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Distinguished partners,
Thank you very much for your constant support to Chery. It
is our joint efforts that have brought about the outstanding
performance of Chery in the overseas markets.
T11, with increasing popularity, is now one of the most
popular models in Cherys overseas markets. For your
better understanding of its features and competitive edges,
we have compiled the manual and hereby recommend it to
you.
The manual of T11 is composed of six parts---Innovation,
Market , Product Introduction, Competitors, Selling Points
and Attachment. We believe it will help with the precise
positioning of the target markets and consumers, thus a
capable assistant for you to promote sales and increase
market shares.
It would be highly appreciated if you could bring forward
any proposals and suggestions when using this manual.
Marketing Department, Chery International
Contents
Chapter I Innovation
Advanced Manufacturing
Quality Guarantee
Chapter II Market
Market Overview
Consumer Description
Product Overview
T11 Honor
Design Philosophy
Features
Chapter IV Competitors
Renault Duster
KIA Sportage
Nissian Qashqai
Toyota RAV4
Chapter V
Selling points
Dynamic styling
Chapter VI Attachment
Trim level
Configuration Table
Specification
Body color
Interior
Innovation
Chery, A multinational
global enterprise
Company Profile
Chery Automobile Co., Ltd. is located in Wuhu city of
Anhui province, China. Initially founded by 5 Anhui
local group investors. By 2010, Cherys total production
has reached 2 million units, sales volume has ranked
No.1 among the independently developed models in
China for 10 consecutive years, and its also the biggest
passenger car exporter in China for the past 8 years.
Manufacturing in China
Since 2005, Cherys fast development brings the
building up of its new factories in Dalian, Kaifeng
and Erdos in China to meet the requirement of its
production capacity and market share.
Innovation
Manufacturing overseas
Since embarking on global operation, Cherys products have been marketed in over 80 countries
and regions in the world, and it has 12 overseas KD factories established or in construction, covering
markets in Asia, Europe, Africa, South America and North America. Up to now, Cherys total overseas
sales volume has reached 500,000 units.
Distribution picture
Innovation
Production Scale
Chery now owns 4 car factories with annual production capacity of 1,050,000 units,
2 engine factories annually for 950,000 engines, and 2 gearbox factories for 800,000
gearboxes each year.
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80
100
70
60
80
50
Production Capacity
60
Chery has produced 2 million cars by 2010, entering the top 5 automaker in China in
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production. Meanwhile, Cherys sales overseas has been increasing year on year, reaching
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areas including East Europe, South America, South East Asia, Middle East and Africa. The
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30
20
10
2005
2007
2009
2011F
Ten thousand
2005
2007
2009
R&D, production and brand for the pursuit of a competitive global brand.
2011F
Ten thousand
Innovation
Excellent R&D team
Cherys core R&D team is composed of talents from its Automotive Engineering and Research Institute, Planning & Design Institute and post-doctoral working station.
Apart from design, the R&D team is also responsible for cooperation with world first-class suppliers. Besides product improvement, development, key parts R&D and
production, the R&D team has also involved in product management, service as well as advanced facility purchase.
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R&
Innovation
Advanced Manufacturing
Stamping, welding, painting and assembling
Stamping workshop
Painting Workshop
the biggest stamping workshop in Asia. The automatic facilities are from
Welding workshop
Advanced welding line with 62 laser welding robots from famous supplier
of KUKA (Germany), Comau (Italy), STROTHMANN (Germany).
Assembly workshop
7 testing programs, the electric appliances testing program and CP7
vehicle testing program together to make the all-around quality testing.
Innovation
Quality Guarantee
Cooperation with world top suppliers
Right from the early product design and engineering development, Chery cooperate with world
first-class suppliers including DURR, BOSCH, DELPHI, SIEMENS
Pininfarina One of the world top 3 vehicle designing company.
Continental The 3rd largest world tire maker, the largest automobile
component supplier, subsidiary of a Fortune 500.
DelphiWorld largest automobile supplier that serves for brands
including GM, Ford, Renault, Volkswagon.
DurrMost prominent painting line producer in Germany.
Bosch World prominent component supplier to provide integrated
service for brands including Audi, Mercedes-Benz and Volkswagon.
Avl Renowned in world automobile engine industry.
Magneti A global high-tech component design and manufacturing
company.
Siemens World largest electric and electronic appliances company.
Market - Positioning
City sport recreational vehicle
T11 is an city sport recreational vehicle with delicious
combination of the sedan comfort, SUV pass ability and MPV
space.
Sedan comfort
T11's advanced chassis are tuned by UK LOTUS that is
firm and stable for superb sport performance with no
compromise in driving comfort.
Market
Consumer Description
Basic profile
Gender: Male
Age: 25-40
Occupation: City white collar, business elite, and private
owner
Purpose: Commute, personal or family life, tour
Lifestyle
Diversified life
Open, confident, keen on music and sport
Responsive to fashion and technology, in pursuit of
individuality and free life.
Consumption concept
Rational, careful, sensitive to the price and performance ratio.
They need a vehicle practical for their family and personal
work and prominent to match their distinct personality.
They need a vehicle accommodating for both business and
holiday traveling while showing their energetic vigor and
ever-green passion all the way.
Product Introduction
Product Overview
10
June,2007
T11 sold 5,420 units that won a record-made
July, 2009
T11 had its launching ceremony in Campinas,
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Product Introduction
Honor
T11 awards
December, 2005
2005
2006
December, 2009
now the only model in China automobile history. And is recognized as SUV of
December, 2010
Manufacturers
2005-now
12
Product Introduction
Quality Testing
To bring stable performance at any given moment, in product development, Chery has
done series of intensive and durable testing on different road conditions and in extreme
environments. The 210,000 km durability test and other 273 experiments includes the roof
rigidity test, safety belt strength test, defrosting and defogging test, ABS tests in winter and
summer, noise test, all door and 2 bonnets stiffness test, European standard pedestrian
protection test, inside air test, selective component environment test, vehicle approval test, etc.
T11 wins not only the approvals of strict tests but also favorable recognition of owners across
over 60 countries with over 300,000 units sales by now.
Collision test
Plateau test
13
Mountain test
Product Introduction
Design Philosophy
14
Features - Exterior
Front
15
Features - Exterior
Head fog lamps
Penetrating round fog lamps warn the driver in rainy or foggy day or at night.
Front grille
X-shape inlet grille can take in sufficient air and improve the engine heat radiation and fuel efficiency.
The chrome grille looks more luxurious.
Headlamps
lens and LED day lights, bright for long. The face
its category.
16
Features - Exterior
Body side
Delicate line for robust view
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Features - Exterior
Aluminum wheel
7- spoke aluminum wheel, fashionable appearance, fast heat radiation, light and improve
Large power moon roof for fresh air in the car and fantastic view on the road. It is easy to
operate by pressing the key to select the outward half open or fully-open mode.
Luggage rack
The sliver color rack makes the car sportier and it can take on sport facilities on your
journey.
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Features - Exterior
Rear
19
Features - Exterior
Rear lamps
Combination of vertical taillights cut diamond, simple fashion
design with decent and graceful.
Braking lights are lifted to LED group lamps, brighter, safer and
more efficient.
Trunk door
The trunk doors are side open doors, unique and easy. The
capacity is 424L and can enlarge to 790L when the rear seats are
put down.
20
Features - Exterior
Rear rain wiper
Rear rain wiper and electric defogger to clear rain and fog for the all-time clear
rear view.
21
Features - Interior
22
Features - Interior
Steering wheel
PVC 3 branch steering wheel is very comfortable to
hold, and the titanium grey plastic decoration makes the
wheel more stereoscopic.
Dash board
The black round dash board with blue light, very dynamic
and fashionable. The multifunctional LCD screen display
the fuel consumption and remind maintenance. The
driver can easily get the fuel consumption information
all the time.
Console
Waterfall-like console with silver decoration looks bright
and sporty. The whole board is designed following human
engineering, with friendly layout, press keys and knobs.
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Features - Interior
Seating
New seats change from blue to beige, making a sweeter interior,
cater to the young. ( black interior will be available in future)
Fabric seats
Soft, scientifically match with human body, relieve seating fatigue.
The feature seat with breather hole, exquisite workmanship, smooth hand
The seat power heat will make you warm on road in winter.
Rear seats can fold in 6:4 and configure to generate more room.
Head rest to support head, neck, relieve driving fatigue, and absorb impact
force in emergency. The luxury adjustable head rest is rare in its category.
ISOFIX
ISOFIX is accommodating to any children seat and bring all-round baby care.
Are the face-lifted designs
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Features - Performance
25
Features - Performance
Strong power
Engine performance
Apart from previous ACTECO naturally aspirated engine in 1.6L, 1.8L and 2.0L, T11 newly equipped with 1.6DVVT
engine to adjust the air inlet and achieve big torque in low speed and high power in high speed, to control air
fuel ratio to the best and improve stability at idling speed. The max power is 93kw and max torque is 160N.m.
Its punchy power and efficient fuel consumption make it the most competitive engine in its category.
Good speed acceleration, smooth shift, responsive and stable.
Low maintenance cost.
Well match with 5 speed gearbox, bringing punchy power and driving pleasure.
Power Parameter
Engine Name
ACTECO-SQRE4G16
ACTECO-SQR481FG
ACTECO-SQR481FC
Displacement(cc)
1598
1597
1845
multi-point injection,
93/6150
110/5500
97/5750
160/3900
205/3500-4500
170/4300-4500
11
8.8
10.5
Engine Mode
Max. power
(KW/rpm)
Max torque
(N.m/rpm)
Compression ratio
26
Features - Performance
Transmission: MT
The standard trim is equipped with 5 speed manual transmission, enjoying smooth
shift and bring more driving pleasure.
Inter-lock intelligent lock structure that can prevent wrong gear reverse operation.
Max 230 N.m torque delivery to fully release the engine power.
Steel shifting yoke can increase the transmission service life.
27
Features - Performance
A: approaching angle
B: departure angle
C: longitudinal passing angle
D: ground clearance
E: lateral wheel base (inner flange)
28
Features - Performance
Suspension
Rear suspension
Longitudinal towing arm double cross arm type independent suspension is equipped with
stable poles. The inter-connected poles occupies smaller space and provide smooth
stability and strong traction.
29
Features - Safety
Active safety features: Braking
Front vented disk and rear solid disc braking system can
well balance power distribution and efficiently radiate
heat, light weight, braking operation stable.
30
Features - Safety
Passive safety: All metal chassis integral body
The all metal integral body is stamped and welded from hi-strength galvanizing steel. There are
collision force absorbing areas at front and rear which can absorb and decrease collision force
to protect driver and passengers.
The hi-strength anti-corrosion galvanizing steel is 3.0mm at its thickest and 0.8mm at its
thinnest, 60% body strength improvement comparing to the ordinary body steel.
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Features - Safety
32
Features
Central locking
To control all doors with two remote keys. Its very
convenient to open or close the door.
33
Features
More precisely sense the obstacle for more ease and safety.
To save not only passenger from sun burnt but also the car
from more air conditioning and fuel consumption at noon.
Looking into the mirror can also make you confident all
the time.
Anti-theft warning
Power window
34
Features
Ashtray
Cigarette lighter
35
Hydraulic steering
Features
Plenty storages
There are plenty storages inside for various needs in limited space.
36
Competitors - Duster
37
Competitors - Duster
Renault Duster
Jointly designed by the European Automobile Design Center in Bucharest, Romania and Renault
Design and Technology Center in France, Duster is Dacias first 4W driven vehicle. The off-road SUV is
highlighted with good pass ability, spacious interior and driving comfort.
Item
T11
RENAULT DUSTER
Length (mm)
4390
4310
Width (mm)
1765
1820
Height (mm)
1705
1680
2510
2670
Displacement (cc)
2000
1600
102/5750
77
Torque (N . m/rpm)
182/4300-4500
148
Conclusion:
T11 adopts all metal integral body, which is stamped and welded from hi-strength galvanizing
steel. The steel is 3.0mm at its thickest and 0.8mm at its thinnest, 60% body strength improvement
comparing to the ordinary body steel. Together with the hi-strength side door steel bar and the
collision force absorbing areas at front and rear, provides all-round protection for the passengers.
T11 newly equipped with 1.6DVVT engine to adjust the air inlet. The max power is 93kw and max
torque is 160N.m. Its punchy power and efficient fuel consumption make it the most competitive
engine in its category.
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Competitors - Sportage
39
Competitors - Sportage
KIA Sportage
KIA Sportage features bold appearance, smooth shape, concise interior, clear dash board, integral body
and all-wheel independent suspension that can meet ordinary handling.
Item
T11
KIA SPORTAGE
Length (mm)
4390
4350
Width (mm)
1765
1840
Height (mm)
1705
1730
2510
2630
Displacement (cc)
2000
2000
102/5750
105/6000
Torque (N . m/rpm)
182/4300-4500
184/4500
Conclusion:
T11 chassis is tuned by the strongest chassis tuning company-UK LOTUS. The front macpherson
independent suspension with a 2mm balancing pole and Longitudinal towing arm double cross arm
type independent suspension with stable poles provide smooth stability and driving comfort.
The compass, altitude display and air pressure display in rear view mirror provides the passengers
with much more convenience to know the surrounding information and also shows high-tech.
The 190 mm ground clearance makes the car pass easily on different road conditions.
40
Competitors - Qashqai
41
Competitors - Qashqai
Nissian Qashqai
Designed by Nissian European design center in London, Qashqai's appearance absorbs the compact
SUV and hatchback, good at safety and performance.
Item
T11
NISSIAN QASHQAI
Length (mm)
4390
4315
Width (mm)
1765
1783
Height (mm)
1705
1606
2510
2630
Displacement (cc)
2000
2000
102/5750
106/5200
Torque (N . m/rpm)
182/4300-4500
198/4400
Conclusion:
T11s trunk is side opened and the wide open is easy to pick and place. The 4:6 split rear seats make
the place of extended items easily. The trunk capacity is 424L;
User-friendly configurations, such as electric heat seat, day light, interior rear view mirror, multifunctional steering wheel, all for the pleasant travel.
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Competitors - RAV4
43
Competitors - RAV4
Toyota RAV4
RAV 4 is the basic model in Toyotas compact SUV family with decent face, premium performance, having
considerations on comfort and pass ability.
Item
T11
RAV4
Length (mm)
4390
4365
Width (mm)
1765
1855
Height (mm)
1705
1685
2510
2660
Displacement (cc)
2000
2300
102/5750
125/6000
Torque (N . m/rpm)
182/4300-4500
224/4000
Conclusion:
T11 is equipped with 5 speed manual transmission which is manufactured with Steel shifting yoke, making the
transmission efficiency high.
Max 230 N.m torque delivery, smooth and clear handling, fuel-efficiency and increase the transmission service life,
bring more driving pleasure.
Two hydraulic support poles under engine bonnet, easy to open the bonnet.
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Selling points
Dynamic styling
45
Selling points
New dual wing face, and dual color bumper, dynamic and fashionable;
Eagle-eye LED headlamps, faddish diamond LED rear lamps, new dual color V-shape spare tire and arrowshape anti-wearing strip, making the car a delicate and decent look.
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Selling points
4:6 split rear seats, 790L space like an MPV when put rear seats down,
comfortable and spacious, enough legroom to relax on weekday or
weekend.
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Selling points
48
Selling points
49
Selling points
50
Selling points
51
Selling points
52
1.6DVVT-MT
Comfortable
model
Model
Luxury model
1.6S-MT
Comfortable
model
1.8-MT
Luxury model
Comfortable
model
1.8-AMT
Luxury model
Comfortable
model
Luxury model
2.0-MT
Comfortable
model
Luxury model
mm
439017651705
Wheelbase(mm)
mm
2510
Tread(front/rear)(mm)
mm
mm
190
5.5
kg
Tyre
1500/1495
1524/1519
1500/1495
1500/1495
1524/1519
1375
1403
1390
1390
1455
215/65R16
215/65R16
215/65R16
215/65R16
235/60R16
Engine
Engine type
ACTECO-SQRE4G16
Type
Displacement(cc)
ACTECO-SQR481FG
ACTECO-SQR481FC
ACTECO-SQR484F
cc
1598
1597
1845
1845
1971
Max power(kW/rpm)
kW/rpm
93/6150
110/5500
97/5750
97/5750
102/5750
N.m/rpm
160/3900
205/3500~4500
170/4300~4500
170/4300~4500
182/4300~4500
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8.8
10.5
10.5
10
160
175
175
175
170
5MT
5MT
5MT
5CVT
5MT
Compression ratio
Max speed(km/h)
km/h
Gearbox
Fuel tank capacity (L)
60km/h Constant speed fuel
consumption
Emission standard
L
L/100km
55
57
5.3
5.1
5.5
5.5
5.3
EUIV
EUIV
EUIV
EUIV
EUIV
vented disk brake/disk brake, vacuum boosting diagonal dual circuit braking system
Front suspension-type/stabilizer bar/spring type/wheel dependence;
Rear suspension-type/stabilizer bar/spring type/wheel dependence.
Suspension system(front/rear)
Driving type
Notice list
53
FF
SQR7160T117
SQR7161T117
well-timed 4WD
SQR7180T117
SQR7180T11T7
SQR7200T11A7
Attachment - Configuration
Powertrain
1.6DVVT-MT
1.6S-MT
1.8-MT
1.8-AMT
2.0-MT
Comfortable
model
Luxury model
Comfortable
model
Luxury model
Comfortable
model
Luxury model
Comfortable
model
Luxury model
Comfortable
model
Luxury model
Alloy wheels
Model
Exterior
sunroof
Rear wiper
Roof rack
Beige upholstery
Glasses box
Key light
ABS+EBD
Body anti-theft
Engine immobilizer
Interior
54
Attachment - Configuration
Powertrain
1.6DVVT-MT
1.6S-MT
1.8-MT
1.8-AMT
2.0-MT
Comfortable
model
Luxury model
Comfortable
model
Luxury model
Comfortable
model
Luxury model
Comfortable
model
Luxury model
Comfortable
model
Luxury model
Model
Seat
Fabric seat
Leather seat
Manipulation Device
Angle adjustable steering wheel
Power steering
Central locking
Audio
AM/FM/1CD player with MP3 jack
55
1705mm
1500mm
Basic specs
Model
T11
Length (mm)
4390
Width (mm)
1765
Height (mm)
1705
Wheelbase (mm)
2510
1500
1495
1495mm
1765mm
2510mm
4390mm
Body color
Chery white
Interior
Nasdaq silver
Margaret blue
Wild green
Wolfsburg gray
Ink black
Tire
215/65R16
235/60R16
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Website: www.cheryinternational.com