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7 9 DECEMBER 2015

Your Gateway To Great Business In The Mena Region

4000+

130+

Trade Visitors

Exhibitors

82 Countries

25 Countries

The Largest & Only Trade Event


For The Optical Industry In MENA

VISION-X 2015 Presentation

7000+
SQM
EXHIBITION
SPACE

THE EYEWEAR
MARKET

A high value market worth $90bn globally

Just eyewear in the UAE alone valued at over US$480m

A growing market - 7% CAGR

An attractive demographic young, high spending,


fashion/brand driven

Static European markets

Major regional investment in healthcare in the Middle

East region to 2025

Middle East offers global brands the sales growth their


businesses need

Vision-X is one of the most important shows in the


region in relation to the optical industry. There is no
better show for us to present our collection to customers
and industry experts.
Hiba Kadri, Fashion TV Eye Wear, Designer
and Creative Director

THE BACKGROUND
2014 SHOW INFO

The only business event for the eyewear & eyecare industry in the region

UAE and Saudi Arabia represent the two largest buyer attendee groups

Wider audience from across the Middle East and North Africa representing
82 countries

MEET YOUR
BUYERS

More buyers from the Middle East and North Africa than any

other event

Investment in buyer meetings programme targeting qualified


leads from KSA, Egypt, Iran, Kuwait, Jordan, Nigeria, Morocco,
Algeria, Sudan

Exhibition partners to identify the buyers who can change the


shape of your business

New digital and social media agency to engage with buyers

VIP experience for buyers, & networking opportunities for brands

95% of visitors plan on attending again this year

Training and education sessions offer CME hours to


participants medical, technical, retail, merchandising, sales

Concepts have been visiting Vision-X for five years


now and were always just as excited to come back.
We enjoy coming to the show to interact with
customers and to network with other businesses in the
optical industry.
Kristen Lind, Marketing Manager, Concepts

Vision-X Opticare Conference


A 3 day extensive scientific programme, CME
accredited by Dubai Health Authority

Vision-X VP Awards
The Joint initiative between Vision-X and
Vision Plus magazine celebrating the best
products in business

Future in Focus Seminars


Wearable technology, social media and best
practice with international business and
industry champions

Style Atelier
Leading-edge niche brands at a higher price
point from across the globe

Vision-X Opticare Conference

VISION-X 2015 Presentation

7 9 DECEMBER 2015

The Experience New Features

A 3 day extensive scientific programme, CME accredited by


Dubai Health Authority

Vision-X VP Awards

The Joint initiative between Vision-X and Vision Plus


magazine celebrating the best products in business

Future in Focus Seminars

Wearable technology, social media and best practice


with international business and industry champions

Style Atelier
Leading-edge niche brands at a higher price
point from across the globe

MARKETING
OUTREACH
Print Advertising

11 major industry related publications and 7 daily newspapers across the


Middle East reaching over
1 million readers.
Radio
60+ radio spots on 103.8 Dubai Eye at business drive times.

Email
Highly targeted database of over

20,000 industry professionals.

SMS
Over

70,000 SMSs to

industry buyers and senior executives.

Direct Mail

5,000 industry professionals


100

Visitor invitations will be mailed to more than


globally , with specific VIP invites being sent to over
dignitaries within the Middle East.

Online Advertising
A comprehensive digital marketing campaign will deliver over
web banner impressions, generating thousands of site visits.

10 million

Social Media
Vision-X Social media marketing campaign to Facebook likes, LinkedIn
members & Twitter followers of the official Vision-X social handles

PR
Press Exposure: targeted regional focus with wider
coverage pick up. Benefit from the bespoke PR
campaign valued at

USD 627,000

LEADING NAMES IN 2014


DOING BUSINESS IN GREAT
COMPANY
Leading Fashion Brands include:

Top 10 Opticare companies include:

Gold & Wood


DITA
Ic! Berlin
Prodesign
Linda Farrow
Adidas
Minima
Stepper
S.T Dupont
Boucheron

HOYA
J&J
Bausch & Lomb
Carl Zeiss
Nikon
Kodak
Alcon
GKB
Essilor
Rodenstock Instruments

USE THE POWER OF


VISION & GROW YOUR
BUSINESS IN MENA

BRAND
IMPACT
Vision-X 2015 offers unique access
to the MENA market

The right buyers

The right venue

The only event with this regional reach

A marketing support team as an integral part of the package

A flexible team to work with you to maximise the impact of your


investment

Contact the Team:


Tel: +971.4.308.6213/6243/6793
vision-x@dwtc.com
www.vision-x.ae

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