INTRODUCTION

The word advertising comes from the Latin word "advertere means meaning to turn
the minds of towards". Some of the definitions given by various authors are:
According to William J. Stanton, "Advertising consists of all the activities involved in
presenting to an audience a non-personal, sponsor-identified, paid-for message about a
product or organization."
According to American Marketing Association "advertising is any paid form of nonpersonal presentation and promotion of ideas, goods and services by an identified sponsor".
Advertising is used for communicating business information to the present and
prospective customers. It usually provides information about the advertising firm, its product
qualities, place of availability of its products, etc. Advertisement is indispensable for both the
sellers and the buyers. However, it is more important for the sellers. In the modern age of
large scale production, producers cannot think of pushing sale of their products without
advertising them. Advertisement supplements personal selling to a great extent. Advertising
has acquired great importance in the modern world where tough competition in the market
and fast changes in technology, we find fashion and taste in the customers.
This program talk about Law of Contract in Malaysia by Norliza Abdul Hamid lecture
faculty of law UITM Shah Alam. This topic definition a legally enforceable agreement valid
contract, for advertisement what it discuss in newspaper for smoke ball to prevent influenza
plus money back guarantee plus money in bank it can get a proposal which was made to the
world at large.

CONCLUSION
Generally, we consider the common law of contract to be well-suited to the electronic
environment, and not in need of reform. Specific issues such as the time and place of contract
formation may need some clarification, and we invite comment on these matters. We regard
these as matters of refinement more than reform. However, there are issues relating to the
application of a variety of statutes which have supplanted the common law and which are not
so easily dealt with. Where statutes do present an impediment to electronic commerce, as in
the case of the Contracts Enforcement Act 1956 and the Mercantile Law Act 1908, statutory
reform is the only remedy. In many cases this may be addressed simply be deeming electronic
documents to be in writing. But we welcome submissions as to whether and how statutory
reform should be affected in respect of the statutes discussed above and any others we have
not identified.