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The resounding sales of the iPhone, at the time, have been credited with reshaping
the smartphone industry and helping make Apple one of the world's most valuable
publicly traded companies in 201112.[22]
In late 2014, JP Morgan estimated "iPhone percentage of the worldwide smartphone
install base has been around 15% since late 2012" [23] being far behind the
dominant Android-based smartphones. In a few mature markets countries such as;
Japan, the iPhone has a majority, an exception to Android's dominance, [24] and
Australia where Android is rapidly approaching parity. In March 2014, sales of the
iPhone brand had reached 500 million devices. [25] In the last quarter of 2014, there
were 74.5 million iPhones sold, a new record, compared to 51.0 million in the last
quarter of 2013.[26] Tim Cook revealed at the Apple Watch conference on March 9,
2015 that Apple had sold a total of 700 million iPhones to date. [1]