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INDUSTRY RESEARCH

RESULTS:

HOW COMPANIES
FIND APP
DEVELOPERS
%

%
%
%

%
%

INTRODUCTION
As a part of research strategy, BAMBOOAPPS, mobile web and app product
development company, conducted a survey to uncover the approach to finding mobile app developers. The survey was undertaken to understand
firsthand where enterprises search for mobile app developers, what they
require from any developer and what is the key reason of choosing the specific vendor.

In this research we tried to give a well-rounded picture of professional use of


mobile applications and describe the role that mobile is playing in enterprise
IT strategies. We are pleased to share with you a summary of findings in the
report that follows.

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COMPANYS LOCATION
20%

43%

Eastern Europe
and CIS (19)

Western Europe (41)

16%

North America (15)

13%
4%

2%
Africa (2)

2%

Asia Pacific (12)

Middle East (4)

South America (2)

Segmentation on location criteria


Nearly two thirds of companies surveyed are located in Western (43%) and
Eastern Europe (20%). Among the businesses participated in research, 15
companies (16%) are based in North America, 12 companies (13%) are based
in Asia, 4 companies (4%) are based in Middle East, 2 companies (2%) are
based in Africa.

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COMPANYS INDUSTRY/
SECTOR
15%

46%

Finance (12)

IT / Software
Development
(32)

15%

Telecommunications (12)

10%

Consulting and
Professional Services (9)

7%
Entertainment
and Media (7)

2%

5%

Other (2)

Retail, Consumer
Goods and FMCG (5)

Segmentation on industry/business sector


The IT/software development (34%), Finance (13%) and Telecommunications
(13%) are the top three industries that recognize the importance of incorporating mobility into current and future applications in their organizations. The
rest 40% of companies surveyed represent such business sectors as Consulting and Professional Services; Entertainment and Media; Retail, Consumer
Goods and FMCG and some others. Each of these sectors share in the total
number of respondents is 9% and lower.

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COMPANYS SIZE
20%

20%

6-50 (18)

1-5 (18)

7%

501-1000 (18)

20%

13%

51-500 (18)

1001-10 000 (12)

20%
Segmentation on size criteria
Over one third (36%) of the respondents surveyed can be classified as small
companies and start-ups with the number of employees of 50 and less. 20%
of the respondents have between 51 and 500 of employees, 33% of companies are large businesses with 1000+ employees.

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CURRENT USAGE OF
TAILOR MADE APPS
53%

43%

No (48)

Yes (39)

4%

I have no idea (4)

Growing usage of tailor made apps


When asked about mobile applications which has been developed specifically
for a company either by a third party or internally, more than a half of
respondents (53%) reported to use at least one tailor made service. The rest
of the respondents (47%) stated that they do not.

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MAJOR PURPOSES OF
TAILOR MADE APPS
100%
90%
80%

71%

70%
60%
50%

45%

42%

40%
30%

21%

20%
10%

71%
Serves as
a functional part
of the companys
product or service

45%
Allows customers
to place orders
and make purchases

42%
Provides customers
with information about
company, its products
and services

21%
Is used for internal
purposes: communications, reporting etc

Focus on improving the experience


71% of the respondents surveyed noted that the major purpose of building a
custom mobile app is companys demand for a solution that serves as a functional part of its product or service. The second top purpose of such apps is
to allow customers to place orders and make purchases (45%), the third one
- is to provide customers with information about company, its products and
services (42%).

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HOW THE APP WAS


DEVELOPED
16%

53%

I have no idea (6)

Internally (20)

13%
By a multi-disciplinary
softwere development
company (5)

13%
By a specialized
mobile app agency (5)

5%
By IT system
integrator (2)

In-house vs outsourcing
When asked about the different ways or sources that respondents were using
to approach or aid the development of mobile apps, the majority (53%) were
using in-house development versus just one third (31%) who had outsourced
it. 13% of companies were building apps with the help of specialized mobile
app agency, the same percentage of the respondents were collaborating with
multi-disciplinary software developers.

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HOW APP DEVELOPER


WAS FOUND
100%
90%
80%
70%
60%
50%
40%

39%
30%

30%
20%

10%

7%

10%

39%
I have no idea (27)

6%

30%

4%

4%

10%

References from
friends, colleagues or
partners (21)

7%

The app was developed internally (7)

Specialized online
resources and databases (5)

6%

4%

4%

Tender procedure (4)

Web search (3)

Exhibitions/fair (3)

References - a top priority


In fact, high percentage of the respondents ranked business references as the
most important argument when choosing a mobile app developer. 30% of
companies noted that they primarily rely on references from friends, colleagues or partners. While 10% of respondents make apps internally, others
search for experienced developers on specialized online resources and databases (7%). Tender procedures (6%), exhibitions/fair as well as basic web
search (4%) are less preferred approaches to find mobile app developer.

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PLANS TO LAUNCH
A NEW APP
29%

41%

Yes, within this


year (15)

Yes, sometime
in future (21)

20%

I have no idea (10)

10%

No, we dont need (5)

Tailor made apps in demand


As demand for mobile app dev projects continues to grow, its not surprisingly
that the report shows high percentage of companies stating that they plan to
launch the app either in near future (41% of respondents), or even within the next
year (29%). Therefore, the vast majority of enterprises recognize the importance
of incorporating mobility into their IT strategy.

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CONCLUSION
With 53% of respondents reporting to use at least one tailor made service, it
is clear that enterprise mobility continues to be considered as competitive
advantage on the global market.
As 70% of respondents are planning to launch an app in short-term period, it
may cause outstripping demand for high-experienced mobile app developers.
References from friends, colleagues and partners is the main decision making
factor in mobile industry.

LATEST NEWS

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