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BB204: Business Research Methods

MODULE TITLE
CODE
PRE-REQUISITE
CREDIT HOURS
LECTURER

: Business Research Methods


: BB204
: BB104: Business Statistics
:3
: Stephy Yeoh Sok Foon (Email: yeohsf@ucsiuniversity.edu.my)

Assignment: Research Proposal (30%)


This assignment must be done in groups of 6 students, all of whom must be from the same tutorial class.
Register your groups member list to the lecturer when the registration form is given.

The assignment will be evaluated in TWO (2) stages:

Stages
1. Research outline form
2. Research proposal (Chapter 1, 2 and 3)
3. Presentation

Method

Marks allocation

During tutorial

Week 4

Writing

25%

Week 12

Oral

5%

Week 13/14

In 3000 words (Excluding reference/ bibliography lists and Table of Contents), write a proposal on a
selected research topic that you will do a research project on for later this semester.

The research proposal must contain the following chapters:

Chapter 1: Introduction

Chapter 2: Literature Review

Chapter 3: Research Methodology

The selected topic must only be based on subjects that you have taken during your UCSI degree.
For example, if you are a student in Accounting and Finance, your research topic must be related to
Accounting and Finance, or other elective subjects that you have taken.

It is compulsory for students to follow the assignment paper Requirements list and the Research
Proposal Assessment Scheme in writing the paper. If the proposal does not adhere to the
Requirements and Assessment Scheme, the lecturer reserves the right to deduct marks accordingly.

BB204: Business Research Methods

Requirements

Times New Roman Font 12

Double Spacing

Justified paragraph

1 Top, Bottom, Right and Left Margins

Print on one side of the paper ONLY, using normal printer settings (NOT draft/economy mode
settings)

APA Referencing System MUST BE USED for both in-text referencing, and the reference list

UK English ONLY, with correct grammar and vocabulary usage

Do not exceed or fall below the word limit by 10%

Academic conventions must be followed at all times.

You must refer to at least 15 journal articles and 2 books in writing this paper.

Besides the above, you can refer to government documents, newspaper articles and other published
works for your assignment. These articles exclude, but are not limited to:- blogs, individual's
websites, and Wikipedia articles. If you are not sure of whether the articles you found are valid,
refer to the lecturer.

Please refer to the Research Proposal Assessment Form below, for the criteria that will be looked at,
in grading your paper.

Fill in and print out a copy of the assessment form below and place it in front of your paper
upon submission

It is the groups responsibility that the members details are accurate. Marks will be awarded
to students with the correct name and student ID listed.

Late submissions will be penalised 3% per day, unless extension to the deadline is sought, at least
a week prior to it.

FAILURE TO ADHERE TO THE ABOVE, WILL LEAD TO LOSS OF MARKS. The lecturer will
not negotiate on the above guidelines. These guidelines and format are meant to enhance the
standard of academic writing among students.

BB204: Business Research Methods

Research Proposal Assessment Scheme

Presentation (A)
Research Proposal (B)
Requirements
Score
CHAPTER 1 Introduction
Introduction of the study is described in a logical and explicit
manner
Problem Statement demonstrating the focus of the study and a
significant problem that is worthy to study
All specific Research Questions/ Research Objectives/
Hypothesis (if relevant) are relevant and clearly described
Significance of the study is thoroughly described in terms of
both knowledge generation and professional application
/10
CHAPTER 2 Literature Summary
Literature Review has linkage with Problem Statement by review
of related research articles and/or books
Linkages of selected variables present in Conceptual
Framework/ related to Theoretical Framework
Information of the proposal are linked/ consistently presented
/10
CHAPTER 3 Research Methodology
provides clear information on
- Research Design, Sampling and Location
- Variable Measurement
- Data Collection
- Data Analysis Method of this study
/10
Student is able to answer logically and clearly lecturers
/10
questions.
The presentation was carried out in clear and understandable
English.
/10
Total Score:

/50

N
o
1
2
3
4

Requirements

Total

Background to topic provides sufficient information on


the subject matter
Problem statement is written in a clear and concise
manner
Objectives of research is stated in a direct and succinct
manner
Justification of research is valid and relevant

/10
/10
/5
/5

Literature review covers


- Linkage with Problem Statement and Ideas of the Theme
- Review of related research and literature Comparison/Contrasting views/outcomes
- Integrated and are relevant with currently published
knowledge on the topic.
- Theoretical/Conceptual Framework
Research Methodology provides clear information on
- Research Design, Sampling and Location
- Variable Measurement
- Data Collection
- Data Analysis Method of this study
Limitation of study is provided

/25

/25
/5

The structure of the paper is logical and clear

The referencing system is applied correctly and


consistently

/5
/10

*5
Total Score :

TOTAL SCORE (A+B) = ______ / 30%


3

/100* 25

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