Yes, There's A Market For That $10,000 Apple Watch - WIRED

3/14/2015
TIM MOYNIHAN
Yes, There's a Market For That $10,000 Apple Watch | WIRED
GEAR
03.09.15
2:41 PM
YES,THERESAMARKETFORTHAT$10,000
APPLEWATCH
$10 grand for an Apple Watch Edition? That's a lot compared to other wearables, but it's actually
cheap for an 18k gold watch with sapphire glass.
APPLE
THERES NO DIFFERENCE
btwn t bs-v $350 pp Wt
Sport n t $10,000 18-rt o pp Wt ton n trms of

http://www.wired.com/2015/03/yes-theres-market-10000-apple-watch/
1/13
3/14/2015
wt ty n tuy o. But tr s rtny ffrn n t wt

ty r m of, n you my v not ffrn n pr.
Just st $9,650 ffrn n pr.
t s rsonb to ssum tt $10,000 qufs s ot of mony to
most pop
myb not for r or ous, but rtny for wt
tt ns rn vry nt. (Tr r, of ours, xptons.) But

n t wor of -n oos, $10 rn s not t unrsonb for
42mm 18-rt o wt wt sppr ryst ss. Wtn tt
ontxt, t s tuy sort of brn. owvr, tr s s btwn
wt t pp Wt s n os, n t funmnt rsons wy
pop spn tousns
or tns of tousns
of ors on
tmp.
Material World
LETS TALK ABOUT GOLD.
24-rt o s pur o, n t osts roun
$1,200 pr oun. t s so too soft to us for wts n jwry. 18rt o, w s mor ommon but st osty, s usuy 75 prnt
pur o mx wt otr mts. Tr r rports tt pp s
sp bn of 18-rt o s ffrnt, usn rm nst of
otr mts to m t wt rr n ss srt-pron, tns
to n nnovtv, rnty ptnt mnufturn ppro. t my
ontn ss o by voum tn norm 18-rt o, u to t ft
tt t rm s owr nsty tn mt.
pnn on wt t o s mx wt, 18-rt o s ffrnt
oor. Yow o s usuy 75 prnt o mx wt som
ombnton of svr, oppr, n zn. Ros o s usuy 75 prnt
o mx wt rtr mount of oppr n smr mount of
svr. Wt t pp Wt, t ros n yow oorton y
oms from rm rtr tn oys. n ny vnt, w t pp
Wt oms n yow- n ros-o vrts, bot sou ontn t
sm mount of o.
2/13
3/14/2015
so mportnt to not: Ts r tru-bu o wts, not opt wts. o-pt wt just s spry tn; t pt
stuff w p wy n my turn your wrst rn. So o osn t
o tt. Not of t pp Wt ton s omponnts r m of
o, of ours, but vrytn tt oos o s t r .
ompr to smry sz (38mm n 42mm mtr) -n
wts m wt 18-rt o, t sy- pr of t pp Wt
ton s rt n n. But w t pp Wt rtny os mor
tn your vr -n Swss wt, t s so ffrnt nm.
Tos otr wts r n-rft tmps from spsts n
Swtzrn tt now tn or two bout tourbons n
rttrpnts. Ty v n-rft omptons tt j up t
pr.
T ffrn btwn n 18-rt o wt tt osts fw
tousn ors n on tt osts tns of tousns of ors oms
own to t movmnts ns tm: T ry xpnsv ons v
nm movmnts, w pr ons v tos prts
outsour. So wn you py $20,000 for wt, mu of tt s for
rrty n s bor, not just t mtrs.
r s ow t pp Wt prn omprs to som of tos otr
uxury wrstwts, s w s n 18-rt Tssot wt wt n
outsour T movmnt n o-pt p.
Watch
Cost
Gold
Glass
Size
Features
Apple Watch Edition

3/13
3/14/2015
Strts t $10,000
18-rt
Sppr
42mm
s wrst-mount omputr
Rolex Sky-Dweller Oyster

$35,000
18-rt Yow
Sppr
42mm
spys t n tm for two tm zons, s

wtrproof
Piaget Gouverneur
$36,000
18-rt Ros
Sppr
43mm
spys tm for two tm zons n t, s

spsproof
Omega Speedmaster 57 Co-Axial

Chronograph
$20,000
18-rt Yow
Sppr
41.5mm
spys tm, t, n sp; s wtrproof;

wnt to mn moon
Montblanc Heritage Chronometrie

ExoTourbillon Minute
4/13
3/14/2015
Chronograph
$42,000
18-rt R
Sppr
44mm
spys tm n t n n b us s
stopwt
Vacheron Constantin Patrimony

$20,000
18-rt Yow
Sppr
40mm
spys t tm
Hublot Chronograph King Gold

$25,000
18-rt R o n Ttnum
Sppr
45mm
spys tm n t n n b us s
stopwt
Tissot Bridgeport Mens Automatic

Chronograph
$5,400
18-rt Yow
Sppr
48.5mm
spys tm n t n my b us s
stopwt; s wtrproof
5/13
3/14/2015
Invicta 18K Gold-Plated Stainless

Steel
$67.99
o-pt ony
Mnr ryst
45mm
spys tm n t; s wtrproof
Wtn ts ontxt of ts st, t pp Wt ton s fr pr,

but t s st b sp. t s b tns on for t: t b mor
vrst tn t Pts n t Vron onstntns of t wor,
tns to n pp osystm, proxmty-bs pymnt systm, n
ftnss-trn fturs. Tr s so t sm ft tt t s but to
ntrt wt n Pon, w ppns to b t bst-sn
smrtpon n t wor.
So n t rm snro for pp, t Wt w b t Pon of ts
tory: v tt trnsforms t nustry t ntrs, bomn t
buprnt for ow To o t. But vn n t bst-s snro, on t
xpt n Pon- s ow. Pop buy nw Pons vry oup of
yrs, n syn wt tr rrr ontrts. T pp Wt my b
mor n P n trms of ss ys, n t s ss of nssty
tn smrtpon. f pop buy on, spy t $10,000-n-up
ton, ty wnt to us t for mor tn oup yrs.
Digital Native
AND OF COURSE, ITS A DIGITAL WATCH.
Tt my b nou to p
srous wt otors wy, spt ts xtr funtonty. t s n

ntrstn juxtposton wtn t wt wor: pp s rtn
-n, mss-mrt wrst-omputr for n un tt vus
trton, mns, n nvuty.
Prps most untn for tos onsrn spnn tousns on n
6/13
3/14/2015
18 pp Wt? t w rtny b n nvstmnt, but not n t sm

wy n rtsn 18-rt o Swss wt mt b. Tnooy s
vr-vovn n f, n t pp Wt my quy bom
obsot. t ns to b r vry y, n n fw yrs ts bttry
w stop worn totr. Ts s not n room.
Tr s st mrt n t wt-otor row
t just mns tt
otors w buy t for rsons otr tn bn wt. n ty

vry w mt, bus ty xprn ss str so tn your
vr prson. mn ts snro. You v ton of mony, you
-n wts, n you own n Pon. T pp Wt sms
ntrstn to you, tr s otor p or nw wy to ntrt
wt your Pon. So w on o you t? You rtny woun t
bfou your wrst wt on of t owr-n mos. You v t s,
you o for o.
t s mportnt so not to fort tt pp s m b mrtn
pus n n, w s t wor s bst smrtpon mrt, t
wor s son-rst oton of monrs, wor powr tt s
xpt to oub ts numbr of supr-wty ousos by 2018,
n s n pprton for o s sttus symbo.
pp s fousn mrtn fforts n n, n t s ry
xprnn ss momntum tr wt ts otr prouts. T Pon
s nn srous roun on Xom, n s mrt-n
smrtpon mnufturr, spy n urbn rs. t toy s pp
vnt, t sow strt wt mont of sopprs n n s nwst
pp Stor. n ftr t ws nnoun, on of t pp Wt s frst
pub pprns ws on t ovr of Vou n st Novmbr. Of
ours, t on on t ovr ws tt pry ros-o vrson.
s for t noz umnum pp Wt Sport n stnss-st
pp Wt? Tos r mnt to stmro t Moto 360s, Smsun
rs, n Wts of t wor. T pp Wt ton my b
ssnty t sm tn, but t s opn to onqur n ntry
ffrnt mrt.
7/13
3/14/2015
#APPLE WATCH #HOROLOGY #SMARTWATCHES
VIEW COMMENTS
WERECOMMEND
oo s nr pp Fny rrvs on t Pon
15 p Potos of Buns You Nvr B ow to ntr
T Tm Wrp of t W: T 1972 t Wt Tt
ost Mor Tn r
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Yes, There's A Market For That $10,000 Apple Watch - WIRED

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Yes, There's A Market For That $10,000 Apple Watch - WIRED

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3/14/2015

Yes, There's a Market For That $10,000 Apple Watch | WIRED

btwn t bs-v $350 pp Wt

Sport n t $10,000 18-rt o pp Wt ton n trms of

Yes, There's a Market For That $10,000 Apple Watch | WIRED

wt ty n tuy o. But tr s rtny ffrn n t wt

myb not for r or ous, but rtny for wt

tt ns rn vry nt. (Tr r, of ours, xptons.) But

24-rt o s pur o, n t osts roun

Yes, There's a Market For That $10,000 Apple Watch | WIRED

Apple Watch Edition

Yes, There's a Market For That $10,000 Apple Watch | WIRED

Rolex Sky-Dweller Oyster

spys t n tm for two tm zons, s

spys tm for two tm zons n t, s

Omega Speedmaster 57 Co-Axial

spys tm, t, n sp; s wtrproof;

Montblanc Heritage Chronometrie

Yes, There's a Market For That $10,000 Apple Watch | WIRED

Vacheron Constantin Patrimony

Hublot Chronograph King Gold

Tissot Bridgeport Mens Automatic

Yes, There's a Market For That $10,000 Apple Watch | WIRED

Invicta 18K Gold-Plated Stainless

Wtn ts ontxt of ts st, t pp Wt ton s fr pr,

srous wt otors wy, spt ts xtr funtonty. t s n

Yes, There's a Market For That $10,000 Apple Watch | WIRED

18 pp Wt? t w rtny b n nvstmnt, but not n t sm

otors w buy t for rsons otr tn bn wt. n ty

Yes, There's a Market For That $10,000 Apple Watch | WIRED

#APPLE WATCH #HOROLOGY #SMARTWATCHES

15 p Potos of Buns You Nvr B ow to ntr

urv W of ss Tt Frs s t Wn Bows

WORK INTELLIGENTLY BY RICOH

5 pps Tt W p You Bom Mor Proutv Prson

Yes, There's a Market For That $10,000 Apple Watch | WIRED

You Can Now Watch and Upload 360-Degree Videos on YouTube

Yes, There's a Market For That $10,000 Apple Watch | WIRED

The Retro Electric Moped That's Taking Over Europe

Apple's Hugest Reveal This Week: Those Crazy New Batteries

Yes, There's a Market For That $10,000 Apple Watch | WIRED

A Simple iPad Add-On That Helps You Draw Flawlessly

Twitter Finally Banned Revenge Porn. Now How to Enforce It?

Yes, There's a Market For That $10,000 Apple Watch | WIRED

Yes, There's a Market For That $10,000 Apple Watch | WIRED

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