QUESTIONNAIRE ON SALES PROMOTION

Respondent Group - Customer

Section 1 Profile of the respondents
1. Name
2. Gender
A. Male B. Female
3. Age
A. 20-25 B.25-35 C. 35-50 D. 50-60
4. Income Level
a. <10000 b.11000-20000 c. 21000-30000 d. 31000-50000
E. >50000
5. Occupation
a. Salaried b. Professional c. Business d. House wife e. others
6.

Family Size : (No of members)

A. 1
B.2
C.3
D.4
E.5
Specify.

F. Above 5

Section 2 Usage Pattern of Motors & Pump sets

7. What is the first brand that comes into your mind when you think of
Pump set?
_____________
Reason. . .
______________________________
8. Your Perception on the Brand C.R.I What comes first into your
mind?
A.

Better Quality B. Advanced Technology C. Value for Money

D. Good after Sale service D.Others: _______

9. Who influenced you to buy C.R.I Pump set?

A. Own Decision B. Intermediary (Mechanic / Bore well Operator)

C. Dealer D. Neighbor / Relatives Word of Mouth
10.Which factor influenced you to buy C.R.I Pump set?
A. Brand Image B. Quality C. Price D. Service E. Credit
11.Have you recommended any one to buy C.R.I pump sets?
A. Yes
B. No
If yes, specify the reason for
recommending______________________
12.Are you satisfied with the Product performance?
A. Highly Satisfied

B. Satisfied

C. Not Satisfied

13. What

is the Purpose for Buying the Motors

A. Domestic B. Industry C. Farming

14. How many pump sets you own currently in your premises??
A.1 B.2
C.3 D.4 E. if above
Specify..
15.Name of the Brands in pumps and motors as you own now?
A.CRI B.Tormac C. Deccan D. Texmo E. if others
Specify.
16 .What are the Pump Brands you are aware of
A.CRI B. Deccan C. Tormac D.Texmo E.Others
Please Specify

17.Which of the following factors has influenced your Purchase

Decision

Pumps

Very likely

likely

Cant
say

Unlikely Very Unlikely

CRI
Deccan
Tormac
Texmo
Kirloskar
Aquatex

18. Please rank the following factors which influenced your purchase
decision
No

Factors
1. Price
2. Quality
3. Durability
4. Brand name
5. After sales service
6. Dealer support

Rank

19. Given below are the media where CRI pumps is promoted. Kindly
recall as per the given schedule
Media

Regularly Frequently

Occasionall
y

Rarely Never

TV Commercial
Radio
Newspaper Ad
Hoarding
Wall Murals
Online Ads

Tools

Highly
Effective

Effective

Does not
make a
difference

Ineffective Can be
ignored

Advertising
Public
Selling
Direct
marke
ting
Sales
promotion
Event &
experience
Public
Relation
Digital
Techn
ology
20. Which promotional tools are more effective for CRI Pumps ?

21. Based on the experience, please rank the pump set brand according

to your preference
Brand C.R.I Aquatex Tormac

Texmo Deccan Kirloskar

Rank

15.Please Rate Current Factors according to your Experience

Factors
Quality
Brand Image

Present Image
S
G
F

Customer
Enquiry
Price
Durability
Supply
Schemes
After Sales
Service
(Note: Excellent Good Fair
Improvement

Same as competitors

22 . Valuable Comments / Suggestions if any

Needs

Suguna