A R E Y O U WA I T I N G F O R Y O U R F L I G H T I N A C H A I R

THE SIZE OF THIS AD?

or
A R E Y O U K I C K I N G B A C K I N A P R I VAT E
A I R P O RT L O U N G E ?

americanexpress.com
2007 American Express Company. Participating airport club lounges are subject to change and are not available at all airport location. Terms, conditions and restrictions apply.

A R E Y O U A R R I V I N G I N D A L L A S O N LY
T O F I N D Y O U R B A G S A R E I N U Z B E K I S TA N ?

or
ARE YOU GLAD YOU HAVE COMPLIMENTARY BAGGAGE INSURANCE?

americanexpress.com
2007 American Express Company. Underwritten by Amex Assurance Company, Administrative Office, De Pere, WI. Coverage is determined by the terms, conditions and exclusions of Policy AXO400 and is subject to change without notice.

ARE YOU IN
A SMALL
HOTEL

or

ARE YOU GETTING A FREE

UPGRADE TO A LARGER ONE?

ROOM?

americanexpress.com
2007 American Express Company. Terms, conditions and restrictions apply.

A R E Y O U T R AV E L I N G W I T H S T R E S S ?

or
ARE YOU A CARDMEMBER?

SM

To join, visit americanexpress.com

2007 American Express Company. Terms, conditions and restrictions may apply.

ARE YOU DISCOVERING THE FLIGHTS YOU WANT DONT WANT YOU?

or
A R E Y O U U S I N G M E M B E R S H I P R E WA R D S P O I N T S

T O F LY O N A N Y A I R L I N E Y O U WA N T ?

americanexpress.com
2007 American Express Company. Some Cards require enrollment and payment of annual program fee. Terms, conditions and restrictions may apply. Travel reservations must be made at Americanexpress.com/travel.

ARE YOU WISHING AIRLINE BLACKOUTS ONLY CAME

FROM YOUR SLEEPING MASK?

or
A R E Y O U U S I N G P O I N T S T O F LY W I T H O U T B L A C K O U T D AT E S ?

americanexpress.com
2007 American Express Company. Some Cards require enrollment and payment of annual program fee. Terms, conditions and restrictions may apply. Travel reservations must be made at Americanexpress.com/travel.

ARE YOU TAKING SIX DAYS TO BOOK A SIX-DAY VACATION?

or
A R E Y O U U S I N G P O I N T S T O B O O K T O D AY
A N D L E AV E T O M O R R O W ?

americanexpress.com
2007 American Express Company. Some Cards require enrollment and payment of annual program fee. Terms, conditions and restrictions may apply. Travel reservations must be made at Americanexpress.com/travel.

A R E Y O U L I M I T E D B Y Y O U R R E WA R D S P R O G R A M ?

or
ARE YOU A CARDMEMBER?

SM

To join, visit americanexpress.com

2007 American Express Company. Terms, conditions and restrictions may apply.

ARE YOU LOSING SLEEP AFTER LOSING YOUR CARD?

or
A R E Y O U WA K I N G U P W I T H A N E W O N E ?

americanexpress.com
2007 American Express Company. Lost or stolen cards can usually be replaced within 24-hours

or
A R E Y O U T R AV E L I N G W I T H T R A N S L AT I O N S E RV I C E S ?

americanexpress.com
2007 American Express Company. Global Assist Hotline available to Cardmembers who travel more than 100 miles away from home. Terms, conditions and restrictions apply.

ARE YOU BREAKING DOWN BECAUSE YOUR CAR DID?

or
A R E Y O U A L R E A D Y I N T O U C H W I T H R O A D S I D E A S S I S TA N C E ?

americanexpress.com
2007 American Express Company. Roadside Assistance services are provided as an emergency service and not a general maintenance service for Cardmembers more than 50 miles from home. Terms, conditions and restrictions apply.

A R E Y O U T R AV E L I N G W I T H S T R E S S ?

or
ARE YOU A CARDMEMBER?

SM

To join, visit americanexpress.com

2007 American Express Company. Terms, conditions and restrictions may apply.

ARE YOU

ARE YOU

P L AY I N G

ARRIVING IN

MUSICAL

DALLAS

CHAIRS

O N LY T O

TO GET

FIND YOUR

A S E AT

BAGS

IN THE

ARE IN

A I R P O RT ?

U Z B E K I S TA N ?

2007 American Express Company. Participating airport club lounges are subject to change and are
not available at all airport location. Terms, conditions and restrictions apply.

Underwritten by Amex Assurance Company, Administrative Office, De Pere, WI. Coverage is determined
by the terms, conditions and exclusions of Policy AXO400 and is subject to change without notice.

ARE YOU
WISHING
AIRLINE

or

BLACKOUTS

ARE YOU A

O N LY C A M E

CARDMEMBER?

SM

FROM YOUR
SLEEPING
MASK?

For airport lounge access,

baggage insurance, hotel room upgrades,
and all around stress free travel,
visit americanexpress.com

Terms, conditions and restrictions apply.

25657_0

ARE YOU

ARE YOU

LOSING

BREAKING

SLEEP

DOWN

AFTER

BECAUSE

LOSING

YOUR CAR

YOUR CARD?

DID?

2007 American Express Company. Lost or stolen cards can usually be replaced within 24-hours.

Roadside Assistance services are provided as an emergency service and not a general maintenance service for Cardmembers more than
50 miles from home.

Ad No.: CSG-07-7U SAP No.: AP.APCSG.07047.K.011

Ad Title: American Express Thread Newsprint USA Today 1/2 page Checkerboard Losing Sleep
This advertisement prepared by: Ogilvy & Mather
To appear in: USA Today
Size: 1/2-Page Color: 4/c Non-bleed
Live: 11.5 in x 10.5 in
Scale: 1:1 Actual Live: Same as Live Gutter: None
Creative Director: N/A Art Director: J. Lazar Copywriter: G. Greenberg
Account Exec: N/A Print Producer: P. Howard Trafc: M. Lendo
Engraver: Hudson Yards
REDWORKSNEWYORK Filename: AP_CSG_07047_K_011_AD_1E1.indd

Document Path: Redworks:Volumes:Redworks:Digital Clients:A-G:American Express:AP.APCSG.07047.K.011:Mechanicals:AP_CSG_07047_K_011_AD_1E1.indd

Date: 4/5/07 4:36 PM
Operator: cl Proof: 1 Galley: 1 Output: CD, 1 f/s ery, 1 d/s ery
Client: American Express Keywords: None
Print Scale: To Fit 84.83% Fonts: Cochin, Helvetica Neue
Swatches: Black, C=100 M=0 Y=100 K=40 Images: None

Created: 4/4/07 9:56 PM Current

25656_01

ARE YOU
POINTING
AT A

or

MENU ITEM

ARE YOU A

HOPING

CARDMEMBER?

SM

ITS
CHICKEN?

For 24-hour Card replacement,

roadside assistance, translation services,
and all around stress free travel,
visit americanexpress.com

Global Assist Hotline available to Cardmembers who travel more than 100 miles from home. Terms, conditions and restrictions apply.

Ad No.: CSG-07-8U SAP No.: AP.APCSG.07047.K.011

Ad Title: American Express Thread Newsprint 2007 USA Today 1/2 page Checkerboard Pointing
This advertisement prepared by: Ogilvy & Mather
To appear in: USA Today
Size: 1/2-Page Color: 4/c Non-bleed
Live: 11.5 in x 10.5 in
Scale: 1:1 Actual Live: Same as Live Gutter: None
Creative Director: N/A Art Director: J. Lazar Copywriter: G. Greenberg
Account Exec: N/A Print Producer: P. Howard Trafc: M. Lendo
Engraver: Hudson Yards
REDWORKSNEWYORK Filename: AP_CSG_07047_K_011_AD_1F1.indd

25649_0

ARE YOU

ARE YOU

TA K I N G

DISCOVERING

SIX

THE

D AY S T O

FLIGHTS

BOOK A

Y O U WA N T

S I X - D AY

D O N T WA N T

VA C AT I O N ?

YOU?

2007 American Express Company.

Ad No.: CSG-07-6N SAP No.: AP.APCSG.07047.K.011

Ad Title: American Express-Thread Newsprint 2007- NYT-1/2 page Checkerboard-Six Days
This advertisement prepared by: Ogilvy & Mather
To appear in: NYT
Size: 1/2-Page Color: 4/c
Bleed: None Trim: 13 in x 10.5 in Safety: None
Scale: 1:1 Actual Trim: Same as Trim Gutter: None
Creative Director: None Art Director: J Lazar Copywriter: G Greenberg
Account Exec: None Print Producer: Paula Howard Trafc: Margaret Lendo
Engraver: Hudson Yards
REDWORKSNEWYORK Filename: AP_CSG_07047_K_011_AD_1D1.indd

25651_0v1

ARE YOU
WISHING
AIRLINE
BLACKOUTS

or

O N LY C A M E

ARE YOU A

FROM YOUR

CARDMEMBER?

SM

SLEEPING
MASK?

To use points to book today

and leave tomorrow, on any airline you
want, without blackout dates,
visit americanexpress.com

2007 American Express Company. Some Cards require enrollment and payment of annual program fee. Terms, conditions and restrictions apply.
Travel reservations must be made at Americanexpress.com/travel

Ad No.: CSG-07-5N SAP No.: AP.APCSG.07047.K.011

Ad Title: American Express-Thread Newsprint 2007- NYT-1/2 page Checkerboard-Wishing
This advertisement prepared by: Ogilvy & Mather
To appear in: NYT
Size: 1/2-Page Color: 4/c
Bleed: None Trim: 13 in x 10.5 in Safety: None
Scale: 1:1 Actual Trim: Same as Trim Gutter: None
Creative Director: None Art Director: J Lazar Copywriter: G Greenberg
Account Exec: None Print Producer: Paula Howard Trafc: Margaret Lendo
Engraver: Hudson Yards
REDWORKSNEWYORK Filename: AP_CSG_07047_K_011_AD_1C1.indd