A study about the awareness of brand building services among prospective customers and its

influence on the sales of the services provided by Brainwash creatives.

Primary Objective
To know about the awareness of brand building services.

Secondary Objective
1. To know whether the companies attach their business interest to the brand mark.

Questionnaire
1. Hospital name _________________________________
2. Person name& Designation_______________________
3. Whether the services provided by you are in a specialised area / general?
______________________________________
4. What is the Ownership style?
Sole Proprietor
Partnership
Others____________________

Company
PSU

5. Annual TOR _______________________

6. In a year how much money will you spent on Advertising & marketing in an annum?
<1, 00,000
1, 00,000-5, 00,000
5, 00,000-25, 00,000
>25, 00,000
7. What all are your marketing activities?
Free check-up camps
Sponsorships
N/A
Hoardings
Others ______________
8. In which all areas you advertise?
TVC
Magazines
Others_____________________

Newspapers
Online

Railway stations

9. Do you think that these marketing and advertising are efficient and effective?
Yes
No
10. Why you have selected that brand name (Hospital name)?
Service related
Family name
Place name
Others__________________

Owners name

11. Is there any Logo to your hospital?

Yes
No
12. In which style have you done your company logo?
Name
Name + symbol
13. Is there any hidden meaning in your logo?
No Yes _________________
14. Why you have selected this colour for logo?
Service related
for attraction
Religious view
No particular reason
Opposite colour of the competitor
Others_____________________
15. In which all areas you can see the logo colour pattern installed?
Reception
Exterior wall
Doctors cabin

Symbol

N/A

Uniform

Others __________

16. Do you know that there is a practise of installing the colour pattern of the logo in the interiors
as well as exteriors?
Yes
No
17. According to you, a logo will
Help to differentiate
For a style factor

Help in building brand

No use

18. Is there any tagline for the brand?

Yes
No
If yes__________________________
19. Reason for that tagline?
Attraction
No specific reason
Others_______________

To convey message
Competition

20. Who have done these brand marks (Name, Logo & Tagline )
Agency
Self
BOD
Friends & Relatives
Others
21. How much money have you spent for this?
0
0-2500
2500-10000

10000+

22. How far you were able to connect your tradition & experience to the brand mark?
Fully
Partially
not at all
23. When was this hospital incorporated? _____________
24. Do you know that you can change your corporate image through the brand marks?
Yes, we have done it
Yes
No
25. Do you think that, with some nominal advertisement s, a never to forget brand mark will sell?
Strongly agree
agree
neutral
Disagree
strongly disagree

26. Do you think that an attractive and innovative medicine covers and package you provides
will
Bring Good sales

Build brand

No effect

Waste of money

Superior quality
Others__________

27. An attractive Hoarding =

Good sales

Waste of money

No effect

28. Before going for a new vendor/supplier/ advertisement team, will you check their website?
Always

Often

Rarely

Never

Till this Ok. Confusion in the concluding part of the questionnaire, from 28 th, questions from old
questionnaire are there, need to know whether it can be added.

29. Have you associated with any of the brand building service providing agencies?
30. If yes, with which team and for how much money?
31. What were the Impact / benefit from the branding?
Increase in sales volume
No effect
volume

Decrease in sales

32. Are you planning to introduce new products / Services into the existing ones?
Yes
No
33. If yes, what all are your expectations?
___________________________
34. Are you interested in brand building services?
Yes
No
35. How much readiness?
__________________________