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STRATEGIC MANAGEMENT

SEMESTER - II
4. Strategy implementation : Issues In implementation Project implementation and
control procedures,
resources allocation- Corporate ethos, culture and ethics- Management of change.
5. Strategic Evaluation : Monitoring and control of strategy formulation and
implementation- Technique
of evaluation and control- PERT/ CPM, Budgetary control, variance analysis- measuring
organizational
performance - Taking corrective, action.
6. A. Global issues in strategic management :
The global challenges - strategies (or competing in global markets, local markets & cultural
variations,
Export strategies. Licence Strategies franchising strategies, rnulti country organization
global strategies
- Guidelines for success as a global competitor.
B. Recent trends in strategic management
Applying the strategic management process Through case study method - The case
preparationprocessAnalyzing cases reporting recommendations.

ECONOMICS OF GLOBAL TRADE AND FINANCE


SEMESTER - II
Module IV: Balance of Payments Adjustment : Foreign Trade Multiplier and Global
Repercussions BOP and Policy Mix: Role of Monetary and Fiscal Policy in BOP - Trade-off between Internal
and External
Balance (Mundell and Flemming Model)
Module V: Foreign Exchange Market : Flexible Exchange Rate, Currency convertibility,
Significance of
foreign exchange reserves, Exchange risks, Global linkage of foreign exchange markets,
Open and Closed:
Interest Parity Conditions - Euro Currency Markets , Euro Equity and Euro Bonds Markets Nature and
Characteristics.
Module VI: International Factor Movements : Movement of labourbetween countries Trends in Migration,
International capital movements - Role and impact of foreign capital, Types and factors, Role
of MNCs,
Changing role of the IMF in the emerging international scenario.

HUMAN RESOURCE MANAGEMENT

SEMESTER - II

5. Training and Development : Training-need, objectives and importance of training, need


and
importance of MDP, designing an effective training and development programme, evaluation
of the
effectiveness of the training programme, relevance of Video Display Terminals (VDT),
challenges
before a trainer, designing models for self development, knowledge enrichment and career
advancement
6. Succession Planning : Time frame, elements of succession planning, issues in
succession planning
and solutions

7. Employees Health and Safety : Physical health and mental health, safety measures,
stress
measures, employee welfare
8. Recent trends in Human Resources Management : Business process outsourcing,
causes and
effects of downsizing, employee incentive schemes like stock options, HRM from global
perspective

MARKETING STRATEGY AND PLANS

SEMESTER - II

V. PRODUCT STRATEGIES
Designing product strategies and managing through the life cycle (including new product
strategies)-building strong brands and equity-strategies for services
VI. PRICING AND DISTRIBUTION STRATEGIES
Price demand relationship-alternative pricing strategies-managing value network and
channels
managing retailing, wholesaling and logisties.
VII. INTEGRATED MARKETING COMMUNICATION STRATEGIES
Designing IMC-managing Advertising. PR Promotion, Personal selling and Direct Marketing
VIII. MARKETING METRICES FOR MARKETING PERFORMANCE
Setting performance standard-evaluating feedback data-strategy reassessment-Marketing
audit

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