QUESTIONNAIRE

I) Questionnaire for End Users

1 Respondent Name: _________________________

2 Address:____________________________________
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3 Size of Family:______________________________
4 No: of sachets you purchase per day:____________________
5 Purpose of Purchasing Milk
( ) For milk to children ( ) For tea or coffee ( ) For cooking food /curd ( )
All
6 Price of the brand VIJAYA dairy comparing to other brands?
( ) Cheap ( ) Expensive ( ) Moderate
7 How do you rank the following brands, give ranks as1, 2, 3, 4&5?
( ) VIJAYA
( ) Tirumala
( ) Model
( ) Jersy
( ) Agri Gold
8 Which kind of VIJAYA milk do you purchase, put tick mark?
( ) DTM ( ) STD ( ) TM ( ) MM ( ) GOLD
9 Since how many years you are using VIJAYA Milk:___________
10 Are you satisfied with the No: of outlets in your area?
( ) Yes ( ) No
11 Which product/s do you prefer in VIJAYA Dairy brand:______________
12 Will you recommend others about our product?
( ) Yes ( ) No
13 Give rating for VIJAYA Milk product out of ten :____/10
14 How much budget do you spend per month for VIJAYA
product/s:_________
15 How would you rate the quality, variety & taste of the VIJAYA Dairy
products?
( ) Excellent ( ) Good ( ) Average ( ) Poor
16 What is the best thing that you like about VIJAYA Dairy products?

( ) Price ( ) Packaging ( ) Quality ( ) Easy Availability ( ) All the above.

17 Are you availing Door Delivery?
( ) Yes ( ) No
18 If Yes, Are you being supplied at right time?
( ) Yes ( ) No
19 Are you finding any Leakages/Damages of our products?
( ) Sometimes ( ) Rarely ( ) Not Found
20 Behavior of Retailer at the time of purchasing VIJAYA Dairy product/s is
( ) Very Good ( ) Good ( ) Satisfactory ( ) Bad ( ) Very Rude
21 Response of the Retailer to the Complaint is
( ) Excellent ( ) Good ( ) Satisfactory ( ) Bad ( ) Very Rude
22 What does the customer want from the product? What needs does it satisfy?
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DATE:
PLACE:
SIGNATURE OF THE RESPONDENT

II) Questionnaire for Retailers

1 Retailer Name: _________________________

2 Address:_____________________________________
_____________________________________

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3 Type of Outlet:
( ) Booth ( ) Point ( ) Mobile Point ( ) Stock List
4 At what time do you supply VIJAYA Dairy milk?
( ) Morning ( ) Evening ( ) All-day
5 Type of sale:
( ) Cash ( ) Monthly Cards ( ) Credit ( ) All the above
6 No: of Products of VIJAYA Dairy sold at your Outlet:___________
7 What do you think about VIJAYA Dairy products at market?
( ) Its the best on the market
( ) Its about average
( ) Its the worst on the market
8 Average no: of Household the Outlet covers a day of VIJAYA Dairy Milk
( ) 25-50 ( ) 50-75 ( ) 75-100 ( ) more than 100
9 Do you think the advertisements of VIJAYA Dairy products are necessary to
capture the market?
( ) Yes ( ) No
10 Which product/s of VIJAYA Dairy do you feel fast moving?
_________________.
11 Do you want to increase the stock of VIJAYA Dairy products?
( ) Yes ( ) No
12 What is your monthly budget for VIJAYA Dairy product/s?
_________________.
13 What is your opinion on commission paid by the VIJAYA Dairy Company
is?
( ) Excellent ( ) Good ( ) Satisfactory ( ) Poor ( ) Very Poor
14 Average No: of sachets that occur leakage in a day is
( ) 0-5 ( ) 6-15 ( ) 16-30 ( ) 31-50
15 How VIJAYA Dairy Company respond to the complaints?
( ) No complaints ( ) Excellent ( ) Good ( ) Satisfactory ( ) Bad
( ) Very Rude
16 What factors made you to stall VIJAYA Milk at your shop?
( ) Quality ( ) Remuneration ( ) Brand image ( ) All the above
17 Do you feel to add benefits from the VIJAYA Dairy Company to increase
sales?

( ) Yes ( ) No
18 If Yes, mention any?
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19 How long you have been associated with VIJAYA Milk
brand:________________.
20 Which product/s of VIJAYA Dairy Company is not up to the mark in sales
and suggest with reason?
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21 Another valuable suggestion by the retailer to keep VIJAYA Dairy Company
in No: 1 position? What is his overall opinion on VIJAYA Dairy Company?
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DATE:
PLACE:
SIGNATURE OF THE RETAILER