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̴TXDQWLͤHGVHOI̵WDFWLFV̰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

2/0'5678'3'!"#$%&!' "#(*). which inventories each item and displays a corresponding number of cellphone top-up credits. Users can bring empty bottles of any brand’s shampoo to a machine in Sao Pãolo’s Republica subway station.(. 23.%*(*"-+*. Once parents have downloaded the Brazilian network’s app.+)/0'.'*/"-0& !"#$%$&'!&(&)*+ !"#"$%&'(%)"*+. !!!"#$%&'(&")$%*+!.%*( $"##)0%1"($*".)-. history.<97=>/<?.-. Available to download from June 2014./012345/6/75458109/3:.#"'(":$0+17". Kids can then unlock devices by answering questions on subjects including science. Vivo’s Unlock In October 2014.'(/"+$0($#"+1"*'( ZLWKIUHHZL¿ June 2014 saw Tunisie Telecom launch Keep Our Beaches Clean: a costal protection and beach cleaning program. !"#$%&'!()*$+. A printed code can then be used to redeem the credits via a variety of mobile operators.3%1+#(84"'.4$+.@75A/B52=<@=>/CDEF .3%1' 90+&)%%(/%. Donated IV[[SLZJVU[YPI\[LK[V[OLLɈVY[ZVM>>-)YHaPS their parents’ cellphone or tablet – but only if they can correctly answer questions about things they’ve learned in school. Parents can also monitor their kids’ progress and view correct and incorrect answers. Unilever-owned Brazilian Lessons is a free mobile app enabling kids to unlock haircare brand Seda launched an interactive installation allowing consumers to exchange empty shampoo bottles for cellphone credit. The telecoms operator ran the campaign at six beaches across the country over three weekends.. Once a certain amount of trash had been JVSSLJ[LKHUKWSHJLKPUHZWLJPHSJHUMYLL^PÄHJJLZZ was unlocked for all beachgoers.3.'(41#%$5($"##)0%1"'(/6(+1'-"*317( ". Participants could track real-time collection via digital screens and were encouraged to continue collecting to reach the goal. they simply register their kids and add details of what school year they’re in. english and citizenship.(-.'(&%%*#% %&-.V !"#$%&'(')&%&*"!+'$.1-2)&'3'4&#/.

$). Available to download from December 2014.@75A/B52=<@=>/CDEF . Any emission savings are converted into Recoin units (a green currency produced using solar energy created by local-run kiosks in Africa) that can be used to purchase *6JLY[PÄJH[LZHUKTHRLJHYVYWSHULYPKLZJHYIVU neutral.** )0.0("+$0( +#+*&('1%%=" !*+$5317(+))(*"-+*.-.#).'E)*44)!FGGHI!:H9)JK)!LMINH)'O*&74'$). $SSPRWLYDWHVXVHUVWRUHDFKWKHLU¿WQHVV 7%+#'(/6(0%#. they can set an alarm and choose which UK charity they wish to support.'(4'"*'(.%1+.+/#"(. train or airplane travel.+)/0'.#/&1%')*2 <0+*3.*+31 Available to download from Q4 2014.(-.'*/"-0& !"#$%&'!()*$+."#$)P*.1-2)&'3'4&#/. and calculates the CO2 balance. a German-based sustainable technology developer.%*(.)-.W !"#$%&'(')&%&*"!+'$. Changers CO2 was developed by Changers. Once users have downloaded the app.*+>"#317(/6(/35"?( /4'?(%*(./012345/6/75458109/3:. Users can choose to block -HJLIVVR\U[PS[OL`OH]L^HSRLKWHJLZ and the free UK-created Nudge Kick app will monitor their physical activity and automatically \USVJR-HJLIVVRVUJL[OH[[HYNL[PZHJOPL]LK $)".0"*(+))'(0%'.+7" Launched in December 2014.<97=>/<?. iCukoo is a free mobile alarm clock helping people to support charities.. The app measures the distance traveled by bike or public transport against car.2/0'5678'3'!"#$%&!' #"-/&'.*/*$')Q)) !!!"#$%&'(&")$%*+!. Users are encouraged to compare their “scores” with friends and strangers using a worldwide leaderboard.317(%. )D. before selecting how much LHJOºZUVVaL»PZ^VY[O>OLU\ZLYZWYLZZZUVVaL the app takes note – and once a threshold of GBP 1 has been reached. Changers CO2 is a free tracking app that rewards users for choosing ‘sustainable’ transport options. an SMS is sent asking if they wish to donate to their chosen cause.3%1'(&+. Nudge Kick provides motivation for people to reach their Ä[ULZZNVHSZI`ISVJRPUNHJJLZZ[VV[OLYTVIPSL apps until they do."(-3.+'):##"2*.

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giving schools access to online LK\JH[PVUHSJVU[LU[PUJS\KPUN>PRPWLKPHHZ well as maths and science courses via the Khan (JHKLT`.3%1()*%B"$.!&( A373.'*/"-0& %*#. Developed by Samsung. Available to download from December 2014.2/0'5678'3'!"#!$%%&"''()$*"('% LFRMI)SGMIP9AA)SGMIP)RJDHRHIT9 KFWWVIJR:!9AA)JXIHG6YH99 GHRMUUHPAA)SJTTJR)JK)UVGMR:P %. The Senegalese mobile operator’s project covers Senegal.)-.+#(".3>"($+&"*+(+))(0"#)'(+4.(-. Users can login to the Verizon Car Share app and scan a QR code on a vehicle’s windshield.(73>"'('$0%%#'( +$$"''(. Niger and Madagascar.+)/0'. Drivers are HSZVVɈLYLKWYVTV[PVUZ]PH[OLHWWZ\JOHZ PU]LOPJSL^PÄHUKHK]HUJLKYLM\LSPUNVW[PVUZ !!!"#$%&'(&")$%*+!.'(.0(*"1.<97=>/<?.*3>"*'( -3.+%"#/ @1.'( $%&&413$+. Cameroun.1-2)&'3'4&#/." 3&1$4*# !"#"$%&'()*%>3. !"#$%&'!()*$+."*($%11"$. via a device’s camera.@75A/B52=<@=>/CDEF .+#(>"03$#"' In September 2014. Look At Me is a free mobile app designed to help autistic children overcome anxieties and improve relationships with their friends and family. They are then given access to an electronic keyfob which enables them to unlock the car and start it.X !"#$%&'(')&%&*"!+'$."*+$./012345/6/75458109/3:.3$(53. Verizon announced Verizon Car Share: a service using cellphones to connect car owners and vehicle rental agencies with drivers.-.4$+.%(%1#31"($%4*'"' In November 2014. the interactive app allows kids to work on making eye contact.3'.OLWYVQLJ[ILULÄ[ZV]LY pupils in 30 primary and secondary schools. Sonatel launched the 6YHUNL-V\UKH[PVU»ZKPNP[HSLK\JH[PVUWYVQLJ[ for Africa.

"(9%4.$0(. #!!'-*)*+* &HOOSKRQHRSHUDWRUXQYHLOV*36HQDEOHG -+.1-2)&'3'4&#/. Mpumalanga). The device allows parents to track their child’s location on their cellphone via GPS and Bluetooth. the vending machines are located close to schools and shopping centers."*1". Initially installed at two locations (Qunu. !"#$%&'!()*$+.[VIYPUN^PÄ enabled vending machines to poor and remote communities. :L¿HQDEOHGYHQGLQJPDFKLQHVEULQJ 31.2/0'5678'3'!"#!$%%&"''()$*"('% LHYUKFYYAA)DHIPJRMT:! :IKJYF9TAA)9MKHTV)IHT GHRMUUHPAA)D:GN:I)!JI9FRHG9 )*).(-. Coca-Cola South Africa HUUV\UJLKHWHY[ULYZOPW^P[O). The portal is available for prepaid customers and features free video tutorials and complimentary ‘trial’ packs.@75A/B52=<@=>/CDEF .'*/"-0& In October 2014./012345/6/75458109/3:.-.$1!&( 0RELOHQHWZRUN¶VSRUWDOVLPSOL¿HVWKH LQWHUQHWIRU¿UVWWLPHXVHUV Launched in India during November 2014. Other features include sensors that relay air temperature and humidity data and an alert system that is activated if the child leaves a pre-selected area.%(*"&%.' Unveiled in September 2014.Y !"#$%&'(')&%&*"!+'$. !!!"#$%&'(&")$%*+!. social media and travel booking.0(C. The service is free – users are not required to purchase a beverage for access.(+$$"''(.)-. and is pre-loaded with emergency messages that are automated by pressing a ‘panic button’.5)*(.*3$+ . Airtel’s One Touch Internet>(7WVY[HSNP]LZ ÄYZ[[PTLPU[LYUL[\ZLYZ[OLJOHUJL[V[Y`V\[ popular online services. Docotch is a child-tracking wristwatch from Japanese cellphone operator NTT Docomo. Umtata and Bushbuckridge. Designed to simplify the PU[LYUL[[OL>(7WVY[HSPZHKLZ[PUH[PVU^OLYL users can try services such as online shopping.<97=>/<?.%*(53.+)/0'.

GH !"#$%&'(')&%&*"!+'$. allowing individuals to control videogames using their breath.". Zenytime is a cellphone-connected device helping people to reduce stress and improve wellbeing by controlling their breathing.1-2)&'3'4&#/. Korean and Thai. Use of the local mobile carrier’s app costs USD 0./012345/6/75458109/3:.)-. The US-designed system costs USD 99. Supported languages include English.'(')%5"1()0*+'"'(31.@75A/B52=<@=>/CDEF .+)/0'.-. In November 2014.&#A373. Guests were asked to hand in their cellphones on arrival. NTT Docomo’s Jspeak mobile app can convert spoken phrases in ten languages into Japanese. !"#$%&'!()*$+. and Jspeak MLH[\YLZV]LYWYLPUZ[HSSLK\ZLM\SWOYHZLZ !!!"#$%&'(&")$%*+!.%( E+)+1"'"(31'. and expect an evening of music and art – with UV^PÄZLSÄLZVYZVJPHSTLKPH. Available for pre-order from September 2014.+#(*". Users are also coached to improve their breathing over time.OLL]LUPUN also included cocktails and interactive art exhibits.(+*.'(-"##/"317 "#7("//&-'8&&. The Bluetooth-enabled device features a sensor which tracks breathing.+1.<97=>/<?.#6 Available to download from November 2014.(">"1317(.'*/"-0& %UHDWKFRQWUROOHGGHYLFHUHGXFHVVWUHVVDQG /%%'. and Zenytime also captures blood oxygen and heart rate levels. with tickets priced from GBP 10. UK-based digital retreat provider <UWS\NNLK>LLRLUK hosted a digital detox evening in London. Portuguese.99 per week).%:"'(>3+( &4'3$(+1.(-.2/0'5678'3'!"#!$%%&"''()$*"('% :IKJYF9TAA)GMRUMIT)GHMY6T:RH LHYUKFYYAA)SGMIP)SFTYHG9 SHTTHGRHITAA)SHI!LRMGZHP)Y:KH UJ9T6PHRJNGMUL:!AA)!:TV9FRHG9 HULHRHGMYAA)FIUYFNNHP #!!'-*)*+* 4&#6!$+& D%/3#"(+))($%1>"*.99 per day (or USD 2. facilitating simple communication while on vacation or business in Japan.*"+.

"%' Deutsche Telekom’s InstaConcert generates interactive music videos from fan-made clips uploaded to Instagram and tagged with a ZWLJPÄJOHZO[HN.)-.9.*3$(.3>"(&4'3$(>3. !!!"#$%&'(&")$%*+!. all the ÄUNLYWYPU[KH[HZH]LK[V[OLWOVULPZLUJY`W[LK KPN unveiled a service enlarging customers’ pockets for free.@75A/B52=<@=>/CDEF . Complimentary dressing gowns were available for customers to wear while they waited.*+ @1'.%&"*'G( SRFNHWVWR¿WL3KRQH Alibaba announced that Huawei’s upcoming Mate After controversy over whether Apple’s iPhone 6 Plus was prone to bending and too large to Ä[LHZPS`PUWVJRL[Z+\[JOJLSSWOVULUL[^VYR JLSSWOVUL^V\SKPUJS\KLÄUNLYWYPU[YLJVNUP[PVU Via the inbuilt biometric technology. users can make WH`TLU[Z[OYV\NO(SPWH`>HSSL[(SPIHIH»ZLWH`TLU[ service).+7*+&(737(*"$%*.-%*5("1#+*7"'($4'. As a precaution against hackers.1-2)&'3'4&#/."$01%#%76(31.+3#"*(31.($9./012345/6/75458109/3:.2/0'5678'3'!"#!$%%&"''()$*"('% LFRMI)SGMIP9AA)SGMIP)SFTYHG9 UYMV9FRHG9AA)UJUFUU:IN [JVI:INAA)!GJXP6H\UGH99 -&"!%)0&'!&(&.HH !"#$%&'(')&%&*"!+'$. and viewers of the interactive video can choose which perspective they want to watch from in the interactive video.%( $"##)0%1"' ."*+$.(31.-."7*+.OLWVZP[PVUVML]LY`MHUH[ the gig capturing the performance on their smartphone is recorded. F. eliminating the need for passwords or a PIN. In September 2014.".(-.000 feet above sea level on Zugspitze (the highest mountain PU. December 2014 saw Ed Sheeran become [OLÄYZ[WVWZ[HY[VJYLH[LHU0UZ[H*VUJLY[ for his performance nearly 10.+)/0'."'(/3%&".317'($4*+.%( 31.'*/"-0& !"#$%&'!()*$+. Customers waiting in line to purchase the iPhone 6 Plus could have their pocket made larger by KPN’s mobile tailor. Chinese online services company shared on the Telekom Street Gigs website.7# <"##)0%1"(1".LYTHU`^P[O[OLÄUHSPU[LYHJ[P]L]PKLV LHYUKFYYAA)!M9L6YH99 .<97=>/<?.

19*: !"#")0%1"(/%:"'($%1>"*..+#($%1.FH !"#$%&'(')&%&*"!+'$.+)/0'.<97=>/<?. unlimited music and digital content streaming for the lifetime of every purchased cellphone. Users can access the SOLO Music library (more than 20 million songs from international record labels) and SOLO View (over 1000 hours of local and international movies and TV shows). Once taken.%( FHOOSKRQHFKDUJLQJVWDWLRQV 0U6J[VILY[OLÄYZ[Solarbox mobile charging station was unveiled in London. SOLO launched in Q3 2013. !"#$%&'!()*$+. based on a scan of the on-screen image.".( .*"+&317 Nigeria-based telecommunications brand SOLOVɈLY free.('.+$0&"1.+&1.U UG:!:IN)UMIPHRJI:FRAA)KGHH)YJDH 1&(*#)0'). the solar-powered stations are free to use and consumers are shown ten minutes of adverts while they wait for their device to charge.'*/"-0& %*(* H0%1"'($%&"(-3.(.". <"##)0%1"(+. circumventing typical problems around access to data.373. The project was supported by the Mayor of London.)-. %*(.@75A/B52=<@=>/CDEF ."1.2/0'5678'3'!"#!$%%&"''()$*"('% SHTTHG)SF9:IH99AA)H!J6FGSMI FS:TH!LAA)FUNGMP:M SHTTHGRHITAA)R. Located in repainted telephone boxes.0(41#3&3. photographs can easily be shared across a range VMZVJPHSUL[^VYRZ-VYHKKP[PVUHSZ\WWVY[\ZLYZ can press the ‘Guru’ button during shooting to receive verbal advice on how to get the best from a scene. in November 2014 the brand unveiled its sophomore range of devices with three new Android phones.(0"#)'()"%)#"(.+5"'( SURIHVVLRQDOORRNLQJSKRWRV Announced in Russia during September 2014.*""(&4'3$(+1.1-2)&'3'4&#/. Content can be downloaded at SOLO kiosks in malls across the region. The Relonch Camera is priced at USD 499. !!!"#$%&'(&")$%*+!. the Relonch Camera is an iPhone camera attachment combining a lens and sensor with a unique image-processing algorithm to help users take professional-looking photos.(-./012345/6/75458109/3:.(31.-.