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INDUSTRY PROFILE

Its not very often that we see successful launches in a matured or dormant market. But
one such successful launch was seen in the Karnataka print market and that was for
Vijay Karnataka, the No.1 Kannada News paper.
Vijay Karnataka started and launched on Oct 14th 1999 in Bangalore by Sri.Vijay
Sankeshwar who is successfully running a Mega transport company called Vijayanand
Road lines(V.R.l).Now this industry is take over by the “Times Group”
The 2nd edition started in the month of December 1999 at Hubli.Afterthis success they
started new edition started in the month of April 21st 2000in Gulbarga
Branches; Mangalore,Shimoga,Mysore,Gangavati,Bagalkot,Chitradurga and Hassan.Now
total it has 10editions.
In these editions more than 500 emplyees working in different department.

THE TIMES GROUP BRIEF HISTORY

1838;The first edition appears onNovember 1838Known as The Bombay Times and
Journal of Commerce. The newsapaer is published twice aweek under editor J.E.
Brennan. It is basically a city paper reflecting the interest of Bombay’s business
community.

The Times of India is published by the media group Ben net,Coleman and Co.Ltd. This
compay, along with its other group companies, known as The Tomes group, also
publishes The Econimic Times,Mumbai Mirror,the Navbharat Times ( a Hindi-
language daily broad sheet), the Maharashtra Times (a Marathi-language daily broad
sheet).
Type; Private
Founded;Mumbai,India(1838)
Head Quarter’s;New Delhi
Key People; Indu Jain
Sameer Jain Vineet Jain
Industry; Broadcasting,Publishing,Media, Internet,Entertainment
Products; Films, Television, Magazines,News papers, Books,Websites
Revenue;Morethan 7000

THE TIMES GROUP is one of the largest media services conglomerates in India. It is
headed by broters Samir and Vineet Jain of the Sahu Janin famil y. It reaches out from;
11 publishing centers
15printing centers
55 sales offices
Over 7000 employees
5 dailesincluding two of the largest in the country with approx 4.3 million copies
circulated daily
2 lead magazines
29inches magazines
Reaching 2467 cities and towns
Turnover in excess of USD 7000million
2007;
The Times Group;
Acpuired Vijay Karnataka No.1 Kannada daily news paper its another milestone.
Launch of Bangalore Mirror-English Daily news paper
2008
Lanuch of Simply Marry Zine.com
Launch of the Times of India, Chennai Edition
Launch of Pune Mirror.Acquisition Virgin Radio in the UKT his is all about brief history
of The Times Group.
Vijay Karnataka,whose marketing, circulation and editorial tactics (including to the
extent of having the designation Ewecutive Managing editor) was modeled on The Times
Group was a quick, unsurprising and may be even deserving success.
As a savvy businessman,he merely saw an opening in the kind of Kannada journalism it
was getting through praja Vani,kannada prabha and SamyukthaKarnataka and got in and
got lucky.
Therefore,they say, with the media market red hot just now,especially in crowded
Bangalore, with buyers , with buyers willing to give him more than twice the money he
has pumped into the three papers over the last five-plus years, he sees a golden
opportunity to take his cash and leave. We are thus committed to “going local” and
further developing strong regional identities so as
COMPANY PROFILE
BACK G ROUND AND INCEPTION OF THE COMPANY

Vijaya Karnataka is a popular kannda daily news paper, started first time in Bangalore
city in the year1999.It was started by Shri. Vijaya Sankeshwar the Chairman of
Viayanand Road Lines as well as Anand Sankeshwar printers, and ,publishers. In the
year 1999 Vijaya Karnataka ‘s first editon in Banagalore now it is having total 10
editions in Gulbarga Mangalore,Shimoga,Mysore , Gangavati,Bagalkot, Chitradurga
and Hassan. Inscrease in Readership has been lead to increase in its circulation.
Bangalore edition is the only editon which is providing daily Kannad news paper in all
color pages to its readers.

VIJAYA KARNATAKA GULBARGA UNIT PROFILE

Af ter great success in Bangalore and Hubli they started new edition at Gulbarga pm 21st
April 2000.This edition covers Gulbarga , Bidar in Karnataka and solapur in
Maharashtra.
By starting new edition in Gulbarga the company got to become No.1 in daily news
paper.Here their main competators are Samyukta Karnataka,Prajavani,but by providing
quality paper,quality columns,quality news,latest news items, good transport facility to
reach readers Vijaya Karnataka bagged the first place.In Gulbarga edition direct
employees are 80 and indirect employees are more than 670 including press.Total in
Gulbarga edition 7 departments full fledgly working
Now thes news paper is alsoavailable in "online" to read the day-to-day news. website
address is WWW.VIJAYAKARNATAKA EPAPER.COM

VISION MISION AND QUALITY POLICY

VISION
To be leading newspaper admired globally for its innovaion and quality.
MISSION
"To be always the No.1 newspaper that it is present and serve the public.
QUALITY POLICY
They are dedicated to achieve the highest level of quality everything they do to delight
their customers readers everytime

PRODUCT PROFILE
The only newspaper in the state having 9 editions / printing centers in Hubli,
Gangavathi, Gulbarga, Shimoga, Mangalore, Mysore and Bangalore. Vijay Karnataka
is known for its quality supplements. It has 8 supplements encompassing a range of
subjects as varied as AGRICULTURE, BUSINESS, ENTERTAINMENT, SPORTS,
WOMEN AND CHILDERN’S ISSUE and A SUNDAY FEATURE CATERING ALL
SEGMENTS OF READERS all these are included in the main title of LOVALOVIKE
NICHE
SUPPLE

Monday- : SPORTING PASSION, EDUCATION, PROPRETY.


Tuesday-BUSINESS: Your instant guide to product launches, finance tips,
property, tax, CEOS, company profiles.
Wednesday-Science and Technology: Exposes the reader in laymen terms to
the wonder world of science. Brings you face to face with Inventors, Inventions and
Innovators.
Thursday-HEALTH AND FITNESS : Doctors, fitness gurus and nutritionists
provide the fitness advice on exercise, diet and the working of your body.
Friday –Ticket: Meet the stars of the Glamour World in your ticket to the weekend
entertainment circuit. Movies, Television, Drama, Theater, you name the
entertainment, its there in your ticket.
Saturday-Family Matters: Children, Women, Etiquette, Cooking, Gardening,
Fashion and Passion they all are there in abundance in the only supplement of its kind
in the state.
Sunday-Magazines: Your best Sunday reading without doubt. Books, Art,
Fashion trends, Music, Travel and the unique theme pages all
Total area of printing below
34cm in width
45cm in the height

AREA OF OPERATION
The operation is to be conducted in national

OWNERSHIP PATTERN
Vijaya karnataka has come under the proprietership
It is headed by brother Samir and vineet jain of the sahu janin family

COMPETATORS INFORMATION
He theit main competators are Samyukta karnataka,prajavani,but by providing the quality
paper ,quality colmns quality news latest news items,good transportation facility reach
time to readers Vijaya karnataka bagged the first price
Numbers of readers
vijayakarantaka------------ 1200000
prajavani -------------800000
Samyukta karnataka---------400000

INFRASTRUCTURAL FACILITIES
The company is provided with an advanced processing and printing
technology machine and other infrastructure facilities like Internet and DTP
technology.

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