Angel Bird

Target Audience

Age: 10-30
Gender: Unisex
Socio-economic group: C1, C2, D and E
A Higher managerial, administrative and professional
B - Intermediate managerial, administrative, and professional
C1 - Supervisory, clerical and junior managerial
C2 - Skilled manual workers,
D - Semi skilled and unskilled manual workers
E - Casual labourers, pensioners, unemployed
Ethnicity: Mixed
Why did I choose these:
First of all I chose the target audience because research shows that films with an
adventure element are usually popular amongst families and a younger audience.
This is why I decided that the lowest age of our target audience would be ten years
old; because our film has a PG certification so does not contain any themes that
would be considered unsuitable for children. However, as our short film also contains
elements of drama and intrigue, I thought that an older audience would still enjoy our
production. Therefore, the oldest members of our target audience are thirty years
old. We will target our audience mainly with social media as young adults tend to
visit sites like Twitter and Facebook at least once a day. The gender of our target
audience is unisex as I dont think that the fantasy and adventure genre appeals to
just one gender. However, as all of the characters in our sequence are female, we
realise that our short film would probably appeal more to a female audience as they
will find it easier to relate and empathise with our protagonist. The film is aimed at
people in the socio-economic group C1, C2, D and E because these are the average
working people or manual workers (who have jobs like a bank clerk, or shop
assistants) or people who dont work. As our main target socio-economic group will
be at work during the day we thought that it would be appropriate to have our short
film available on YouTube as they would be able to access this at any time (for
example, when they have returned home from work). I think that if we aimed the film
at people of a high class (group A) then because of their jobs and lifestyle they
wouldnt have time to watch short films on YouTube in their spare time. I decided to
aim our production at mixed ethnicity because I didnt think it would appeal to one
ethnicity more than others.
Other films/TV shows audience would like:

Angel Bird

Alice in Wonderland
Time

Once Upon a

Narnia: The Lion, the Witch and the Wardrobe

I thought that the target audience would enjoy these films/TV shows as they have
similar elements to our production. For example, all of these examples involve the
main characters travelling to a different world. Additionally, the protagonists in both
Alice in Wonderland and Narnia are teenagers and the main protagonists in our short
film (Alexa and Clarissa) are also both teenagers. Once Upon a Time contains
drama and intrigue as does our narrative. Therefore, I think that these would appeal
to the target audience.