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RESULTS:
HOW COMPANIES
FIND APP
DEVELOPERS
%
%
%
%
%
%
INTRODUCTION
As a part of research strategy, BAMBOOAPPS, mobile web and app product
development company, conducted a survey to uncover the approach to finding mobile app developers. The survey was undertaken to understand
firsthand where enterprises search for mobile app developers, what they
require from any developer and what is the key reason of choosing the specific vendor.
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COMPANYS LOCATION
20%
43%
Eastern Europe
and CIS (19)
16%
13%
4%
2%
Africa (2)
2%
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COMPANYS INDUSTRY/
SECTOR
15%
46%
Finance (12)
IT / Software
Development
(32)
15%
Telecommunications (12)
10%
Consulting and
Professional Services (9)
7%
Entertainment
and Media (7)
2%
5%
Other (2)
Retail, Consumer
Goods and FMCG (5)
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COMPANYS SIZE
20%
20%
6-50 (18)
1-5 (18)
7%
501-1000 (18)
20%
13%
51-500 (18)
20%
Segmentation on size criteria
Over one third (36%) of the respondents surveyed can be classified as small
companies and start-ups with the number of employees of 50 and less. 20%
of the respondents have between 51 and 500 of employees, 33% of companies are large businesses with 1000+ employees.
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CURRENT USAGE OF
TAILOR MADE APPS
53%
43%
No (48)
Yes (39)
4%
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MAJOR PURPOSES OF
TAILOR MADE APPS
100%
90%
80%
71%
70%
60%
50%
45%
42%
40%
30%
21%
20%
10%
71%
Serves as
a functional part
of the companys
product or service
45%
Allows customers
to place orders
and make purchases
42%
Provides customers
with information about
company, its products
and services
21%
Is used for internal
purposes: communications, reporting etc
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53%
Internally (20)
13%
By a multi-disciplinary
softwere development
company (5)
13%
By a specialized
mobile app agency (5)
5%
By IT system
integrator (2)
In-house vs outsourcing
When asked about the different ways or sources that respondents were using
to approach or aid the development of mobile apps, the majority (53%) were
using in-house development versus just one third (31%) who had outsourced
it. 13% of companies were building apps with the help of specialized mobile
app agency, the same percentage of the respondents were collaborating with
multi-disciplinary software developers.
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39%
30%
30%
20%
10%
7%
10%
39%
I have no idea (27)
6%
30%
4%
4%
10%
References from
friends, colleagues or
partners (21)
7%
Specialized online
resources and databases (5)
6%
4%
4%
Exhibitions/fair (3)
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PLANS TO LAUNCH
A NEW APP
29%
41%
Yes, sometime
in future (21)
20%
10%
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CONCLUSION
With 53% of respondents reporting to use at least one tailor made service, it
is clear that enterprise mobility continues to be considered as competitive
advantage on the global market.
As 70% of respondents are planning to launch an app in short-term period, it
may cause outstripping demand for high-experienced mobile app developers.
References from friends, colleagues and partners is the main decision making
factor in mobile industry.
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