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In this project, the main objective is to test whether the tones of outlook narratives are
effective to predict firms future financial outcomes. In particular, by adding
additional tone variables measuring forward-looking statements level of selectivity
and vagueness in prediction model, then to see whether the models ability to separate
firms from improving financial performance firms and deteriorating financial
performance has been significantly improved or not.
The null hypothesis is:
H 0 : By adding tone variables will not make the logistic regression model more
effectively in predicting the sign of the change in next years operating income.
We firstly employ a logistic regression model with financial statement variables, and
then run it again by adding three forward-looking narratives tone variables. The crosssectional logistic regression model shows as following:
+
Y = 0 + i FS i+ pos POS + neu NEU +
i
financial statement variable; POS, NEU and NEG are the total number of positive,
neutral, and negative forward-looking statements in the annual report outlook section.
The significant level is chosen at 10% for this regression model.
Explanations of Dependent & Independent variables:
In the prediction model, we use financial performance change between 2006-2007 as
a dependent variable to test the models ability to prediction. Particularly, we use
earning as the key element of a firms financial performance, based on Schleichers
study (2007), the permanent earnings is measured by Worldscope item 01250 which is
operating income before all exceptional items, hence, earning is highly correlated
with operating income, and we test next years change in operating income Y. Y is
treated as a kind of dummy variable that when there is an increase in next year
earning (Y =1); otherwise (Y =0) for a decrease in next years earning. We run one