The Eggshop Business Plan

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[INSERT YOUR BUSINESS LOGO]

[Taonanyasha Kuherera]
[Your Title]
[Business Name]
[Main Business Address]
ABN: [ABN]
ACN: [ACN]
[The EggShop]
Business Plan
Prepared: [28 February 2011]
The EggShop Business Plan 2012
Page 4
Table of Contents
Business Plan Summary........................................................3
The
The
The
The
Business................................................................................3
Market...................................................................................3
Future....................................................................................3
Finances.................................................................................3
The Business.........................................................................4
Business details............................................................................4
Registration details........................................................................4
Business premises.........................................................................4
Organisation chart.........................................................................5
Management & ownership...............................................................5
Key personnel...............................................................................5
Products/services..........................................................................6
Innovation....................................................................................7
Insurance.....................................................................................7
Risk management..........................................................................7
Legal considerations......................................................................7
Operations....................................................................................8
Sustainability plan.........................................................................9
The Market..........................................................................10
Market research..........................................................................10
Market targets.............................................................................10
Environmental/industry analysis....................................................10
Your customers...........................................................................10
S.W.O.T. analysis.........................................................................11
Your competitors.........................................................................12
Advertising & sales......................................................................13
The Future...........................................................................14
Vision statement..........................................................................14
Mission statement........................................................................14
Goals/objectives..........................................................................14
Action plan.................................................................................14
The Finances........................................................................15
Key objectives and financial review................................................15
Assumptions...............................................................................15
Start-up costs for [YEAR]..............................................................16
Balance sheet forecast..................................................................17
Profit and loss forecast.................................................................18
Expected cash flow......................................................................19
Break-even analysis.....................................................................20
Supporting documentation..................................................21
Page 5
Business Plan Summary

[Please complete this page last]
[Your business summary should be no longer than a page and should focus on
why your business is going to be successful. Your answers below should briefly
summarise your more detailed answers provided throughout the body of this
plan.]
The Business
Business name: The EggShop
Business structure: The business is currently trading as a sole trader, but with the
intention of being formed into a company with the trade name of The EggShop
Business location: 4 Florence Close, Hatfield Harare
Date established: 01 February 2011
Business owner(s): Taonanyasha Kucherera
Relevant owner experience: Taonanyasha Kucherera has a collective five years
experience in the retail industry. He has worked at Management level for the following
companies:-Wheels Trading Redcliff as Administration Manager [December 2003-January
2006]; Blackbeat Investments in Kwekwe as a Shop manger [April 2009-March 2011].
While he was employed at Blackbeat investments he oversaw the construction and the
subsequent opening of a new business, Khumalo Butchery which was opened in
December 2009 and was one of the businesses he ran.
Taonanyasha Kucherera also has experience in the advertising Industry as he worked For
Look media Advertising agency from April 2011 to December 2011, he served in the
capacity of head of Projects as well as Administrative Officer.
It is with this background and experience that Taonanyasha Kucherera intends to run the
Eggshop and a build it up to be the preferred retailer of eggs and chicken related products.
Products/services: The Eggshop is a retailer of Eggs and Chicken related products. We
are offering eggs in 30 dozen boxes, 21/2 dozen crates, 1 dozen trays and 1/2 dozen trays.
We are also offering chickens and chicken related products such as 2kg potions; chicken
sausages; chicken cuts such as breasts, drumsticks, thighs.
As added services to our customers we offer free delivery services to those in the Central
Business District of Harare and in Hatfield. We also have a transfer facility for our
clientele abroad, they deposit money into our account and we deliver to their friends and
family here in Harare
The Market
Target market:
Our target market are the retailers of eggs and chicken related products, by retailers we
mean shops, vendors and household units who buy eggs for resale. We are also supplying
household units ,school and hospitals with the eggs and chicken products that they
require hance our carried product offering which seeks to meet the needs of the retailer
as well as the needs of a small household.
The EggShop is offering Quality, Price and convenience to its clientele as we will deliver
the eggs to their doorstep in the CBD, and Hatfield and for those outside the set areas we
will also deliver for a fee and depended on quantities and we are offering a new yet
tested plan of dealing with clients who are abroad and delivering to their family and
friends in the Greater Harare Area
Page 6
Marketing strategy:
The market has evolved over the years with the introduction of internet shopping; the
world is looking for Convenience, Price and Quality. Zimbabwe is no exception hence with
this in mind The EggShop will offer exactly what the customer wants: Convenience
[Delivery to your Doorstep, free delivery in the CBD]; Competitive Prices our price is
competitive and will be kept within the reach of many and unquestionable quality [our
products are from local farms and are from free range chickens, and are GMO free]
We are using the Technological advancement in the recent years and the increased use of
the internet to attract our customers. The EggShop will be using social networking sites
such as Facebook, MySpace, and Twitter to reach out to clients and as an ordering
platform. We will also be using internet based advertising platforms such as
Tradeboss.com and classifieds.co.zw. We will also set up a website with all our contact
details, online ordering facility as well as the health benefits off eggs and chickens so as
to keep our clients well informed and they have access to us 24hrs a day.
We will also use conventional advertising methods such as fliers, posters and word of
mouth to create awareness of our existence as we are also targeting walk in customers
and those without access to the internet. The above methods will reach out to many
people across the technological, economic and racial divide
The Future
Vision statement:
To be the preferred distributor of eggs and chicken related products in Southern Africa
Goals/objectives:
Our short Term Goals:
To set up shop in the Central Business District of Harare
Increase profits to $10 000 monthly by the end of the first year
Increase sales to $80 000 monthly by the end of the first year
Our long term goals
To set up shop in every town of Zimbabwe by 2015
Build Clientele base in the region and beyond.
The Finances
We intend to have made a $5 000 profit on the initial investment within the first three
months of trading to enable us to do this the business requires an initial investment of $5
000(five thousand dollars) to be used for the purchase of the following:
Stocks$2500
400 crates eggs
78 2kg portions chickens
Equipment
laptop computer
Wi-Fi modem
internet connectivity
Shop fittings and signage
working capital of $400
400
Rentals of $700
700/month
The Business
Page 7
Business details
Products/services: The Eggshop is a retailer of Eggs and Chicken related products. We
are offering eggs in 30 dozen boxes, 21/2 dozen crates, 1 dozen trays and 1/2 dozen trays.
We are also offering chickens and chicken related products such as 2kg potions; chicken
sausages; chicken cuts such as breasts, drumsticks, thighs.
Registration details
Business name: The EggShop
Trading name(s): The EggShop
Business premises
Business location: A shop has been identified within the CBD of Harare it
located along Robert Mugabe way on the ground floor of mains building. It is
ideal for this kind of business as it has a lot of foot traffic and is centrally located
and has parking space available for clientele. The rentals are also affordable at
$700 per month.
Buy/lease: A short term lease agreement is being discussed the property is
available for a one year lease with the option of a long term lease renewal after
the expiry of the lease. This arrangement is good as it will enable us to move to
a bigger and larger space should the need arise without any legal and financial
complications after the year is up.
Organisation chart
Mr Taonanyasha
Kucherera
Owner/Manager
Sales person 1
Security
Figure 1: Organisation Chart.
Management & ownership

Names of owners: Taonanyasha Kucherera
Page 8
Details of management & ownership: Taonanyasha Kucherera will be running

the business as the mange and will be responsible for the day to day running of
the business.
Experience: Taonanyasha Kucherera has a collective five years experience in the retail
industry. He has worked at Management level for the following companies:-Wheels Trading
Redcliff as Administration Manager [December 2003-January 2006]; Blackbeat
Investments in Kwekwe as a Shop manger [April 2009-March 2011]. While he was
employed at Blackbeat investments he oversaw the construction and the subsequent
opening of a new business, Khumalo Butchery which was opened in December 2009 and
was one of the businesses he ran
Key personnel
Current staff
Job Title
Name
Skills or strengths
Manager
MR Taonanyasha
Kucherera
. At least 5 years experience in

the industry.
Required staff
Job Title
Quantity
Expected staff
turnover
Skills necessary
Date
required
Sales
Person
2-3 years
Relevant experience as
a till operator
March
2012
Security
2-3 years
Recruitment options
For all our staff we will use advertising in the local papers and are looking for
hardworking young people from disadvantaged backgrounds
Products/services
Product/Service
Description
Price
Eggs boxes
30 Dozen Eggs Standard
52
Eggs boxes
30 Dozen Eggs Large
56
Eggs crates
21/2 Dozen Eggs Standard
4.3
Eggs crates
21/2 Dozen Eggs large
4.5
Eggs trays
1 dozen trays
1.9
Eggs trays
dozen trays
chickens
2kg portions
7.5
Market position: Our products are competitively priced and are within the reach
of many. The products are cheaper than those of our competitors yet of a higher
quality and are properly graded.
Page 9
Anticipated demand: We are anticipating a demand of at least 300 crates

standard eggs daily and 160 crates large eggs daily. For our chickens a demand of
50 2kg portions a daily is expected
Pricing strategy: We are using a high turnover strategy. We are looking at
moving volumes hence consolidating our position in the market as a distributor of
choice
Value to customer: Our products have become a staple in many Households
with eggs and chickens becoming the primary source of protein.
Growth potential: There is massive potential for growth in the industry with
poultry products becoming the major source of protein in the region, in 20092011 egg production rose by 25% and the trend is expected to increase with the
demand for produce. The demand for GMO free foodstuffs is also expected to
boost demand and foster the growth of this industry not only in the region but
also the world over.
Operations
Suppliers
Our Main suppliers are Irvines, Suncrest and Festive eggs we are currently
working on Getting on to their distributors list. This will enable us to get eggs at
wholesale prices as well as gain the support that comes from being a distributor.
WE are also working on building relationships with small scale farmers so as to
give them a ready market for their produce and further the expansion of the
Zimbabwean poultry industry
Technology (Software): The Eggshop will be using accounting software as well
as retail software which will be purpose built to suit our accounting needs. This
will enable us to be constantly in check with our stock levels and all our
accounting needs.
Trading hours: Our trading hours will be 0700 hrs to 1830 hrs from Monday to
Saturday we will be closed for business on Sundays
Communication channels: Our customers can communicate through the
following channels, telephone, shopfront, networking sites and website
Payment types accepted: We accept payment through the following forms
Cash, credit and Bank transfers
Quality control: Our Products will only be purchased from reputable suppliers
whose farms and production methods have been seen by us. We will ensure that
all poultry products are kept frozen at all times. We will purchase all our produce
straight from the farm as and when required
Page 10
The Market
Market targets
Our planned sales target for the first month is 9360 crates of Eggs and 1300
packets of 2kg portion chickens. We are expecting a 12.5% increase in monthly
sales within the first 3 months of trading.
Environmental/industry analysis
The Greater Harare region is experiencing a steady growth in the population with
the migration of people from smaller towns and cities. It is with this in mind that
the industry needs a new player to meet the ever increasing demand.
The Following table outlines the statistics in Zimbabwe as of 2010
Yr 2010
Population, total (millions)
Population growth (annual %)
GDP (current US$) (billions)
GDP per capita (current US$)
GDP growth (annual %)
Life expectancy at birth, total (years)
Mortality rate, infant (per 1,000 live births)
Literacy rate, youth female (% of females ages 1524)
Prevalence of HIV, total (% of population ages 1549)
12.6
0.8
7.5
595
9.0
48.5
50.9
99.5
14.3
Source: World Development Indicators
Your customers
Key customers
Our key customers will be the vendors from the suburbs as they will then take the
product to their areas. Our product offering to them will mainly be the price facto
as we are offering a competitive price hence enabling them to resale the product
to the consumer.
We are also targeting schools and we will be offering a free delivery service to
schools within Harare.
Our key service offering is to the clientele abroad, where we are offering a
delivery service to their family and friends in Harare.
Page 11
S.W.O.T. analysis
[List each of your businesses strengths, weaknesses, opportunities or threats in the table below and then outline how you plan to address
each of the weaknesses/threats.]
Strengths
Experience in the industry

Convenience to the customer
Quality
Price
Central location
New service offering (delivery)
Fast decision making
Opportunities
Weaknesses
New player still unknown
Threats
Increase in the use of eggs and chicken produce

Ban on poultry imports
Stable economy
Increase in the demand for Free range produce
Page 12
Change in legislation imminent
Your competitors
Competitor details
[List at least 5 competitors in the table below.]
Competitor
Established
date
Size
Market
share (%)
Strengths
Weaknesses
Eggs Galore
2011
Staff of 3
10
Price
Situated on the outskirts

of town
Erratic supply
The egg and

chicken shop
2011
Staff of 3
10
price
Suncrest
1985
25
Price
quality
Page 13
Poor quality produce

Erratic supply
Advertising & sales

Advertising and promotional strategy
Planned promotion /advertising type
Expected business improvement
Cost ($)
Target date
Online Advertising
Give us access to a wider market
50/month
March 2012
Fliers and posters
Raise awareness of our existence and reach out across the

technological divide
300
April 2012
Signage
Clearly show our location
300
March 2012
Sales and marketing objectives

Our sales team will be made up of shop front personnel and Taonanyasha Kucherera will be doing site visits to schools, shops, and colleges
and use the internet to market our products
Sales and distribution channels
Channel type
Products/services
Percentage of
sales (%)
Advantages
Disadvantages
wholesale
Eggs boxes
50
Moves the bulk of our products
Requires great marketing skills

and we will make sure our
product is well known
30
Reaches out to all our walk in

clientele regardless of size and
the amount they carry
Eggs crates
Shop front
Eggs trays
chickens
Internet
Telephone
Requires constant internet

connectivity
Eggs boxes
Eggs crates
Eggs trays
Wider market reach
20
Convenience to the customer
chickens
Page 14
Requires telephone
connectivity.(with a dongle
from brodacom unlimited
internet access at $50 monthly
will overcome this problem)
The Future
Vision statement
To be the preferred distributor of eggs and chicken related products in Southern Africa
Mission statement
More than just eggs
We offer our clientele not just eggs and chickens but we offer them more i.e. price, quality, convenience and reliability
Goals/objectives
Our short Term Goals:
To set up shop in the Central Business District of Harare
Increase profits to $10 000 monthly by the end of the first year
Increase sales to $80 000 monthly by the end of the first year
Our long term goals
To set up shop in every town of Zimbabwe by 2015
Build Clientele base in the region and beyond.
The Finances
Key objectives and financial review
Financial objectives
Our planned sales target for the first month is 9360 crates of Eggs and 1300 packets of 2kg portion chickens. We are expecting a 12.5%
increase in monthly sales within the first 3 months of trading.
Finance required
The business requires $5 000 in funding
Assumptions
The financial tables on the subsequent pages are based on the assumptions listed below:
[List your financial assumptions. These can include seasonal adjustments, drought or interest rates etc.]
Page 15
Start-up costs for 2012
Page 16
Expected cash flow
Page 17
Break-even analysis
Page 18
Page 19
Supporting documentation
Attached is my supporting documentation in relation to this business plan. The attached documents include:
Curriculum vitae Taonanyasha Kucherera

Quotations from various suppliers for the equipment costs
Photographs of the proposed store design.
Page 20
Page 21
Page 22
CURRI
Page 23
CULUM VITAE
TAONANYASHA KUCHERERA
43 Alexandra Drive
Hatfield
Harare
Cell:+263 774 390 786
E-mail: tkucherera@gmail.com
PERSONAL DETAILS
Date of Birth
I.D Number
Sex
Marital Status
30 October 1986
58 229931 C 22
Male
Single
WORK EXPIRIENCE
1. LOOKMEDIA ADVERTISING AGENCY April 2011- December 2011
POSITION : Head of Projects
DUTIES: Overseeing all projects from design to final print, Basic bookkeeping, Compilation of monthly management accounts, Marketing
2. KHUMALO BUSINESS ENTERPRISES April 2009-February 2011
POSITION: SHOP MANAGER
DUTIES: Purchasing and pricing of products: sales evaluations; stock taking and stock sheet evaluations; compilation of Monthly management
accounts i.e. sales reports profit and loss account: quality control of products and staff evaluations
3. HATFILED GIRLS HIGH TUCKSHOP April 2008-September 2008

POSITION: PURCHASING OFFICER
Page 24
4. WHEELS TRADING November 2003-December 2005

POSITION: ASSISTANT ADMINISTRATION MANAGER JULY 2004-DECMBER 2005
ADMINISTRATION CLERK November 2003-June 2004
DUTIES: Payroll Compilation; basic bookkeeping; stock taking and stock sheet evaluation; banking; typing and filing all company
correspondence; pricing of goods; compilation of daily, monthly and annual sales reports, staff evaluation
ACADEMIC QUALIFICATIONS
A LEVEL PASSES : 2
OLEVEL PASSES : 7
COMPUTER LITERACY
MS WORD
MS EXCEL
MS POWERPOINT
MS ACCESS
INTERNET AND E-MAIL
HOBBIES
Writing
Reading
Pro social activities
Playing tennis
REFRENCES
1. MR Jonathan Hundah
Lookmedia Advertising Agency
Suite 408-409 Pockets Building
59 Jason moyo Way
Harare
Cell:+263 775 038 526
2. Mrs Viattar Kucherera
Page 25
Khumalo Business Enterprise

38 3rd street
Kwekwe
Cell :+263 774 201 450
E-mail : viattarkucherera@yahoo.com
3. Ms Margret Muganhu
Wheels Trading
P.O Box 54
Redcliff
Cell +263 773 861 404
Page 26

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Using this Template

[INSERT YOUR BUSINESS LOGO]

The EggShop Business Plan 2012

The EggShop Business Plan 2012

The EggShop Business Plan 2012

Business Plan Summary

The EggShop Business Plan 2012

To set up shop in the Central Business District of Harare

To set up shop in every town of Zimbabwe by 2015

Build Clientele base in the region and beyond.

The EggShop Business Plan 2012

Figure 1: Organisation Chart.

Management & ownership

The EggShop Business Plan 2012

Details of management & ownership: Taonanyasha Kucherera will be running

. At least 5 years experience in

30 Dozen Eggs Standard

30 Dozen Eggs Large

21/2 Dozen Eggs Standard

21/2 Dozen Eggs large

The EggShop Business Plan 2012

Anticipated demand: We are anticipating a demand of at least 300 crates

The EggShop Business Plan 2012

Source: World Development Indicators

The EggShop Business Plan 2012

Experience in the industry

Increase in the use of eggs and chicken produce

Change in legislation imminent

The EggShop Business Plan 2012

Situated on the outskirts

The egg and

Poor quality produce

The EggShop Business Plan 2012

Advertising & sales

Planned promotion /advertising type

Expected business improvement

Give us access to a wider market

Fliers and posters

Raise awareness of our existence and reach out across the

Clearly show our location

Sales and marketing objectives

Moves the bulk of our products

Requires great marketing skills

Reaches out to all our walk in

Requires constant internet

Wider market reach

Convenience to the customer

The EggShop Business Plan 2012

To set up shop in the Central Business District of Harare

To set up shop in every town of Zimbabwe by 2015

Build Clientele base in the region and beyond.

The business requires $5 000 in funding

The EggShop Business Plan 2012

Start-up costs for 2012

The EggShop Business Plan 2012

Expected cash flow

The EggShop Business Plan 2012

The EggShop Business Plan 2012

The EggShop Business Plan 2012

Curriculum vitae Taonanyasha Kucherera

The EggShop Business Plan 2012