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Nurturing

Professionals...
with

28 Institutes
of VES

Principles
PROSPECTUS

PGDM
SUPER SPECIALISATION

Business Analytics I Banking & Finance


Marketing - Retail, Media & Services

www.vesim.ves.ac.in
Approved by AICTE, Ministry of HRD, Govt. Of India.
Grade A awarded by DTE (Code-MB-3110) and
Recognised by Govt. of Maharashtra.

See for highest, aim at that highest,


and you shall reach the highest
- Swami Vivekanand

VISION
Become the most preferred
institution for higher management
education in Mumbai.

MISSION
Develop socially responsible managers
who are well grounded in theory
and its application to real world problems
in their fields.
Develop an institution that contributes
to new knowledge creation.
Develop Faculty capable of synthesizing,
communicating and creating knowledge
in collaboration with industry, peers,
alumni and students.

28 Institutes
of VES

I ntroduction

Our Founder

Late Shree Hashu Advani

About VESIM
Late Shri Hashu Advani, a visionary, chose

conducted by the Institute are approved by All

education field to build a strong nation. He felt

India Council for Technical Education (AICTE).

that educated youth, with high moral values only,


can contribute in building a strong nation. This
thinking led to the formation of Vivekanand
Education Society (VES) in the year 1962. Today
the society runs 28 educational Institutions
offering courses from Pre-primary to Ph.D.

Since two decades, VESIM has been quietly


contributing to the growth of Indian Corporate
World by providing professionals for industry
requirements. The institute has been at the
forefront of keeping the curriculum updated
according to the needs of the corporate world,

With a mission to provide excellence in

and industry interaction is a norm rather than

professional management education, the VES

exception. The institute has produced some

Institute of Management Studies and Research

illustrious alumni who have created space for

(VESIM) was established in the year 1994. VESIM

themselves either as managers or as

is a certified institution and has been awarded A

entrepreneurs. It goes without saying that behind

Grade by Directorate of Technical Education (DTE)

this there is the force of passionate faculty and

Government of Maharashtra. VESIM is affiliated

support staff backed by adequate infrastructure.

to University of Mumbai and the courses

28 Institutes
of VES
04

Director's Message

Dr. Satish Modh


B.E. M.E. LL.B. M.F.M. Ph.D.

Vivekanand Education Society Institute of Management

rooted in Indian ethos VESIM has set its eyes to win in the

Studies and Research (VESIM) saw very humble

modern globalized world. Students passing out from this

beginning in the year 1994 but has reached pinnacle of

institute are well adept to be placed in any corporation

growth in less than 20 years. With a huge infrastructure

around the world.

and an intake capacity of 240 each year, it holds its head

VESIM offers Post Graduate Diploma in Management

high amongst the management institutes of repute.

(PGDM) for students to select a management program of

VESIM, today is a much sought after name amongst the

their choice. The PGDM program is approved by AICTE.

student community who want to pursue a valuable

The rigorous syllabus taught by committed faculties

management education. We have come a long way...

ensures that students are ready to apply class room

The fundamental raison dtre of VESIM has been to

knowledge to real world. The expert faculties teach by

bring about a holistic development of future leaders of

guiding & mentoring student for complete

the industry. The institute expends all its energies to

understanding. Apart from this, VESIM provides the right

ensure that students not end up being just academically

environment for scholars to work on their research in

brilliant but become a complete and wholesome

pursuit of their PhD. The institute also publishes well

personality. Students get many opportunities to enhance

researched articles and papers by eminent researchers in

their skills by participating in projects, field works,

its Journal of Development Research.

industrial visits, numerous events and guest lectures

A strong support from alumni, placed in high positions in

conducted by the institute. At work place, our students

corporate world is an evidence of how Good Guys Also

stand out as reliable and trustworthy. Ethics and Values

Finish First. Thus, despite its modest beginnings, VESIM

form the basis of everything that Vivekanand Education

has become a name to reckon with.

Society (VES) does and the same culture is inculcated


down the line to all the stakeholders. Deriving its strength
from the life and teachings of Swami Vivekanand, deep

We have come a long way


but miles to go before we rest

05

Governing Council

Sr. No.

Name of the Member

Designation (Field)

Designation in Committee

1.

Shri . Mahesh Tejwani

President, VES
& Managing Trustee, VESIM

Chairman

2.

Shri . Dinesh Tahiliani

Secretary (VES)

Member

3.

Shri . Amar T. Asrani

Treasurer (VES)

Member

4.

Shri . Baldev Boolani

Member (VES)

Member

5.

Dr. Kewal Noorhia

Nominee, VES & Mentor (VESIM)

Member

6.

Dr. Satish Modh

Director (VESIM)

Member Secretary

7.

Prof. Prashant Patil

Nominee (University of Mumbai)

Member

8.

Dr. S.K. Mahajan

Director, DTE, Maharashtra State &


State Govt. Nominee

Member

9.

Dr. Ramesh Unnikrishnan

Nominee, AICTE (WRO)

Member

10.

Shri. P. K. Krishnamurthy

Nominee (State Govt.)

Member

11.

Shri. B. K. Bakshi

Nominee, AICTE

Member

12.

Prof. Dinesh Kapadia

Asst. Professor

Teaching Staff Representative

13.

Dr. Seema Sant

Associate Professor

Teaching Staff Representative

Authorities under RTI Act 2005


Name of the Institute:
VES Institute of Management Studies and Research, Chembur, Mumbai - 74. Tel.: 022 67893000 / 022 25537110 /
022 25531396, Fax: 022 5238111
Assistant Information Officer:
Shri. Arvind A. Waghmare (Registrar) Tel.: 022 67893000 / 022 25537110 / 022 25531396, Fax: 022 5238111
Information officer:
Dr. Satish Modh, Director Tel.: 022 67893000 / 022 25537110 / 022 25531396, Fax: 022 5238111
Appellate Officer / Authority:
Shri. Mahesh Tejwani Chairman, Governing Body, VESIM Tel.: 022 67893000 / 022 25537110 / 022 25531396,
Fax: 022 5238111

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Centers of Excellence

Center of Excellence
Banking & Finance

Center of Excellence
Business Analytics

Finance has remained the most important choice of

Analytics is dominant process in Indian Industries /

the Management students all over the world due to

Domains which holds one of the largest shares in

its significance in everyones life and as a tool of

Global Outsourcing Market (KPO). The motive is to

measuring the economic growth of any country and

create excellence in terms of knowledge for all

organ citation. Keeping this aspect in mind and the

parameters which includes techniques for reducing

necessity to educate and produce proficient and

business risk, increasing revenues & overall

knowledgeable professionals in the area of Finance

efficiency of an organization in large competitive

especially in banking, Centre of excellence for

markets.

Banking & Finance has been set up.

Center of Excellence
Marketing

Center of Excellence
Entrepreneurship and MSME

VESIM creates professionals in all core fields like

VESIM has accelerated the speed of Self Employment

Media, Retail & Services by imparting theoretical as

by establishing COE - MSME. Students are sensitized

well as practical techniques to satisfy the Industry

about the benefits and strategy towards enterprise

requirements. Students will be taught not only

creation and development. Guidance and hand -

through lectures but also will be given to handle real

holding support is given which will lead to creation

tasks to prove themselves like Workshop Conduction,

of employment opportunities for others economic

Live projects for a deep insight about Industry

development by becoming self-employed, and

Culture.

generating better quality of life.

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Faculty
VESIM is proud to have a line up of distinguished, dedicated

global awareness plays a pivotal role in preparing our

and dexterous faculty of highly qualified members. Our well-

students to fully take on the world of business.

experienced and trained staff members relentlessly strive

Like earth, our teachers bestow all the warmth and wisdom

towards bringing out the best in our students, academically

on our students to help each of them develop as an

and culturally. Their deep-rooted knowledge and acute

intellectual Mastermind and superior Mankind.

Core Faculty Details


Dr. Satish Modh
Qualification
Designation
Area of Specialization
Total Experience

08

: B.E. LL.B. M.E., MFM, Ph.D.


: Director
: Strategy
: 31 Years

Dr. Charu Banga


Qualification
Designation
Area of Specialization
Total Experience

: M.Com, PGDBM, Ph.D.


: Associate Professor
: Finance, Business Analytics
: 8 Years

Dr. Sandeep Bharadwaj


Qualification
: M.Sc., MMM, M.Phil, Ph.D.
Designation
: Dean - Academics
Area of Specialization : Marketing
Total Experience
: 23 Years

Dr. Nisha Pandey


Qualification
Designation
Area of Specialization
Total Experience

: M.A. MBA, Ph.D.


: Associate Professor
: General Management
: 12 Years

Prof. R. C. Agarwal
Qualification
Designation
Area of Specialization
Total Experience

: B.Com, CAIIB, F.C.A.


: Dean - Academics PGDM
: Finance
: 40 + Years

Prof. Abhishek Anand


Qualification
Designation
Area of Specialization
Total Experience

: B.A. MLL & LW, PGDM


: Assistant Professor
: HR
: 8 Years

Dr. Sachin Deshmukh


Qualification
Designation
Area of Specialization
Total Experience

: B.Sc. MBA, Ph.D.


: Professor
: Business Analytics
: 26 Years

Prof. Aji John


Qualification
Designation
Area of Specialization
Total Experience

: BBM, MBA
: Assistant Professor
: HR
: 11 Years

Dr. Srini R. Srinivasan


Qualification
Designation
Area of Specialization
Total Experience

: B.B.A., MBA, Ph.D.


: Professor - Ph.D Centre
: Marketing
: 16 Years

Prof. Brijesh Sharma


Qualification
Designation
Area of Specialization
Total Experience

: B.Sc, MMS, NET


: Assistant Professor
: Marketing, Business Analytics
: 20 Years

Dr. Seema Sant


Qualification
Designation
Area of Specialization
Total Experience

: B.Com, MBA, Ph.D.


: Associate Professor
: HR
: 16.5 Years

Prof. Debjani Banerjee


Qualification
: M.A. (Economics) PGDBM, LL.B., B.Ed
Designation
: Assistant Professor
Area of Specialization : Economics
Total Experience
: 19 Years

Core Faculty Details

Prof. Pranjal Muley


Qualification
Designation
Area of Specialization
Total Experience

: B.Sc. PGDCA, MBA


: Assistant Professor
: I.T.
: 14 Years

Prof. Veena Babani


Qualification
Designation
Area of Specialization
Total Experience

: M.Com, MMS
: Assistant Professor
: Finance
: 4 Years

Prof. Ravi Jeswani


Qualification
Designation
Area of Specialization
Total Experience

: B.E. MMS
: Assistant Professor
: Marketing
: 4.2 Years

Prof. Zankrut Oza


Qualification
Designation
Area of Specialization
Total Experience

: IT (Eng), MBA
: Assistant Professor
: Marketing
: 5 years

Prof. Repak Shrinivas


Qualification
Designation
Area of Specialization
Total Experience

: B.Sc., MMS, DE, HDISM, CRQA


: Assistant Professor
: Operations
: 18 Years

Prof. Zubin Sethna


Qualification
Designation
Area of Specialization
Total Experience

: B.E. MMS
: Assistant Professor
: Operations
: 14 Years

Prof. Rupali Rajesh


Qualification
Designation
Area of Specialization
Total Experience

: M.Com, M.Phil, B.Ed.


: Assistant Professor
: Marketing
: 13 Years

Prof. Barkha Jadwani


Qualification
Designation
Area of Specialization
Total Experience

: B.Com, ACMA, CAIIB, FRM


: Adjunct Faculty
: Finance
: 16 Years

Prof. Sanjay Gajria


Qualification
Designation
Area of Specialization
Total Experience

: DAA, MHRDM, PG(Journalism)


: Assistant Professor
: General Management
: 13 Years

Prof. Manish Balwani


Qualification
Designation
Area of Specialization
Total Experience

: B.Com, MMS
: Adjunct Faculty
: Finance
: 13 Years

Prof. Sandeep Singh


Qualification
Designation
Area of Specialization
Total Experience

: B.Sc. PGDHRD
: Adjunct Faculty
: Indian Way of Mgmt.
: 11 Years

Prof. Snehal Chincholkar


Qualification
: B.E. MBA, NET
Designation
: Assistant Professor
Area of Specialization : Marketing
Total Experience
: 7 Years

09

Core Faculty Details


Prof. Dinesh Kapadia
Qualification
Designation
Area of Specialization
Total Experience

: B.Sc. MBA
: Assistant Professor
: Marketing
: 29 Years

Prof. Mukund M. Tripathi


Qualification
: B.Tech, MBA
Designation
: Assistant Professor
Area of Specialization : Marketing, Business Analytics
Total Experience
: 06 Years

Prof. Gunjan Sharma


Qualification
Designation
Area of Specialization
Total Experience

: M.Com, C.A., CAIIB


: Assistant Professor
: Finance
: 10.2 Years

Prof. Nirja Kashive


Qualification
Designation
Area of Specialization
Total Experience

: M.Sc. PGDM, MBA, NET


: Assistant Professor
: HR
: 13 Years

Prof. Kavita Kanabar


Qualification
Designation
Area of Specialization
Total Experience

: B.Pharm, MMM, PGDSCM


: Assistant Professor
: Marketing
: 15 Years

Prof. Pallavi Vartak


Qualification
Designation
Specialization
Total Experience

: M.Com, MFM, NET


: Assistant Professor
: Finance
: 12 Years

Prof. Swati Karnataki


Qualification
Designation
Area of Specialization
Total Experience

: B.Sc, MBA, NET


: Assistant Professor
: Marketing
: 11.6 Years

Prof. Pradip Kumar Mitra


Qualification
: B.Com, CFA, MFA, MBF, PGDBA, NET
Designation
: Assistant Professor
Area of Specialization : Finance
Total Experience
: 16 Years

10

Visiting Faculty
Sr. Name of the
No. Visiting Faculty

Qualification

Total
Experience

Designation

Area of
Specialisation

Dr. R. Gopal

B.Tech(Hon.),
ICWA, MBA, Ph.D. D.Lit.

32 Years

Visiting Faculty

Marketing

Prof. V. S. Gopal

M.Com, LL.M. ACS, MMS

30 Years

Visiting Faculty

H.R. & Operations

Prof. C. G. Prakash

B.E. MMS, PGCHRM, DYD&C

26 Years

Visiting Faculty

Operations

Prof. Sudha Agarwal

B.Com, C.A.

14.5 Years

Visiting Faculty

Finance

Prof. Bhavna Raina

B.A. MBA, NET

15 Years

Visiting Faculty

H.R.

Prof. Sudhir Karambelkar

B.Com, C.A. ICWAI

20 Years

Visiting Faculty

Finance

Prof. Piya Mukherjee

B.Com, MMS

23 Years

Visiting Faculty

HR & Softskills

Prof. Deepak Ganachari

B.E. (Mech.), MMS

22 Years

Visiting Faculty

Marketing

Prof. Sandeep Nemlekar

B.E. PGMM

11 Years

Visiting Faculty

Operations

10

Prof. Milind Nagarkar

B.Sc. (Hon.), LL.B. D.C.M.

30 + Years

Visiting Faculty

Legal Aspects

11

Prof. Mukundan

B.E. PGDM

30 + Years

Visiting Faculty

Operations

12

Prof. Kiran Wagle

B.Com, LL.B.

13 Years

Visiting Faculty

Labour Laws

13

Prof. R. Unnikrishnan

M.B.A.

10 Years

Visiting Faculty

Marketing
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Infrastructure
Our lives are defined by opportunities that come
our way. Recognizing this fact, VESIM offers an
incredible amount of opportunities for the
students to motivate them to move their life
towards their aspired directions.

Our technologically advanced and mentally


soothing infrastructure exemplifies the Element
of Strength which plays a prominent role in
delineating the success stories of our students.

Library

Computer Lab

Encouraging both syllabus-based & motivational


reading, the VESIM library encompasses a large
collection of books and journals along with a
repository of past summer & final projects. Enhanced
with Wi-Fi facility, most of the functions & services of
the library are automated. It has separate Audio Visual
material comprising of Audio-Video CDs &
dissertation. The library also hosts a treasure-trove of
works on Vedanta & philosophy.

Fully understanding the need for speedy &


sophisticated technology, VESIM has a well equipped
computer lab with the latest software, hardware and
24 hr. broadband and Wi-Fi connectivity.

SAS Analytics Studio


A studio of a kind to envisage and tap the analytical
potential & boundaries. Serving cave for a lucrative
Business Analytics course. Analytics is a training
ground for the sampling to be yielded and churned
out for real time Analytics.

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Auditorium
Providing the right ambience and platform for
students to hold seminars, workshops and
conferences with online visual facility, the Institute has
a state-of-the-art auditorium with a seating capacity of
nearly 180 persons.

Meditation Center
Where stressful chaos is replaced by peaceful chants,
where the tired body enlivens to a serene soul, the
Vedanta room echoes the rhythm of divine melody.
From practicing the ancient science of yoga or
meditation or attending seminars on welfare of mind and
body, the Vedanta room is an adobe of peace and joy.

Research Center
At VESIM we have a vibrant research center dedicated
to academic and industry research, the cell is heated
by eminent luminaries of the college, Separate
infrastructure is available for research within the
campus, Our seminar aptly titled SMART is held every
year and the program is graced by the presence of
Research gurus form Academia and Industry.

MDP Room
Faculty Development programs are held for
faculties to bestow Industry Guidance for overall
development.

Medical Room
To provide immediate help in case of any medical
emergency, VESIM has established a medical room for
providing first aid assistance.

Cafeteria
Prioritising health and hygiene issues for students, the
canteen serves a variety of dishes while taking in
account the quality and taste of food. With sufficient
seating arrangement, the canteen provides a clean
and cosy place for the students.

Hostel Facility
Banquet Hall
A great space designed to enhance the engagement of
corporate and students during Events for Food &
Beverage breaks.

Surrounded by an aura of tranquillity & serenity, the


campus-located hostel is home to both boys and girls.
Not only the hostel complies with high standards of
sanitation, but also provides rejuvenating facilities
with a sports room, meditation room and a canteen.

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Student Committee

MSME and Entrepreneurship


With the aim to accelerate the speed of selfemployment and develop entrepreneurship spirit
amongst management students, VESIM has
established Centre for Excellence - MSMEs &
Entrepreneurship. Through this initiative, VESIM
looks forward to tie-up with various professional
bodies with a vision to provide direction and motivate
students towards entrepreneurship. Our main goal is
to create awareness about entrepreneurship
opportunities amongst students, sensitize the
students about the benefits and strategy towards
enterprise creation and development and to provide
guidance and hand-holding support to students
looking towards entrepreneurship as a career.

Placement Cell
Full support and guidance is provided to the students
for their Placements. Strong interface is maintained
with Corporate to facilitate the process. Students,
through Students Placement Committee, are involved
in all Placements related decision making. As a result,
Placement record in past has remained quite
encouraging.

Alumni Cell
Alumni Cell works towards alumni-student
interactions and strengthens the bond which was built
with the institute during the two years the alumni
spent here. The alumni cell organizes the alumni get
together FETE. The Cell also is monitoring the
functioning of recently launched alumni portal. The
cell also organizes various alumni institute interaction
events like alumni guest lectures, alumni sports day
etc.

Branding and Marketing Committee


The committee involves students endowed in various
arenas where they are part of brand development,
content writing, designing, promotion, execution of
Marketing activities. The cell conducts the activities
like internet marketing, media planning, organizing
various events like HR Summit. Students are given an
opportunity to handle all the execution part of the
events so that they get exposure of practically

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performing such activities with knowledge of


Industrial environment for their future. Basically the
team works for raising awareness about the
deliverables of a promising future.

Yuva for Seva


Yuva for seva is a 21 days on- field project, where our
students are placed with different NGOs in Mumbai.
After completion of 21 days on-field project with the
NGOs students will be sensitized towards the social
problems and will be able to provide solutions through
by initiatives and projects.

Students Welfare Committee


Students Welfare Committee is established for the
welfare of the students. The main objective is to
arrange educational tours, to manage health and
clinical facilities and to organize extra curricular events
such as Chaitanya, Glimpses, Congruence, Sports &
many such activities.

eChai (Entrepreneurs Chai)


eChai conceptualizes and organizes engaging
entrepreneurial programs and challenges to develop
the spirit of entrepreneurship among youth. eChai
brings together entrepreneurs, Doers, Mentors,
Professionals, and Students to share, connect and
collaborate with each other. eChai venture is focused
on promoting entrepreneurial culture among youth
and hosts various programs. Its Mumbai Edition was
kick started in VESIM, which will be followed by
various monthly activities. eChai vision is to develop
and strengthen the entrepreneurs of tomorrow.

Media Cell
From a group of enthusiasts to the community of
students conducts various activities of Internet
Marketing, Social Media, Content Writing, Media
Planning, etc. under one roof. Students are given
hands on experience of media activities, real
challenges in a simulated environment. Every form of
written, verbal, visual communications is undertaken
by the Media Cell. Engaging students to make the
things happen is the striking feature of the cell and
foster their skills to get them placed in media &
communication sector.

Empowering Programs

VESIM, like every top - notch B-School, has an unique


culture. It believes in the over all development of
students. We at VESIM believe in balancing theory
and practical training. During the course duration,
there are events where industry experts are invited to
interact with our students to give them insights which
enhance their knowledge. Through these events are
organized by the students which give them
experience to manage real world situations and
improve their leadership qualities.

Industrial Visits
Industrial Visits provide a learning opportunity to
students about the industry intervention. This visits
are planned with visits to places like Daman, Silvasa,
Pune, Baramati etc. The purpose of these visits is to
enable the students to get a birdss eye view of
operations from the Industries and relate them with
theoretical concepts & practices.

Congruence
HR Summit
The HR Summit is a confluence of the industry experts
who address the students regarding changing role of
HR practices in business today. Students working
professionals and faculty members from various
institutes attend the summit where there is exchange
of ideas and thoughts for the fast - changing future. It
comprises of presentations by individual speakers
along with panel discussions.

Leaderships Lecture Series


Lecture Series by leading corporate holding top-notch
positions are conducted regularly for the students in
VESIM campus. Leaders & others at high ranks in
Future Supply Chains, Pipavav Shipyard Ltd., Info Edge
(India) Ltd. (Naukri.com), etc. regularly guide students,
helping them to keep pace with the continuous
developments taking place in the corporate scenario
across the globe.

This is a management event organized by the Institute


to focus on the growing business environment. Every
year, there is a different theme where experts from the
industry working in different domains like retail
marketing, operations, logistics & supply chain
management interact with students and faculty
members.

Banking Workshop
VESIM organizes a 2-days banking workshop in the
month of February each year. The primary objective of
the workshop is to help the students understand
various aspects of banking and also to enable them
to interact with industry experts on various domains
in banking.

International Connections
VESIM organizes Seminars, Conferences, Symposiums,
Workshops and Events which are graced by dignitaries
from International Bschools.

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Events

Chaitanya
Chaitanya is a mega inter-collegiate management
event, of VESIM with different themes every year. This
event attracts both undergraduate and post graduate
students from different colleges. It comprises a lot of
events like Ad Mad Show, Brand Lose, Business
Quiz, Fashion Show, Temple Run, Freak Kick, Check
Your Mate and Dance Competitions. This event is
totally driven by the students which includes
organizing, PR and getting sponsorships.

Glimpses
The Institute celebrates 'GLIMPSES' - an annual
cultural event - which revolves around a specific theme
based on which students showcase their talent in
various activities like dance, drama, comedy and
music. This event includes prize distributions,
convocation ceremony & other activities. The event is
an attempt to catch 'GLIMPSES' of talents possessed by
our skilled management students

E-Samnavy
E-SAMNAVAY is our online magazine released on 10th
of every month. It is a platform for students to
showcase their creativity through articles, opinion,
interviews, etc. After a structured process, an editorial
board of students is formed and one student selected
as Editor- in-Chief takes charge of Editing & Marketing
of the magazine. A proper structure with students as
Associate Editor, Copy Editor and members of Editorial
Board ensure quality with creativity reaches the
reader. The Best articles from this E-SAMNAVAY are
then published in a printed magazine which is released
during GLIMPSES- our annual event. SAMNAVAY is sent
to various corporate houses, recruiters, media houses,
Alumni, Heads of different Institutes at Vivekanand
Education Society and all other stakeholders.

16

Fintellgence
Fintellgence is a Finance Summit aimed to help
students, especially of finance specialisation, to learn
about the challenges and scope in Modern Finance.
Students an opportunity to interact with finance
gurus.

Independence & Republic Day


Celebration
Saluting the national pride, these days mark
extraordinary importance at VESIM when all the
Institutes under Vivekanand Education Society (VES)
participate in the parade and other cultural activities.

In short, a wonderful event in a vibrant ambience, FETE


is the most awaited event for the Alumni who are eager
to spend a splendid time together.

Journal of Development Research


JDR is a quarterly Research Journal, focused on
management, economics, social, environment, rural
financial inclusions, micro finance etc. It aims to be
premier and prestigious journal for publishing original
research papers in the above area. JDR has more than
150 circulation.

Intra-College Case Study Competition

Competitions at Other Organizations

Emphasizing the importance of practical learning and


to gain deeper insights into business issues, the college
holds an intra collegiate case study competition for
first year MMS & PGDM students. The competition
elicits some healthy discussions and thoughtprovoking ideas amongst the participating students.

Students are encouraged and trained to participate in


different competitions organized by various
management institutes & organizations. Final year
students who have worked efficiently during their
summer internship are given the opportunity to
compete in Summer Internship competition. Also, the
first year students get to showcase their understanding
of the concepts acquired during their first semester in
competition like Maadhyam-Marketing Paper
presentation, Biblophillia - Book review competition,
Dandekar. Besides this, students participate in other
competitions organized by various organizations like
DRAFT FCB ULKA, compete for BSA & Dewang Mehta
award etc. where they showcase their potential.

Blood Donation Drive


VESIM always believes in giving back to the society. As
a part of CSR activity, which is whole-heartedly
supported by our students and faculty, a blood
donation cum thalassemia drive is organized every
year in collaboration with some reputed hospitals in
Mumbai. All the members of the VESIM family
participate actively for the same.

Theatre
To boost the confidence level of students and sharpen
their public speaking skills theatre activities are
conducted in house by faculty members.

Fete
FETE is a grand event of VESIM held every year for its
Alumni. FETE is all about celebrating the nostalgic
moments of a long legacy of Alumni. The event consists
of Partying, Music, Stand-up Comedy, Games and more.

Sports Day
At VESIM we organize a sports event every year where
there are outdoor games Like Cricket, Football,
Athletics, Volley Ball, etc. As well as indoor games like
Table Tennis, Carrom, Chess, etc. The event is well
supported by the faculty and the staff of VESIM. It is a
2-day event where in matches are held between
juniors and seniors. Faculty members enthusiastically
take part to develop a friendly bond with the students.
Also, a Cricket event is organised exclusively for Alumni
and students to develop a strong Alumni connect.

17

Industry Engagement

18

Resource Person

Designation

Name Of Industry

Sherry Mathew

Principal Consultant

Right Sketch HR Consultancy and Managed Services

Dr. Manohar Pandit

Consultant

Dilip Tikle

Founder & Consultant

Connects Dots Consulting & Training

Nikhil Shinde

Assistant Manager

NISM

Siddharth Khire

Vice President

NOMURA

Sushrut Munje

Managing Director

Harmer & Mope Pvt Ltd

Ashish Chaurasia

DGM-HR

Reliance Power Ltd

Vijay Kanbur

HR-Consultant

Human Resource -Consultancy Pvt. Ltd

Nagesh Pai

Owner

Lore Gray

Dr. Naryan Hariharan

Advisor HR & Corporate Relations

Dr. Rahul Mirchandani

Executive Director

Aries Argo

Vivek Mendoza

Director

Lawrence & Mayo

Dr. Aditya Srinivas

Chief Economist & Chief Operating


Officer BSE Brokers Forum

BSE Brokers Forum

Anirudha Karnataki

Chief Manager

Asian paints

Kush Bohra

Assistant Vice President

Religare Securities

Harish Banga

Business Analyst

Barclays Wealth

Amruta Dabholkar

Senior Manager

Neilson

Mr. Sushil Mungerkers

Director

Idex Advisory Pvt. Ltd

Lokesh Saraswat

Consultant

Zieta Technologies, USA

Sonali Kulkarni

Senior Manager

Hindustan Times Ltd

Jhumur Mitra

Program Manager

Cognizant Pvt Ltd

Radhakrishna Pillai

Director

Chanakya Institute of Public Leadership

Lokesh Saraswat

Consultant

Zieta Technologies, USA

R. Jayaraman Iyer

Management Advisor/ Consultant

SKS Logistics Ltd

Our Alumnis Views

I completed my Management Course from VESIM. The


Programme at VESIM added immense value and
empowered me with strong presentation and
communications skills which proved to be very helpful
and motivated me to pursue the career of my choice.
VESIM provided me an opportunity to imbibe strong
analytical skills and sound business mind which helped
me to carve a niche in my career. Last but not the least the
learning process at VESIM brought about a Positive
Attitude in me towards different facets of life which will
always be valued by me.

A college degree is something that will act as a pillar to keep


people standing as long one has the skill to learn and adapt to
various situations. The faculties of VESIM imparted immense
knowledge through their vast experience, in-depth subject
knowledge and practical approach towards solving problems.
Apart from the delivery of subject knowledge, VESIM focuses
on 3600 development of the student. VESIM prepares the
students to be great future managers given the inherent
studious mechanism of the college coupled with creative co
curricular activities for its students. My sincere thanks to all
the faculty and the support staff of the VESIM.

Manish Serai

Mithil Tanna

Vice President - Sales

Business Analyst

Naukri.com

L&T Infotech

Discipline, Dedication and Attention to detail are the three


very important skills that I gained by being a student of
VESIM during my course.

VESIM was our second home, literally and philosophically.


Distinguishing faculty put us through pressure only to bring
out the best in us. The theoretical learning at college laid a
strong foundation, and well-armed us to take on the
challenges of the corporate world. The special focus of the
institute towards, otherwise unpopular, subjects like ethical
marketing, principles of Vedanta and Management Control
Systems is a key differentiation which contributes immensely
to our decision making in day to day work & life.

Apart from the above I gained confidence in making


presentations which I was never exposed to being an M.
Com student. There were a lot of intangible skills that I
developed at VESIM which cannot be described in words.

Hemal Navinchandra Thakkar


Manager, Automotive & Industrial group

Mayur Kaku

ICRA Management Consulting Services (IMaCS) Ltd

Associate Planning Director


TBWA India

VESIM is the place where we aspire to become future


managers. Our professors not only guide but inspire by
regular mentoring. They turn our aspirations into reality.
The two years stand remarkable for my career as we get
trained to reserve a seat in corporate.
We yearn to turn our dreams into reality and this college
makes it happen!

Deepak Harwani

VESIM has a big contribution towards my professional


career enhancement. The learning & skills acquired from
VESIM has definitely added value to my profile. Apart from
the academic studies, it is case studies discussions,
Interaction with industry expertise, extra-curricular
activities participation, etc which set VESIM apart. I believe
as VESIM continues to focus on their core strengths, it has
become a well admired brand amongst B-Schools.

Ravindra J. Jadhav

Analyst

Marketing Manager

Nomura Services India Pvt. Ltd.

Highbar Technologies

19

Our Outstanding Alumni


Love, Compassion, and most importantly,
consideration for people and the world we live in, is
now a truly relevant ethos in business and
organisations. The growing transparency of corporate
behaviour in the modern world is creating a new real
accountability. Consequently, it is now more than
ever necessary for corporations to make room for
ethics, spirituality and care for people & the world,
alongside the need to make a profit.
Students at VESIM are taught the art of Responsible

20

Business. Besides the curriculum-based knowledge


they are imparted lessons in Humanity and Integrity.
Just like the element of water effortlessly flowing
its magnanimous compassion, our students are
nourished with the ability to connect sensitively to
people. Because, eventually, positive relations yield
good productivity.
This perception of VESIM has helped its students to
garner top positions with some Leading global
corporate names:

Mr. Raj Sharma (1995-97)

Mr. Nagraj Gandluri (1994-96)

Co-Founder and President Majestic


MRSS Limited

National Sales Manager


ACER

Mr. Aniruddha Pethe (1996-1998)

Mr. Sachin Deshpande (1995-97)

Assistant President
Bank of America

National Credit Manager


Standard Chartered Bank

Mr. Saif Kabir (1996-98)

Mr. Rajiv Maniar (1995-1997)

Vice President
Morgan Stanley

National Manager
AIG Mutual Fund

Mr . Chandra Som Shankar (1994-96)

Mr. Vivek Sawalpurkar (1998-2000)

Director
Citi Group

Sr. Manager, Human Resource


Reliance Communication

Mr. Ashish Khanna (1996-98)

Mr. Ravindra J jadhav (2003-2005)

Director Orgination & Client Coverage


Standard Chartered Bank

Mktg Manager, Brand Development


Highbar Technologies (An H.C.C Group Co.)

Mr. Aditya Pawaskar (1997-1999)

Mr. Vishal Kamdar (2000-2002)

Ad. Director
KPMG

Manager, Wealth Management Operations


HSBC

Mr. Manu Bansal (1994-96)

Mr. Rajeev Mirchandani (2000-2002)

Regional Manager
CISCO

Group Head Sales


Red FM 93.5

Mr. Amarjit Singh Mehta (1998-2000)

Mr. Santosh Lala (1995-97)

Chief Manager
Telecom - Indiatimes.com

Global Risk Manager


JP Morgan

Mr. Vinayak Kamath (1994 -1996)

Mr. Prathmesh Chandane (2001-2003)

General Manager

Territory Sales In-charge


Hindustan Lever Ltd.

Deepti Kulkarni (2010)

Tanuj Didwania (2005)

Associate Consultant
Oracle Financial Services Software Ltd.

Manager
Shree Steel

Deepak Nagpal (2008)

Hitesh Balwani (2011)

Proprietor
MRK Management & Consulting Services

Financial Analyst
Abhidi Realty Advisors Pvt. Ltd.

Anant Shah (2010)

Shirish Paranjpe (2012)

Owner
Ghelani Investments

Partner
Self - Employed

Kamlesh Ramchandani (2007)

Deepak Shukla (2000)

Senior Manager
DNA

Regional Manager
Apple India Pvt. Ltd.

Rajesh Idnani (2003)

Dhaval Shah (2012)

Director
Quotient Consultancy

Asst. Manager
Info Edge India Ltd.

Mitalee Telang (2010)

Jesal Shah (2002)

Department Manager
Tata Croma

Manager - Business Solutions


Cognizant Technology Solutions

Vikas Pandita (2005)

Hemal N Thakkar (2007)

Manager - Retail Operations


Arvind Lifestyle Brands Ltd.

Manager
ICRA Management Consulting Services Ltd.

Chandrakant Gianchandani (2008)

Drashti Sheth (2009)

Assistant Manager
Idea Cellular Ltd.

Proprietor
Tex Chem Pvt. Ltd.

Bijal Patel (2004)


Project Manager
Your Source
21

Industry Engagement - Our Alumni

22

Resource Person

Designation

Name Of Industry

Sachin Bhada

Business Development Manager

Dhan - Logistics Pvt Ltd

Bhooshan Malkani

HR Manager

Zee Entertainment Ltd

Mukund Javeri

Global Operations Associate

Nomura

Neeta Nihalani

Assistant Officer

Eureka Forbes

Deepak Nagpal

Training & Development Manager

Mahindra & Mahindra

Mayur Kaku

Associate Planning Director

TBWA India

Rakhi Kharde

Regional Manager

Shivsu, Candian Clear India Ltd

Chetan Kukreja

Index Manager

Asia Index Pvt Ltd

Satish Pai

Group Manager

Lodhstar

Post Graduate Diploma in Management


Two year Full Time Programme:

Eligibility Criteria:

Course Intake : 60 Students

This shall be strictly as per DTE. The candidate should


fulfill the eligibility criteria as laid down by DTE / AICTE for
the academic year 2015-16 for the detail information in
this regard. This is already available on DTE website
http:/www.dte.org.in/mba and also refer Admission
Information Brochure 2015-16 for detail information in
this regard. This is already available on DTE website.
Applicant must have recognized Bachelors Degree with
at least 50% at qualifying examinations.

Course is autonomous & Approved by AICTE, Ministry


of HRD Government of India, New Delhi.
Duration -2 years full time programme. (i.e 6 Trimester)
Available Specialization: There shall be following three
specialization available to the students. Student can opt
any one specialization only.
1) Business Anylatics

Admission - Short listing on the basis of Common


entrance test scores of CAT/XAT/MH-CET 2015 / MAT /
CMAT / GMAT / ATMA. GD - PI will be conducted by the
Institute. Suitable weightage will be given to past
academic record and work experience.

2) Banking and Finance


3) Marketing

Academic Terms:

Admission for PGDM Programme

Trimester

Start From

Ending on

Total Weeks

6-July-15

3-Oct-15

13

II

5-Oct-15

16-Jan-16

15

Yuva for
Seva

18-Jan-16

6-Feb-16

III

8-Feb-16

7-May-16

13

IV (MIP)

9-May-16

24-Sep-16

20

26-Sep-16

7-Jan-17

15

VI

9-Jan-17

8-Apr-17

13

Documents required with


Admission :

Application form for

The attested copies of the following documents should be


enclosed along with the application at the time of submission
of application.
1. Three photographs of the applicant.
2. Photo copy of CAT/XAT/MHCET/MAT/CMAT/GMAT/
ATMA Equivalent Exam score card.
3. Identity proof like driving license, passport, aadhar
card or voter id
4. Photo copies of Final Year Marksheet & Passing certificate

Academic terms, Direct contact / Teaching hours,


Attendance etc. shall be as per DTE / AICTE guidelines in
this regard.
Lecture Timings - 9 am to 5 pm
Course Commences from 6th July, 2015

Original documents required at the time of Admission:


The original copies and one copy of attested Photo copies
of the following documents are required at the time of
admission
1. C AT/ X AT/ M H - C E T/ M AT/ C M AT/ G M AT/AT M A
Equivalent score card.

Syllabus and teaching process are continuously


updated to cater the needs of changing business
environment.

3. Marksheet of HSC examination

Course is conducted in Trimester Pattern.

4. Marksheet of Final Year Degree & Passing certificate.

Well accepted by Industry.

5. Institute leaving/ Transfer Certificate

Medium of Instruction : English

2. Marksheet of SSC examination

6. Proof of Nationality (Birth Certificate / Domicile


Certificate / School Leaving Certificate/ Passport)
7. Migrants Certificate (applicants for J&K students, If required)

Examinations & Assessment:


Examinations shall be conducted at the end of every
trimester.
Convocation - PGDM Diploma shall be awarded to the
successful candidates at the end of the course.

8. Gap certificate (if there is an educational gap due to


any reason after passing the qualifying examination) by
way of an affidavit by the candidate.
Note: If a candidate fails to submit the Certificates within
the prescribed period of time, the admission shall be
treated as cancelled and no refund shall be given.
Office working hours: 10.00 am to 5 pm

23

Important Dates & Fee Structure

Important dates
Date for Application
Start Date

1st April, 2015

Last Date

30th June, 2015

*Subject to change as per the rules laid down by DTE & AICTE

Fees Structure
Particulars

Year 1 Fees

Year 2 Fees

Tuition Fee
(Inclusive of Library and IT Services)

Rs. 3,50,000/-

Rs. 4,50,000/-

Reading Material

Rs. 30,000

Rs. 30,000

Students Welfare Activities

Rs. 15,000

Rs. 15,000

Alumni Fees

Rs. 5,000

Rs. 5,000

TOTAL

Rs. 4,00,000

Rs. 5,00,000

Hostel Fees* (Subject to change)

Rs.84,000

Rs.84,000

*Mess charges are to be paid directly to contractor.

For 1st Year Payment of PGDM


Break up for fees payment

Fees

Date

First Installment

Rs. 2,00,000/-

30th May, 2015

Second Installment

Rs. 1,00,000/-

30th August, 2015

Third Installment

Rs. 1,00,000/-

30th December, 2015

For 2nd Year Payment of PGDM


Break up for fees payment

Fees

Date

First Installment

Rs. 2,00,000/-

30th March, 2016

Second Installment

Rs. 2,00,000/-

30th July, 2016

Third Installment

Rs. 1,00,000/-

30th November, 2016

Mode of Payment:
Candidate can opt for online or offline payment of Admission Fees. The procedure is mentioned on the
website http://admissions.vesim.in The candidate can opt for offline mode of payment by visiting to a
nearest ICICI bank after submitting a challan provided by submitting the form. Fees also can be paid by
DD/PO in favour of V.E.S. Institute of Management Studies and Research.
Cancellation of Admission & Refund Rules:
This rules shall be applicable as prescribed by AICTE / DTE from time to time.
Cutoff date for admission - This date shall be specified by DTE Government of Maharashtra for this
academic year 2015-16

24

PGDM - Specialization in Business Analytics (In Strategic Collaboration with SAS)

Programs Introduction
Organizations have been using business analytics for
many years. Managing and analyzing data have always
offered greatest advantages for organizations of all sizes
and across all industries. Businesses have struggled a
long way to find pragmatic approach to capture data
about the products, services and customers. Business
was pretty straightforward when companies sold a
handful of products to customers who bought the same
product in the same way. But over a period of time, the
companies and the market they participate have grown
into complex systems. To survive or gain a competitive
advantage, companies are adding more product lines
and have diverse ways of delivering the products to its
customers. With markets becoming more dynamic, the
role of a business analyst in an organization is
increasingly becoming important.
While data is important, the right data is essential. one
may get overwhelmed by the increasing amount of data
being collected. Understanding what is important to
business helps business analyst to evaluate what data
counts or should be counted. The term Business
Analytics defines technology that uses data analysis to
understand business issues in a way that can guide
decision making. The use of Business Analytics has
provided companies with competitive edge. A research
study has estimated that there is a striking correlation
between organization's sophistication in using analytics
and its performance. Business Analytics uses Statistical
and Operation Research tools to drive decision making
and performance.
Vivekanand Education Society's Institute of
Management & Research has designed a course in
Business Analytics that covers all major areas like big
data analytics, statistical and predictive analytics,
prescriptive and descriptive analytics, data mining
and warehousing.

Program Objectives
The course is technology driven and designed to provide
in-depth knowledge of the Business Analytics tools that
are used for decision making.
Understand the use of Business Analytics in strategy
building and gaining competitive advantage for the
organization.

Learning advanced analytical tools to disintegrate


complex problems under uncertainty into simpler ones
and helping organization to find optimal solutions.
Learning latest technology to locate sources of big
data, and analyzing the same for inferences.
Developing the ability to collect and analyze
unstructured data from social media.
Learning to apply Business Analytics techniques to solve
problems of different industries like retail, pharmaceutical,
service, banking and finance, sports aerospace etc.
The course shall be technology driven and students
shall be trained on software like SAS, Microsoft Excel,
ETL, R - programming.

Advisory Board in PGDM (Business Analytics)


Members:
1. Dr. Satish Modh - Director, VESIM Ex-Officio
2. Dr. Srini.R.Srinivasan - Chair - COE Marketing - Chairman
3. Dr. Sandeep Bhardwaj - Dean Academics - MMS
4. Dr. Madhav Joshi - President - Syrums Pharama
5. Dr. Rudra Sumanta - VP - Kioni VFS, India
6. Mr. Vivek Mendonza - Director - Marketing, L&M
7. Mr. Sanjay Mehta - Chairman - Social Wavelength
8. Mrs. Rashmi Balwani - Chairman - Sabarro Retail
9. Mr. Ashish Kumar - Chief People Officer - Best Seller
10.Prof. Dinesh Kapadia - Assist. Professor - Secretary

Board of Studies in PGDM (Business Analytics)


Members:
1. Dr. Satish Modh, Director VESIM - Chairman
2 Dr. Sachin Deshmukh, Area Chairperson Business
Analytics Member - Secretary
3 Dr. Sandeep Bhardwaj, Dean - MMS - VESIM Member
4 Shri Raj Jhaveri, Manager Education SAS (India) - Member
5 Shri Shubham Chatterji, Business Manager SAS (India) Member

Learning about data through data visualization

25

Curriculum
Trimester wise Subject List
Course Structure: Year I

Year II

Trimester I

Trimester IV

1 Management Information System

Trimester IV

2 Operations Management

Management Internship Program

3 Financial Accounting

April to August

4 Marketing Management

All the students shall attend 20 week Management


Internship Program

Business Analytics
5 Business Statistics
6 Introduction to Big Data & Business Analytics
7 Basic Programming*
8 Data Integration Techniques*

Trimester II
1 Applied Economics

Total Marks = 200


Number of Credits = 6

Trimester V
1 International Business
2 Strategic Management
3 Ethical Management
Business Analytics

2 Operations Research

4 Text Analytics & Sentiments Mining*

3 Business Research Methods

5 Visual Analytics*

4 Human Resources Management


Business Analytics
5 Probability & Hypothesis Testing
6 Advanced SAS Programming*
7 Predictive Analytics*
8 SAS for Hadoop

Trimester III

6 SAS Platform Administration


7 Capstone project

Trimester VI
1 Introduction to Consulting & Consulting Tools
Business Analytics (Electives Any two)
2 Financial Analytics
2A Financial Modeling*
2B Financial Risk Modeling*

1 Supply Chain, Risk & Performance Management

3 Marketing Analytics

2 Financial Management

3A Designing & Executing Marketing Campaigns with


SAS Customer Intelligence Studio*

3 Digital Marketing
4 Enterprise Resource Planning
Business Analytics
5 Optimization Models*
Business Analytics
6 Multivariate Statistics for
Understanding Complex Data*

3B Maximizing Campaign Efficiency with


SAS Marketing Optimization*
4 Human Resources Analytics
4A Human Capital Management for
Strategic Decision Making*
4B Human Capital Management Administration*
Supply Chain Analytics

7 Data Mining, Neural Networks & Forecasting*

5A Inventory Optimization*

8 Creating Business Intelligence for Managers*

5B Contact Center Planning & Optimization for Analyst*


6 Capstone Project

26

PGDM - Specialisation in Banking & Finance

PROGRAM INTRODUCTION
Finance has remained the most important choice of the
Management students all over the world due to its
significance in everyone's life and as a tool of measuring the

ongoing basis with Advisory Board and Board of Studies.


Innovation and updates to curriculum are institutionalized.
Thus the course anticipates and prepares participants to
meet changing Industry requirements.

economic growth of a country and the organization. Keeping

We are confident of providing Finance professionals of high

this aspect in mind and the necessity to educate and produce

quality and dedication to the nation and the industry.

proficient and knowledgeable professionals in the area of

This is a 2 year full time course. The pedagogy enables

Finance especially in banking, Centre of excellence for

students to develop and appreciate issues involved in

Banking & Finance has been set up. To meet the expectations

developing and sustaining a competitive advantage.

of the market and the students, 2 years full time super


specialization course in the area of Banking & Finance
(PGDM-BF) is available from academic year 2015 16. The

Advisory Board in PGDM (Banking & Finance)

students will have an option to choose one of the 3 most

Members:

popular areas of Finance i. e. Banking, Corporate Finance &

1. Dr. Satish Modh - Director - VESIM

Financial Services.

PROGRAM OBJECTIVE
To provide the best course to the students and the best
suited professionals to the Industry, the course shall take into
consideration the ever changing scenario in the area of

2. Prof. R. C. Agarwal (CA) - Dean - Academics - PGDM &


Chairperson - COEBF
3. Dr. Sandeep Bhardwaj - Dean - Academics - MMS
4. CA. Anand Rathi - Chairman - Anand Rathi Securities
5. Ms. Radhika Pereira - Managing Partner - Dhudatta
Pereira Solocitors

Economics, Banking and Financial sector, worldwide. A

6. Mr. Raj Kumar Agarwal - Managing Director - SVG


Fashions

cream of experienced and expert bankers and dignitaries

7. Dr. Devendra Nath - Director Hitachi & Director - L&T

from Financial Sector have been taken as members of

8. Mr. Vikram Wagh - Managing Director - Lafarge


Agrregates & Concrete India Ltd.

Advisory Board and the Board of Studies, so as to set high


standards in the education field through this Centre.

9. Mr. Vishal Kapoor - CEO & Managing Director - x Direct

The main objectives are: -

10. Mr. V. K. Singhania - Chairman - VNS Fin. &


Cap. Services Ltd.

1. To create the environment and develop the course/s of

11. Mr. Arun Kedia - Managing Director -

International Standards in the area of Banking & Finance.

VAV Life Sciences Ltd.

2. To provide quality education matching with Market and

12. Prof. Charu Banga (Dr.) - Associate Professor

Industry requirements.

13. Prof. Balasubramaniam - Adjunct Faculty

3. To provide the ready to use finance experts.


4. To develop the students; proficient in Banking & Finance

Board of Studies in PGDM (Banking & Finance)

and to be able to provide guidance to the industry they serve

Members:

or the profession they adopt.

1. Dr. Satish Modh - Director - VESIM


2. Prof. R. C. Agarwal (CA) - Dean - Academics / PGDM &
Chairperson - COEBF

PEDAGOGY
The Course PGDM - Banking & Finance will be conducted by
well-qualified &experienced faculty and industry experts.
The students will be passing through a rigorous process of
class teaching, projects, internship, assignments, case study
and multi-level evaluation process by internal/external

3. Dr. Sandeep Bhardwaj - Dean - Academics / MMS


4. CA. Charanjit Attra - CFO - 3i InfoTech
5. CA. Sunil Mehta - CFO - Alok Industries
6. CA. Manish Kothary - Vice President - SBI Capital
7. CA. V. K. Bhandari - Former GM - Central Bank of India
8. Dr. Charu Banga - Associate Professor

faculty. The curriculum of the course will be dynamic and will

9. Prof. Barkha Jadhwani - Adjunct Faculty

be reviewed to absorb the requirements of the Industry;

10. Prof. Balasubramaniam - Adjunct Faculty


11. Prof. Gunjan Sharma - Assistant Professor

27

Curriculum
Trimester wise Subject List

1.
2.
3.
4.
5.
6.
7.

Course Structure: Year I

Year II

Trimester I - Core Papers

Trimester IV

Management Information System


Customer Relationship Management
Financial Accounting
Banking Operations Management
Financial Product Marketing
Business Economics
Business Statistics

Trimester II - Core Papers


1.
2.
3.
4.

Legal Aspects of Business and Taxation


Credit Management & Security Documentation
Analysis of Financial Statements and Performance
International Business

CURRICULUM Trimester V - Core Papers


1. Strategic Management
2. Cost and Management Accounting
3. Macro Economics & Public Finance
4. Asset Classification & NPA Management

Electives

Electives (Select any one area of specialization. The same


area of specialization will be applicable for all trimesters)

Banking
1. International Financing Options
2. Derivative Products & Strategies
3. Banking Technology & Payment Systems

Banking
1. Financial Regulators Functions & Regulations
2. Asset and Liability Management
3. Investment Banking

Corporate Finance
1. Corporate Valuation
2. Derivative Products & Strategies
3. Corporate Law

Corporate Finance
1. Security Analysis & Portfolio Management
2. Venture Financing
3. Sources of Finance

Financial Services
1. Commodity Markets
2. Advanced Fixed Income Analytics
3. Regulation of Financial Services Companies

Financial Services
1. Security Analysis & Portfolio Management
2. Financial Services Companies & Product
3. Investment Banking

CURRICULUM -

Project - Yuva for Seva - 3 weeks


Trimester III - Core Papers
1.
2.
3.
4.

Financial Risk Management


Equity, Fixed Income Securities & Derivatives
International Finance
Financial Management

Electives Banking
1. Micro Finance & Financial Inclusion
2. Project Finance
3. Treasury Management
Corporate Finance
1. Mergers, Acquisitions & Corporate Restructuring
2. Project Finance
3. Treasury Management
Financial Services
1. Mergers, Acquisitions Corporate Restructuring
2. Quantitative Finance
3. Consulting & Intermediary Service
28

Management Internship Project - 20 weeks with a


multilayer evaluation

Trimester VI - Core Papers


1. Strategic Cost Management
2. Behavioural Finance
3. Ethical Management & Corporate Governance

Electives Banking
1. Derivative Pricing Models
2. Accounting & Bank Audit
3. International Banking Regulations
Corporate Finance
1. Derivative Pricing Models
2. Financial Modelling
3. Working Capital Management
Financial Services
1. Financial Modelling
2. Working Capital Management
3. Wealth Management & Alternative Investments

PGDM - Specialisation in Marketing (Retail, Services & Media)

PROGRAM INTRODUCTION

It is trimester based course in which students are exposed to


42 courses which is much more than an average MBA
program covers. Throughout the course, students work
towards mastery of fundamentals in management and
domain expertise in a specific field through a challenging,
dynamic and rigorous curriculum. The course will be
reviewed regularly in consultation with our Board of Studies,
a panel of industry experts and renowned academicians.

PGDM - Marketing post graduate degree program is to


intensify the knowledge and enhance the skills of those
working in the field of marketing especially in the area of
Retailing, Services and Media. The goal is to develop
increased sophistication related to marketing decisions, and
prepare the students to study at advanced levels. Marketing
- Retail, Services & Media is a 2 year Full time super
specialization degree and it resembles the nature of honors
program.

CURRICULUM

The curriculum of the course is required designed


considering the industry needs, skill sets, and needs of new
business. The course endeavors to align the program
structure and course curriculum with the student's
aspirations and corporate expectations.

The PGDM MARKETING Course would consist of six


trimesters with one complete Trimester dedicated for
summer and Management Internship Program. During the
final trimesters CAPSTONE Project has been introduced for
the better prospects.

PROGRAM OBJECTIVE
The prime objective behind the endeavor to establish these
Marketing programs has to create conduits which can act as
feeders of employable professionals to industry by imparting
focused and dedicated training to job aspirants in multiple
domains of super specializations.
Advanced specialization in PGDM Marketing program
facilitates absorption & application of knowledge in theory
and practice across multiple functional areas of
management through Industry Institute linkages and
enables students to adopt an integrated approach towards
real life situations and circumstances.

Advisory Board in PGDM (Marketing)


Members:
1. Dr. Satish Modh - Director, VESIM - Chairman
2. Dr. Srini. R. Srinivasan - COE Marketing - Chairperson
3. Dr. Sandeep Bhardwaj - Dean Academics - MMS - Member
4. Dr. Madhav Joshi - President - Syrums Pharama Member
5. Mr. Vivek Mendonza- Director - Marketing, L&M
Member

The Main Objective are:

6. Mr. Sanjay Mehta - CEO - Social Wavelength Member

1.Enable students to quintessence on goals tailored to


career.

7. Mr. Ashish Kumar - Chief People Officer - Best Seller


Member

2.To prepare young management professionals who can


perform well under emerging business scenario.

8. Prof. Dinesh Kapadia - Assistant Professor - Member


Secretary

3.To offer hands on industry experience through our


strategic collaborations.
4.To develop business leaders with ethical and human
values.

PEDAGOGY
During the program, the students will be exposed to
combination of Lectures, Role play, Case Study Discussions,
Field Work, Workshops, Counselling Sessions, Watching
Educational and Informative Videos, Assignments, Quizzes,
Tests, Live Projects, Case Studies, Presentations,
Simulations, Industrial Visits, Summer Internship Project,
Management Internship Program, Participation in academic
and extra curricular activities, inculcation of industry
specific skills and training & development sessions.

Board of Studies in PGDM (Marketing)


Members:
1. Dr. Satish Modh - Director, VESIM
2. Dr. Srini. R. Srinivasan - COE Marketing - Chairman
3. Dr. Sandeep Bhardwaj - Dean Academics - MMS - Member
4. Mr. Nagesh Pai - Media Consultant - Member
5. Mr. Vivek Rastogi - Head IT - Best Seller - Member
6. Mr. Praveen Kulkarni - Chairman - Auto Clues - Member
7. Mr. Lokesh Saraswat - Ex-AVP in ICICI Prudential Life Member
8. Prof. Dinesh Kapadia - Assistant Professor - Member
9. Prof. Kavita Kanbar - Assistant Professor - Member
Secretary

29

Curriculum
Trimester wise Subject List
Course Structure: Year I

Year II

Trimester I

Trimester IV

Sr. No. Subjects


1 Business Statistics
2 Media Communication
3 Marketing Organization
4 Financial Accounting
5 Information Technology Applications in Marketing
6 Marketing Management I
7 Managerial Economics
8 Ethical Management

Trimester II
Sr. No. Core Subjects
1 Marketing Research
2 Financial Management
3 Consumer Psychology
4 Marketing Management II
5 Sales Management
Retail
1 Strategic Retail Management
2 Event Management
3 Location & Retail Geography Planning
Services
1 Service Marketing
2 Service for non-profit organization
3 Management of services I
Media
1 Media Marketing
2 Event Management
3 Media Economics

Trimester III
Sr. No. Core Subjects
1 Marketing Finance
2 Distribution & Supply Chain Management
3 Business Analytics
4 Product and Brand Management
5 Selling & Negotiation Skills
Retail
1 Category & Store Operations Management
2 Visual Merchandising
3 Buying & Merchandising Management
Services
1 Marketing of Financial Services
2 Management of Service II
3 Management of IT enabled services
Media
1 Advertising Management
2 Media Campaign
3 Digital Media
30

Management Internship program (Summer Vacation +


Trimester IV) 20 Weeks

Trimester V
Sr. No. Core Subjects
1 Strategic Marketing Management
2 International Business
3 Integrated Marketing Communication
4 Capstone Project
Retail
1 Virtual Store & Non Store retailing
2 Rural Retail
3 Franchising & Property Management
Services
1 Management of Hospitality
2 Management of Travel & Tourism
3 Management of Education Organization
Media
1 Media Planning strategy
2 Media Sales & Buying
3 Advertising Creative

Trimester VI
Sr. No. Core Subjects
1 Management Control System
2 New Product Development
3 Entrepreneurship Management
4 Capstone Project
Retail
1 CRM in Retail
2 International Retailing
3 Mall Management
4 Capstone Project
Services
1 CRM in Service
2 Management of Utility Services
3 Management of Telecom Services
4 Capstone Project
Media
1 CRM in Media
2 Public Relation
3 Social Media
4 Capstone Project

Mandatory Disclosure

Sr.

Questioner

1.
2.
3.
4.

Mandatory Disclosure Uplod on


AICTE File No.
Date of Last approval
Name of the Institution

4.1

Address of the Institution

4.2

Longitude & Latitude

4.3
4.4
4.5
4.6
4.7
4.8
4.9
4.10
5.

Phone number with STD Code


Fax No. with STD Code
Office hours at the Institution
Academic hours at the Institution
Email
Website
Nearest Railway Station (Dist in Km)
Nearest Airport (Dist in Km)
Type of Institution

6.
6.1

Category (1) of the Institution


Category (2) of the Institution
Name of the Organization Running the Institute
Type of Organisation

6.2

Address of the organization

6.3
6.4
6.5
7.
8.

8.1
8.2
8.3

Registered with
Registration Date
Website of the Organization
Name of the Affiliating University / Body Address
Name of the Director
Exact Designation
Phone Number with STD code
Fax Number with STD code
Email
Highest Degree
Field of Specialization
Approval Status of Director

9.

Governing Body

9.1

Frequency of the Meetings & Last Date of


Meeting
Board of Advisors
Frequency of the Meeting Last Date of Meeting
Student feedback mechanism on Institutional
Governance / Faculty Performance

10.
11.1
11.2

Information
28th February, 2015
F. No. Westrn/1-2013438801/2014/EOA
4th June, 2014
Vivekanand Education Societys Institute of
Management Studies and Research
495-497, Hashu Advani Memorial Complex, Collectors Colony,
Near Muncipal School, Chembur, Mumbai - 400 074. Maharashtra.
Longitude 72 degrees 53 minutes 31.70 seconds (East),
Latitude 19 degree 2 minutes 38.68 seconds (North)
022 2553 7110 / 2553 1396 / 022 6789 3000
022 2553
10:30 am to 6:00 pm
8:00 am to 8:30 pm (In Two Shifts)
mailus.vesim@ves.ac.in
www.vesim.ves.ac.in
Kurla - 3 Km, (Chembur - 3 Km)
Santakruz - 11 Km
AICTE/DTE Maharashtra State Govt. Approved Institute
Self Financed (Unaided)
Linguistic Minority (Sindhi)
Co-Education
Vivekanand Education Society
Educated Institute, Trust (Recognised as Educational
Society & Public Trust)
1st Floor, Trust Office, Sindhi Society, Chembur Mumbai - 4000 71.
Tel: 2523 37088 / 2522 7460
Bombay Public Trust Act 1950 (BomXXIX of 1950)
6/3/1963
www.vesim.ves.ac.in
AICTE Approved Autonomous Course.
Dr. Satish Modh
Director
Tel: 022 67893000 / 022 2553 7110 / 022 2553 1396
Fax: 022 5238 111
satish.modh@ves.ac.in
BE, ME, MFM, LLB, PhD.
Finance
Submitted the Prescribed Application for Approval to Mumbai
University. Approval is awaited
Yes, Names of the Governing Body Member are already
displayed herein
Twice in year
3 January 2015
Yes, Twice in a year 13 December, 2014
Students feedback regarding faculty performance is taken twice
Every semester through regular interaction between class
representative and the Director
31

Mandatory Disclosure

Sr.

32

Questioner

12.

Grievance redressal mechanism for faculty

13.

Name of the Department

13.1

Courses

13.2
13.3
13.4
14.

Level
Duration
Year of 1st approval by AICTE
Admission Calender

15.

Infra structural Information

16.

Boys Hostel & Girls Hostel

17.
18.
19.
20.

Academic Sessions
Examination System, Year / Sem
Period of declaration of result
Counselling / Mentoring

21.

Career Consulting

22.

Medical Facilities

23.

Students Insurance

24.

Student activity Body


Cultural Activities
Sports Activities

25.

Literary activities
Magazine / Newsletter
Technical activities / Tech fast
Industrial Visits / Tours
Alumni Activities

26.

Name of the Assistant information Officer for RTI


Designation
Phone number with STD Code
Fax Number & STD Code
Email

Information
i) There are institute level Grievance Committee & also Trust level
Grievance Committee.
ii) We have Suggestion cum Complaints Box facility available to
Students parents and to all.
Institute is conducting Management Courses only i.e. PGDM &
MMS (available to Mumbai University). There are no departments.
I) Master in Management Studies (MMS) affiliated to Mumbai
University & Approved by AICTE
ii) Post Graduate Diploma in Management (PGDM) Approved by
AICTE in 3 specialisations
Post Graduate
2 Years Full - Time
2010-2011
Admission Calender for the institute level admission shall be
displayed on Notice Board & Website time to time as per DTE
Guide lines for the a y 2015-16
Well-equipped & Furnished Seminar Hall, Canteen, Classroom,
Library, Computer Lab etc.
There is a common Hostel run by Vivakanand Education Society
for its Polytechnic Degree level and Master Degree level students.
There are separate wings for Boys and Girls students.
Hostel facility is available in the Institute Campus.
20 Sessions (1.5 hrs) per Subjects
Trimester
Trimester wise
Mentoring to students is done by Senior Professors, Corporate
Trainee & Industry experts & Mentors.
Career Consulting is done by Senior faculties & Placement
Department
First Aid facility & Medical Counsling center is available in the
Institute. Nearest General Hospitals facility is also available.
Yes, The Students are insured with
The Oriental Insurance Co. Ltd, Thane divisional Office
Saraswati Mandir, 3rd Floor, (Marathi Grnath Sangrhalaya),
Opp. Zila Parishad Office, Thane (West).
Chaitanya and Glimpses yearly
Once in year we conduct outdoor games, Gymkhana is available
for daily sport activities for students & staff.
Yes, available
E-Samanvay (Monthly), Research Journal
Yes
Yearly there is one Visit
Alumni Meet is conducted every year which helps the institute to
develop industry, corporate relationship and the placement
of the students.
Shri Arvind Waghmare
Registrar
022 2553 7110 / 022 2553 1396 / 022 6789 3000
022 2553 8111
mailus.vesim@ves.ac.in

Code of Conduct & Discipline

Code of conduct & discipline as prescribed by DTE


shall be applicable.
Rules regarding Conduct and Discipline and Rules
against Ragging are strictly enforced.
Punctually, discipline and adherence to all deadline
sin every respect is expected from students.
Decency in dress code must be observed.
Smoking and Chewing Tobacco is strictly prohibited
in the campus premises and is even otherwise very
much discouraged.
Initiative and involvement in all the activities of the
Institute is a must.
Willingness to learn cross-functional skills required
in the industry.
Ability to work hard and for long hours.
Use of mobile phone is strictly prohibited while the
lectures are in progress.
75% Attendance of all lectures is Compulsory.
Code of students General conduct / Discipline laid
down by VESIMSR / DTE / AICTE shall be strictly
applicable / adhere by the students

Anti Ragging Provisions


Strict compliance of Anti Ragging regulations /
provisions made in AICTE regulations notified vide
F. No.37-3/Legal/AICTE 2009 dt. 1st July 2009 for
prevention and prohibition of ragging in technical
institutions shall be adhered by the students and
the institute.

WDC
Women Development Cell / Committee is also
constituted as per the Supreme Court guide lines (In
Vishakha Case Judgement), AICTE and State
Government Directives. Name of the Committee
Member with their contact no. have been already
displayed on the notice board and website.

Institute Level Grievance Redressal


Committee
In order to ensure transparency by Technical
Institutions imparting technical education, in
admission and with paramount Objectives of
preventing unfair practices and to provide a
mechanism to students for redressal of their
grievances, AICTE has notified regulation for
establishment of mechanism for Grievance
Committee and OMBUDSMAN for all the AICTE
approved technical institutions vide No. 37-3 / Letal /
2012 dated 25.05.2012. Institute Level Grievance
redressal Committee information shall be made
available on website of the institute and on notice
board:
Note: The admission closed shall be subject to
the change, (is any) by TTE/AICTE

Maharashtra Prohibition of Ragging Act - 1999 and its


amendments which may be published from time to
time also shall be applicable.
Name of the Committee Members with their contact
nos. have been already displayed on the notice
board and website. Complaints if any, in this regard,
shall be lodged in writing to the Anti Ragging
Committee. Persons to be contacted, their number,
email address and required details are already
available on the website.

33

Some of our recruiters for 2014-2015

34

35

BUREAU VERITAS
Certification

E: admission.vesim@ves.ac.in

www.vesim.ves.ac.in

Hashu Advani Memorial Complex, 495/497, Collectors Colony, Wadivali Village, Chembur, Mumbai - 400 074.
Contact for Further Details: Hetaal Palan: +91 9167774724, Tel: +91 22 6789 3000 / +91 22 2553 1396

APPLICATION FORM ADMISSION TO


POST GRADUATE DIPLOMA IN MANAGMENT (PGDM)

FORM NO.

Two years full time AICTE approved IN (Batch 2015-2017) ACADEMIC YEAR - 2015-2016
Note :
1) This form is for taking admission in AICTE approved Post Graduate Diploma in Management (PGDM).
2) All required details should be carefully and correctly filled up by the candidate.
3) Application should be subject by attested Xerox copies of relevant certificates / mark sheets.
4) All admissions will be subject to the fulfilment of the conditions laid down by the DTE & AICTE.
5) Duly filled up form may be submitted / forward to VESIMSR alongwith D.D. of ` 1200/(` One thousand two hundred only) drawn in the favour of V.E.S. Institute of Management Studies and Research.
1) Name of the Applicant (in capital letters):
_________________________________________________________________________________________________________________________

Surname
2) Sex: Male Female

Name

Fathers Name

3) Religion:_____________________Caste:__________________Minority Community:______________________________________
4) Date of Birth:____________________ Place of Birth:______________________________Mother Tongue:______________________
5) Nationality: ________________________________________Blood Group:______________________________________________
6) Academic Qualifying Examination:
a) Name of the Bachelor Degree _____________________________________Year of Passing___________% Marks______________
Mode of Education: Regular / Part Time / Distance Mode: ___________________________________________________________
Name of the Institute / College ________________________________________________________________________________
Name of the University __________________________________________Region:_____________State:____________________
*Subject Specialisation: ____________________________________________________________________________________
b) XII Examination Year of Passing _____________% Marks ____________ Name of Institute / College _________________________
Name of Board ________________________________________________Region:_____________State:____________________
c) X Examination Year of Passing ____________ % Marks ____________ Name of School__________________________________
Name of Board ________________________________________________Region:_____________State:____________________
7)

CAT Score

---------------------------------------------------------- Enrolment No. ---------------------------------- Year -----------------------------------

MAT Score ---------------------------------------------------------- Enrolment No. ---------------------------------- Year ----------------------------------CMAT Score ---------------------------------------------------------- Enrolment No. ---------------------------------- Year ----------------------------------XAT Score

---------------------------------------------------------- Enrolment No. ---------------------------------- Year -----------------------------------

ATMA Score ---------------------------------------------------------- Enrolment No. ---------------------------------- Year ----------------------------------Any other equivalent examination score----------------------- Enrolment No. ---------------------------------- Year -----------------------------------

5) Present address: ____________________________________________________________________________________________


City/Village: ___________________Taluka:__________________ District:_________________ State:________________________
Mob: ___________________________ Tel: ____________________________ Email: _____________________________________
9) Fathers Details:
Name: _____________________________________________________________________________________________________
Qualification: _____________________ Occupation / Profession: _________________________ Designation: _________________
Present address: ____________________________________________________________________________________________
City/Village: ___________________Taluka:__________________ District:_________________ State:________________________
Mob: ___________________________ Tel: ____________________________ Email: _____________________________________
10) Mothers Details:
Name: _____________________________________________________________________________________________________
Qualification: _____________________ Occupation / Profession: _________________________ Designation: _________________
Present address: ____________________________________________________________________________________________
City/Village: ___________________Taluka:__________________ District:_________________ State:________________________
Mob: ___________________________ Tel: ____________________________ Email: _____________________________________
11) Total Income Rs.:____________________________________________________________________________________________
12) Details of Local Guardian in Mumbai (if student is not residing with his / her parents in Mumbai)
Name: _____________________________________________________________________________________________________
Present address: ____________________________________________________________________________________________
City/Village: ___________________Taluka:__________________ District:_________________ State:________________________
Mob: ___________________________ Tel: ____________________________ Email: _____________________________________
13) How did you come to know about VESIM?
a) Television

b) Internet

c) If Newspaper, Please specify ____________________________________________________

d) If Magazine, Please specify __________________________________ e) Word of Mouth ________________________________


f) CMAT / CAT / MAT / ATMA / XAT ___________________________________ g) Any other Source __________________________
13) Work Experience years: ________ Name of the organisation: ___________________________ Designation:__________________
14) Hostel Facility Requirement -

Yes

No

15) Reference - Yes No If reference - Name of reference ________________________________________________________

Signature of Applicant
DECLARATION BY THE PARENT / GUARDIAN
1) The particulars / information given by my ward in this application, is true and correct to the best of my knowledge and belief.
2) I hereby agree, undertake and bind myself to pay fees, charges and the dues as levied by the authorities from time to time within due date, on behalf of my ward
3) I shall take care that my ward behaves properly in the interest of his / her studies.
4) I have read all the rules for the admission for the current year 2015-2017.
5) I / we have noted carefully all the rules of General code of conduct & Discipline, Provisions of anti raging etc. mentioned in this prospectus and I / my ward shall adhere
these rules.
6) The admission rules shall be subject to the change (if any) by DTE / AICTE.
7) I am aware that the attached of specification shall be subject of availability of seats in that particular specialisation.

Date _________________________ Place _________________________Signature of Parent / Guardian _________________________

See for highest, aim at that highest,


and you shall reach the highest
- Swami Vivekananda

www.vesim.ves.ac.in

Contact for Further Details:


Hashu Advani Memorial Complex, 495/497,
Collectors Colony, Wadivali Village,
Chembur, Mumbai - 400 074.
E: admission.vesim@ves.ac.in
Tel: +91 22 6789 3000 / +91 22 2553 1396

Admission Head:
Ms. Hetaal Palan
E: hetal.palan@ves.ac.in
022 - 6789 3000

Counselor:
Ms. Shilpa Mangwani
E: shilpa.mangwani@ves.ac.in
08655833772

Coordinator:
Mr. Nilesh Redekar
E: nileshredekar@ves.ac.in
08655833775

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