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EC perspectives on food 2030

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nowandnext.com

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vertical farming
Dickson Despommier

climate change
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Shell / MIT / National Intelligence Council

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feminine society

RT

O
REP

FOOD DESIGN MANIFESTO

Recipe for good food-related design

EMPHASIZE THE CONSUMER EXPERIENCE. ENGAGING ALL THE SENSES IMPLIES MINDFULNESS, AND MINDFULNESS MEANS WELLNESS. INTERACTION DOES NOT HAPPEN ONLY BETWEEN HUMANS AND SCREENS.

TURN CONSUMERS INTO CONNAISSEURS. KNOWING MORE MEANS DOING MORE

AND SHARING MORE, BUT ALSO EXPECTING MORE. DONT DISAPPOINT THEM.

ADD A TOUCH OF PLAYFULNESS. PLAYING WITH FOOD IS ALRIGHT, NOT TAKING IT SERIOUSLY IS NOT.

SOON, FOOD WONT HAVE A PREDEFINED SHAPE. GIVE IT A BEAUTIFUL ONE.

SUPPORT RITUALS. IF PEOPLE HAVE PARTICIPATED, THEY WILL CARE. ENGAGEMENT IS KEY.

SHOPPING IS OLD FASHIONED. STRIVE FOR CONVENIENCE WHILE

KEEPING THE TRAIT. FAST FOOD IS NOT BAD FOOD ANYMORE.

STRIVE FOR QUALITY AND INDIVIDUALIZATION. CONSUMERS ARE

NOT NUMBERS AND EACH HAS SPECIFIC NEEDS. KEEP IT IN MIND.

URBAN FARMING WILL GO MAINSTREAM. BRING THE

VALUES OF RURAL COMMUNITIES BACK WITH IT.

STIMULATE INDIVIDUAL EMPOWERMENT. COOKING IS THE FASTEST

WAY PEOPLE CAN ENJOY THEIR CREATIONS. HELP THEM DO SO.

EMBRACE INNOVATION. NEW MANUFACTURING PROCESS HAVE CHANGED THE WAY WE

CREATE OBJECTS. WHY CANT THEY CHANGE THE WAY WE PRODUCE FOOD? USE THEM.

FRESHNESS IS KEY, TRANSPARENCY APPLAUDED. REFUSE SENSATIONALISM AND LOOK AT THINGS WITH NEW AND HONEST EYES.

NUTRITION IS THE KEY FOR A NEW HEALTHY SYSTEM.

SIMPLIFY IT. MAKE THE RIGHT CHOICE THE EASY CHOICE.