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BTL techniqes are very important for any new product whenever its lunch in
the market so as we are introducing a sepcial product which will neeed heavy
addvertising specially below the line techniques to make aware all the maas
market .
Below the line addvertising is important then genral and virtual addvertising
as addvertising is one way commnication directed to a large audience using
simple message but as compare to below the line , below the line activities
takes the form of dilouge so it enable the market to listen and learn and also
in this way customer knowledge is created through better understanding and
commincation. Below the line addvertsing can be used to activiate consumer
to show good attitute towards the brand . resrearch show that 70 percent of
purcahse decssion is made on the spot , 15percent of those who are loyal
customer and avearge consumser chose one brand over other just in
4.3seconds so to influence the purchaser below the line techniques work
best.( http://www.marketing-interactive.com/news/898)
Below the line techniques have many benefits such as it will reduce cost and it will
target better the audience so below the line can help us to gather better feedback
about the product . market is changing day by day and competition is going tough
day by day in soft drink industries but we are here to introduce a product of sugar
cane which is first time lunched by safi co drinks in paksitan so we have a kind of
competitive advantage because it will be use a juice and also energy drink so here
we can promote our product by different BTL techniques
BTL techniques ensured recall of the brand while at the same time highlighting the features
of the product. BTL promotions are targeted at individuals according to their
Below the line (BTL) advertising is a more direct way of communication with the target
audience. In todays challenging marketing environment, marketing teams are advised to find
ways of communication with the target market in more direct and cost effective ways. Therefore
not only small and medium size businesses, but large multinational firms are using different
below the line advertising methods to communicate with their target market. Below the line
advertising is helpful when there is a limited target market to be approached. An interesting point
in using below the line media is, that most of the below the line techniques bear only initial
charges and rest of the time a business can enjoy promotional benefits with no cost at all. Unlike
traditional media like TV, Radio and Print, where business is charged for a longer period of time.
Billboards
Transit adds
Handbags
Policeman sunsheeds and bus stops
Flyover
Fountain chowak
Ambient adds
Shealth adds
Internet adds
Gifts with purchase