Cloud Telco Application Platform

A phenomenal
Cloud based Telco
Application Platform
that can
Monetize network assets with
recurring revenue
Enable rapid Go to market with
1000s of pre-built apps
Power continuous application
innovation
Create a rapidly expanding Telco
application eco-system

Lower risk and cost

Grow when your business grows

The proliferation of mobile apps may have transformed the Mobile industry but has
it realized its full potential? With nearly 80% of mobile users still using feature
phones - it is a market that remains significantly underserved.
Telecom Operators too, despite various attempts of either embracing or replicating
conventional mobile app ecosystems, have failed to capitalize on this booming
potential other than bear the burden of additional data usage of top tier phones when the answer lies in targeting the entire subscriber base with apps that
monetizes network assets!

mChoice TM Cloud TAP (Telco Application Platform), creates a paradigm shift in

traditional Telecom service delivery, with its suite of products including a next
generation Cloud SDP, Developer Portal and Telco App Store. An end-to-end
turnkey service creation and delivery solution, the complete suite enables
Operators to monetize their network assets, tapping into abundant sources of
innovation and providing excellent discovery mechanisms to subscribers.
With the proliferation of the Cloud, hSenid Mobile offers this solution as a
Managed Service on the Cloud, turning it into a platform that lowers risks and
costs to Operators, with no CAPEX but a solution to 'pay-as-you-go'.
Having this solution on the Cloud gives Operators the privilege of services
inherent to a PaaS solution. Operators can 'pick and choose' components to
suit immediate needs and later add onto the existing components due to
mChoiceTM Cloud TAP's modular design. This gives operators the freedom to
start small and grow progessively.

www.hSenidMobile.com

mChoice Cloud TAP Telco App Store - Unique discovery of a new breed of apps
The Cloud TAP Telco App Store is a market place where application developers can publish and market their Telco applications (SMS,
MMS and USSD based) which are deployed on mChoice Cloud TAP. In addition to Telco network centric applications, downloadable
mobile applications can also be published on mChoice Cloud TAP Telco App Store making them available for millions of viewers,
featuring:
Enhanced user experience
Provides an application recommendation service that assists subscribers to view applications similar to those opted for in the past. While
supporting both smart and basic feature phones, the Telco App Store further offers an enhanced and interactive user experience:

The store provides categorized applications & ratings per application

Visitors to the store can tag and comment on applications

Unique discovery mechanisms

Multiple user access channels such as USSD, IVR and WAP that ensure the reach to different markets.

WEB

WAP

USSD

IVR

mChoice Cloud TAP Developer Portal - A vibrant community pioneering a unique breed of apps
The Cloud TAP Developer Portal, facilitates Operators to open up their Network Infrastructure to Developers with diverse programming
expertise to implement and deploy applications with ease. While creating a rich developer experience, the Telco Developer Portal
facilitates fast roll-out of a plethora of innovative applications creating new revenue streams to the Operator. Following are the features
of the Developer Portal:
Open APIs
Standard Web Services and RESTful APIs provide network abstraction to the applications.
Multiple language support
SDKs in several languages such as Java, PHP, Ruby and .net are downloadable from the Developer Portal. These language wrappers which
can be plugged-in to developers' own IDEs will give developers with different knowledge and skills a broad choice in implementing
applications.
Pool of resources
Developers are given the opportunity to use simulators to test the application offline, almost eliminating the capacity for an application
to function erroneously once published. This will also reduce the dependency on Telecom Operator. Further the developers are offered
many other resources such as sample programs and guides to assist the application development process.
Continuous technical advice
hSenid Mobile hosts a workshop for developers to obtain technical advice from our experts and to share knowledge, discuss issues and
ideas with fellow developers.
DevSpace
hSenid 'DevSpace', is an international mobile application development partner program to help developers take their Telco apps to
international markets. 'DevSpace', nurtures and mentors a global developer community driving developers to build applications on
worldwide deployments of Cloud TAP. DevSpace strives to motivate and keep developers engaged and enthusiastic about Telco
application development on Cloud TAP, providing support in the form of workshops, trainings, technical support and hosts many other
such events.

mChoice Cloud TAP SDP - Based on Open, scalable & extendable architecture
The Cloud TAP SDP provides the enabling infrastructure for developer applications to communicate with the Operator's network and
therefore with the subscriber base. The SDP connects to the Operator's network elements via Resource Adaptors, and exposes their
services and capabilities via the Cloud TAP Developer Portal. Developers are therefore abstracted from having to deal with complex
network protocols and connectivity, leaving them to concentrate purely on service code. Key features of the SDP include:
Seamless network connectivity and extensibility
The extensibility feature of Cloud TAP SDP will provide the Operator the flexibility of starting with a single or few RAs such as SMS and
MMS, and as-and-when the business grows, add-on more RAs such as USSD, MLP, SIP, etc to expose network capabilities to the
applications.
Easy provisioning and governance workflow
Cloud TAP SDP provides a centralized provisioning module for the Operator to manage Developers and Applications. Further it offers a
governance module to monitor and discard abusive content in applications.
Multiple charging mechanisms
Cloud TAP SDP enables seamless integration to existing billing infrastructure that facilitates Telecom operators to offer different charging
mechanisms such as one-time payments, subscriptions and per- message billing to support the needs of both pre-paid and post-paid
subscribers.

Technical Details
Service Creation Environment
with:
Java, PHP, .Net & Ruby Software

Service Exposure Layer:

Web Services, REST and ability to
support more APIs

Service Execution Environment:

About hSenid Mobile

hSenid Mobile (www.hSenidMobile.com), is the category leader in cloud based app
stores and service delivery, with a clientele comprising of some of the leading Mobile
operators in the world serving over 200 million customers including M1, Etisalat,
Telkomsel, DST Com, Telcel and Hutch. Being a multi-national Telco-Mobile Software
Solutions provider set up in 1997 the company carries out its operations from
Singapore, Malaysia, United States, Latin America, India and Sri Lanka.
hSenid Mobile's solutions have been designed with open source integration
capabilities that are compatible & capable of integration with any existing legacy/3rd
party system and scalable to accommodate future expansions conducive to optimal
infrastructure investment. Along with the Cloud Telco Application Platform, the
mChoice portfolio also contains a Subscriber created application portal, an end-toend Customer Churn Management Solution, A Multi-Channel Top Up system, Location
Based Solutions, SMSC & USSD content gateways.

JAIN SLEE based

Network Adaptation Layer

Resource Adaptors (Ras):
SMPP, MM7, WAP, CIMD 2.0, JDBC,
HTTP, SMTP, MLP, Diameter, SIP,
Presence, Parlay OSA, JCC, MAP,
ISUP, INAP, TCAP, CAMEL and more.
Ability to integrate 3rd party RAs
with no vendor locking.

Why hSenid Mobile

Market driven & contemporary solutions
Integrated, extendable and highly customizable
Based on cutting edge infrastructure
Unified, comprehensive & complimentary Solutions
ISO 9001:2008 and CMMI Process Maturity Level 3 certified
Global outreach of partners and deployments

Copyright 1997-2012 hSenid Mobile Solutions (Pvt) Ltd. All rights reserved.
All other trademarks and registered trademark referenced in this document are the property of their respective holders

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