QUESTIONNAIRE

DETERMINANTS OF MOBILE SERVICE PROVIDERS:

AN ANALYSIS BASED ON SUBSCRIBERS OF RAWALPINDI AND
ISLAMABAD
Sonia Afzal: MPhil student
Supervised by: Dr. Muhammad Jamil
Quaid-i-Azam University, Islamabad. Email: eco_sonia@yahoo.com
This questionnaire form is the part of M. Phil research study, aims to explore the factors which can possibly affect
the decision of consumer to choose a mobile service provider. All your answers will be kept confidential with the
research team and no one shall be identified when we will report our findings.

Area:

Questionnaire No.:

PERSONAL INFORMATION
1. Name: .. 2.
Gender:
Male
Female
3. Postal Address:
..
..
4. Phone /Email id: 5.
Age: ..
6. Marital status: single
joint
extended
8. Select your occupation:
e to i)
none

married

Widowed

Divorced

7. Family type:

Working (answer question a to d)

(a) What is your work description?

Monthly income: ..

Employed

(c) If employed then type of employer:

expenditures:

Students (answer question

unemployed

Govt. employ

nuclear

self-employed (b)

Private employ (d) Monthly

(e) If studying, in which class do you read: (f) Type of the institute/Uni.:
Government
Private
(g) What is your source of income: .. (h) Total pocket money
received per month: .
(i) Total monthly expenditures: ..............
9. (a) Monthly household income: .. (b) Total Monthly household
expenditures: ..
General information
mobile network

about

10. What brand is your mobile phone?

Apple

Nokia

Samsung Q mobile

other,

please

specify:

21000-30000

more

..
11. How much are you willing to pay for a mobile phone of your choice?
Less than 5000
than 30000

6000-10000

12. How long you are using mobile?

year
more than 4 year

11000-20000

Less than 1 year

1-2 year

2-3 year

3-4

13. How many mobile phones you have?

than 4

more

14. Which mobile network operator do you currently use? (Specified only 2)

Jazz

Ufone

Telenor

Zong

other,

please

specify: ..
15. From which source you came to know about your current operator?

Advertisement

Hoardings

Newspapers

Mouth

publicity
16. Since how long you used the previous services?
Less than 1 month
than 1 year

2-6 months

6-12 months

More

6-12 months

More

17. Since how long you are using this services?

Less than 1 month
than 1 year

2-6 months

18. Have you changed your network since the beginning of your telephone using?
No => please go to question 20
question 19b)

Yes => please also answer question 19a) +

19. (a) if you have changed your operator, which one was your previous operator?
Jazz
Ufone

Telenor

Zong

Other,

please

specify:

(b) What was the reason for changing your operator?

Call packages are expensive

coverage problem

SMS packages are expensive

voice quality problem

subscribers
other,

My friends or family use another operator

Due to increased number of

.
20. For what purpose do you most frequently use mobile?

please specify:

to communicate with family for business purposes to communicate with friends

for enjoyment
21. What mode of payment you use for your mobile phone calls?
Pay-as-you-go (pre-paid)

fixed contract (post-paid)

22. About how much do you spend on using your mobile phone per month?
Less than Rs 100
1000

100 - 200

200 - 300

300 - 500

500 750

More

than

23. Do you pay for the costs of your mobile yourself?

Myself
parents
please specify: .

relatives

friends

other,

24. What paid services do you use? (Please tick any that apply)
Data transmission (notebook, PDA etc.)
Games
surfing

Ringtones

Multimedia messages

Subscription to information services (sports, stock news etc.)

none of them

25. How many number of sim cards for the following networks do you have?

Internet

 Jazz
Telenor ..

Ufone ..

Zong .

Warid ..

26. How many number of sim cards of the following networks are registered to your name?

Jazz
Telenor ..

Ufone ..

Zong .

Warid ..

27. How many number of persons in your contact list are using the following networks?

Jazz

Ufone ..

Telenor ..

Zong .

Warid ..

28. To whose name sim cards which you used are registered? [please tick ]
29.

Jazz

Ufone

Telenor

Zong

Warid

myself
Father
Mother
Brother1
Brother 2
Sister 1
Sister 2
Husband/wife
First cousin1
First cousin 2
Second
cousin1
Second
cousin2
Close friend
Other
relatives

How many sim cards of each network are used by the following family members?
Jazz

30.

Ufone

Telenor

Zong

Warid

Father
Mother
Brother1
Brother 2
Sister 1
Sister 2
Husband/wife
First cousin1
First cousin 2
Second
cousin1
Second
cousin2
Close friend
Other
relatives

According to your knowledge, how many mobile users in the contact list of following persons
are using following networks?

Jazz

31.

Ufone

Telenor

Zong

Warid

Father
Mother
Brother1
Brother 2
Sister 1
Sister 2
Husband/wife
First cousin1
First cousin 2
Second
cousin1
Second
cousin2
Close friend
Other
relatives

What mode of communication you use most frequently? [please tick ]

Mobile

32.

Facebook

Whats app

Twitter

Email

Father
Mother
Brother1
Brother 2
Sister 1
Sister 2
Husband/wife
First cousin1
First cousin 2
Second
cousin1
Second
cousin2
Close friend
Other
relatives

How often you are connected using mobile with the following people? [please tick ]
Daily
Father
Mother
Brother1
Brother 2
Sister 1
Sister 2
Husband/wife
First cousin1
First cousin 2
Second
cousin1
Second
cousin2
Close friend
Other
relatives

Once a week

Once a
month

On
occasions

33.
Which sim card do you use to call the following persons? [please tick ]

Very often

Jazz

34.

Ufone

Telenor

Zong

Warid

Father
Mother
Brother1
Brother 2
Sister 1
Sister 2
Husband/wife
First cousin1
First cousin 2
Second
cousin1
Second
cousin2
Close friend
Other
relatives

When the following members contact with you, which network they frequently use? [please
tick ]
Jazz

35.

Ufone

Telenor

Zong

Warid

Father
Mother
Brother1
Brother 2
Sister 1
Sister 2
Husband/wife
First cousin1
First cousin 2
Second
cousin1
Second
cousin2
Close friend
Other
relatives

How often do you use services provided by your operator? [please tick ]
Tick either pre or post

Pre-Paid or postpaid Data

Packages (Sms)

Pre-Paid or
postpaid Data
Packages (call)

Dont
use

Occasiona
lly

Often

frequent
ly

Very
frequent
ly

Daily
data
packages
Weekly
data
packages
Monthly
data
packages
Daily
data
packages
Weekly
data
packages
Monthly
data
packages
Internet packages
Ringtone service
other services

36. How long do you phone the following groups with your mobile per week? [please tick ]

Less than
15 minutes

37.

15 to 30
Minutes

31 to 45
Minutes

46 to 60
Minutes

More than
60 Minutes

Father
Mother
Brother1
Brother 2
Sister 1
Sister 2
Husband/wife
First cousin1
First cousin 2
Second
cousin1
Second
cousin2
Close friend
Other
relatives

How often do you text the following people you know per week? (No. Of texts) [please tick ]
Less than
10

11 to 25

26 to 40

41 to 60

More than
60

Father
Mother
Brother1
Brother 2
Sister 1
Sister 2
Husband/wife
First cousin1
First cousin 2
Second
cousin1
Second
cousin2
Close friend
Other
relatives

38.
What is the level of influence following persons have on the mobile network selection? [please
tick
]
No
Influence

Some
Influence

Average
Influence

High
Influence

Father
Mother
Brother1
Brother 2
ForSister
the following
questions 1: strongly Agree, 2: Disagree, 3
1
Neither
disagree
nor agree, 4: Agree, 5: Strongly Agree
Sister
2
1 Overall,
network
Husband/wif quality provided by my mobile service provider is
satisfactory.
e
2 TheFirst
quality
of voice call of my network operator is better than any other
cousin1
mobile
network
First cousin 2 operator.
3 The level of coverage provide by my mobile service provider is
Second
satisfactory.
cousin1
4 For Second
me, call rate is one of the major factor in selecting mobile network.
5 I am
satisfied with cost of calls and texts charged by my mobile service
cousin2
Close friend
Other
relatives

Very high
Influence

provider.
6 The prices of my mobile network are quiet reasonable when compared to
other operators.
7 My mobile network is cheaper because my family and friends are using
the same network.
8 My mobile phone bill is always sufficiently clear, accurate and
acceptable.
9 I would continue to use service of my mobile network even if its prices
increase somewhat.
1 I think higher charges for calls to other networks than for the same
0 network have a very strong impact on consumer choice.
The network performance is important to me for network subscription
choice.
1 I dont have problems in finding information that I need about my service
1 provider.
1 I am aware of the services provided of my mobile service provider.
2
1 I am satisfied with Internet services (face book, WhatsApp etc.) when I
3 use them through my mobile network.
1 For me, special offers provided by my network are good.
4
1 For me, service availability is as important as service quality.
5
1 I have more confidence on the services provided by my network.
6
1 My network keeps me in touch with my family & friends.
7
1 My mobile service provider creates awareness about its services through
8 advertisements.
1 I am satisfied with the attractive promotional services provided by my
9 network.
2 I see frequently the ad campaigns of my mobile network.
0
2 I have chosen this network because this brand is very reliable.
1
2 My network possesses a good brand image.
2
2 I have strong preference with trustworthy brands.
3
2 I say positive things about my mobile network to other people.
4
2 My mobile network would be my first choice, if I have to purchase a new
5 one.
2 I think I did the right decision when I chose my mobile phone service
6 provider.
2 I will be loyal my mobile network.
7
2 The level of influence of peers and community on my use of mobile
8 services as well as choice of mobile service provider is high.
2 The level of influence of media on my use of mobile services as well as
9 choice of mobile service provider is high.
3 I think that subscribers with the largest social networks are also the most
0 socially active.
3 Before choosing network, I look for evaluations of others about networks.
1
3 I choose this network because my closest friend has the same network.
2

3
3
3
4
3
5
3
6
3
7

All of my family members choose the same mobile network operator.

In my opinion, social influence makes a difference in a purchase decision
about mobile network operator.
In my opinion, the social influence certainly leads to a good change in
the market.
My mobile service provider relied upon keeping to its promises.
I would recommend my mobile service provider to those who seek my
advice in about such matter.