DAWN M.

JACOBS

jacobs.dawn.m@gmail.com
LinkedIn: in/dawnmjacobs
720.635.7902

DIRECTOR OF MARKETING
CONNECTING INNOVATIVE MARKETING AND COMMUNICATIONS WITH GROWTH
FOR MAXIMUM ROI

Profile
Creative and customer-focused high performer with more than 14 years of experience leading high
profile marketing and sales experience. Proven expertise creating and implementing successful
customer-centric marketing programs that differentiate brands. Builder and mentor of highproducing teams focused on solutions and customer satisfaction. Leader in creating crossfunctional environments and using deep analysis of data to strategize and design action based
plans.

Proficiencies
MARKETING STRATEGY
Brand Management
Social Media Strategy
Public Relations
Events & Tradeshows
Retail Store Display

SALES & OPERATIONS

Customer Experience
Client Needs Assessment
Operational Excellence
Accounts Management
Solutions Selling

BUSINESS GROWTH
Partnership Building
Organizational Leadership
Change Management
Cost Reduction
Business Development

Professional Experience & Business Value

Director of Marketing
PACT Boulder, CO
09/2013 to 03/2015
Leading manufacture and distributor of organic, Fair Trade Certified apparel

Skyrocketed sales by 340%

Attracted 9,400 new Facebook followers

Served as a key impact player delivering on culture transformation, including brand development
and cross-functional collaboration. Catalyzed growth through integrated customer-focused
marketing programs that aligned traditional marketing with digital agility.

Successfully launched new products and initiatives that supported $10M revenue plan.
Included launch of brands largest initiative through a robust media strategy, soaring
impressions 120% over previous campaigns. Development of in-store marketing strategy,
skyrocketed sales by 340% per implemented location.

Implemented culture of productivity and efficiency based on data driven results. Within the
first year, culled $138K of non-performing marketing programs and invested towards brand
building, sales-growth and positive ROI driven programs.

Championed growth through robust social media management. Catapulted Facebook followers
from 4,500 to 13,900 in a 4-month period, all organically and without budgetary support.
Reestablished Twitter engagement from less than .1% to .7% TER within a 4-month period.

Cultivated partnerships with key players. Resulted in national distribution in Whole Foods
and led to discussions with Costco.

jacobs.dawn.m@gmail.com

DAWN M. JACOBS

LinkedIn: in/dawnmjacobs
720.635.7902

Marketing Manager
CROCS, INC. Niwot, CO
09/2009 to 08/2013
World leader in innovative casual footwear for men, women and children

Drove implementation for 40 new stores PY

Shopper experience improved by 34%

Played center-role in the implementation of brand elevating programs and retail location growth.
Expanded brand perception through programs that supported the brand vision and operational
KPIs. Delivered on events that drove brand awareness and loyalty.

Guided delivery of integrated, customer-centric in-store events that drove traffic, brand
awareness and loyalty. Events involved new product introduction sponsored by high profile
personalities such as Hank Haney and Mario Batali.

Developed successful integrated geo-targeted campaigns that surged awareness for new store
openings through social, email, PR and in-store channels. Drove implementation for an average
of 40 new stores per year.

Aligned and gained buy-in from Executive Team to develop in-store visual merchandising and
brand guideline programs. Once approved, the brand elevating programs increased shopper
experience 34%.

Store Manager/District Lead

EXPRESS, INC. Denver, CO
02/2000 to 08/2009
Specialty apparel and accessories retailer of women and mens merchandise

Achieved recognition for operational excellence

Built a legacy of talent

Progressive career, assuming a variety of leadership roles, developing strong leadership and
operational skills. Branded as a team player and creative thinker, consistently delivering
improvements and results.

Escalated rapidly from Manager-in-Training to District Level role, leading district training
center and supporting multi-unit area. Continuously achieved recognition for operational
excellence.

Coached and developed team of 100+. Developed strong training and retention practices that

built a legacy of talent throughout district of 19 retail locations.

Education
Colorado State University-Global
BS Marketing