Professional Documents
Culture Documents
SEMESTER - II
4. Strategy implementation : Issues In implementation Project implementation and
control procedures,
resources allocation- Corporate ethos, culture and ethics- Management of change.
5. Strategic Evaluation : Monitoring and control of strategy formulation and
implementation- Technique
of evaluation and control- PERT/ CPM, Budgetary control, variance analysis- measuring
organizational
performance - Taking corrective, action.
6. A. Global issues in strategic management :
The global challenges - strategies (or competing in global markets, local markets & cultural
variations,
Export strategies. Licence Strategies franchising strategies, rnulti country organization
global strategies
- Guidelines for success as a global competitor.
B. Recent trends in strategic management
Applying the strategic management process Through case study method - The case
preparationprocessAnalyzing cases reporting recommendations.
SEMESTER - II
7. Employees Health and Safety : Physical health and mental health, safety measures,
stress
measures, employee welfare
8. Recent trends in Human Resources Management : Business process outsourcing,
causes and
effects of downsizing, employee incentive schemes like stock options, HRM from global
perspective
SEMESTER - II
V. PRODUCT STRATEGIES
Designing product strategies and managing through the life cycle (including new product
strategies)-building strong brands and equity-strategies for services
VI. PRICING AND DISTRIBUTION STRATEGIES
Price demand relationship-alternative pricing strategies-managing value network and
channels
managing retailing, wholesaling and logisties.
VII. INTEGRATED MARKETING COMMUNICATION STRATEGIES
Designing IMC-managing Advertising. PR Promotion, Personal selling and Direct Marketing
VIII. MARKETING METRICES FOR MARKETING PERFORMANCE
Setting performance standard-evaluating feedback data-strategy reassessment-Marketing
audit