UK COLLEGE

BUSINESS AND COMPUTING

Module Booklet

Course:EDEXCEL BTEC (HND) Travel and Tourism Management

Group: Ed excel Level 5
Module: UNIT 4 Marketing in Travel and Tourism
Module type: Module Code: R/601/1744
Module Credit: 15
Teaching Period: (12+3 weeks)
Level: 4(QCF)
Contact Hours: (15*3 = 45)
Lecturers: 15 weeks
Revision Clinic: 3 week
Feedback and assignment guidance: 2 weeks
Lecturer: Ana Afonso Gomes
Start date: Week starting 4th June 2013
Day:

Mondays or Fridays

Time:

9h30-13H30 or 14H30 17H30

Room: 1101
Term: Term Two

CONTENTS

1. INTRODUCTION, AIMS AND OBJECTIVES

2. MODULE OUTLINE AND TEACHING METHODS

3. READING AND COURSE PREPRATION

4. LECTURE WITH DETAILED COURSE PROGRAMME AND OBJECTIVES

5. ASSESSMENT DETAILS

1. INTRODUCTION
Aim
This unit enables learners to understand the concepts, principles and role of
marketing and the marketing mix, and gain skills to use the promotional mix in
travel and tourism.
Unit abstract
The aim of this unit is to develop learners understanding of the key concepts
and principles of marketing as they apply to the travel and tourism sector. The
unit aims to equip learners with the knowledge and understanding of the key
factors affecting marketing environments and the role of marketing in different
industries within the travel and tourism sector.
The focus of this unit is initially on marketing at a strategic level before moving
on to the functional and operational aspects of marketing as the unit
progresses. Learners will investigate the implications for marketing in todays
competitive and service-based sector and will have the opportunity to develop
practical skills of marketing.

Learning Outcomes and assessment criteria:

On successful completion of this unit a learner will:
LO1 Understand the concepts and principles of marketing in the travel and
tourism sector
LO2 Understand the role of marketing as a management tool in travel and
tourism
LO3 Understand the role of the marketing mix in the travel and tourism sector
LO4 Be able to use the promotional mix in travel and tourism.

Indicative content:
LO1 Understand the concepts and principles of marketing in the travel
and tourismsector
Core concepts: concepts eg marketing concept and orientation, customer
needs, wants and demands, products (and services) and markets, value,
customer satisfaction and the exchange process, changing emphasis of travel
and tourism marketing

Marketing environment: micro environment eg the tourism organisation,

suppliers,
intermediaries, customers, competitors; macro environment eg demography,
economy, society, technology, politics, culture, tourism systems and destinations
Consumer markets: factors eg tourist motivations and determinants, models of
consumer behaviour, consumer decision process, types of buyer behaviour,
value-chain, customer value and satisfaction
Market segmentation: principles eg segmentation, targeting and positioning,
segmentation bases, geographic, psychographic, demographic, behavioural,
life-cycle stage, income, gender, geo-demographic, integrated methods, simple
multivariate, advance multivariate, multistage, tourist typologies
LO2 Understand the role of marketing as a management tool in travel and
tourism
Strategic planning: role eg strategic plans, Strengths, Weaknesses,
Opportunities and Threats (SWOT) analysis, the concept of the product life
cycle (PLC)/tourist area life cycle (TALC), Boston Matrix, strategic and tactical
objectives, Ansoffs matrix, competitive advantage
Marketing research and market information: importance for eg travel and
tourism managers, market information systems, defining the market, measuring
current demand and tourism trends, the marketing research process,
forecasting and demand measurement
Marketing and society: influence on eg society, social responsibility and ethics,
regulations and public policy, the impact of marketing on society, consumerism,
environmentalism, legal considerations, sustainability
LO3 Understand the role of the marketing mix in the travel and tourism
sector
Role: key issues; importance of service sector
Marketing mix: product; price; place
Product: elements eg product features, advantages and benefits, tangible,
intangible and service elements, product classification, product mix and portfolio
analysis, product life cycle, product development and formulation, individual
tourism business product, total tourism product (TTP), product differentiation
and branding
Pricing: elements eg role of price in the marketing mix, price setting
considerations, cost classification, factors affecting pricing decisions,
approaches to pricing, cost-plus pricing, break-even pricing, value-based
pricing, pricing strategies
Place: elements eg distribution channels, location and access, principals and
intermediaries, channel behaviour and the organisation, vertical marketing,
channel objectives and strategy, physical distribution and logistics

Service sector mix elements: elements eg the nature and characteristics of

services, internalmarketing, interactive marketing, service quality, people,
partnerships, programming, packaging
LO4 Be able to use the promotional mix in travel and tourism
Promotional mix: nature and role eg public relations, selling, advertising and
sales promotion, direct marketing, internet and online promotion, integrated
communications, communication channels, promotional mix decisions,
budgetary considerations, monitoring and evaluating promotions
Advertising and public relations: principles eg objectives, methods, reach,
frequency, impact, creating copy, costs and budgeting, media planning, public
relations activities and tools, limitations, evaluation, role of agencies
Sales promotion and personal selling: skills eg aims and objectives, reasons for
growth of sales promotion and merchandising, points of sale, methods of sales
promotion used in travel and tourism, importance of travel and tourism
brochures, personal selling functions

Programme Specification
Accrediting Body: EDEXCEL
Course: BTEC HND IN TRAVEL AND TOURISM MANAGEMENT
Unit: Personal and Professional Development
LECTURER: Ana Afonso Gomes
Wk
Lecture Schedule
Outcome of session

1
3/6/13

Introduction to the course module.

Introduction to Marketing principles , definitions of
marketing .

2
10/06/13

3
17/6/13

Introduction to learning outcomes 1

Marketing environment: micro environment eg the
tourism organisation, suppliers,intermediaries,
customers, competitors; macro environment eg
demography, economy,
society, technology, politics, culture, tourism systems
and destinations

LO 1
Introduction to Consumer markets

Activity/seminar
and formative
assessment

Resources

Tasks and activities

will be given to
students.

Unit handbook.
Assignment criteria
sheet
Hand outs of the
activites

Explore and dicuss the Core

concepts in Marketing: eg
marketing concept and
orientation, customer needs,
wants and
demands, products (and
services) and markets, value,
customer satisfaction and the
exchange process, changing
emphasis of travel and
tourism marketing

Lecture , seminars
and groups work
and discussion

Power point

Analyse different Consumer

markets in the travel and
tourism sectors: to
explorevarious factors eg
tourist motivations and

Students to analyse
prospectuses from
travel agencies
Group work

Introduction to the module,

introduction to edexcel
examination board,
introduction to the
assignment and assessment
criteria.

analyse case studies

Hand outs
Text materials
Advertisements from
travel newspapers and
magazines
Use of travel
prospectuses
Travel prospectuses
and advertisement
materials; whiteboard,
IT- internet , google;

determinants, models of
consumer
behaviour, consumer decision
process, types of buyer
behaviour, value-chain,
customer
value and satisfaction

4
24/6/13

Deadline submission draft task 1

To finalise the understanding of LO1 - Market
segmentation:

5
01/7/13

Introduction to LO2
Understand the role of marketing as a
management tool in travel and tourism
Marketing research and market information

To analyse and explore the

Market segmentation:
principles eg segmentation,
targeting and positioning,
segmentation
bases, geographic,
psychographic, demographic,
behavioural, life-cycle stage,
income,
gender, geo-demographic,
integrated methods, simple
multivariate, advance
multivariate,
multistage, tourist typologies

To be able to Understand
Marketing research and
market information:
importance for eg travel and
tourism managers,market
information systems, defining
the market, measuring
current demand and
tourismtrends, the marketing
research process, forecasting
and demand measurement

Group presentations

ba.com; visitengland;
autratravel.com , etc

Explore travel
newspapers and
magazines

Travel supplements
from Guardian, The
Telegraph and Times
newspaper
WWW research

Students will in
groups crate a
sample of market
research plan for a
tourism organisation

Travel supplements
from Guardian, The
Telegraph and Times
newspaper
WWW research
Hand out
Travel prospectuses

LO 2 To understand the Strategic planning

Strategic planning: role eg

strategic plans, Strengths,
Weaknesses, Opportunities
and Threats
(SWOT) analysis, the concept
of the product life cycle
(PLC)/tourist area life cycle
(TALC),
Boston Matrix, strategic and
tactical objectives, Ansoffs
matrix, competitive
advantage

PPT
Hand outs

Continuation of the analyse of LO 2 - Marketing and

society:

To understand the Marketing

and society: influence on eg
society, social responsibility
and ethics, regulations
and public policy, the impact
of marketing on society,
consumerism,
environmentalism, legal
considerations, sustainability

PPT
Hand outs
ICT
Tate Modern literature
review as a platform
for study to the
modules assignment

6
08/7/13

7
15/7/13

TASK 2 working towards task 2

task 2 support

Deadline submission draft task 2

8
Introduction to LO 3 Understand the role of the
22 July 2013

marketing mix in the travel and tourism sector

To explore the Marketing mix: product; price; place
Product:

Marketing mix: product; price;

place
Product: elements eg product
features, advantages and
benefits, tangible, intangible
and
service elements, product
classification, product mix
and portfolio analysis,
product life cycle,
product development and
formulation, individual
tourism business product,
total tourism

Lecturers,
workshops and
activities

White board, PPT ,

handouts

LO 3 Understand the role of the marketing mix in

the travel and tourism sector

29Jul 13

10
05 August

product (TTP), product

differentiation and branding
Pricing: elements eg role of
price in the marketing mix,
price setting considerations,
cost
classification, factors
affecting pricing decisions,
approaches to pricing, costplus pricing,
break-even pricing, valuebased pricing, pricing
strategies
Place: elements eg
distribution channels, location
and access, principals and
intermediaries,
channel behaviour and the
organisation, vertical
marketing, channel objectives
and strategy,
physical distribution and
logistics
Explore case studies and
analyse PLC and price
startegies

seminars

handouts

Workshops,
seminars

Textbooks, handouts,

Case studies on Marketing mix: product; price; place

Product:
Cont to Lo 3 Marketing Mix
Working towards task 3

Working towards task 3 ,

task support

Introduction to LO 4 to Be able to use the

promotional mix in travel and tourism

analyse Promotional mix:

nature and role eg public
relations, selling, advertising
and sales promotion,
direct marketing, internet and
online promotion, integrated
communications,

communication
channels, promotional mix
decisions, budgetary
considerations, monitoring
and evaluating
promotions

11

LO 4 to Be able to use the promotional mix in

travel and tourism

12 August

19/08/1306/09/13

Summer Holidays BREAK

12

Explore individual experiences through the

engagement of leisure time on holidays and analyse
how marketing as a role in the decision maker of
deciding the holidays, hotels and form of transport

09/09/13

To analyse Promotional mix:

nature and role eg public
relations, selling, advertising
and sales promotion,
direct marketing, internet and
online promotion, integrated
communications,
communication
channels, promotional mix
decisions, budgetary
considerations, monitoring
and evaluating
promotions

SUMMER HOLIDAYS
Opportunity to explore self
experiences and learning
through the process of
being a tourist engaging in
the tourist destinations
activities.
Engagement of self
experience with task 1 and
task 3
To analyse advertising and

10

Analyse of Case
studies and
addressing all the
learning outcome

Assignment , elearning, it, textbooks,

hand-outs

SUMMER

SUMMER HOLIDAYS

HOLIDAYS

Case study and

addressing all the
learning outcome

Text book, hand outs,

PPT, activities

used
LO 4 Be able to use the promotional mix in travel
and tourism
Work towards task 4

13

Assignment submission

16/09/13

NOTE: Fine for late submission applied

14

Assessment

23/09/13
15

Feedback

public relations: principles eg

objectives, methods, reach,
frequency, impact,
creating copy, costs and
budgeting, media planning,
public relations activities and
tools,
limitations, evaluation, role of
agencies
Sales promotion and personal
selling: skills eg aims and
objectives, reasons for growth
of
sales promotion and
merchandising, points of sale,
methods of sales promotion
used in travel
and tourism, importance of
travel and tourism brochures,
personal selling functions

Last DEADLINE to submit

the assignment

11

NOTE: Students in
this term will have
to submit the
assignments before
the deadline or else
be able to pay the
submission fine.

30/09/13
16
06/1/14

Assignment support

To support students in the

successful completion of
task 1- 4

17
13/1/14

Assignment support

To support students in the

successful completion of
task 1- 4

18
20/1/14
19
27/1/13
20
03/2/14

Assignment submission

Classes will be in the

form of workshops,
group work and
seminars
Classes will be in the
form of workshops,
group work and
seminars

Assessment
Assessment feedback

Recommended text books:

Dales, G. (2010) BTEC HND Travel and Tourism, edexcel
BTEC HND TTM Level 4 and 5
Kotler, P. (1994) Marketing Management Analysis Planning and Control, 8th ed. Prentice Hall, Englewood Cliffs;
Middleton, V. (1994) Marketing in Travel and Tourism, Butterworth-Heinemann, Oxford.

12

Use of IT , text books,

notebooks

Use of IT , text books,

notebooks

Online resources:
Wikipedia.com
www.Ba.com
www.booking.com
www.thomascook.com
online resources through teachers and tutors membership

Wk
1
2

Session Update

Date

13

Signature

3
4
5
6
7
8
9
10
11
12
13
14
15

Deadline final submission

Assessment
Assessment feedback

Lecturer: ANA AFONSO Gomes

Campus: Wentworth house
Contact details: Through class contact or college switchboard

14

Assessment:
The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel.
Please read the instructions carefully while addressing the tasks specified.
Contribution: of the module
Outline Details: Details enclosed in the assignment brief.
Teaching and Learning Activities
The module tutor(s) will aim to combine lectures with seminars, workshops , group presentations and tutorial activities. This environment will
provide opportunities for the student to understand the course material through case study and text and to apply it in a practical way. The intent
is to facilitate interactive class activities, and discussion about the significant role of research in a global and local business environment.
2.3
Teaching Ethos
The colleges approach towards teaching and learning is simple and effective. The main aim of UKCBC is to assist learners in maximising their
potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote
success in both their academic studies and subsequent career.
2.3.1 Methods of Delivery:
LECTURES:
These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases
from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects
of the subject so that learners can utilise their private study time more effectively.

SEMINARS:
These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material
covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in
advance. Seminars are interactive sessions led by the learners. This method of study gives the learner an excellent opportunity to clarify any
points of difficulty with the tutor and simultaneously develop their oral communication skills.

15

CASE STUDIES:An important learning methodology is the extensive use of case studies. They enable learners to apply the concepts that they
learn in their subjects. The learners have to study the case, analyse the facts presented and arrive at conclusions and recommendations. This
assists in the assessment of the learners ability to apply to the real world the tools and techniques of analysis which they have learnt. The case
study serves as a supplement to the theoretical knowledge imparted through the course work.
Plagiarism:
Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies regulations. In this context the definition and
scope of plagiarism are presented below:
Plagiarism is presenting someones work as your won. It includes copying information directly from the web or books without referencing the
material; submitting joint coursework as an individual effort; copying another students coursework; stealing coursework form another student
and submitting it as your own work.Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the
college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)

Assessment:
The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel.
16

Please read the instructions carefully while addressing the tasks specified.
Contribution: 100% of the module
Outline Details: Details enclosed in the assignment brief

17

ASSESSEMENT
Unit 5 Marketing in Travel and Tourism
Learning Hours: 45 Hours.
Self-learning hours: 90 hours.
Course: HND TTM Level 5
CREDIT VALUE: 15 CREDITS
Term: Two
Lecturer: Ana Afonso Gomes
Verifier:
Learners Name
Registration Number
Learners Declaration: I certify that the work submitted for this unit is my own:
Signed:
Hand out Date:
Submission Date:
The Following Sections to be completed by the assessor:
Center Name:
UKCBC
Center Number:
Please note that the assessors signature below denotes conformation that he/she
has in no way influenced the outcome of the assessment:
Assessors Name:
Assessors Signature:
Has the unit been Internally Verified?
Date of verification:
Internal verifiers signature:
Internal verifiers assignment brief:

Due Dates
Issue Date
Due Task- 1
Due Task- 2
Due Task- 3
Due Task 4

14/06/13
25/6/ 13
09/07/13
30/07/13
10/09/13

Y/N

Final Due date

17Sep 2013

18

Unit Outcomes
Outcome

TASK 1

Evidence for the criteria to

pass.

Assessors
decision

Internal
verification
decision.
(agree,
disagree)

Case Study

Some of you will, one day, create your own business in the Travel, Tourism
and /or hospitality industry. Examples of these sectors are hotels, B&B,
restaurants and travel agencies. But before you do so you need to acquire
experience in the Marketing department in the Travel and tourism industry.
Therefore, for the purpose of the task 1, you work as an Assistant
Marketing Manager for a Tour Operator Thomson Holidays.
Thomson Management wishes to create a cultural package of 6 days to
visit Denmark, Amesterdam, Lisbon and Porto. Your Manager asked you to
write a report assessing the following:
Address the case study above and answer the following

P1. Understand
the concepts and
principles of
marketing in the
travel and tourism
sector

P1.1 discuss the core

P1.1
concepts of marketing for (P,M,D)
the travel and tourism
sector

P1.1
(P,M,D)

19

P1.2 assess the impact of

the marketing
environment on
individual travel and
tourism businesses and
tourist destinations

P1.2
(P,M,D)

P1.2
(P,M,D)

P1.3 discuss the factors

affecting consumer
motivation and demand
in the travel and tourism
sector

P1.4 analyse the

principles of market
segmentation and its
uses in marketing
planning

Summarized
Feedback for Task
1(reflecting 1.1, 1.2,
1.3, 1.4, Pass merit
and distinction.)
IV comments
towards
Task 1

20

TASK 2
You still work as an Assistant Marketing Manager for the same tour operator. You
understood that there is the need to create a marketing plan and a marketing
research where you need to specify the importance of understanding the influence
of marketing on society.
Therefore you will have to create a report which addresses the following.

P2.
Understand the role
of marketing as a
management tool in
travel and tourism

P2.1Analyse the importance of

strategic marketing planning
for a selected travel and
tourism business or tourist
destination

P2.2-

P2.1
(P,M,D)

P2.1
(P,M,D)

P2.2
(P,M,D)

P2.2
(P,M,D)

P2.3
(P,M,D)

P2.3
(P,M,D)

Discuss the relevance of

marketing research and
market
information to managers in
the travel and tourism sector

P2.3
Assess the influence of
marketing on society

Summarized
Feedback for Task
2(reflecting 2.1, 2.2,
2.3, 2.4, Pass merit
and distinction.)
IV comments
towards
Task 2
21

TASK 3
Case scenario
The marketing mix is vital to get it right if an organisation wishes to meet out the
marketing objectives. As a new marketing executive of London Gatwick Airport,
describe its marketing mix. The airport would like to be more successful and this is
why it has invited you to make recommendations.
Address the above case scenario for the purpose and answer the following:

TASK 3
P3.
To understand the
role of the marketing
mix in the travel and
tourism sector

P3.1 discuss issues in the

product, price and place
elements
of the marketing mix

P3.2assess the importance of

service sector mix elements to
the travel sector

P3.3 apply the concept of the

total tourism product to an
individual tourism business
London Gatwick airport

P3.1
(P,M,D)

P3.1
(P,M,D)

P3.2
(P,M,D)

P3.2
(P,M,D)

P3.3
(P,M,D)

P3.3
(P,M,D)

Summarized
Feedback for Task
3(reflecting 3.1, 3.2,
3.3, 3.4, Pass merit
and distinction.)
IV comments
towards
Task 3

22

TASK 4
Case Scenario
You work for Sheraton Hotel in Piccadilly in London. The boutique hotel has several
luxurious double rooms, and targets the cultural and upper middle class travellers and
business tourists. The Hotel will be launching its after summer promotional sales. As
the marketing trainee you have been asked to prepare some suggestions on
promotional mix and to present them to your boss and to your team. This task is your
first serious assignment and whether you will be offered a permanent position after
your training has been completed depends on your performance.
Address the above case scenario for the purpose and answer the following.

TASK 4
P4.

P4.1

LO4 Be able to use

the promotional mix
in travel and
tourism

Assess the integrated nature

and role of the promotional
mix

P4.2

P4.1
(P,M,D)

P4.1
(P,M,D)

P4.2
(P,M,D)

P4.2
(P,M,D)

Plan and justify an integrated

promotional campaign for the
Sheraton hotel.

Summarized
Feedback for Task
4(reflecting 4.1 and
4.2 Pass merit and
distinction.)
IV comments
towards
Task 4#
Grade given by the Assessor:
Pass
Merit
Assessors Signature:

Distinction
Date:
23

IV Grading Check:
Agree
Disagree
IV signature:
Date:
Students feedback:
Student Signature:

Comments if any:
Modify grade to

Date:

ASSIGNMENT
This is an internally assessed unit.
TASK 1 to TASK 5: You are required to follow the instructions as specified
towards each task and support evidence through the research conducted,
mentioned above, using supportive materials like books, websites, etc., and give a
feedback on the findings by relating your arguments to the relevant case
scenarios as specified towards each task:
TASK 1

Case Study
Some of you will, one day, create your own business in the Travel, Tourism and
/or hospitality industry. Examples of these sectors are hotels, B&B, restaurants
and travel agencies. But before you do so you need to acquire experience in the
Marketing department in the Travel and tourism industry. Therefore, for the
purpose of the task 1, you work as an Assistant Marketing Manager for a Tour
Operator Thomson Holidays.
Thomson Management wishes to create a cultural package of 6 days to visit
Denmark, Amesterdam, Lisbon and Porto. Your Manager asked you to write a
report assessing the following:
Address the case study above and answer the following

24

P1.1 discuss the core concepts of marketing for the travel and tourism sector

P1.2 assess the impact of the marketing environment on individual travel and
tourism businesses and tourist destinations

P1.3 discuss the factors affecting consumer motivation and demand in the travel
and tourism sector

P1.4 analyse the principles of market segmentation and its uses in marketing
planning

TASK 2
You still work as an Assistant Marketing Manager for the same tour operator. You
understood that there is the need to create a marketing plan and a marketing research where
you need to specify the importance of understanding the influence of marketing on society.
Therefore you will have to create a report which addresses the following.

P2.1Analyse the importance of strategic marketing planning for a selected travel and tourism
business or tourist destination

25

P2.2Discuss the relevance of marketing research and market

information to managers in the travel and tourism sector

P2.3
Assess the influence of marketing on society

TASK 3
Case scenario
The marketing mix is vital to get it right if an organisation wishes to meet out the
marketing objectives. As a new marketing executive of London Gatwick Airport,
describe its marketing mix. The airport would like to be more successful and this
is why it has invited you to make recommendations.
Address the above case scenario for the purpose and answer the following:
TASK 3
P3.
To understand the role of the
marketing mix in the travel and
tourism sector

P3.1 discuss issues in the product, price and place

elements
of the marketing mix

P3.2assess the importance of service sector mix

elements to
the travel sector

P3.3 apply the concept of the total tourism product

to an individual tourism business London Gatwick
airport

26

TASK 4
Case Scenario
You work for Sheraton Hotel in Piccadilly in London. The boutique hotel has several
luxurious double rooms, and targets the cultural and upper middle class travellers and
business tourists. The Hotel will be launching its after summer promotional sales. As
the marketing trainee you have been asked to prepare some suggestions on
promotional mix and to present them to your boss and to your team. This task is your
first serious assignment and whether you will be offered a permanent position after
your training has been completed depends on your performance.
Address the above case scenario for the purpose and answer the following.

TASK 4
P4.

P4.1

LO4 Be able to use

the promotional mix
in travel and
tourism

Assess the integrated nature and role of the promotional mix

P4.2
Plan and justify an integrated promotional campaign for the
Sheraton hotel.

Assignment Guidelines:
Use a standard report structure, Word-process the report and use Normal script
of a proper font size 12.
Produce an academic report, detailing the above issues with a word limit of 4000
to 4500 words.
Complete the title page and sign the statement of authenticity.
The Assignment sheet should be attached in the front.
Submit the document in a folder in the form of a file as well as a soft copy on the
submission date.
It should be uploaded on E-Learning platform before the deadline and submitted
on the 17 September 2013 and sign the submission form of the college.

27

 Assignments submitted after the deadline will not be accepted unless mitigating
and may be entitled for a late fee.
Collusion and Plagiarism must be avoided.
Start each answer on a new page and pages should be numbered.Highlight each
question clearly.
Include a Bibliography at the end of the assignment and use the Harvard
referencing system.
All work should be comprehensively referenced and all sources must be fully
acknowledged, such as books and journals, websites (include the date of visit),
etc.
Try to give the page numbers, publishers' details and the year of publication
In order to pass you need to address all the LO
In order to get a merit you need to address the characteristics of M1, M2,M3
In order to get a Distinction you need to address the characteristics of D1, D2 and
D3.Use a common format for the questions, for example:
Introduction (analyze the question.)
Underpinning Knowledge (write about the relevant theory/points)
Applied knowledge(Data Analysis)
Conclusions and Recommendations (summarizing the whole scenario keeping in
view pass, merit, distinction criteria.)

Student feedback form with the Assessment Grid indicating their pass, merit
and distinction:
Name:
Registration
Number:
Unit: Marketing for travel and tourism
Outcomes/criteria:
Indicative characteristics
Possible
Feedback
evidence
P1.
As per the assessment
Task 1
criteria specified for pass

P2.

Do

Task 2

Do

Task 3

Do

Task 4

P3.

P4.

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Merit Description:
M. Identify and apply
strategies to find
appropriate solutions.

M2. Select/ design and

apply appropriate
methods/ techniques.

M3. Present and

communicate appropriate
findings.

. Relevant theories and

techniques have been
applied.
. Effective judgments have
been made.
. Complex problems with
more than one variable
have been explored.
. An effective approach to
study and research has
been used.
. A range of methods and
techniques has been
applied.
. A range of sources of
information used.
. The selection of methods
and techniques justified.
. Complex
information/data have
been synthesized and
processed.
.Appropriate learning
methods/ techniques
applied.
. Appropriate structure and
approach has been used.
. Logical and coherent
arguments have been
presented
. Technical language
accurately used.
. A range of methods of
presentation has been used.
29

. Familiar and unfamiliar

contexts have been used.
. It is appropriate for
familiar and unfamiliar
audiences.
Distinction Description:
D1. Use critical reflection
to evaluate own work and
justify valid conclusion.

D2. Take responsibility for

managing and organizing
activities.

D3. Demonstrate
convergent, lateral and
creative thinking

. Synthesis has been used to

generate and justify valid
conclusions
. The validity of results has
been judged
. Self-criticism of approach
has taken place.
. Evaluation has taken place
using defined criteria
. Realistic improvements
have been proposed against
defined characteristics for
success.
Autonomy/independence
demonstrated
Substantial
activities/projects or
investigations have been
planned, managed and
organized.
The unforeseen has been
accommodated.
The importance of
interdependence has been
recognized.
Ideas generate and
decisions taken
Convergent and lateral
thinking have been applied
Capacity for innovation
and creative thought has
been used.
Receptiveness to new ideas
has demonstrated.
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Unfamiliar contexts have

been applied.

31