THE SMARTPHONE

J O LI S A F RA NC I S , E LE A NO R Q UA C H , A LE X AND RA B A RE F O OT,
J E RE M Y M C I VE R

History of the Smartphone

Coined in 1997
1992 IBM-Simon Personal Commuter- $800
1999 Research In Motion- Blackberry

Early 2000s- HTC, Windows, Blackberry, Sidekick

Mainly used for email & work

2007 Apple- iPhone - $200

Multimedia functions- iOS
Content > business

How much the average college student depends on

their smartphones:
100%
80%
60%
College Students

40%

50 year old and up

20%
0%
Without their
Rather
text and drive
smartphone 3 communicate
hours/day
with someone
for the first
time through
text

Can find their

way home
without a
smartphone

The Popularity of Smartphone

5% - 50% penetration
Landline: 45 years
Mobile: 7 years
Smartphones: 4 years

Fig. 1 Graham Bell And His Invention

(Alexander Graham Bell)

Nielsen reports that about

40% of US population are
smartphone owners and this
number is expected to reach
61% by 2016
Smartphone today vs.
television in 1950s

Fig. 2 Smartphones Popularity

(Times Change)

Experience Stores
Also called Touch points
Create a lifestyle

Fig. 4 Apple Store

Fig. 5 Inside Samsung Experience Store

(Think Different: How Apple Store Seduces You)

(First Impression)

Word- of- Mouth

Produce a limited amount of their products

Fig. 6 People In Front Of Apple Store

(Lee, Cody)

Fig. 7 The Media

(Bloggers Agencies Brand)

Loyal Customers

Fig. 8 Loyal Customer

(Reed, Brad)

Fig. 9 Word of mouth is one of the

oldest forms of advertising
(Dysthe, Sarah)

How Does Business World Integrate

Smartphone?
In-app advertisements
Google new update favored mobile-friendly websites

Pros
Increase workers productivity
Workers flexibility
Business efficiencies

Company profits
Fig. 10 Using Smartphone In Subway
(How News Apps)

Cons
Decrease productivity
Create Stress
Introduce computer viruses to work computer networks

Signs of a hacked smartphone:

Strange texts
Unauthorized use Change of call history, sent text messages and other
unusual activity.
Service disruptions Abruptly dropped calls can be a failed hacking
attempt.

Smartphone Hacking
It would take an amateur hacker less than 20
hours to hack into your smartphone.

A professional hacker would only need under 4

hours, to steal all of your information without you
even knowing.

MacDonald, Claire. Smartphone Users Unaware

of Hacking Risks. Digital image.

Applications
Most apps once they are downloaded share the phones unique ID number,
the phones location, and the users age and gender.
Track the exact location of the cell phone user at any given time.
Remotely send SMS commands to lock/unlock the cell phone usage or delete
call history, photos and videos from the target phone at any time.

Easiest smartphone to hack:

CNET an electronic consumer, did a study which revealed that android
phones are easier to hack into than apple phones using an IOS system.
When comparing the two phones, the only way to break into an IPhone
was if it was jail broken.

However, to hack into an android all you would need is to be linked to

the phone through Wi-Fi or Blue-tooth.

Privacy from Cellphone Providers

Service providers like AT&T, Sprint, Verizon, and T-Mobile collect phone
data, but don't tell you exactly what data they collect, the reasons they
collect it, and their data retention policies.
The information that they collect are all calls made, the numbers that you
receive calls from, emails sent, bill copies and much more.

Government
Law enforcement can tap into the locations of
smartphones, and ask wireless providers to turn over
days worth of location data, and implant tracking
devices.

They can also request all the data your smartphone

provider has collected about you.

Yeo, Julian. Hacking Your Smartphone: Dont

Forget To Watch out for Apps. Digital image.

How to: Prevent Hacking

Dont automatically connect to any available Wi-Fi connections.
Turn off Bluetooth when around places like Hotels, Malls and restaurants
Dont store information on your phone like pins, social security numbers, and
bank information

Dont automatically remember login passwords for access to email, and other
accounts.

Agenda
Rumored health hazards

Effects of cell phone use

Ways to reduce cell phone exposure

(the-open-mind.com)
(www.techrepublic.com)

Rumored Health Hazards

Brain dysfunction
Brain tumors
Sleep disorders
Attention Deficit Disorder

Interference with cardiac pacemakers

Effects of Cell Phone use

Cell phones emit low radiofrequency (RF) energy levels
These levels are safe and undetectable
Prolonged exposure is the real concern
High RF levels emit excess heat
This leads to increased body/tissue temperature
Eyes are especially vulnerable to RF energy due to low blood flow.

How to reduce RF exposure

Hands-free kit like a Bluetooth set or headphones
Utilize speaker mode often

Limit time spent using your smartphone

Societys overdependence
https://www.youtube.com/watch?v=pxlIE7fc-Vs

Child smartphone use Digital Natives

Stunts social development
Creates distress
Detrimental in toddlers

Nomophobia
No-mobile-phone phobia
Effects 58% of men & 47% of women

Fighting Nomophobia
Turn your phone off daily
Balance screen time and in-person time each week
Try a technology fast every month
Place your phone at least 15 feet away from you when you sleep at night.

Conclusion
Social convenience vs. social health
Balance
Convenience vs. security
Unknown health hazards

Its important to understand how smartphones

affect and relate to human psychology before
these technologies are so fully ingrained that its
hard to recall what life was like without them.

Works cited
Kovach, Sue, ed. ""The Hidden Dangers of Cell Phone Radiation." Life Extension Magazine Aug. 2007:
1-13. Web. 25 Feb. 2015
MacDonald, Claire. Smartphone Users Unaware of Hacking Risks. Digital image. 10 Mar. 2013. Web.
12 Apr. 2015.
"Privacy Rights Clearinghouse." Privacy Rights Clearinghouse - Cellphone Privacy. 10 Mar. 2013. Web.
12 Apr. 2015.
Reducing Exposure: Hands-free Kits and Other Accessories. www.fda.gov. US Food and Drug
Administration, n.d. Web. 25 Feb. 2015

Whitney, Lance. "IOS Scores as Most Secure Mobile OS in Spyware Report - CNET." CNET. CBS
Interactive Inc, 10 Apr. 2015. Web. 12 Apr. 2015.
Yeo, Julian. Hacking Your Smartphone: Dont Forget To Watch out for Apps. Digital image. 10 May.
2014. Web. 12 Apr. 2015. . 2015.