HIGHER EDUCATION VERSION

Summative Brief
Learner HND GRAPHIC DESIGN
Tutor(s) Kevin Myler Course YEAR TWO

Date Set WC 22/02/2010 Deadline WC 22/04/2010 Unit No. 22

Internal Verifier CHRISTINE TAYLOR IV Signature Unit Title Editorial Design

Assignment Title: BASELINE MAGAZINE

Background: Learning Outcomes targeted
BASELINE MAGAZINE is widely regarded as one of the most essential examples of reading matter for the designer. by this assignment
Published 4 times a year, it offers a shop window to all matters typographic, be they contemporary or historical. P1, P2, P3, P4
It operates a unique method of editorial design whereby designers from outside of the publication are given a basic grid to work to, and are then M1, M2, M3, D1, D2, D3
encouraged to produce individual layout responses on given topics relating to type and design.
YOU are being commissioned to provide design pages for a future issue.
You will be given a set grid to work to.
The Brief:
You are required to provide design concepts and finished presentation visuals
for the following items for the magazine:
1 X FRONT COVER – FRONT AND BACK
2 X DOUBLE PAGE SPREADS
Choose ONE of the following subject areas for the subject matter of your assignment:
ALAN KITCHING – designer typographer, specialising in letterpress.
JOHN BASKERVILLE - typographer and typeface designer
GIAMBATTISTA BODONI - typographer and typeface designer
ADRIAN FRUTIGER - typographer and typeface designer
ERIC GILL - typographer and typeface designer
HERMAN ZAPF - typographer and typeface designer
NEVILLE BRODY - typographer and typeface designer
LETTERFORMS IN THE ENVIRONMENT
THE LONDON UNDERGROUND
THE EVOLUTION AND CREATIVITY OF CALLIGRAPHY
The Baseline logotype is to be utilised, and you are to use only the grid supplied,
and to include all page elements on them.
The page layout is to be INNOVATIVE, RELEVANT, EXCITING AND INFORMATIVE.
How to Present your Evidence:
A3 Booklet of research and design concepts
Client presentation visuals for : FRONT AND BACK COVER , AND 3 X DOUBLE PAGE SPREADS

Ref - HIGHER EDUCATION Summative Brief Page 1 of 2

Issue 0 – December 2007 Approved By : Brian Sullivan
PASS– Learning Outcomes covered by this brief:
P1 – Research, evaluate and demonstrate a clear
understanding of text typography tools
P2 – Use skills imaginatively to explore methods of
representing illustrated text material effectively
P3 –Produce an imaginative range of rough ideas for
page structuring and organisation of text/image.
P4 –Produce effective and creative design solutions
Guidance on meeting the targeted Learning Outcomes:
P1
Evidence of digital layout and production generated on
screen using InDesign etc.
P2
Evidence of basic use of hand rendered type within your
rough / concept work.
P3
Layouts generated will display elementary exploration of
page layout.
P4
Examples of elementary research of current editorial
design and layout that are evaluated and annotated.
MERIT - Learning Outcomes covered by this brief:
M1 – Use a range of methods and techniques to
collect, analyse and process information.
M2 – Apply and analyse detailed knowledge and skills,
using relevant theories and techniques.
M3 - Coherently present and communicate work using
technical language fluently.
Guidance on meeting the targeted Learning Outcomes:
M1
Broad range of research materials will be evident and
analysis generated will be articulate, relevant and will
bear direct influence on design concepts generated.
M2
Use of text will be considered, consistent and
professionally applied in accordance to the stated brief.
Generation of a written evaluation which assesses
problems and issues relating to editorial design in
general, and the work generated.
M3
Broad range of concepts will be generated within the
creative design work. Digital outcomes will show
sensitive usage of DTP software i.e. Quark Express and
InDesign.
DISTINCTION - Learning Outcomes covered by this brief:
D1 – Check validity when collecting, analysing and
processing complex information/data.
D2 – Evaluate and synthesise relevant theories and
techniques to generate and justify valid conclusions.
D3 – Show an individual approach in presenting and
communicating coherently, using technical language
fluently.
Guidance on meeting the targeted Learning Outcomes:
D1
Research evidence will be copious and highly articulate
in its evaluation and will have significance to the design
concepts generated.
D2
Clear justification of creative direction and final
production of design concepts.
Written analysis will display highly articulate and
researched evaluation of editorial design, and highly
detailed justifications for creative directions and
outcomes.
D3
Final outcomes will be highly original will show a distinct
link to the corporate identity created and will be digitally
executed with a high professional level of finish.
Grid and specifications will reflect correct terminology,
and be correct in size and specification