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+)/0'. Donated IV[[SLZJVU[YPI\[LK[V[OLLɈVY[ZVM>>-)YHaPS their parents’ cellphone or tablet – but only if they can correctly answer questions about things they’ve learned in school.. 23. !!!"#$%&'(&")$%*+!.)-. which inventories each item and displays a corresponding number of cellphone top-up credits. Once a certain amount of trash had been JVSSLJ[LKHUKWSHJLKPUHZWLJPHSJHUMYLL^PÄHJJLZZ was unlocked for all beachgoers.'(&%%*#% %&-.@75A/B52=<@=>/CDEF . Available to download from June 2014. Parents can also monitor their kids’ progress and view correct and incorrect answers.1-2)&'3'4&#/.3.-.%*(*"-+*. The telecoms operator ran the campaign at six beaches across the country over three weekends. history. Unilever-owned Brazilian Lessons is a free mobile app enabling kids to unlock haircare brand Seda launched an interactive installation allowing consumers to exchange empty shampoo bottles for cellphone credit. Vivo’s Unlock In October 2014.%*( $"##)0%1"($*".4$+. !"#$%&'!()*$+. they simply register their kids and add details of what school year they’re in.'*/"-0& !"#$%$&'!&(&)*+ !"#"$%&'(%)"*+. english and citizenship. Once parents have downloaded the Brazilian network’s app.'(/"+$0($#"+1"*'( ZLWKIUHHZL¿ June 2014 saw Tunisie Telecom launch Keep Our Beaches Clean: a costal protection and beach cleaning program.(.2/0'5678'3'!"#$%&!' "#(*). A printed code can then be used to redeem the credits via a variety of mobile operators./012345/6/75458109/3:. Users can bring empty bottles of any brand’s shampoo to a machine in Sao Pãolo’s Republica subway station. Kids can then unlock devices by answering questions on subjects including science. Participants could track real-time collection via digital screens and were encouraged to continue collecting to reach the goal.'(41#%$5($"##)0%1"'(/6(+1'-"*317( ".3%1+#(84"'.#"'(":$0+17".(-.V !"#$%&'(')&%&*"!+'$.<97=>/<?.3%1' 90+&)%%(/%.

#/&1%')*2 <0+*3. they can set an alarm and choose which UK charity they wish to support.#). The app measures the distance traveled by bike or public transport against car. Available to download from December 2014.<97=>/<?.3%1'(&+. Changers CO2 is a free tracking app that rewards users for choosing ‘sustainable’ transport options. Once users have downloaded the app. train or airplane travel.+)/0'. an SMS is sent asking if they wish to donate to their chosen cause.(-.0"*(+))'(0%'.@75A/B52=<@=>/CDEF .$). Users can choose to block -HJLIVVR\U[PS[OL`OH]L^HSRLKWHJLZ and the free UK-created Nudge Kick app will monitor their physical activity and automatically \USVJR-HJLIVVRVUJL[OH[[HYNL[PZHJOPL]LK $)".'*/"-0& !"#$%&'!()*$+.** )0.%*(.'E)*44)!FGGHI!:H9)JK)!LMINH)'O*&74'$).+'):##"2*.'(4'"*'(. before selecting how much LHJOºZUVVaL»PZ^VY[O>OLU\ZLYZWYLZZZUVVaL the app takes note – and once a threshold of GBP 1 has been reached.*/*$')Q)) !!!"#$%&'(&")$%*+!. iCukoo is a free mobile alarm clock helping people to support charities.*+31 Available to download from Q4 2014.%1+."(-3."#$)P*. )D. Nudge Kick provides motivation for people to reach their Ä[ULZZNVHSZI`ISVJRPUNHJJLZZ[VV[OLYTVIPSL apps until they do. and calculates the CO2 balance.+/#"(.W !"#$%&'(')&%&*"!+'$. $SSPRWLYDWHVXVHUVWRUHDFKWKHLU¿WQHVV 7%+#'(/6(0%#.+7" Launched in December 2014.)-. Any emission savings are converted into Recoin units (a green currency produced using solar energy created by local-run kiosks in Africa) that can be used to purchase *6JLY[PÄJH[LZHUKTHRLJHYVYWSHULYPKLZJHYIVU neutral. Changers CO2 was developed by Changers.*+>"#317(/6(/35"?( /4'?(%*(. a German-based sustainable technology developer.1-2)&'3'4&#/.2/0'5678'3'!"#$%&!' #"-/&'.0("+$0( +#+*&('1%%=" !*+$5317(+))(*"-+*.-./012345/6/75458109/3:..317(%. Users are encouraged to compare their “scores” with friends and strangers using a worldwide leaderboard.

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3>"($+&"*+(+))(0"#)'(+4. via a device’s camera./012345/6/75458109/3:.'( $%&&413$+.1-2)&'3'4&#/.'*/"-0& %*#. Drivers are HSZVVɈLYLKWYVTV[PVUZ]PH[OLHWWZ\JOHZ PU]LOPJSL^PÄHUKHK]HUJLKYLM\LSPUNVW[PVUZ !!!"#$%&'(&")$%*+!."*+$. Users can login to the Verizon Car Share app and scan a QR code on a vehicle’s windshield.'(.-. the interactive app allows kids to work on making eye contact.+#(".<97=>/<?. Cameroun.2/0'5678'3'!"#!$%%&"''()$*"('% LFRMI)SGMIP9AA)SGMIP)RJDHRHIT9 KFWWVIJR:!9AA)JXIHG6YH99 GHRMUUHPAA)SJTTJR)JK)UVGMR:P %. Niger and Madagascar.(-.%(%1#31"($%4*'"' In November 2014.!&( A373.)-.3'.4$+. Developed by Samsung.OLWYVQLJ[ILULÄ[ZV]LY pupils in 30 primary and secondary schools.+%"#/ @1. Available to download from December 2014.@75A/B52=<@=>/CDEF .0(*"1.(73>"'('$0%%#'( +$$"''(. Sonatel launched the 6YHUNL-V\UKH[PVU»ZKPNP[HSLK\JH[PVUWYVQLJ[ for Africa." 3&1$4*# !"#"$%&'()*%>3.+#(>"03$#"' In September 2014.3$(53. !"#$%&'!()*$+."*($%11"$.3%1()*%B"$.*3>"*'( -3. The Senegalese mobile operator’s project covers Senegal. Look At Me is a free mobile app designed to help autistic children overcome anxieties and improve relationships with their friends and family.+)/0'. They are then given access to an electronic keyfob which enables them to unlock the car and start it.X !"#$%&'(')&%&*"!+'$. giving schools access to online LK\JH[PVUHSJVU[LU[PUJS\KPUN>PRPWLKPHHZ well as maths and science courses via the Khan (JHKLT`. Verizon announced Verizon Car Share: a service using cellphones to connect car owners and vehicle rental agencies with drivers.

2/0'5678'3'!"#!$%%&"''()$*"('% LHYUKFYYAA)DHIPJRMT:! :IKJYF9TAA)9MKHTV)IHT GHRMUUHPAA)D:GN:I)!JI9FRHG9 )*). Initially installed at two locations (Qunu. Coca-Cola South Africa HUUV\UJLKHWHY[ULYZOPW^P[O).$1!&( 0RELOHQHWZRUN¶VSRUWDOVLPSOL¿HVWKH LQWHUQHWIRU¿UVWWLPHXVHUV Launched in India during November 2014.'*/"-0& In October 2014. The device allows parents to track their child’s location on their cellphone via GPS and Bluetooth. The portal is available for prepaid customers and features free video tutorials and complimentary ‘trial’ packs. :L¿HQDEOHGYHQGLQJPDFKLQHVEULQJ 31.@75A/B52=<@=>/CDEF . !!!"#$%&'(&")$%*+!. The service is free – users are not required to purchase a beverage for access. !"#$%&'!()*$+. Other features include sensors that relay air temperature and humidity data and an alert system that is activated if the child leaves a pre-selected area.<97=>/<?. Umtata and Bushbuckridge. social media and travel booking.5)*(.(-.%(*"&%.[VIYPUN^PÄ enabled vending machines to poor and remote communities.)-.-.%*(53."(9%4.Y !"#$%&'(')&%&*"!+'$.*3$+ . Mpumalanga).$0(. Airtel’s One Touch Internet>(7WVY[HSNP]LZ ÄYZ[[PTLPU[LYUL[\ZLYZ[OLJOHUJL[V[Y`V\[ popular online services."*1".0(C.1-2)&'3'4&#/. Designed to simplify the PU[LYUL[[OL>(7WVY[HSPZHKLZ[PUH[PVU^OLYL users can try services such as online shopping. the vending machines are located close to schools and shopping centers.(+$$"''(. and is pre-loaded with emergency messages that are automated by pressing a ‘panic button’./012345/6/75458109/3:. Docotch is a child-tracking wristwatch from Japanese cellphone operator NTT Docomo. #!!'-*)*+* &HOOSKRQHRSHUDWRUXQYHLOV*36HQDEOHG -+.' Unveiled in September 2014.+)/0'.

!"#$%&'!()*$+. Guests were asked to hand in their cellphones on arrival.'(')%5"1()0*+'"'(31.%:"'(>3+( &4'3$(+1. The US-designed system costs USD 99.+1. In November 2014.". with tickets priced from GBP 10.'(-"##/"317 "#7("//&-'8&&. Korean and Thai.2/0'5678'3'!"#!$%%&"''()$*"('% :IKJYF9TAA)GMRUMIT)GHMY6T:RH LHYUKFYYAA)SGMIP)SFTYHG9 SHTTHGRHITAA)SHI!LRMGZHP)Y:KH UJ9T6PHRJNGMUL:!AA)!:TV9FRHG9 HULHRHGMYAA)FIUYFNNHP #!!'-*)*+* 4&#6!$+& D%/3#"(+))($%1>"*.@75A/B52=<@=>/CDEF . Use of the local mobile carrier’s app costs USD 0. Supported languages include English.-.99 per week).1-2)&'3'4&#/. NTT Docomo’s Jspeak mobile app can convert spoken phrases in ten languages into Japanese./012345/6/75458109/3:.(">"1317(.<97=>/<?.99 per day (or USD 2. and Jspeak MLH[\YLZV]LYWYLPUZ[HSSLK\ZLM\SWOYHZLZ !!!"#$%&'(&")$%*+!. and Zenytime also captures blood oxygen and heart rate levels. Zenytime is a cellphone-connected device helping people to reduce stress and improve wellbeing by controlling their breathing.OLL]LUPUN also included cocktails and interactive art exhibits.#6 Available to download from November 2014.)-.(+*.*"+.'*/"-0& %UHDWKFRQWUROOHGGHYLFHUHGXFHVVWUHVVDQG /%%'.%( E+)+1"'"(31'. Available for pre-order from September 2014.+#(*". The Bluetooth-enabled device features a sensor which tracks breathing.GH !"#$%&'(')&%&*"!+'$. facilitating simple communication while on vacation or business in Japan.&#A373. allowing individuals to control videogames using their breath. Users are also coached to improve their breathing over time.+)/0'. and expect an evening of music and art – with UV^PÄZLSÄLZVYZVJPHSTLKPH. Portuguese. UK-based digital retreat provider <UWS\NNLK>LLRLUK hosted a digital detox evening in London.(-.

"$01%#%76(31. and viewers of the interactive video can choose which perspective they want to watch from in the interactive video. !!!"#$%&'(&")$%*+!. December 2014 saw Ed Sheeran become [OLÄYZ[WVWZ[HY[VJYLH[LHU0UZ[H*VUJLY[ for his performance nearly 10.-%*5("1#+*7"'($4'."7*+.317'($4*+.@75A/B52=<@=>/CDEF .)-. all the ÄUNLYWYPU[KH[HZH]LK[V[OLWOVULPZLUJY`W[LK KPN unveiled a service enlarging customers’ pockets for free."*+$.1-2)&'3'4&#/.-.'*/"-0& !"#$%&'!()*$+.(-. In September 2014.000 feet above sea level on Zugspitze (the highest mountain PU.LYTHU`^P[O[OLÄUHSPU[LYHJ[P]L]PKLV LHYUKFYYAA)!M9L6YH99 ."%' Deutsche Telekom’s InstaConcert generates interactive music videos from fan-made clips uploaded to Instagram and tagged with a ZWLJPÄJOHZO[HN.*3$(.*+ @1'.".7# <"##)0%1"(1".+)/0'.%( $"##)0%1"' . Complimentary dressing gowns were available for customers to wear while they waited.%( 31./012345/6/75458109/3:. Customers waiting in line to purchase the iPhone 6 Plus could have their pocket made larger by KPN’s mobile tailor. As a precaution against hackers.($9. F.+7*+&(737(*"$%*. eliminating the need for passwords or a PIN.9.HH !"#$%&'(')&%&*"!+'$.+3#"*(31. Chinese online services company shared on the Telekom Street Gigs website.3>"(&4'3$(>3.<97=>/<?.2/0'5678'3'!"#!$%%&"''()$*"('% LFRMI)SGMIP9AA)SGMIP)SFTYHG9 UYMV9FRHG9AA)UJUFUU:IN [JVI:INAA)!GJXP6H\UGH99 -&"!%)0&'!&(&.OLWVZP[PVUVML]LY`MHUH[ the gig capturing the performance on their smartphone is recorded.%&"*'G( SRFNHWVWR¿WL3KRQH Alibaba announced that Huawei’s upcoming Mate After controversy over whether Apple’s iPhone 6 Plus was prone to bending and too large to Ä[LHZPS`PUWVJRL[Z+\[JOJLSSWOVULUL[^VYR JLSSWOVUL^V\SKPUJS\KLÄUNLYWYPU[YLJVNUP[PVU Via the inbuilt biometric technology.(31. users can make WH`TLU[Z[OYV\NO(SPWH`>HSSL[(SPIHIH»ZLWH`TLU[ service)."'(/3%&".

+#($%1.('.<97=>/<?.'*/"-0& %*(* H0%1"'($%&"(-3.( . unlimited music and digital content streaming for the lifetime of every purchased cellphone.1-2)&'3'4&#/.373..-. <"##)0%1"(+.".+&1. the Relonch Camera is an iPhone camera attachment combining a lens and sensor with a unique image-processing algorithm to help users take professional-looking photos./012345/6/75458109/3:.+5"'( SURIHVVLRQDOORRNLQJSKRWRV Announced in Russia during September 2014.*"+&317 Nigeria-based telecommunications brand SOLOVɈLY free.)-.(31. Located in repainted telephone boxes. the solar-powered stations are free to use and consumers are shown ten minutes of adverts while they wait for their device to charge. %*(. circumventing typical problems around access to data.FH !"#$%&'(')&%&*"!+'$.".+$0&"1. The project was supported by the Mayor of London. in November 2014 the brand unveiled its sophomore range of devices with three new Android phones.(-."1.+)/0'. SOLO launched in Q3 2013.U UG:!:IN)UMIPHRJI:FRAA)KGHH)YJDH 1&(*#)0').(0"#)'()"%)#"(. !!!"#$%&'(&")$%*+!. Content can be downloaded at SOLO kiosks in malls across the region.19*: !"#")0%1"(/%:"'($%1>"*. photographs can easily be shared across a range VMZVJPHSUL[^VYRZ-VYHKKP[PVUHSZ\WWVY[\ZLYZ can press the ‘Guru’ button during shooting to receive verbal advice on how to get the best from a scene.@75A/B52=<@=>/CDEF . based on a scan of the on-screen image.%( FHOOSKRQHFKDUJLQJVWDWLRQV 0U6J[VILY[OLÄYZ[Solarbox mobile charging station was unveiled in London.0(41#3&3. Users can access the SOLO Music library (more than 20 million songs from international record labels) and SOLO View (over 1000 hours of local and international movies and TV shows). The Relonch Camera is priced at USD 499. !"#$%&'!()*$+.2/0'5678'3'!"#!$%%&"''()$*"('% SHTTHG)SF9:IH99AA)H!J6FGSMI FS:TH!LAA)FUNGMP:M SHTTHGRHITAA)R. Once taken.*""(&4'3$(+1.(.