Name: EventHouse

Slogan: Better with us!

Headquarter adress: Blvd. Dacia, no. 79
Operational venue: str. Preciziei, no.150
Logo:
Headquarter:
The headquarter of the company is located
near Piata Romana, a location easily
reachable with the bus, subway or the car.
The property is rented, at a basic price of
1100 euro / month. This includes 4 rooms in
a historic house and also private facilities.
The flat will host the most important
departments like Finance, Marketing&Sales.
Human Resources, etc.
The organizational structure: - will be a simple one that will allow entrepreneurial
flexibility that characterize a start-up. The best method to approach such a company is to
outsource the marketing&sales and the financial & accounting activities of the company
in order to focus on the core activity of the company and on the operational structure of
EventHouse.
So the sales and marketing team (Marketing Manager, Advertising Manager, Sales
Manager, Sales persons, Creative Director, Designer, Web Designer) will be replaced by
only one person, the Marketing & Sales office who will be responsible with the
outsourcing of the specific activities and by a small team of internal sales persons.
General Manager

Human Resources
Officer

Marketing & Sales

Officer

Sales person

Financial Officer

Operational Manager

Technical Manager

Sound& Lights
Operator

Team Manager (3)

Waiter

Designer

Event Planner

Electrician

General Manager will act as the leader of the organization, will give the strategic
orientation of the firm and supervise the activity of all the departments within the
company.
The Financial manager and the entire team ( Revenue Analyst, Industry Analyst,
Accountant, etc) will be replaced by a Financial officer who will be in charge with the
information flow between the outsourcing company and EventHouse.
Operational Manager will be one of the most important persons in the company
because it will directly manage the operations and the daily activity.
Team Manager can be considered as an Event Manager, meaning that he is the person
who must organize in detail an event that is requested. He forms the operational team
consisting of waiters, designers, workers, sound&light operators and an electrician. The
number of the team is set according to the scale of the event.
Technical manager has several duties: to take care of the inventories (sound and light
systems, furniture, miscellaneous), to manage the teams of electricians and sound &
lights operators, to manage the acquisition of tools
The missions, goals, values (strategic approach)
EventHouse was established because we want to bring a change in the way the event
organizing industry works. First of all, we want to focus on what is important: the event
itself. We want to fulfill every request of our client in a timely manner. For this we have a
professional staff, full of good ideas and creativity. Second of all, we want to offer
integrated services, so this is why we select partners like transport companies,
restaurants, hair dressing, etc. , to give you an unbeatable experience.
At out company we value punctuality, honesty and creativity.
Services& Products

Corporate events& presentations company`s party, product presentations, trade

fair exhibitions
Fashion parade & collection launches
Outdoor theatre staging
Outdoor graphic projections
Cultural events- books& movies launches

Integrated services:
photography& film partnership with HDStudio Pro
hostess partnership with Eventoo Models
transportation partnership with Atlassib for transportation within the country,
TAL Aviation for airplane tickets, Shuttle Service transportation in Bucharest
flowers & fruits partnership with Deya Decor

booking Romanian Artist Booking

Financing
Internal financing:
a) Shared capital - 21 members of the start-up sharing 2000 euros each (44000
euros)
b) Retained earnings for a period of 24 month, all the profits will be redirected to
the expansion of the company
External sources:
a) Bank loan 45000 euros
b) Bank overdraft
c) Credit lines 20000 euros
d) Business investors 40 000 euros
Total: 149 000 euros
Assets
Equipment:
2 x DAW Controller Akai APC 40 2 x 399 euros
10 x Stereo Microphones Superlux E351 10 x 28 euros
2 x Studio Headphones AKG K-271 2 x 149 euros
10 x Active Nearfield Monitor Behringer B2031A 10 x 277 euros
2 x Led flooder Eurolite LED CLS 18 2 x 385 euros
10 x Fresnel Spotlights DTS Scena 20 x 111 euros
10 x Plan-Convex Spotlights DTS Scena Anti- Halo 10 x 91 euros
20 x PAR 20 Cans 20 x 11 euros
2 x DMX Control Desk Behringer LC2412 Eurolight 2 x 159 euros
2 x LED Canvas Varytec LED Animation Curtain 2x3 m P90 2 x1499 euros
2 x Sanyo PLC-XU106 Beamer / Projector 2 x 1250 euros
2 x Stairville Portable Screen 244 x183 cm 2 x 966 euros
2 x Varytec Thread curtain set (Architectural Deco Lightning) 2 x 337 euros
Total = 16688 euros
Decoration:
200 x ISO G2 chairs 200 x 44 euros
15 x ISO G3 tables 15 x 100 euros
Total = 10300 euros
Logistics:
2 x Renault Master Diesel 2 x 21289 euros ( with 10644 advance payment - 2 x
10644 = 21288)
2 x Renault Clio Estate Diesel -2 x 11300 euros
Total = 65178 (43887)

Total assets = 92166 euros

Competition & Prices
Screening the business environment in Bucharest, where mainly the activity will take
place, we have detected a few direct competitors that are able to provide the same
services as we will do.
BMS Event Organizer - jmEvents.ro organizes a series of events for companies and the
large public - communication and entertainment corporate events, seminars, launching
events, thematic parties, team building, concerts, festivals, competitions, galas, jam
sessions, workshops, master-classes, tours. It is a powerful company, but focuses more on
concerts/
Best Event has also integrated services, ranging from artist booking to catering and
fruits sculptures. Though, the prices are high and the company lacks creativity, offering
the same type of design and ideas to all the customers.
Style Events - Focusing on weddings and other religious events.
Asha Media Events offering partially integrated services only hotel and transport
facilities. But they don`t have strong contract with the suppliers, they book on demand.
Prices :
Event
Product launches (100
people lights, sound)
Cultural event ( 200 people,
lights, sound, projection)
Fashion collection launches
(lights, sound, staging, 200
people)
Corporate cocktails ( 100
persons, food, sound, lights,
projection)

EventHouse
6 / person
3 /person

Competition
7.5 / person
7 / person

7 / person

12 / person

12 /person

16 -17 / person

As you can see, EventHouse wants to employ a cost leadership strategy. We can do this in
several way.
Outsourcing the non-core functions of the company this will reduce internal cost
and also will save money spent with training and salaries.
Strong partnerships with suppliers ( especially SME small and medium
enterprises) translating into lower costs.
Expectations
Best case scenario (with capacity of organizing 2 events/night)

Sales after first month: 10 events x average 7 / people x average 70 people / event =
4900
Sales after Q1 (first quarter) : 70 events x average 7 / person x average 70 people/event
= 19600
Sales after one year : 200 events x average 7 /people x average 70 people /event =
98000
Sales year 2: 400 events x 7 / person x average 70 persons / event = 196000
Expected profit in year 1:
98 000(revnue) [salaries (20 persons x 400 average)x 12 + operational cost (20 000) +
rent (1100x 12) + interest expenses (2000 ) + D/A (12000) + other expenses (10 000 )] =
98000 71200 = -55200
Expected profit in year 2
196000 (revenue) [salaries (20 persons x 700 average) 12 + operational cost (40 000)
+ rent (1100 x 12) + interest expenses (2000 ) + D/A (12000) + other expenses (20000)]
= 196000 173200 = 22800 .
Worst case scenario ( with capacity of organizing 2 events/night) :
Sales after one month = 0 events.
Sales after Q1 : 10 events x average 7 / persons x average 50 = 3500
Sales after year one : 100 events x average 7 /person x average 50 = 35000
Sales year 2 : 200 events x average 7 /person = 70 000
Expected profit in the first year:
35000(revnue) [salaries (20 persons x 400 average)x 12 + operational cost (20 000) +
rent (1100x 12) + interest expenses (2000 ) + D/A (12000) + other expenses (10 000 )] =
98000 71200 = -118200
Expected profit after 2nd year:
70000(revnue) [salaries (20 persons x 400 average)x 12 + operational cost (20 000) +
rent (1100x 12) + interest expenses (2000 ) + D/A (12000) + other expenses (10 000 )] =
98000 71200 = - 83200