Professional Documents
Culture Documents
[NAME] International
Traveling Mobile Exhibit Proposal: [NAME] Flavor Express
Confidential
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Background
[NAME] is a full-service flavor company focused on delivering complete, custom solutions
to their customers. They pride themselves on understanding their target audience and
developing solutions tailored specifically to the market, brand, strategy, and vision of the
companies with which they work.Their services extend fully across the product
development process, ranging from ideation to logistics. [NAME] is committed to the
relentless pursuit of excellence and aims to be the leader in the flavor industry by
Confidential
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upholding this standard in every regard. As per the company vision statement, The
[NAME] brand will be synonymous with innovation and industry-leading business models.
Objective
The objective of the [NAME] Flavor Express is to drive [NAME] toward their goal of breaking
into the top tier of flavor companies It will do so by increasing awareness and supporting
field sales through national mobile marketing. The exhibit will aim to improve retention and
heighten awareness among prospective customers. The overall objective of the [NAME]
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Flavor Express is to create new opportunities for media placement and to build the [NAME]
brand.
Strategic Goal
Market [NAME] to potential customers and
future employees in a strategic, creative
way by visiting colleges and universities
with food science programs and making
[NAME] come to life on stage through
engagement with [NAME] food scientists.
U.S. universities offering undergraduate
and postgraduate studies in flavor science
Expected Results
1. Improve relationships between [NAME] and potential employees/customers
2. Solidify [NAME]s reputation as experts in the field of flavor science
3. Increase awareness about [NAME] for prospective customers
4. Attract an increase in local and national attention by creating media in strategic places
5. Demonstrate to both the flavor industry and the general public that [NAME] is
innovative and forward thinking
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demonstrations can be adjusted and personalized for everyone from young children to
older adults and done everywhere from childrens hospitals to senior adult assisted living
homes, giving [NAME] the opportunity to refresh its community outreach efforts and
continue adding value to the community.
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Item
Cost Range
Time
Research
3-4 months
Budget Development
1-2 months
Creative Planning
$109,020
Construction
3-6 months
3-4 months
CGC Transport
$7,320
$83,640
$435,000
Total
$634,980
Notes
Mobile Exhibit Costs
All associated transportation costs (fuel, insurance, mileage, driver) are covered in the
Mobile Exhibit Costs. A driver with CDL certification will be provided to transport the truck
containing the exhibit throughout the duration of the tour; the drivers food, lodging, and
salary are all covered in the Mobile Exhibit Costs.
Confidential
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Project Management
C. Grant & Company will manage the project from concept to completion including
research, creative strategy, budget tracking, and creation of all marketing materials. Fee is
included in line item costs.
Recommendation
We recommend initiating the process of leasing a truck and converting it into [NAME]
Flavor Express 1.0. Repurpose currently existing Flavor University courses, tailoring them
to be suitable for live demonstration and interaction with both intentional visitors and those
just passing by. Beginning with day trips to Illinois Institute of Technology and the University
of Illinois Urbana-Champaign will allow [NAME] to refine the [NAME] Flavor Express
program and find what works best before going on an extended tour. After completing the
day trips, a tour of the midwest region is recommended for the beginning of the fall
semester (mid to late September) before the weather turns too cold for outdoor
demonstrations. The southeast and southern regions will provide more flexibility weatherwise, so traveling there in the winter months is more feasible. Later in the spring semester
(early April to mid-May) would be an opportune time for both the northeastern and pacific
regions.
Confidential
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