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Competitor Analysis: Indian IT Cloud

Computing Service Providers
Sourabh Paul & Neeru Singla , TAPMI

ConQuest Online
June 2014 Edition

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Competitor Analysis: Indian IT Cloud Computing Service Providers

Sourabh Paul & Neeru Singla , TAPMI
Cloud Computing, a megatrend which has emerged over the past few years, in India is projected
to have a compound annual growth rate (CAGR) of 33.2% from 2012 through 2017, as per
Gartner, in contrast to overall Indian IT Industry growing at just 4.2% in the same period. This
trend has transformed IT to a utility industry, which provides IT solutions as a service over the
web instead of clients owing and buying the IT solutions per se.
Since a lot has already been spoken about cloud, this article will not cover any of the pros and
cons of cloud. However we will try to study the IT major service providers and their offerings.
Stakeholders in Cloud computing ecosystem:

The Cloud ecosystem has witnessed the evolution of different categories of players Cloud
Enablers are those which provide the technology infrastructure, platforms and middleware that
serves as the backbone for all cloud computing products and services (e.g. Cisco and VMware).
Cloud Service Vendors (CSVs) are those which provide actual cloud services like SaaS, PaaS,
and IaaS to customers, public cloud players (e.g. AWS and Rackspace), SaaS Players (e.g.
Salesforce). Service Providers uses the technology provided by cloud enablers to deliver
services like business consulting, cloud migration, and maintenance (e.g. Accenture, Infosys).
Most of the big Indian IT service providers fall into the 3rd category of stakeholders which is
Cloud Service Providers. Service Providers are also commonly called as System Integrators

System Integrators, through their design and consulting services, ensure that cloud
integration is seamless and customized to the specific requirements of the clients.

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The ability to serve across the cloud spectrum enables system integrators to cater to clients
looking for a quick adoption route.

System Integrators proximity to enterprises also gives them an edge

Some of the Services offered by Service Providers (Cloud Infrastructure Services)

Consult/Design Consulting services include readiness assessment, cloud adoption roadmap,
selection of cloud platform and infrastructure solutions
Build Development of cloud based infrastructure with feature to scale up and down and meet
unplanned workloads
Deploy/Migrate Creating a virtualized private environment generally on clients assets;
providers may host the private cloud on their own assets and may have branded offerings;
Migration to public clouds such as AWS and Rackspace
Manage Management of public, private or hybrid cloud environments including service
integration, orchestration, helpdesk services, etc
COMPETITOR ANALYSIS
We performed the Competitor Analysis amongst the service providers - HCL, TCS,
INFOSYS, TECH MAHINDRA, and WIPRO. The Analysis broadly covers Cloud Service
Offerings, Partnerships, Cloud Solutions and Unique Value Proposition
Cloud Services Offerings
Cloud service offerings by various competitors are broadly classified under 3 categories
1. Cloud Assessment and Strategy
2. Cloud Implementation and Migration
3. Cloud Assurance and Management Services

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1. Cloud Assessment and Strategy Services

CLOUD ASSESSMENT AND STRATEGY
Cloud readiness Assessment
Assessment on Governance parameters
Cost/ROI Assessment
Risk and Compliance Assessment
Enterprise cloud roadmap and strategy
Cloud design
Identify cloud computing models (private/public)
Architecture of cloud enabled applications
Organization change management
Brokerage and integration strategy
Cloud security strategy
Build Business case
Identifying potential public and private vendors

HCL
Y
Y
Y
Y
Y
Y
Y
Y

TCS
Y

INFOSYS
Y

Y
Y
Y

Y
Y
Y

Y
Y

Y
Y
Y

T. MAHINDRA
Y

WIPRO
Y

Y
Y
Y

Y
Y
Y
Y

Y
Y
Y

2. Cloud Implementation and Migration Services

CLOUD IMPLEMENTATION AND
MIGRATION SERVICES
Enablement of Private Cloud
Cloud-ready Application Migration
Data center consolidation
Virtualization
SaaS enabled services
IaaS, PaaS enabled services
Product development services on IaaS, PaaS
Application reengineering
Application packaging and deployment
Application testing
Application development on the cloud
Public Cloud migration services
Hybrid Cloud enablement services
External provider enablement services
Brokerage services
Risk and compliance controls implementation

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HCL

TCS

INFOSYS

T. MAHINDRA

WIPRO

Y
Y
Y
Y
Y

Y
Y
Y
Y

Y
Y

Y
Y
Y
Y
Y

Y
Y

Y
Y
Y

Y
Y
Y
Y
Y
Y
Y

Y
Y
Y
Y
Y

Y
Y
Y
Y
Y

Y
Y
Y
Y

Y
Y

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3. Cloud Assurance and Management Services

CLOUD ASSURANCE AND MANAGEMENT
SERVICES
Functionality testing platform on cloud
Performance testing platform on cloud
Security challenges
SLA and Performance metric design
Management of IaaS, SaaS, PaaS components
Infrastructure management services
Cloud service management platform
Shared governance
Hosted enterprise system management
Disaster recovery cloud services
Services management for 24/7
Service catalogue

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HCL

TCS

Y
Y
Y
Y
Y
Y

Y
Y

Y
Y
Y

Y
Y
Y
Y

INFOSYS

Y
Y

Y
Y

T. MAHINDRA

WIPRO

Y
Y
Y
Y
Y
Y

Y
Y

Y
Y

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Cloud Service Providers Partnerships

PARTNERS
Public Cloud
AWS
Microsoft Azure
Google
Cloud Solution
BMC
CA
HP
Novell
iTKO
Jaspersoft
Technology/OEM
CISCO
EMC
VMware
Sun
Dell Boomi
HP
Hitachi
CSC
IBM
SAP
Verizon
Redhat
NetApp
Informatica
Applications
Salesforce.com
Tibco
Oracle CRM
Workday
Netsuite

HCL

TCS

T.
INFOSYS MAHINDRA WIPRO

Y
Y

Y
Y
Y

Y
Y
Y

Y
Y
Y

Y
Y
Y

Y
Y
Y

Y
Y
Y

Y
Y
Y
Y

Y
Y
Y

Y
Y
Y
Y
Y
Y

Y
Y
Y

Y
Y
Y

Y
Y

Y
Y
Y
Y
Y
Y
Y

Y
Y

Y
Y
Y
Y

Y
Y
Y
Y

Y
Y
Y
Y
Y
Y
Y
Y
Y

Y
Y

Y
Y
Y

Y
Y
Y
Y
Y
Y

Y
Y
Y
Y
Y
Y

Y
Y
Y

Y
Y

Y
Y
Y

Y
Y
Y

Y
Y
Y

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Y
Y
Y
Y
Y

Y
Y
Y
Y
Y

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Cloud Solutions
HCL Solutions are not well developed, to name a few it offers infrastructure solution called
as blu IaaS and SaaS collaboration suit like Mircosoft exchange, Microsoft sharepoint, Google
Aps
TCS TCS flagship cloud solutions are iON and BaNCS ION - Integrated
IT-as-a-service for
SMBs

iON a cloud based ERP solution for Small and Medium Businesses .
iON is highly modular, scalable and configurable giving SMBs the
benefits of increased efficiencies; faster go to market.

TCS BaNCS

TCS BaNCS enables transformation in financial services through a

superior and holistic suite of solutions for banks, capital market
firms, insurance companies and diversified financial institutions.

INFOSYS - Infosys has created its own position with its exclusive solutions like Cloud ecosystem
hub

Infosys Edge

The Infosys Cloud Ecosystem Hub is the first-of-its-kind solution that

helps enterprises build and manage a unified hybrid cloud
environment. It helps clients to rapidly create, adopt, and govern cloud
services across their ecosystem.
Infosys Edge platforms leverage the latest technological
advancements in Cloud computing, mobility, big data, social media,
machine-to-machine language and advanced data analytics to design
solutions that accelerate innovation for businesses

T. MAHINDRA offer solutions in collaboration with Microsoft like Microsoft- SaaS, PaaS,
IaaS and Service Delivery Platform
WIPRO It has most extensive list of Cloud solutions, It offers solution like
VirtuaDesk
Amazon Web
Services
Salesforce.com
Workday HCM
Solutions
Google
ServiceNXT
Cloud Operations
Center

Completely automated desktop virtualization solution. Designed for

fast and secure on-premises or off-site deployment.
Public Cloud to host infrastructure. Wipro provides AWS System
Integration and Managed Services on the AWS platform.
Wipro Expertise across Salesforce offerings Service cloud, sales
cloud, chatter, Custom cloud salesforce platform.
Human Capital Management solution to transform customers HR
strategies.
Wipro provides consulting and implementation services on various
Google Cloud Platform products.
It is a cloud infrastructure management platform that provides
seamless integration and enable robust administrative and monitoring
capabilities.

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Cloud Security

Cloud Integration
services

The platform addresses challenges around the following areas: Cloud

Government, Policy and risk management, secure virtualized
environments etc
Wipro helps enterprises build and orchestrate a comprehensive
enterprise integration strategy.

Unique Value Proposition

HCL
1. Partnered with ISVs and managing their SaaS enabled services
2. Innovations across LOBs (Engineering Services, Enterprise Transformation Services,
Infrastructure Services, and Vertical Solutions teams) and hence developed intellectual
property around various aspects of cloud management
3. Focus on providing domain specific applications both horizontal and verticals like energy
& utilities, pharma & healthcare, financial services, manufacturing, retail, transport &
logistics, and media and publishing
4. HCLs own built tools/Ips MTaaS, Agora, Nimbo
5. Likely to develop unique, niche cloud applications in financial services, healthcare, and
manufacturing
6. Shifting customer base from traditional IT to more line of business executives
TCS
1. Its Cloud Solution iON
2. Strong presence in Europe and other countries (USA)
3. TCS offers a cloud/SaaS (software-as-a-service) version of its well-established BaNCS
software suite for financial Institutions
4. It also offers its cross-industry BPO software "platforms" for human resources (HR),
finance and accounting (F&A), procurement, and analytics as cloud/SaaS services.
INFOSYS
1. Its cloud solutions Infosys Edge & Cloud Ecosystem hub
T.MAHINDRA
1. Vertical specific Cloud solutions for industries like Telecom, Manufacturing, BFSI,
Healthcare, and Energy & Utilities
2.

Tech Mahindras unparalleled understanding of the telecom domain

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3. Digital Enterprise Solutions It is building unique & high value Digital Enterprise
Solutions to help customers becoming DIGITAL.
WIPRO
1. Its twin track strategy of being both an OEM-style cloud service provider and a systems
integrator helping others to build enterprise cloud services.
2. Tools investment strategy at the PaaS layer, working with Microsoft Azure and
Salesforce.com. This will help Wipro achieving time advantage over competitors by having
more early insights
3. Wipro positions itself as a systems integrator for its client base of Fortune 2000 clients;
however with a larger set of newer clients it positions itself to help them understand how
to virtualize business processes.
4. Wipro was one of the early providers of R&D and engineering services, and these
competencies, which are not related only to cloud, position Wipro as more than just an IT
service provider
5. As Wipro's ambitions move up the cloud stack toward BPaaS, its experience with R&D
and engineering services will be a differentiator for some clients.

Conclusions:
HCL has most sought out services under the Cloud Assessment & Strategy and Cloud
Implementation & Migration categories, HCL also has a good performance under Cloud
Assurance & Management category though it doesnt offer a great range of services which is
being provided by TCS and WIPRO, it does has Cloud Service Management Platform which
is a unique and most advanced service under cloud management category.
Wipro has most well built Partnership network, followed by TCS and HCL. Partnerships with
MNCs, public cloud vendors and technology providers are very crucial for developing IT
services & solutions.
In terms of Cloud Solutions, Wipro stands at the top with its extensive list of cloud solution
offerings. However TCS and Infosys have developed some of the very advanced solutions like
TCS Bancs, iON and Infosys Edge. These are most exclusive solution offerings by TCS and
Infosys which provide them unique value proposition.

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Recommendations for any upcoming Service Provider in Indian Cloud Market:

Cloud Services Cloud Assessment & Strategy Basic services (which are common to all
service providers) Cloud Readiness Assessment, Cost/ROI Assessment, Risk & Compliance
Assessment, Enterprise cloud roadmap & Strategy, Cloud Design, Identifying Cloud
Computing Models; Differentiating services (niche offerings)- Identifying potential vendors,
Cloud security strategy, Architecture of cloud enabled applications, Brokerage and integration
strategy, Build Business case.
Cloud Implementation & Migration Basic services - Enablement of Private Cloud, Cloudready Application Migration, Virtualization, Application reengineering, Application testing,
Application development on the cloud; Differentiating Services - Data centre consolidation,
SaaS enabled services, IaaS & PaaS enabled services, Product development services on IaaS
& PaaS, Public Cloud migration services, Hybrid Cloud enablement services, Brokerage
services
Cloud Assurance & Management Basic services Security, Disaster recovery, Service
management for 24/7, Service catalogue; Differentiating services - Cloud service management
platform, Hosted enterprise system management
Partnerships Some of the partnerships are must for entering into this market
Public Cloud vendors AWS, Microsoft Azure, Google;
Cloud Solution BMC, CA, HP;
Technology/OEM Cisco, EMC2, VMware, NetApp;
Applications Salesforce.com, Tibco, Oracle CRM.

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The Team

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References:Official Websites of Indian IT Companies

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Gaurav Kulshrestha |
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