

Communicate
The key to a healthy marriage but also crucial for any young entrepreneur. Many are afraid to
reach out for help, especially youth, in fear of what the response may be. However, one must
realize the worst they can do is say “NO,” so there is no harm in trying. Otherwise you’re limiting
your resources and missing out on valuable connections.

Future CEO Stars January 2010

9
 Apply for a
2010 NFIB Young
Entrepreneur Award

W h a t ’s
in your
briefcase?

Are you a budding entrep

reneur?
Do you know a young entre
preneur? Do you have dreams
business? If you answered ye of owning your own
s to any of these questions
beginning October 31, 2009 , visit www.NFIB.com/YEA
10 , to apply for the 2010 NFIB Youn Future CEO Stars January 2010
g Entrepreneur Award.
Not Afraid
to Fail
by Neil Dukes

M y name is Neil Dukes and I am not afraid to fail. I had a dream of being a clothing store
owner and providing my community with another option for shopping. I wanted to
show the youth in the community that if you reach for your dreams you can achieve them. I
also wanted to show that going to school, paying attention, speaking properly, and dressing
with dignity pays off. So when the opportunity for me to open my store came, I took it!

I am now the proud owner of Tree City Clothing located in beautiful Kent, Ohio. My store
is not just a typical clothing shop; it also is a symbol for change in the community. Don’t
get me wrong, I do want to make money, but I also want to show that the American Dream
is alive and well and available for anyone that reaches out for it. I want people to see my
store as a symbol of hard work and determination.

I want my store to be a place to help develop young business minds. It should be a place to
help young people in the area that have dreams of working in the fashion or retail industry
gain experience.

I plan to give back to the community as much as possible. Over the past few months
Tree City Clothing has donated several boxes of school supplies to local
schools and we have donated over 300 lbs in perishable items to the local
food bank. We also held a “Coats for Kids” drive this past December
and are involved with a program called Cancer Research Wednesdays.
My associates and I believe that supporting the community is very
important and is a way we can all help each other.

My hope is to continue to be successful and bring inspiration to my

community and spread the word that dreams truly are contagious if you
are not afraid to fail!
Future CEO Stars August 2009
11
 Kenley’s Alaskan
Vegetables
and Flowers
by Rachel Kenley

I was born in Palmer, Alaska , and am the youngest of seven

children. This meant that, at least in my eyes, I was constantly
being bossed. My parents bossed me around, which was to be
expected, but I also got bossed by my four older sisters about the
way I should dress and the way I should act. My two older brothers bossed me about what things
of theirs I could and couldn’t use, and when I could play with their cool friends. Even in our barn,
our ram and our dairy cow bossed me about where I could walk and what I could touch.

Because of all this bossing, I have always had a desire to be my own “boss.” So when the chance
came for me to achieve this dream (and to earn some cash), I ran my own business.

“Kenley’s Alaskan Vegetables” was started by my older sister in 1994. My older brothers and I
worked in the garden as Amy’s employees until she graduated from high school. By that time, I
was eleven, and I was ready to break into the entrepreneurial world myself.

My older brother Keith and I took over the subscription service of CSA (community supported
agriculture) in the summer of 2001. We began with eight customers, each of whom received a
basket of a variety of fresh produce delivered to their door each Tuesday for 12 weeks between
June and September. In addition to the produce from our gardens, my customers also received a
newsletter, recipes, and a fresh floral bouquet.

The road to success was not easy. In 2003, my brother went on to find other employment,
and I found myself running the business alone. On top of that, poor summer weather proved
devastating for some crops, and I lost money attempting to grow corn, beans, and other hot-
weather vegetables. Nonetheless, the business continued to grow, and by 2007 I had 28 customers
and two full-time employees.

During this time, I also worked alongside my mother, as she sold excess produce at the local
Farmer’s Markets. Eventually, we found that Farmer’s Markets were becoming a better venue for
the business. We merged as business partners and decided to focus solely on Farmer’s Markets in
2008.
(continued on next page)
Future CEO Stars January 2010
12
 Most farmers at local markets specialize in a few different crops, but because Kenley’s Alaskan
Vegetables and Flowers stemmed from a subscription service, we have found a niche in providing
a large variety of produce at one stand. Our customers appreciate only shopping at one stand
to get the vegetables they need, and we use this as a strategy to keep a solid customer base. Our
stand provides customers with broccoli, rhubarb, cauliflower, cabbage, lettuce, celery, kohlrabi,
radishes, onions, herbs, cucumbers, tomatoes, Swiss chard, carrots, four varieties of potatoes, beets,
spinach, turnips, squash, zucchini, corn, peas, green beans, leeks, brussel sprouts, berries, peppers,
artichokes, and bouquets of fresh flowers.

Working with customers is my favorite part of running this business. I have gained many
communications skills as I have solicited customers, advertised, and sold at the markets. I have
also found my passion for agricultural communications, in which I plan to major. My work
running “Kenley’s Alaskan Vegetables and Flowers” was honored when I won a NFIB/Visa, Inc.
2009 National Young Entrepreneur Award.

People often ask me what I think are good qualities for an entrepreneur, as if, because of my
experience, I would know. I think the only qualities necessary are for an individual to have a
creative idea, take risks, and be willing to work hard. There are opportunities for new business
ventures around every corner. The lessons of responsibility, leadership, organization, and work
ethic that I have learned through running my business have helped me tremendously in my life,
and I would recommend entrepreneurship to anyone who wants to be their own boss.
m IIstockphoto.com
Images from

Future CEO Stars January 2010

13
 By Jay Shechtman

See you next year in Chicago at IIEE’s Young Entrepreneur Conference!!!

Future CEO Stars January 2010
14
 Making Money
Without Any!
by Adam R. Mortanian

I was born and raised in Fresno, CA and became interested in entrepreneurship at the early age
of 15. I started by buying and fixing up old dirt bikes and selling them for a profit. Little did I
know that this “hobby” was becoming a lucrative business and teaching me valuable lessons about
life and especially, entrepreneurship. I realized that in order to make money without any, I needed
to work for it. My approach was quite entrepreneurial in that sense. I decided to start a business to
earn the money needed to start the next one, as my second venture more than likely would require
a larger capital contribution. Being a start-up, I did not want to acquire any outside financing, as
funding my own project was the goal at the time.

My first “official” business was a service business; College Student Services, Inc. CSS was my
first corporation, incorporated by myself; at the age of 19. CSS was formed by hard work and
dedication to a dream. CSS hired college students to wash windows for residential clients and
local businesses and placed college students in “real life” workplace environments. This business
brought in more than enough money to start my second venture; an asset management company;
Adnik Asset Management.

Adnik was a venture that was formed in response to the economy, as the number of foreclosures
skyrocketed. I found this opportunity to maintain these foreclosed properties for the banks. The
initial investment was low and my success was solely dependent on my work ethic. It was during
this period that I realized what it really takes to run a business on a day-to-day basis and how
difficult remote management truly is. I have since come to understand the processes behind remote
management and continue to implement new and creative techniques to improve my remote
management skills.

Adnik was a full service property preservation company with ALL of its business coming from the
ever growing number of foreclosures. I started by maintaining just 5 homes and then grew it to
over 1,500 homes a month within 6 short months. I contracted and managed over 15 contractors
from Stockton down to Ventura County, CA. Adnik was started with an affordable $500 and sweat
equity. It was sold just 6 months later for over $100,000. I realized that in a down economy, many
people lose a lot, but the smart ones made a lot. Utilizing logical remote management techniques
I was able to reach economies of scale within half a year with Adnik.
(continued on next page)
16 Future CEO Stars January 2010
Since the sale of Adnik, I have been working on a new venture, a website called Emerging Market
Exchange, and plan to have www.emexc.com launched by January 1, 2010.

I am an advocate of starting a business with a modest capital investment at inception to reduce risk
and increase profits. Especially in recessions, minimal investments in start-ups can yield the highest
profits with dedication, sweat equity and cost-effective marketing. I am continuing to search for
opportunities that exploit this concept while working on my bachelor’s degree in Entrepreneurship
at California State University, Fresno.

Entrepreneurship is a quality and trait that is becoming more and more prevalent at all educational
levels. I am a firm believer that if an individual can forecast an opportunity and carefully calculate
its potential, that person can turn that vision into an entrepreneurial enterprise. Everyone has a
little entrepreneurial spirit, and with the economy in a rut, those spirits are starting to rise faster
and faster. The Lyles Center for Innovation and Entrepreneurship at California State University,
Fresno, is becoming a highly desirable venue for student entrepreneurs to learn, practice and
incubate new businesses.

Without the assistance of the Lyles Center I would have not been able to achieve the success I have
had in such a short amount of time. The student hatchery program they have available to student
entrepreneurs is remarkable. Tim Sterns and Genelle Taylor have played a major role in my success
as they have assisted me in opening doors and finding resources I would have never recognized.
I currently have an office in the Lyles Center and have access to endless amounts of opportunity,
supplies and most importantly; professional advice!

I continue to explore new opportunities as my passion is the start-up side of business. I love being
able to wake up in the morning and know that my success on that day is solely dependent on
myself and my drive. This is a key motivator for me, as I can see and track direct results from my
continued efforts in the start-up stages of new ventures. I find the most joy in taking an idea or a
concept and turning it into a profitable reality.

My future plan is to launch the new website, Emerging Market Exchange, www.emexc.com, as I
have been diligently crafting the site and the business model for over 8 months. My vision is to
grow the company exponentially, as I believe the internet is the greatest technological tool for the
entrepreneur since the telephone.

Future CEO Stars January 2010

17
 Her Business
Has Gone To
The Dogs!!
by Katherine Korakakis

C anisWear is a clothing line for dogs. It boasts a slick design and features a wide range
of hip colours. What sets it apart from the competition is the quality of the clothes
produced. This company was started by Patricia Marcotte in 2006 and it utilizes her two
passions, creativity and textiles.

When Patricia was younger she would tell her mother that one day she would start her own
business. She made clothes for her Barbies, and loved the creativity behind that process.
After high school, she decided to study fashion design and while at school, Patricia tried
twice unsuccessfully to start a business. Consequently, she made a decision not to start any
new projects until she acquired the experience she needed. With that in mind, she set off
looking for work that would give her the experience she felt she needed in order to one day
start a business in design.

Her first job was at Buffalo, and at this job, she learned about sales and design. Her next
job was in Paris working for an haute couture designer, but she discovered that this type of
design work was not for her. “Spending all your day on one piece of clothing in order to
assure it’s superiority was so long and boring. I realized at this job that creating products that
would appeal to the population at large was what I really wanted to work on.” After some
time there, she realized that what she needed now was experience in manufacturing; this
experience she acquired at Body Glove where she got to produce an entire product line as well
as manage the manufacturing. It took 7 years, and various position in different companies,
but Patricia got the experience she needed and decided to start her own business.

She came up with the idea of making clothes for dogs because she has a little dog and she
always thought that the clothes for dogs were cute, but they lacked design and quality. Before
starting Canis Wear, she took a starting a business course and she says that this was very
(continued on next page)
Future CEO Stars January 2010
18
helpful, especially when it came to the financial part of the course. “Sales forecasting is hard
and I’m glad I learned how to do it. Writing my business plan was an important part of the
process I had to go through in order to have a better vision of where I wanted my company
to go.”

The advice she would give to someone starting a business: “Don’t be afraid to talk about
your business idea to your family. They can help and give you advice. Often we are scared
to share our idea for fear it will get stolen, but what we fail to realize is that our family can
offer real support when times and decisions are hard.” Now in her fourth year of business,
Patricia says she loves going into work and looks forward to all the challenges that the day
will bring.

For more information on CanisWear visit

www.caniswear.com

Future CEO Stars January 2010

19
 New Year,
New Techno!
A new decade means new everything! Every year
technology seems to get better and better. With touch
screen computers to cars without keys…there is no
telling what new technological advancements are
coming next!

Y O UR Develop the next

A S K ! technology break-through to
T help improve lives in the coming
years. Create something new under
the sun or refine or improve something
that exists.

A possible new break-through voice activated video

games. Wii developed interactive games, and now we
have video games completely operated by verbally
speaking...no controller necessary, but a projective voice
required.

The best ideas will be posted in our next issue, so do your THING! Send
your ideas to kiersten@dfli.org or ebony@dfli.org.
If your idea is published, you will receive a special gift from us.

Kiersten J. Joseph & Ebony M. Peterson DFLI 2010

 Hangin
g ou t w
KIERSTE ith
N & EB
Happy N ONY
ew Year

Kiersten Joseph Ebony Peterson

Seniors in the Academy of Finance and Business at

Howard High School of Technology in Delaware and
interns at the Delaware Financial Literacy Institute.

New Year’s Quick

Facts

x New Year’s Resolution is a commitment that an

individual makes to a project or the reforming of a
habit, often a lifestyle change that is generally Technology Trends Entrepreneurs
interpreted as advantageous.
Should Adapt in the
x 40% to 45% of US adults make one or more New Year!
resolutions each year.
x Online Marketing: Blogging, Email,
x 30% of all resolutions are broken within the first Social Networks, Online Videos
week. x Online Training
x Mobile Application Marketing
x The Top resolution among Americans is losing
weight.

“As we go forward, I hope we're going to continue to use technology to make

really big differences in how people live and work.”
Sergey Brin

Kiersten J. Joseph & Ebony M. Peterson DFLI 2010

 EZPUCK
by Riley Giauque

M y name is Riley Giauque. I am in the sixth grade at Nativity Elementary School in Fargo,
North Dakota. My invention is the EZPUCK. When I was in fourth grade I had the
opportunity to participate in Marketplace for Kids. I have always been somewhat of an entrepreneur
and always very interested in learning more about business. I knew that Marketplace for Kids was
for me. I was determined to invent a product to showcase. I just wasn’t sure what that product
was going to be. My dad suggested that I solve a problem and keep it simple. So that is exactly
what I set out to do.
I have a passion for hockey. I love to watch hockey, but most of all I love to play hockey. And in
order to be really good at hockey you need to practice. One day I was practicing my stick handling
when I got an idea. You see, I would always try to stick handle around pucks and cones, but that
never really worked because they would always tip over or slide around. I would get so frustrated.
That is when I came up with my invention.
I needed to figure out how I could get something simple to remain stationary on the ice so that I
could practice my stick handling. It took a lot of thinking, asking questions, and many prototypes,
but before long I had the perfect solution. With help from my dad, we designed a product that
would allow hockey players of all ages to improve stick handling and puck control. We created the
only product on the market that remains stationary on the ice. A product that is easy to throw in
a hockey bag and set up in a desired pattern in less than 30 seconds. And best of all EZPUCK is
fun to play around with.
After many prototypes my invention was complete and just in time for me to showcase my
invention at my school and at Marketplace for Kids. I was very excited about my invention,
because I knew that it was something that everyone could actually use to improve their hockey
skills. While at Marketplace, people asked me if my product was for sale. Others told me that I
should patent my idea. After talking with my parents, my dad took me to visit Michael Neustel,
who is a patent attorney in Fargo. Mr. Neustel was very helpful and encouraging. He gave me
some suggestions and helped me write up my patent pending. He filed my patent pending and
I was on my way. (continued on next page)
Future CEO Stars January 2010
22
I had some sales experience in the past. I was always the top salesperson in school when it came to
selling raffle tickets. I also had a vending business with which I set up different accounts by cold
calling businesses out of the phone book. This was a little different. I needed to come up with a
business plan. Initially, I called my product Stix Trix, but that name was already used for a different
kind of product. After some debate with my family we decided to call my product EZPUCK. We
next had to find someone to manufacture my product. This is where I learned about tooling. We
then had to come up with packaging. We put a lot of thought into packaging because I was certain
that we would have to ship my product all over the world.
Marketing was next. We knew that it would be very important to create a website (www.ezpuck.
com) in which the entire world could view my product, become educated on how my product
worked, and then have the ability to order directly from my website. We chose to incorporate
video on my website so that every hockey player could see exactly how my product worked. We
also incorporated various drills for the convenience of coaches and players. Also, we included
testimonials.
At first, I wasn’t sure about the testimonial page because no one had really used my product. Well,
let’s just say that has all changed. Since that time, I have had coaches, former Division I hockey
players, and trainers tell me that this is the best puck handling and skating training tool that they
have seen for a long time. They love the idea that players can practice advanced stick handling
techniques without the hassle of constantly having to pick up cones. They think it is great to be
able to pack up and set up within seconds.
One of the highlights of my business was when Doug Woog, whom I had never met before, told
me that he wanted sets of EZPUCKS for his hockey camps and was willing to write a testimonial
for me. For those of you that don’t know Doug Woog, he has coached hockey for 31 years; was the
Men’s Head Hockey Coach for the University of Minnesota from 1985 to 1999; assistant coach
for the 1984 Olympic Hockey Team and he is a Fox Sports North TV Analyst. That was pretty
cool! (continued on next page)
Future CEO Stars January 2010
23
 I have sold my EZPUCKS throughout the United States, Canada, Germany and New Zealand.
I have my EZPUCKS for purchase on my website (www.ezpuck.com), through Play It Again
Sports, and in various outlets such as HockeyShot.com and IceWarehouse.com. People are very
satisfied with my product. We provide very good customer service and usually ship the product
within 12 to 24 hours.
I just recently invented GRIPZ which is an attachment for the EZPUCKS. The GRIPZ allow
for off ice training. They are rubber feet that attach to the EZPUCK that limit the movement of
the EZPUCK while stick handling on various surfaces, such as your garage floor, synthetic ice, or
wherever you need to practice your stick handling. It works great in the locker room to warm up
your hands just before a big game. They will be available to purchase in the next few months.
In the last month, I signed a document that attorney Michael Neustel filed with the United States
Patent and Trademark Office to ensure that my product has a patent. That was pretty cool, too.
Creating a product and starting a business has been a good experience for me. I am grateful that
Marketplace for Kids encourages young people like myself to be creative and entrepreneurial.
Thanks, Marketplace for Kids!
And for all the kids out there, I would tell you that you can basically do anything you want to do
if you believe in yourself and have the desire to succeed. Just whatever you do, don’t give up!!

Please visit my website www.ezpuck.com

Future CEO Stars January 2010

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Future CEO Stars January 2010
25
Do YOU “think outside the bubble?”
Sealed Air Corporation (NYSE:SEE), the creator of Bubble Wrap
® brand cushioning, is asking students in grades five through eight
to “think outside the bubble” for their chance to win a $10,000 U.S.
savings bond in the fourth annual

Bubble Wrap ® Competition for Young Inventors.

Original inventions must incorporate the use of clear Bubble
Wrap® cushioning, and entries must include a visual and written
description that explains the name of the invention, the purpose it
serves, how it works and how the idea was formulated.

(continued on next page)

Future CEO Stars January 2010
26
Three finalists will win a three-day trip to New York City,
where the Grand Prize Winner will be announced during
the Bubble Wrap® Awards weekend, May 21-24, 2010.

Grand Prize Winner $10,000

savings bond
2nd Place $5,000 savings bond
3rd Place $5,000 savings bond
The school of the Grand Prize Winner will receive a $5,000 donation. And the
teacher/mentor of each finalist will receive a $500 gift card.

Deadline for all entries is

Wednesday, March 3, 2010
For additional information on the competition, educators, parents
and students can visit

www.nmoe.org/bubblewrap/index.html

The Bubble Wrap® Competition for Young Inventors is sponsored by Sealed Air and
administered by the National Museum of Education.
Future CEO Stars January 2010
27
 What would
George
Washington

Images from Istockphoto.com

Say?

by Zachary Willcutt

T he purpose of my business, “Zachary’s Pocketbooks,” is to make history more interesting

by placing it into short story form, allowing one to see that to understand the mistakes
of the past is to alter the future. Many times, I have heard people say that history is boring or
irrelevant, but in reality it is vital to us today in history’s discourse. I am fascinated with history,
which has inspired me to write my book “What Would George Washington Say?” Taking place
in Washington D.C., this is in a first-person perspective regarding George Washington. I looked
at several political issues and a number of George Washington’s quotes and brought the two
together in the text. This formed a short historical fiction story, beginning the first of several short
booklets.

The plot is that George Washington was dining with John Adams and then he suddenly found
himself in the U. S. Senate Chamber. After he exited, he met a senator who invited him into
the Senator’s office to discuss several questions with Washington. Throughout the discussion,
as political issues are brought up, Washington repeats several selected quotes relevant to current
political issues. The first booklet concludes after he goes to the Library of Congress, but the story
continues in the second booklet, which I am currently outlining.

I am revising my first booklet because I only had six weeks to write it. I did not have enough time
to finish editing it properly because I was in the Generation E Class in Battle Creek, Michigan.
Everyone in the class had to have a business or partner with someone else to start one for the
business showcase competition. I was at a loss for ideas. Because history is my favorite subject, I
decided to write a short historical fiction story. I had to work rapidly to have it completed by May
18 (the day preceding the competition), because I had to sell a booklet previous to the competition
in order for it to be a viable business. Often, I had to work late into the night. The most difficult
part about my business is the editing, which is disjointed and tedious. In addition to writing my
book, I had to fill out a very descriptive business plan.
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Future CEO Stars January 2010
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On the day of the competition, May 19, I had barely managed to complete everything and smooth
out the wrinkles of self-publishing. I also practiced presenting to judges. My presentation simply
flowed out once I was there. I was able to speak easily on my feet. As the competition began,
I sold many booklets. I went out and shook hands with many of my customers as I stood near
my display. As the judges circulated in groups of two or three by my table, I went through my
presentation and it flowed seamlessly. While I was presenting, I attempted to address any potential
questions before they could even be asked. Selling continued throughout the entire competition.
I was surprised when it was announced that I had won the first-place overall achievement award
for the middle school category!

I still have requests for additional booklets. It is my intention to continue writing and to expand
my business. Like I stated earlier, I am currently revising my first booklet and outlining the
second one. In addition, I am also planning on outlining and writing a two-booklet “What
Would Thomas Jefferson Say?” series, and, for next summer, I am considering a booklet about the
party opposite the Mensheviks.

I feel that I have been successful because my idea is unique. It broke broad subjects down into
more minute, digestible pieces. I have also had positive feedback from judges, teachers, students
and others.

Future CEO Stars January 2010

29
Your Success is UP TO YOU!
by Claire He

“Adversity, challenges, problems and setbacks can be difficult to

overcome but can only stop a dream if the dreamer lets them.”

Our world’s most successful young entrepreneurs…

Bill Gates,
Gates co-founder Microsoft, Inc.
Who wouldn’t know the name Bill Gates these days? Known as one of the
world’s wealthiest self-made entrepreneurs, he was also one of the world’s
most famous college dropouts. Facing a life changing decision at the age
of nineteen, he had two choices, continue his education in Harvard where
there would be a promising career after graduation, or face an uncertain
future to pursue his dream of starting his own company. Ultimately, he
dropped out of world’s most prestigious university and built his Microsoft
company from the ground up. Today, his net worth is over $50 billion
dollars. As matter of fact, before the Internet started booming in early 2000, his net worth was
over $100 billion. At the age of thirty, Bill Gates became the youngest billionaire in history.

Steve Jobs,
Jobs founder of Apple, Inc.
Before success came knocking at his door, Steve Jobs was just another college
dropout, and a prankster who built hacking devices that allowed people to
anonymously prank call people via long distance without any phone charge.
However, the only thing we hear about today is his company’s booming
success with new, innovative, in-demand electronic devices: the iphone,
aluminum Macbook and ipod. These modern innovative ideas developed
by his company have made him one of the most influential business leaders,
according to USA Today. Steve Jobs’ net worth is over $5.4 billion

(continued on next page)

Future CEO Stars January 2010
30
 Fred Deluca,
Deluca founder of Subway, Inc.
A soon-to-be college student in desperate need of money for school, Fred
Deluca borrowed $1000 from a family friend to start a little sandwich shop
to help pay for college. Way before his sandwich shops became franchise
fast food joints, his first shop was called Pete’s Super Submarines, which he
operated while he attended college. Little did Fred Deluca know that one
day his little sandwich shop would eventually multiply across 91 countries
and produce over $9.6 billion in sales today.

Walt Disney,
Disney founder of Walt Disney Company
“To all who come to this happy place, welcome. Disneyland is your land.
Here age relives fond memories of the past, and here youth may savor the
challenge and promise of the future.” This is a quote from Walt Disney’s
opening day speech at Disneyland’s grand opening. It has been nearly 50
years since Walt Disney passed away, but his legacy still lives on today,
affecting movies, TV shows and amusement parks. This $32 billion industry
was built by a guy who got fired from a newspaper for lack of imagination
and creativity.

Oprah Winfrey,
Winfrey Media Super Star
Sexually abused at the age of thirteen and sent to juvenile detention for
running away, who would have thought this young troubled girl would
later on the became the star of her own show, let alone have a show named
after her. Although money came raining down on her, she certainly didn’t
forget her past. As a philanthropist, she helped create many organizations
that help troubled youth. Today she is one of the most influential women
entrepreneurs.

If they can do it, so can YOU!!

Future CEO Stars January 2010
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 (continued on next page)
Future CEO Stars January 2010
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 A Desire
A Dream
A Vision
“Champions are made from something they have deep inside them - a desire, a dream, a vision.”
Muhammad Ali
A s a child, I was often taught that success is a
journey, not a destination. Although I did not
completely understand these confounding seven
words as an adolescent, I have learned that success
comes with opportunity and proper preparation. As
an eager college freshman, I am pursuing a Bachelor’s
degree in business entrepreneurship from the College
of Business Administration at the University of
Illinois in Chicago. Being an entrepreneurship major
has made me realize that the study of business is not
only the fusion of communication and innovation,
it is the rapport that networks humans together.
Entrepreneurship is not merely the practice of
establishing a new business; it is the pursuit of
opportunity. To pursue opportunity is to pursue both
excellence and prosperity. I have come to realize that
if you are not going to be an entrepreneur then you
are going to work for an entrepreneur. My business,
HipRock Magaline®, is an online social network that
promotes youth empowerment through the fusion of
urban music genres.
As a business student, I am very gifted at public
speaking. From speaking at social events to presenting
business plans, I am great at obtaining the attention
and interest of any audience. I live by the saying,
“If you see someone without a smile, don’t hesitate
to give them yours.” Seeing everyone else happy
makes me happy. My interest in public speaking has
contributed to my great networking skills. Because
networking is very pertinent in entrepreneurship, I
was fortunate to attend various networking events and
conferences, in particular the 2009 Illinois Institute
for Entrepreneurship Education Conference. While
there I witnessed many breathtaking business plans
Future CEO Stars January 2010
by Tashay Dennie
created by my own peers. Attending this event allowed
me to network with my peers and other budding
entrepreneurs. This conference offered me numerous
opportunities to increase not only my business brand,
but my personal brand as well.
Being a young entrepreneur has led me build a brand
name for myself. I am known for my determination
to be excellent in all that I complete and my abilities
to communicate with youth. This personal brand
has earned me a position working with the True Star
Foundation. True Star Foundation is a nonprofit
organization that provides a creative outlet in the form
of literary and professional development programs for
youth. As the Executive Producer of the radio team,
I am able to work with urban youth firsthand and
guide them into a lifestyle of excellence and quality.
Raised in a single parent home, I was taught to
carry myself with pride and dignity. My mother’s
determination has given me the strength to strive
for excellence. My foremost passion is youth
empowerment, and I aim to achieve any goal that
involves enriching society’s youth. Youth is the future
of the world, and if we all support each other, we all
succeed. I have not spent countless hours in a gym or
won any gold medals or World Series championships;
however, I am a champion because I am guided by my
desire, dream and vision to make tomorrow’s world
better than today’s.
33
 Friends of
FUTURE CEO STARS
This Publication is made possible through the Generous
Contributions and efforts of these GREAT Organizations

The COLEMAN FOUNDATION www.colemanfoundation.org

Advanz and PA Leadership Team www.advanz.biz
Buchholz Academy of Entrepreneurship www.spiritspotbhs.com
Delaware Financial Literacy Institute www.DFLI.org
IL Institute for Entrepreneurship Education www.IIEE.org
Marketplace for Kids www.marketplaceforkids.org
NFIB Young Entrepreneur Foundation www.NFIByef.org
The National Museum of Education www.NMOE.org
Network for Teaching Entrepreneurship www.NFTE.org
USA TODAY www.USATODAY.com
CWD www.CWD.ME
Ignite - MI State University www.primacivitas.org
Georgia REAL Enterprises www.gareal.org
TREPS www.TREPSED.com
Empower Youth Entrepreneurs Inc.
Quebec RCJEQ