Social Media Plan for Advanced Film Project, November 2014

Production Stage
Table of Contents
I.

II.

III.

IV.
V.
VI.

Objectives
A. Tone: POSITIVE
B. Weekly Reveal
Platforms
A. Primary: Facebook & Youtube
B. Blog
C. Twitter
Dissemination
A. When platforms are ready to launch
B. Who to target for sharing
Crowdfunding
Calendar
Responsibilities
A. Grace
B. Cameraman
C. Minni

Objectives
Tone: POSITIVE
What about our movie is different
How: Its place in the Kenyan media industry
Who the crew is and their Hot Sun training
The team is a positive community
How: Photos of happy moments
Inspirational quotes
Mini-videos
Stories of obstacles and how they were overcome
Engage audience in the excitement of the making of
How: Ask questions
Thank supporters
Potentially run competition but considering that moreso for release marketing

Weekly Reveal
Plan
Week 1
Introduction to Facebook and crowdfunding pages
(16/11-22/11) Focus on start of production

Week 2
Focus on crew and behind the scenes happenings
(23/11-29/11)
Week 3
(30/11-6/12)

Focus on crew and behind the scenes happenings

Week 4
(7/12-13/12)

Focus on crew and behind the scenes happenings

Week 5
Focus on cast and hint at characters
(14/12-20/12)
Week 6
Focus on wrap up of production
(21/12-27/12) Begin social media plans for release

Platforms
Primary: Facebook & Youtube
We have created a Facebook and a Youtube page for the film. Due to the pending name, they are
temporarily both called Hot Sun Advanced Film Project 2014.
- The Facebook page is the center for all marketing. It will be used to market the film and
share the story of its making.
- All Youtube uploads will be shared on the Facebook page.
- All blog and crowdfunding updates will also be shared on the Facebook page
Temporary Facebook link: https://www.facebook.com/hotsunadvfilm2014
Temporary Youtube link: https://www.youtube.com/user/hotsunadvfilm2014/

Blog
We will utilize the Hot Sun blog connected to our main website to post pieces about the trainees
experiences working on the crew.
Workflow
1. Grace writes blog during the week
2. Sends draft to Minni to edit Friday morning
3. Minni posts finalized version on Hot Sun blog Sunday
4. Shares post to Kibera Film School Facebook page
5. Shares that post on Hot Sun Advanced Film Project 2014 Facebook page

Twitter
We decided a Twitter account would not be necessary until we are closer to the release of the
film. For now, the @hotsunschool account will share Facebook posts and Youtube uploads. Until we
have a title, cast and crew are encouraged to hashtag #HotSunFilm or #HotSun on all their posts.
This will be communicated to everyone through the launch email.

Dissemination
When platforms are ready to launch
-
-

We predict the launch date will be Wednesday, November 19, 2014

We will:
1. Utilize Seed & Spark template from their Social Media Handbook to email cast, crew,
and supporters asking them to like and subscribe to our pages
2. Tell every single person we talk to to check out our platforms
3. Share across all Hot Sun accounts: Twitter, Facebook, main website
4. Include links in newsletter to new pages

Who to target for sharing

-
-

-
-

Aim Kenya-specific and global

Can utilize our existing Twitter lists for identifying connections
Communities that are relevant
Organizations that do similar work
Artists who influence us
Press, including bloggers within our subject niche
Where: We will create a running list with the main website, Facebook, and Twitter links (List
Here) so the social media release team has a solid foundation when they begin
Responsible for this research: Grace and Minni

Crowdfunding
(In the works)

-
-

-
-

Funds raised will go towards post-production and distribution

Focus on:
- Why our project is important
- Why people should care
- Why people should give us money
(A lot of this information will be answered transiently and in coordination with posts on our
Facebook page)
Crowdfunding updates will be disseminated through the films Facebook page
The MOMENT we have a trailer or snippet, it will be posted to the crowdfunding page

Calendar

Responsibilities
Grace
Task

Content

Facebook Post

Who/What

Date

Time

First Day quote &

photo

20/11

12:00 PM

Facebook Post

First Day quote &

photo

20/11

9:00 PM

Facebook Post

Inspirational quote &

photo

21/11

3:00 PM

Facebook Post

BTS photo

22/11

12:00 PM

Facebook Post

General Week Update

22/11

9:00 PM

Facebook Post

Share video

24/11

5:00 PM

Facebook Post

Quote & photo

25/11

10:00 AM

Facebook Post

Share video

26/11

4:00 PM

Facebook Post

BTS photo

26/11

9:00 PM

Facebook Post

Quote & photo

27/11

5:00 PM

Facebook Post

Share video

28/11

11:00 PM

Facebook Post

BTS photo

29/11

12:00 PM

Facebook Post

General Week Update

29/11

9:00 PM

Blog

Trainee

30/11

10:00 AM

Facebook Post

Share blog

30/11

3:00 PM

Facebook Post

Share video

1/12

4:00 PM

Facebook Post

Inspirational quote &

photo

1/12

9:00 PM

Facebook Post

Quote & photo

2/12

3:00 PM

Facebook Post

Share video

3/12

4:00 PM

Facebook Post

Quote & photo

4/12

5:00 PM

Facebook Post

Share video

5/12

11:00 PM

Facebook Post

BTS photo

6/12

12:00 PM

Facebook Post

General Week Update

6/12

9:00 PM

Blog

Trainee

7/12

10:00 AM

Facebook Post

Share blog

7/12

3:00 PM

Pesh - Art

Kelvin

Complete

Facebook Post

Share video

8/12

11:00 PM

Facebook Post

Inspirational quote &

photo

8/12

5:00 PM

Facebook Post

Quote & photo

9/12

11:00 PM

Facebook Post

Share video

10/12

5:00 PM

Facebook Post

Quote & photo

11/12

3:00 PM

Facebook Post

Share video

12/12

4:00 PM

Facebook Post

BTS photo

13/12

12:00 PM

Facebook Post

General Week Update

13/12

9:00 PM

Blog

Trainee

Josephine - Production 14/12

10:00 AM

Facebook Post

Share blog

14/12

3:00 PM

Facebook Post

Share video

15/12

3:00 PM

Facebook Post

Inspirational quote &

photo

15/12

9:00 PM

Facebook Post

Quote & photo

16/12

3:00 PM

Facebook Post

Share video

17/12

2:00 PM

Facebook Post

Quote & photo

18/12

5:00 PM

Facebook Post

Share video

19/12

12:00 PM

Facebook Post

BTS photo

20/12

12:00 PM

Facebook Post

General Week Update

20/12

9:00 PM

Blog

Trainee

21/12

3:00 PM

Facebook Post

Share blog

21/12

5:00 PM

Facebook Post

Inspirational quote &

photo

22/12

10:00 AM

Facebook Post

Update on wrap-up

22/12

5:00 PM

Facebook Post

Share video

23/12

Facebook Post

Wrap-Up quote &

photo

Full crew or Nathan

23/12

Task

Content

Who/What

Date

Time

Mini-Video

Crew

24/11

12:00 pm

Mini-Video

Crew

26/11

12:00 pm

Mini-Video

Interesting moment

28/11

12:00 pm

Charles - Sound

~
9:00 PM

Cameraman
Complete

Mini-Video

Crew

1/12

12:00 pm

Mini-Video

Crew

3/12

12:00 pm

Mini-Video

Interesting moment

5/12

12:00 pm

Mini-Video

Crew

8/12

12:00 pm

Mini-Video

Crew

10/12

12:00 pm

Mini-Video

Interesting moment

12/12

12:00 pm

Mini-Video

Cast

15/12

12:00 pm

Mini-Video

Cast

17/12

12:00 pm

Mini-Video

Cast

19/12

12:00 pm

Mini-Video

Its a wrap

23/12

Full Video

Behind the Scenes

Time

Minni

Task

Content

Date

Facebook Post

Introduce crowd funding

21/11

Facebook Post

Question to audience

23/11

Facebook Post

Thank supporters

24/11

Facebook Post

Crowdfunding

25/11

Facebook Post

Crowdfunding

27/11

Facebook Post

Thank supporters

28/11

Facebook Post

Question to audience

30/11

Facebook Post

Crowdfunding

2/12

Facebook Post

Crowdfunding

4/12

Facebook Post

Thank supporters

5/12

Facebook Post

Question to audience

7/12

Facebook Post

Crowdfunding

9/12

Facebook Post

Crowdfunding

11/12

Facebook Post

Thank supporters

12/12

Facebook Post

Question to audience

14/12

Facebook Post

Crowdfunding

16/12

Facebook Post

Crowdfunding

18/12

Facebook Post

Question to audience

21/12

Complete