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Available to download from June 2014, Vivos Unlock

In October 2014, Unilever-owned Brazilian

Lessons is a free mobile app enabling kids to unlock

haircare brand Seda launched an interactive

installation allowing consumers to exchange
empty shampoo bottles for cellphone credit.
Users can bring empty bottles of any brands
shampoo to a machine in Sao Polos
Republica subway station, which inventories
each item and displays a corresponding
number of cellphone top-up credits. A printed
code can then be used to redeem the credits
via a variety of mobile operators. Donated
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their parents cellphone or tablet but only if they

can correctly answer questions about things theyve
learned in school. Once parents have downloaded
the Brazilian networks app, they simply register their
kids and add details of what school year theyre in.
Kids can then unlock devices by answering questions
on subjects including science, history, english and
citizenship. Parents can also monitor their kids
progress and view correct and incorrect answers.

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June 2014 saw Tunisie Telecom launch Keep Our
Beaches Clean: a costal protection and beach cleaning
program. Once a certain amount of trash had been
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was unlocked for all beachgoers. Participants could
track real-time collection via digital screens and
were encouraged to continue collecting to reach the
goal. The telecoms operator ran the campaign at six
beaches across the country over three weekends.

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#"-/&',$),
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Launched in December 2014, Nudge Kick
provides motivation for people to reach their
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apps until they do. Users can choose to block
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and the free UK-created Nudge Kick app will
monitor their physical activity and automatically
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$)",**

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+#+*&('1%%="

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Available to download from Q4 2014, iCukoo is a

free mobile alarm clock helping people to support
charities. Once users have downloaded the app,
they can set an alarm and choose which UK charity
they wish to support, before selecting how much
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the app takes note and once a threshold of
GBP 1 has been reached, an SMS is sent asking
if they wish to donate to their chosen cause.

Available to download from December 2014, Changers

CO2 is a free tracking app that rewards users for choosing
sustainable transport options. The app measures the
distance traveled by bike or public transport against car,
train or airplane travel, and calculates the CO2 balance.
Any emission savings are converted into Recoin units (a
green currency produced using solar energy created by
local-run kiosks in Africa) that can be used to purchase
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neutral. Users are encouraged to compare their scores
with friends and strangers using a worldwide leaderboard. Changers CO2 was developed by Changers, a
German-based sustainable technology developer.

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In September 2014, Verizon announced

Verizon Car Share: a service using cellphones

to connect car owners and vehicle rental
agencies with drivers. Users can login to the
Verizon Car Share app and scan a QR code
on a vehicles windshield. They are then given
access to an electronic keyfob which enables
them to unlock the car and start it. Drivers are
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In November 2014, Sonatel launched the
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for Africa. The Senegalese mobile operators
project covers Senegal, Cameroun, Niger and
Madagascar, giving schools access to online
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well as maths and science courses via the Khan
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pupils in 30 primary and secondary schools.

Available to download from December 2014,

Look At Me is a free mobile app designed to help

autistic children overcome anxieties and improve
relationships with their friends and family. Developed
by Samsung, the interactive app allows kids to work
on making eye contact, via a devices camera.

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Launched in India during November 2014,
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popular online services. Designed to simplify the
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users can try services such as online shopping,
social media and travel booking. The portal is
available for prepaid customers and features free
video tutorials and complimentary trial packs.

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In October 2014, Coca-Cola South Africa

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enabled vending machines to poor and remote
communities. Initially installed at two locations
(Qunu, Umtata and Bushbuckridge, Mpumalanga),
the vending machines are located close to schools
and shopping centers. The service is free users are
not required to purchase a beverage for access.

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Unveiled in September 2014, Docotch is a
child-tracking wristwatch from Japanese
cellphone operator NTT Docomo. The device
allows parents to track their childs location on
their cellphone via GPS and Bluetooth, and is
pre-loaded with emergency messages that are
automated by pressing a panic button. Other
features include sensors that relay air temperature
and humidity data and an alert system that is
activated if the child leaves a pre-selected area.

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Available to download from November 2014,
NTT Docomos Jspeak mobile app can convert
spoken phrases in ten languages into Japanese.
Use of the local mobile carriers app costs USD
0.99 per day (or USD 2.99 per week), facilitating
simple communication while on vacation or
business in Japan. Supported languages include
English, Portuguese, Korean and Thai, and Jspeak
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In November 2014, UK-based digital retreat
provider <UWS\NNLK>LLRLUK hosted a
digital detox evening in London. Guests were
asked to hand in their cellphones on arrival,
and expect an evening of music and art with
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also included cocktails and interactive art
exhibits, with tickets priced from GBP 10.

Available for pre-order from September 2014,

Zenytime is a cellphone-connected device helping

people to reduce stress and improve wellbeing by
controlling their breathing. The Bluetooth-enabled
device features a sensor which tracks breathing,
allowing individuals to control videogames using
their breath. Users are also coached to improve
their breathing over time, and Zenytime also
captures blood oxygen and heart rate levels.
The US-designed system costs USD 99.

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Deutsche Telekoms InstaConcert generates
interactive music videos from fan-made clips
uploaded to Instagram and tagged with a
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the gig capturing the performance on their
smartphone is recorded, and viewers of the
interactive video can choose which perspective
they want to watch from in the interactive video.
December 2014 saw Ed Sheeran become
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for his performance nearly 10,000 feet above
sea level on Zugspitze (the highest mountain
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Alibaba announced that Huaweis upcoming Mate

After controversy over whether Apples iPhone

6 Plus was prone to bending and too large to
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Via the inbuilt biometric technology, users can make
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service), eliminating the need for passwords or
a PIN. As a precaution against hackers, all the
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KPN unveiled a service enlarging customers

pockets for free. Customers waiting in line to
purchase the iPhone 6 Plus could have their
pocket made larger by KPNs mobile tailor.
Complimentary dressing gowns were available
for customers to wear while they waited.

In September 2014, Chinese online services company

shared on the Telekom Street Gigs website.

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0U6J[VILY[OLYZ[Solarbox mobile
charging station was unveiled in London.
Located in repainted telephone boxes, the
solar-powered stations are free to use and
consumers are shown ten minutes of adverts
while they wait for their device to charge. The
project was supported by the Mayor of London.

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%*(*
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Nigeria-based telecommunications brand SOLOVLY
free, unlimited music and digital content streaming
for the lifetime of every purchased cellphone. Users
can access the SOLO Music library (more than
20 million songs from international record labels)
and SOLO View (over 1000 hours of local and
international movies and TV shows). Content can
be downloaded at SOLO kiosks in malls across
the region, circumventing typical problems around
access to data. SOLO launched in Q3 2013; in
November 2014 the brand unveiled its sophomore
range of devices with three new Android phones.

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Announced in Russia during September 2014,
the Relonch Camera is an iPhone camera
attachment combining a lens and sensor with a
unique image-processing algorithm to help users
take professional-looking photos. Once taken,
photographs can easily be shared across a range
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can press the Guru button during shooting to
receive verbal advice on how to get the best from
a scene, based on a scan of the on-screen image.
The Relonch Camera is priced at USD 499.

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