Professional Documents
Culture Documents
1.
Technological
Political
Economic
Cultural
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2.
Core benefit
Basic product
Potential benefit
3.
Regular prices
Price adaptation
Altered pricing
Fixed pricing
4.
A company can learn a great deal by analyzing the degrees of brand loyalty.
For example, ________ can show the firm which brands are most competitive with
its own.
hard-core loyals
split loyals
shifting loyals
switchers
5.
market valuation
market estimation
brand association
market partitioning
6.
Lock strategy
Push strategy
Pull strategy
7.
8.
first entry
parallel entry
late entry
early entry
9.
Avatars
Tablets
Smartphones
10.
market development
integrative growth
differentiation
11.
compatibility
durabilitybmw
interoperability
conformance quality
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12.
Marketing control
Ethical control
Performance control
Strategic control
13.
14.
market specialization
product specialization
selective specialization
single-segment concentration
15.
Which of the following can induce a firm to expand into the international
arena?
16.
17.
data marketing
data governance
data accumulation
data mining
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18.
A music school in Boyles Height, LA, specializes in teaching the guitar and
the violin. After a spurt in growth and a few successful years, the school is
decline
maturity
obsolescence
growth
19.
A firm must know where to position its product based on price and
________.
region
quality
promotional efforts
communication
20.
righteousness
rules
ethics
sustainability
21.
Activity
Profitability
Solvency
Efficiency
22.
ethical practices
situational ethics
ethical dilemmas
correct ethics
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23.
brand slogan
brand personality
brand vision
brand mission
24.
Demand-side method
Pricing method
Supply-side method
Positioning method
25.
marketing is the process by which individuals and groups obtain what they need
and want through creating, offering, and freely exchanging products and services of
value with others
26.
Explain the rules and regulations laid out by governmental agencies to protect
the environment.
Demonstrate that the products will benefit both customers and the society in the
long-term.
Focus on the efforts and costs incurred by the company to bring these "green"
products to consumers.
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27.
The marketing manager needs to know the cost of the research project
before approving it. During which stage of the marketing research process would
such a consideration most likely take place?
28.
29.
Ethnic-based marketing
Diversity marketing
Multicultural marketing
30.
Specialized marketing
The three guidelines for anticipating management reactions are (1) prior to
the crisis during normal day-to day operations, (2) at the moment some event
triggers the crisis, and (3) during the crisis situation that triggers the event. These
guidelines are the stages for ________.
decision making
provoking solutions
crisis management
problem-solving
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MKT 571 Week 6 Final Exam
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