Project Feasibility Project

Max Pro Company
Present to
Aj. Chaiyawat Thongintr
By
1) Miss Patimakan Narkrit ID: 5031205042
2) Miss Pornthip Phuttipatkul ID: 5031205057
3) Miss Issaree Ko janatwongsa ID: 5031205095
4) Miss Naritra Butin ID: 5031205148
5) Miss Pakkamas Jitmana ID: 5031205161
6) Mr. Choke Prasertkongkaew ID: 5031205203
7) Mr. Prachaya Laoobuth ID: 5031205236
Section 2
Student of Tourism Management Program
Project Feasibility Study and Evaluation (1203) 2/2009

School of management
Mae Fah Luang University
PREFACE
Present the amount of car in Thailand increase continuously though Thailand

will face a problem in economic crisis. The total of car increase from 1,660,934 in
2005 to 6,648,978 to 2008 or average increase 23.1% per year and will expand
continuously. Furthermore the price of cars has uptrend because of technology
development can help the quality of car increase. So, the value of car market will have
many profits in the further.
The old or new car also want to care them including for beauty such as wash,
clean, polish and wax, for attendance such as changing engine oil and sediment
service so, when have many new cars the service also increase and when have many
old cars the trend of owner take a car in to each brand service center will decrease but
they like more general car care service that are the reason car care service grow
enormously.
Present, car care has many services and customer including gas station or big
service company such as MAX Auto Express and B-Quick that each company have
different service such as changing engine oil or car wash. Car care expands rapidly as
increasing of cars but don’t have many express companies for facilitation to the
customer.
Max Pro Express is car care express service that provides wash a car, Polish
and wax service, clean within a car, changing engine oil service, changing tire service
and daily checking cars service. We provide directly service, we will go to customers’
house or office for increase the convenience and decrease the waste time to the
customer.
Max Pro Express

SUMMARY
Car Care Express is project of take care car delivery for customer. We offer
the convenience and decrease time for wait, we wash a car, polish, vary oil, and vary
wheel.
We locate branch of company by survey amount of population in each area in
Chiangrai. We choose many population area that are Muang Chiangrai, Chiang
khong, Pa Daet, Mae Chan and Mae Sai.
Market segment will consider from 2 types 1.place of customer attends car
care and 2.place follow by density of population. Target market of Car Care Express
is customer who have office in Chiang Rai or who have town house, home in medium
to high density of population. We decide slogan is “Easy Quick Confident
Standard”
Max Pro Express provide car washing, polishing and wax, washing carpet and
seating, changing engine oil, changing tire and other service and we also give the
information about car care for the customer.
Max Pro Express have investment 13 million baht in first year from register
capital 7 million baht and loan 6 million baht for invest4 branch and to be increase 20
branch within 5 year. This project value in time about 12% equal 25.7 million baht
and have IRR about 35.52%.
TABLE OF CONTENTS
Page
PREFACE
SUMMARY
TABLE OF CONTENTS
CHAPTER
1 INTRODUCTION
1.1 Background and Significance of the Project 1
1.2 Project Objective 2
1.3 Benefits of project 3
1.4 Activity and time flame of study 3
2 INDUSTRY PROFILE
2.1 Nature of industry 4
2.2 Service in general 4
2.3 Vision 6
2.4 Mission 6
2.5 Strategy 6
3 Market Feasibility Study
3.1 Market Analysis 7
3.2 STP Analysis 15
3.3 Marketing Mix Strategy 19
3.4 Sales Forecast/Profit Estimation 23
3.5 Marketing Expense 36
3.6 Conclusions 38
4 Technical Feasibility Study
4.1 Production and Operations Analysis 43
- Product Characteristics 43
- Production/Services Process 46
- Location 48
- Facility Layout 50
- Logistics Management 51
- Facility Management 53
4.2 Investment Cost 54
4.3 Operating Cost 60
4.4 Conclusion 61
5 Financial Analysis
5.1 Cash flow 64
5.2 Balance Sheet 69
5.3 Income Statement 70
6 Risk Management
6.1 Finance Risk Analysis 75
6.2 Business Risk Analysis 77
7 Summary 78
Bibliography
TABLE OF TABLES
Table 1: Size of car care service market 2
Table 2: Activity and time flame of study 3
Table 3: Summary strength and weakness of car care express service 10
Table 4: Summary opportunity and threat of car care express service 11
Table 5: The amount of population each district of chiangrai in 2005 13
Table 6: Segmentation 16
Table 7: Detail of package service 20
Table 8: Estimated market size in one year of service 23
Table 9: The estimate profit of main company in 1 year 23

Table 10: The estimate profit of Branch Company in 1 year (for 1 branch) 23
Table 11: Breakeven point 24
Table 12: Profit estimate of main company 30
Table 13: Profit estimate of Branch Company 30
Table 14: Estimate expense 37
Table 15: Investment cost 54
Table 16: Operating cost 60
Table 17: Business Risk Analysis 77
TABLE OF FIGURES
Figure 1: Graph of Chiangrai population 14
Figure 2: The rate of Interest 17
Figure 3: Status interest Rate 17
Figure 4: Education Interest Rate 18
Figure 5: Salary Interest Rate 18
Figure 6: Sale forecast in main company Year 1 25
Figure 11: Sale forecast for branch company Year 1 27

Figure 16: Profit from main company Year 1 31
Figure 21: Profit from branch per branch Year 1 33
Figure 26: Wash and clean 43
Figure 29: Polish and wax 43
Figure 30: Wash carpet and car seating 44
Figure 31: Changing battery 44
Figure 32: Changing engine oil 45
Figure 33: Changing tire 45
Figure 34: Process of service 46
Figure 35: Head Office in on Laos-Jhok-Rach street, Amper Mea chan 48
Figure 36: Branch market in San-Clok-Chang, Muang, Chiang-Rai 48
Figure 37: Branch market in Amper Pha Dhad 49
Figure 38: Branch market in Amper Mea Sai 49
Figure 39: Facility Layout 50

Figure 42: Motor cycle 52
Figure 43: Pickup 52
Figure 44: Facility of us 53
Figure 45: Facility of us 53
Figure 46: Water pump 56
Figure 47: Washing carpets machine 56
Figure 48: Air cleaner and more water 56
Figure 49: Automotive wax polish tool 56
Figure 50: Battery changing 910 baht 56
Figure 51: Tires changing 4,550 baht (for 4 tires) 57
Figure 52: Engine oil 548 baht 57
Figure 53: Wax car wash 850 baht per litre 57
Figure 54: rubber tube 650 baht 58
Figure 55: Water tank 30 baht 58
Figure 56: XT Generation Car Wash 1 gallons 800 baht 58
Figure 57: Chamois web 1 set 1,200 baht 58
Figure 58: fabric 15 piece 200 baht 59
Figure 59: Sponge 1 set 300 baht 59
Figure 60: Ratio Analysis 75
Figure 61: IRR Analysis 76
Max Pro Express Member Group

Chapter 1: Introduction
Background and Significance of the Project
Present the amount of car in Thailand increase continuously though Thailand

will face a problem in economic crisis. The total of car increase from 1,660,934 in
2005 to 6,648,978 to 2008 or average increase 23.1% per year and will expand
continuously. Furthermore the price of cars has uptrend because of technology
development can help the quality of car increase. So, the value of car market will have
many profits in the further.
The old or new car also want to care them including for beauty such as wash,
clean, polish and wax, for attendance such as changing engine oil and sediment
service so, when have many new cars the service also increase and when have many
old cars the trend of owner take a car in to each brand service center will decrease but
they like more general car care service that are the reason car care service grow
enormously.
Present, car care has many services and customer including gas station or big
service company such as MAX Auto Express and B-Quick that each company have
different service such as changing engine oil or car wash. Car care expands rapidly as
increasing of cars but don’t have many express companies for facilitation to the
customer.
Max Pro Express is car care express service that provides wash a car, Polish
and wax service, clean within a car, changing engine oil service, changing tire service
and daily checking cars service. We provide directly service, we will go to customers’
house or office for increase the convenience and decrease the waste time to the
customer.
Table 1: Size of car care service market
Cost average Cost per year Approximately
Service per one time Frequency (Baht) size of market
(Baht) (Baht)
Wash and clean 98 2.69 per month 3,159 2,658,290,859

Polish and wax 491 2.01 per year 990 832,745,590
Wash carpet 390 2.15 per year 838 705,031,189
and car seating
Changing 1,264 1.0 per year 1,269 1,068,082,297
battery
Changing 825 3.08 per year 2,545 2,141,799,555
engine oil
Changing tire 6,417 1.03 per two year 3,300 2,776,994,437
Other 199 1.02 per year 203 170,681,563
Total 12,303 10,353,625,490
Project Objectives
1. For care the car to have efficiency to step for use.
2. Can protect car for long life and save the quality to long life.
3. For the customer to good service and have standard that have the material and
service have quality to standard.
4. For the customer receive more benefit, when they use the service at here that have
discount and more comfortable.
5. For the comfortable to customer when to use because car care express have
comfortable anything.
Benefits of project
Our company provide about vehicle maintenance and cleanliness such as car
wash, machine oil, tire changing services and including routine car check also. Now a
day it has grown significantly and the benefit will come from customer that wants to
maintenance their cars and the other benefit will come from promotion that we
provide along the service as refreshment and equipment furnished.
Activity and time flame of study
Table 2: Activity and time flame of study

Activity Time frame
1. To make an appointment with the
member for meeting and choose interest
2 Week
business that we want to carry on the
work
2. Find the information about business, to
survey and analysis possible to make our 4 Weeks
business
3. Conducting and find the way to
2 Weeks
develop business
4. To promote and expand the business 2 Week
Chapter 2: Industry Profile

Nature of industry
Car, whether old or new, but all require total care and care for beauty such as
vacuum cleaning and polishing coatings. Also maintenance car to use the full
performance in long life they have to transition machine oil and oil filter as a grip.
So now a day the car has more need and the car has to be old, it’s has to maintenance
when time past so that why car care industry has grown significantly. That is all the
new cars that drive up the services they want more. And when even the old cars down.
Service in general
The specific function or combined functions of the car wash equipments may
be added or canceled according to the specific requirements of the customers. If the
customer of Max Pro Express plans to expand his business or invest to found new car
wash stations, Max Pro Express will endeavor to ensure his success. The professional
engineers of Autobase will always provide effective schemes for the customer in the
prophase, metaphase and telophase of the project.
1. The work of Max Pro Express will begin far ahead of the original planning of its
customers. Max Pro Express will suggest the best location, recommend the most
appropriate car wash equipments and equip the specified functions for the equipments
purchased by its customers; it will perform the specific orientation, potential and
competition analysis for the selected location to found the car wash station.
2. Decision-making phase is important for the success of the project. Though the
customer can select the most advanced equipments, the expert group of Max Pro
Express can perform a comprehensive analysis for the customer and make the most
appropriate suggestions on what equipments to select thereby to maximize the profits
for the customer.
3. During the working phase when the equipments may have begun to operate, the
customer may also be provided with good services and advanced techniques by Max
Pro Express.
Max Pro Express will provide comprehensive car wash services and actively
support the customers to accomplish their business and ensure their success of
investment.
Core Service I: Max Pro Express pursues top marking services. Max Pro
Express establishes inspiring mechanisms for its sales employees to encourage them
to initiatively provide more professional and considerate services for the customers of
Max Pro Express and the best of those will be recognized as excellent models to
emulate for other employees. On the moment of entering Max Pro Express, the
customers will receive friendly reception and professional, elaborate and thoughtful
investment advices from Max Pro Express.
Core Service II: Max Pro Express pursues top after services. Max Pro Express
establishes the most enormous after service network around world, equipped with top
maintenance engineers and specialized servicing tools, and the most developed
material handling system that can timely transport qualified parts and components to
all over of the world, which can be generalized by superior equipments, consummate
techniques and meticulous services.
Core Service III: Max Pro Express cherishes accessories. Max Pro Express
elaborately selects exquisite accessories for its customers to facilitate their
individualized and multi-purpose requirements. Its engineers have the ability to
ensure that the high-matching property and harmonious appearance of the equipments
provided by Max Pro Express will be fully met and that each accessory provided by
Max Pro Express is of reliable quality.
Core Services IV: Max Pro Express appreciates the revisiting of its customers.
Max Pro Express established a customer club to facilitate the communication with its
customers. Max Pro Express will provide products at preferential prices on this
platform and members of the club can share information, experiences, commercial
opportunities and even make friends via it. The club will also provide its members
with multiple and individualized incremental services thereby to enhance the credit of
Max Pro Express among its customers.
Vision
Let everyone in touch with Max Pro Express feel the quality life of car
washing, and let more car-lovers understand the connotation of car quality life.
Mission
- Our mission is to earn the trust and loyalty of the customers we serve by
providing honest and dependable automotive repairs and quality service.
- We are conveniently located and on site (delivery)
- Max Pro Express we pride ourselves on quality auto repair and the best in
customer service. The next time your vehicle needs service ,give us a try .You
will be happy that you did
Strategy
Business Level
On business level is involve with competitive strategy that focus on profit of

service. Our product is focus on best service, using good product quality in normal
price on cost leadership that people in middle class can take service and also the
quick-responses we try to take feedback from customer to develop our performance.
1. Competitive advantages
- Provide good service in normal price
- Easy to reach the store
- Best work process
- The services of mind
2. Cost leadership
- Controlling the number of employee
- Control the implement uses
3. Quick-responses
- Take feedback from customer to developing company
- Make the membership for customer
Functional Strategy
Marketing
- can satisfy every target that use their car
- make differentiate service and develop new service
- make the relationship to customer
Financial
- controlling cost
- useful of resources
- controlling the member of employee by performances
Human resource management

- training and analysis employees before take a job to get higher
performance
- controlling performance by get performance score
- service and welfare involves
Chapter 3: Market Feasibility Study

Market Analysis
■ General Environment Analysis

Political
There are not found the law or regulation which affected on the car care
service business yet. However, there are other matters of law which related to the
procedure of company, such as
The environmental law

The preservation and drawing off of used lubricant must along with the
instruction of law. Including the chemical usage which would jeopardize the
environment or living matter should be in the consideration.
The workforce law

The workforce law must foster the workers. “Car care express” must
responsible all of any accident and/or injury during work hour of worker; including
the services which workers are entitle to have.
The community law or business service area

Some communities might have regulations to share the community’s area for
doing a business. Therefore, we need to learn the regulations instead of having
conflicts to another organization in that community and will not allow doing any
business in that community any longer.
The responsibility of the damage from service law

The company must consider the service process delicately and the company
may consider some type of apparatuses to avoid and protect from the accusing of fine
in previous service.
Economy
Overall economic conditions as the most important factors that have influence
to business operation. The factors that have affected to business are including.
Currency exchange rates. In the previous time value of the Thai baht is
likely to decrease and unstable. Its make impact to the cost of product to be higher.
Especially, maintaining car business has to import much main merchandise from
broad. So, if car care business can’t increase their price, they will be budget
undertaker.
Economic growth rate. Government sector forecasted the number of

economic growth rate into a percentage from 2.5 to 3.52, that reduction from prior
estimates. Therefore adversely affect the business overall.
Social and Environment
Today , the way of life in Thailand modifies to go to by emphasize the
conveniences and easier because of , the social has many competition and economy
that pressure, So the relaxation is more important for relax the tension from the work
.Consumer will to pay for buy the conveniences such as pay for buys the facilities in
to work a house (Washing Machine, Vacuum cleaner and Dishwasher), using
communication tool modern , for decrease the time in the work , etc.
In that Chiangrai , an automobile is held to be are significant which those
automobile wants to look after intermittently as preservation repairs , cleaning , etc.
Automobile is show the position and the taste of a driver ride to see clean always, So
there are more company bring about maintenance automobile for save time of a
consumer in the automobile goes to reach take serve at service place, by still have no
the facilitator that present to serve give with a consumer still the place of a consumer.
Technology
The development have few service technology because of the service to use
the skillfully and a few machine. However have new Technology comes in the market
and popular but not change the service for example,
Rinse System for Auto

Rinse System for Auto is a full automatic drench cleaning work system
specially designed and developed for car production line. It can wash a car
automatic get finished within 5 -10 minute .It have convenience and save the time.
The chemicals in cleaning and synthetic oil

The ability washes of good quality and gives something beautiful color was
durable.
The work in process

We have work in team and work in process. Customer get feel the quality and
convenience life of car washing.
Social Value
Today , the way of life in Thailand modifies to go to by emphasize the

conveniences and easier because of , the social has many competition and economy
that pressure, So the relaxation is more important for relax the tension from the work
.Consumer will to pay for buy the conveniences such as pay for buys the facilities in
to work a house (Washing Machine, Vacuum cleaner and Dishwasher), using
communication tool modern , for decrease the time in the work , etc.
In that Chiangrai, an automobile is held to be are significant which those
automobile wants to look after intermittently as preservation repairs, cleaning, etc.
Automobile is show the position and the taste of a driver ride to see clean always, So
there are more company bring about maintenance automobile for save time of a
consumer in the automobile goes to reach take serve at service place, by still have no
the facilitator that present to serve give with a consumer still the place of a consumer.
■ Competition Analysis
Competitor Analysis
Internal factor
Internal factor use Strength and Weakness analysis as follows
Table 3: Summary strength and weakness of car care express service
Factors Strength Weakness
- We are the first mover in car - Some services have a few

care express service that is product brand such as engine oil
Marketing differently from competitor has only 2 brand and battery has
- Chain of branch that around in only one brand
Chiangrai that cover service for
customer
- Customer is the most - Difficulty to control the service
important in our company. We quality because staff is the most
can know and understand that important factor and out place
Service the customer want or need and service
we can respond in each - Limitation of tools service
customer want or need because out place service we
cannot bring many tools go with
MPE service van
- Distribute administrative - We are a new company and

Management power to other branch don’t have experience for car
care service management before
- The company use information - The new and high technology

technology to manage customer of tools have big size that cannot
Technology database that make gather the bring it to the customers’ place
important information and also
correctly forecast the demand
External factor
Compare between internal factor and external factor analysis as follows
Table 4: Summary opportunity and threat of car care express service
Opportunity Threat
-Create many chain service - The balance between

for support amount of car that technology application for
increase every year increase efficiency and more
- The customer want more saving
Strength convenience that make car - We are the first out place
care service is more important service and create awareness in
- Use information technology our product or service but it
to gather many ordering for use over time
discount from ordering
- we have few tools so, we - We have many car care
have to more develop the facilitators and car care express
Weakness practice for compensate that is a new market so, difficult to
make less investment of tools get an acceptance from the
customer
Strength
1. Max Pro Express Company was the first mover and new service in Chaing Rai.
Today, car care service business has not deliver car care service to the place of
customer want that make difference other car care service.
2. Our company has technology for management base of clients which make us can
collect important data of customer for analysis the ways to service and what is
customer want. Every data can help us to forecast the marketing want correctly and
timely.
3. We will focus in the selection of staff for service to customer that is very important
Because of when we have good staff who can understand what customer want in
correctly and they can respond to each customer which is the top of philosophy of
management.
4. Ability of service to client all over because we have many branch that spread
around in Chaing Rai.
Weakness
1. For the operate of Max Pro Express has to use many staff and we have to respond
car care service outdoor that will be more trouble in control the quality then other
service.
2. The limit in equipment because we have the delivery service so we can’t take a lot
of instrument go along with team of movement service.
3. We are the new company, so we don’t have enough for expert in car care service,
including in the human resource management that is important to select the
professional teamwork and staff.
Customer Analysis
We consider two factor of the market segment are service place and area in
service especially the character of service place we separate commercial buildings,
apartment, condominium, office buildings, town house and detached house for the
service place because of Max Pro Express service only in Chiangrai so, we separate
from density of population in Chiangrai as follows
Table 5: The amount of population each district of chiangrai in 2005
Amount of population Amount of population

Name of district Total
(Man per person) (Women per person)
Muang Chiangrai 39,698 43,797 83,495
Wiang Chai 2,926 3,170 6,096
Chiang khong 5,616 5,800 11,416
Thoeng 3,385 3,492 6,877
Phan 3,445 3,873 7,318
Pa Daet 7,358 7,296 14,654
Mae Chan 13,522 14,475 27,997
Chiang Saen 2,264 2,535 4,799
Mae Sai 13,045 14,448 27,493
Mae Suai 3,334 3,321 6,655
Wiang Papao 4,054 4,261 8,315
Phraya Meng Rai 2,123 2,271 4,394
Khun Tan 3,303 3,371 6,674
Mae Lao 2,935 3,138 6,073
Chiang Rung 2,137 2,100 4,237
Total : 109,145 117,348 226,493
Figure 1: Graph of Chiangrai population
90,000 Muang Chiangrai

Wiang Chai
80,000
Wiang khong
70,000 Thoeng
Phan
60,000
Pa Daet
50,000 Mae Chan
40,000 Chiang Saen
Mae Sai
30,000
Mae Suai
20,000 Wiang Papao
Phraya Meng Rai
10,000
Khun Tan
0 Mae Lao
Total
Chiang Rung
Source of information:
http://www.chiangrai.net/database45/d45/N10/N1002.aspx?pg=N10
So, the higher populations are Muang Chiangrai, Chiang khong, Pa Daet, Mae
Chan and Mae Sai.
The target groups are the customer that have office buildings or town house or
detached house because of delivery service have to service area if are commercial
buildings and apartment they are not enough area for service and the mansion is
housing of richer so, they don’t want car care service because they have the employee
of them. So, we choose the customer that has office buildings and the buildings have
car park, customer in town house and in detached house. Because of car care express
is the delivery service so, we choose service in the density of population and the first
year we create appropriate customer base and keep the quality of service.
Competitive Analysis
We are car care express offer the service to your place that Chiangrai don’t
have this service. This idea gets from the amount of cars in Chiangrai province that
has many cars and increase every year. So, trend of car care service also increase
follow sales of car in Chiangrai.
Car has many accessories that make many services and each service must have
specific characteristic that make many maintenance services and car wash services. In
the past maintenance service or service station worked by service center of reseller,
gas station and other service stores such as changing tire store and changing battery
store.
STP Analysis
Segmentation
Max Pro Express, we focus on the type of car and customer characteristic by
used questionnaire as Ages, Status, Educations, and Salaries.
This is our estimated of 215 people that show the rate of people who interest
in our company as the most customer come from the ages of 31-40 years old, the
status of single, the education of Bachelors degree, and the salary rate of 6,001-7000
and 8,001-9,000 Baht per mount
Table 6: Segmentation
Interesting Uninteresting Total
People rate People Rate
people
Ages 20 - 30 67 74 24 26 91
31 - 40 74 73 27 27 101
41 – 50 11 61 7 39 18
50 upper 1 20 4 80 5
Status Single 89 74 32 26 25
Married 62 69 28 31 90
Divorced 1 50 1 50 2
Education lower than grade 12 17 68 8 32 25

Bachelor Degree 99 70 42 30 141
Master Degree 37 76 12 24 49
Salary lower 6,000 5 45 6 55 11

6,001 – 7,000 35 71 14 29 49
7,001 – 8,000 32 71 13 29 45
8,001 – 9,000 35 73 13 27 48
9,001 –10,000 14 82 3 18 17
10,001 – 11,000 25 68 12 32 37
Figure 2: The rate of Interest

Ag e s In teres t R a te
20-30
31-40
41-50
50 U pper
Ages People
20-30 67
31-40 74
41-50 11
50 Upper 1
Figure 3: Status interest Rate
S ta tu s In te re st R a te
S ingle
M arried
D ivorc ed
Status
People
Single 89
Married 62
Divorced 1
Figure 4: Education Interest Rate

E d u catio n In terest R ate
Lower 12 G rade
B ac herlor Degree
M as ter Degree
Education People
Lower 12 Grade 17
Bachelors Degree 99
Masters Degree 37
Figure 5: Salary Interest Rate
Salery Interest Rate
Lower 6,000
6,001-7,000
7,001-8,000
8,001-9,000
9,001-10,000
10,001-11,000
Salary People
Lower 6,000 5
6,001-7,000 35
7,001-8,000 32
8,001-9,000 35
9,001-10,000 14
10,001-11,000 25
Marketing Mix Strategy
Price
The price policy of Max Pro Express is normally, price equal with the market
plus value added of convenience that the customers get. The customer is willing pay
for convenience. So, the formula of price is Max Pro Express Price = Markey price
+ Value added of convenience. Service price consider about market condition and
marketing promotion such as some service price may be equal or cheaper than the
market for attract the customer and then offer other service that more expensive than
the market.
Place
Max Pro Express is on-site service or delivery service that majority is
detached house, townhouse and office. We start from Chiangrai province so, we will
locate the service center around Chiangrai province for easy to go to the customers’
place and we have head office in city of Chiangrai. Head office is all function of
company we have call center for customer. Our head office is not car care service but
is office of employee; when customer call in head office for call on service the head
office will connect to car care service that nearest to the customer.
Promotion
Max Pro Express is a new service in Chiangrai so, we choose adoption process
strategy. The customers want to know about our product or service as follows
1. Awareness
We use 3 main channels
1.1 Personal channel
We have advertising and give service information via pamphlet and bookmark
that introduce service and telephone number for contact Max Pro Express.
1.2 Radio media
We will advertise via 2 radio stations are Chiangrai radio station (FM 97.75)
and Z radio (FM 107.25).
1.3 Advertise via printing media we choose advertisement and we will stick it
behind the tricycle and motor tricycle.
2. Interest
When customer know about Max Pro Express they will find the information
about car care express so, in this part we emphasize advertising and other public
relations. We emphasize that we are specialist in car care service and shoe the profit
that customer will get such as the convenience and appropriate price. However, we
always show our telephone numbers for customer remember. Radio media is the main
advertising in Max Pro Express.
3. Evaluation
Promotion is the main in this step because it is a new service of customer such
as if customers buy many services we will add car wash free 1 times and then open to
take out(member) to collect point for exchange some service such as free wash and
free gift and etc. We create confidence of safety by insure for customer.
4. Trial
Promotion still the main in this part but we change from discount to package
sell such as offer 2 services or more in cheaper prices as follows the table below.
Table 7: Detail of package service

Service Normal Price Package Price
(Baht) (Baht)
Polish and wax and wash a carpet 2,200 1,900
Wash a car 4 times and polish and 1,400 1,200
wax
Changing engine oil and sediment 1,500 1,300
and changing plug and air sediment
Changing 4 tire and wiper blade 6,900 6,500
Moreover, we will send a message to our member and remind them for change
lubricator around 6 month including remind them for pay annual of car tax.
5. Adoption
This part for the consumer to accept in the product and service that can
develop to the loyalty service in this part. Max Pro Express will increased accent of
service the car and add anything such as prolong the age of car registration of year,
provide the network to check car of the year by have discount of amount to customer
interest, give the priority in discount of service and give discount for purchase the
product about the car by Max Pro Express network.
Product
The product of Max Pro Express has many follow customer need or want we
emphasize car care service such as wash, vacuum, wash carpet and seating including
maintenance duly time such as Changing engine oil and sediment, battery and tire as
well can divided as follows
1. Car wash and vacuum service are divided into 2 types
▪ Only wash a car (outside) is a one of service that only wash a car and don’t clean
within a car.
▪ Wash and clean (both inside and outside)
2. Polish and wax service are divided into 2 types
▪ Polish and wax service – polish the ingrained grime on car surface that usually
cannot clean up and then wax for maintain a car color.
▪ Only wax service – don’t polish the grime can help to extend and increase polish of
car color.
3. Wash carpet and car seating service are clean up the grime without the carpet and
seating we use special cleanser inject into them and rub that don’t bring the carpet and
seating out.
4. Changing battery service – we sell only one battery brand but we have any model
of battery that customer wants both maintenance free and normal.
5. Changing engine oil and sediment service – we have engine oil is appropriate with
a kind of car both diesel and benzyl. We have many grade of engine oil for choose
and sediment we have every brand and use only original.
6. Changing tire service – we emphasize a famous brand but if the customer want
special tire we also provide.
7. Miscellaneous services – follow customer want or need such as changing light
bulb service, changing plug, clean radiator, tyre inflation and changing rubber on the
windshield or wiper blade.
Max Pro Express emphasize product that apply in customers’ car we choose
product quality and famous. We also think about environment because our service is
in customers’ house or office so, we have to make confidence for the customer. Max
Pro Express’s product has high quality than competitor and increase customers’
confidence we have product guarantee 6 month. Moreover, Max Pro Express will
support customer to learn about our product such as
• give information for choose engine oil
• give information for use and maintenance battery
• give information for use tire both size and types of tire to support usability
Sales Forecast/Profit Estimation
Table 8: Estimated market size in one year of service

Interested Opportunity to Size of the Market size
Service frequency/unit/ subscribers use the service* market possible
year (estimate from (estimate from possible (4) (time/day/
(estimate from questionnaire) questionnaire) (4)= (3)/(1) branch)
questionnaire) (2) (3)=(1)-(2)
(1)
Car wash and vacuum 32.34 0.55 10.7 128,980 90
Polishing and coating 2.01 0.45 0.5 6,495 5
Wash mattress and carpet 2.15 0.44 0.6 6,856 5
Replace the battery 1.00 0.57 0.3 4,112 3
Oil change device 3.08 0.57 1.0 12,588 9
Change tires 0.51 0.54 0.2 1,988 1
Other 1.02 0.38 0.2 2,774 2
Total 13.6 163,793 113
Table 9: The estimate profit of main company in 1 year
Service Average per Profit for 1 branch (Baht)

Service estimate time Per Day Per month Per year
Time/Day (2) (3) (4) (5)
(1) = (1)*(2) (4)= (3)*22 (5)=(4) *12
Car wash and vacuum 10 82 820 18,040 216,480
Polishing and coating 1 880 880 19,360 232,320
Wash mattress and carpet 0.05 1,200 60 1,320 15,840
Replace the battery 0.10 1,300 130 2,860 34,320
Oil change device 2 913 1,827 40,188 482,258
Change tires 0.05 6,500 325 7,150 85,800
Other 0.20 100 20 440 5,280
Total 4,062 89,358 1,072,298
Table 10: The estimate profit of Branch Company in 1 year (for 1 branch)
Service Average per Profit for 1 branch (Baht)

Time/Day (2) (3) (4) (5)
(1) = (1)*(2) (4)= (3)*30 (5)=(4) *12
Car wash and vacuum 20 82 1,640 49,200 590,000
Polishing and coating 3 880 2,810 84,480 1,013,760
Wash mattress and carpet 1 1,200 1,200 36,000 432,000
Replace the battery 4 1,300 5,200 156,000 1,872,000
Oil change device 12 913 10,960 328,812 3,945,743
Change tires 2 6,500 13,000 390,000 4,680,000
Other 1 100 100 3,000 36,000
Total 43 - 34,916 1,047,492 12,569,903
The percen of growth rate is 2.5 % per year (estimate)
Main company [cost + growth rate2.5%]

Year 1 = 1,072,298 = 1,072,298 Baht
Year 2 = 1,072,298 >(2.5) 26,807.45 = 1,099,105.45 Baht
Year 3 = 1,099,105.45 >(2.5) 27,477.63 = 1,126,583.08 Baht
Year 4 = 1,126,583.08 >(2.5) 28,164.57 = 1,154,748.40 Baht
Year 5 = 1,154,748.40 >(2.5) 28,868.71 = 1,183,617.11 Baht
Branch [cost + growth rate2.5%]

Year 1 = 12,569,903 = 12,569,903
Year 2 = 12,569,903 >(2.5) 314,247.57 = 12,884,154.57
Year 3 = 12,884,154.57>(2.5) 332,103.86 = 13,206,258.43
Year 4 = 13,206,254.33>(2.5) 330,156.46 = 13,536,410.79
Year 5 = 13,536,410.79>(2.5) 338,410.26 = 13,874,821.05
Table 11: Breakeven point

Branch
Average using Estimate profit Constant Breakeven
Service Revenue per (2) per day expense point
day (3)=(1)-(2) (4) (time/day/
(1) (4)= (3)*22 branch)
Car wash and vacuum 1,640 400 1,240 2,505,597 28
Polishing and coating 2,816 269 2,547 5,146,981 4
Wash mattress and carpet 1,200 480 720 1,454,863 1
Replace the battery 5,200 3,640 1,560 3,152,202 6
Oil change device 10,960 6,576 4,384 8,858,819 17
Change tires 13,000 9,100 3,900 7,880,506 3
Other 100 50 50 101,032 1
Total 34,916 20,515 14,401 29,100,000 61
Constant expense in 1 year 29,100,000 Baht
Average using Estimate profit Constant Breakeven

Service Revenue per (2) per day expense point
day (3)=(1)-(2) (4) (time/day/
(1) (4)= (3)/(1) branch)
Car wash and vacuum 820 200 620 351,336 3.9
Polishing and coating 880 84 796 451,109 0.4
Wash mattress and carpet 60 24 36 20,402 0
Replace the battery 130 91 39 22,102 0
Oil change device 1,827 1,096 731 414,098 0.8
Change tires 325 228 98 55,255 0.0
Other 20 10 10 5,667 0.1
Total 4,062 1,733 2,329 1,320,000 5.3
Sale Forecast in main company

Figure 6: Sale forecast in main company Year 1
Sale forecast Year 1
100,000
80,000
Baht 60,000
40,000
20,000
0 Month
1 2 3 4 5 6 7 8 9 10 11 12
Total: 1,072,298 = 89,358 Baht per month
Total 1,099,105.45 = 91,529.12 Baht per month

Total 1,126,583.08= 93,881.92 Baht per month
Total: 1,154,748.40= 96,229.03 Baht per month

Sale forecast Year 5
100,000
80,000
Baht 60,000
40,000
20,000
0 Month
1 2 3 4 5 6 7 8 9 10 11 12
Total: 1,183,617.11 = 98,634.75 Baht per month
Sale forecast for branch company (*3)

Figure 11: Sale forecast for branch company Year 1
Sale Forcast Year 1
1,200,000
1,000,000
800,000
Baht
600,000
400,000
200,000
0 Month
1 2 3 4 5 6 7 8 9 10 11 12
Total: 12,569,903= 1,047,491.91Baht per month

Total: 12,884,154.57= 1,073,679.54Baht per month
Total: 13,206,258.43 = 1,100,521.53 Baht per month

Total: 13,536,410.79= 1128034.23 Baht per month
Total: 13,874,821.05= 1,156,235.08 Baht per month

Profit Estimates
Main company
Table 12: Profit estimate of main company

Service Average per Cost Profit for 1 branch (Baht)
Time/Day(1) (2) (3) (4) (5) (6)
= (1)*(2)-(3) (5)= (4)*22 (6)=(5) *12
Car wash and vacuum 10 82 20 620 13,640 163,680
Polishing and coating 1 880 84 796 17,512 210,114
Wash mattress and carpet 0.05 1,200 480 36 792 9,504
Replace the battery 0.10 1,300 910 39 858 10,296
Oil change device 2 913 548 731 16,075 192,903
Change tires 0.05 6,500 4,550 98 2,145 25,740
Other 0.20 100 50 10 220 2,640
Total 2,329 51,242 614,907
Branch Company
Table 13: Profit estimate of Branch Company
Service Average per Cost Profit for 1 branch (Baht)
Time/Day(1) (2) (3) (4) (5) (6)
= (1)*(2)-(3) (5)= (4)*22 (6)=(5) *12
Car wash and vacuum 20 82 20 1,240 37,200 446,400
Polishing and coating 3 880 84 2,547 76,416 916,992
Wash mattress and carpet 1 1,200 480 720 21,600 259,200
Replace the battery 4 1,300 910 1,560 46,800 561,600
Oil change device 12 913 548 4,384 131,525 1,578,297
Change tires 2 6,500 4,550 3,900 117,000 1,404,000
Other 1 100 50 50 1,500 18,000
Total 14,401 432,041 5,184,489
The percen of growth rate is 2.5 (estimate)
Main company [profit +growth rate2.5%]

Year 1 = 614,907 = 614,907 Baht
Year 2 = 614,907> (2.5) 15,372.67 = 630,279.67 Baht
Year 3 = 630,279.67> (2.5) 15,756.99 = 646,036.66 Baht
Year 4 = 646,036.66> (2.5) 16,150.91 = 662,187.57 Baht
Year 5 = 662,187.57> (2.5) 16,554.68 = 678,742.25 Baht
Branch [profit + growth rate2.5%]

Year 1 = 5,184,489 = 5,184,489 Baht
Year 2 = 5,184,489> (2.5) 129,612.22 = 5,314,101.22 Baht
Year 3 = 5,314,101.22> (2.5) 132,852.53 = 5,446,953.75 Baht
Year 4 = 5,446,953.75> (2.5) 136,173.84 = 5,583,127.59 Baht
Year 5 = 5,583,127.59>(2.5) 139,578.18 = 5,722,705.77 Baht
Figure 16: Profit from main company Year 1
Profit Estimates Year 1
60,000
50,000
Baht 40,000
30,000
20,000
10,000
Month
0
1 2 3 4 5 6 7 8 9 10 11 12
Total: 614,907= 51,242.25Baht per month

60,000
50,000
40,000
Baht
30,000
20,000
10,000
Month
0
1 2 3 4 5 6 7 8 9 10 11 12
Total: 630,279.67= 52,523.30 Baht per month

60,000
50,000
40,000
Baht
30,000
20,000
10,000
Month
0
1 2 3 4 5 6 7 8 9 10 11 12
Total: 646,036.66= 53,836.38Baht per month
60,000
50,000
40,000
Baht
30,000
20,000
10,000
Month
0
1 2 3 4 5 6 7 8 9 10 11 12
Total: 662,187.57= 55,182.2975Baht per month

60,000
50,000
40,000
Baht
30,000
20,000
10,000
Month
0
1 2 3 4 5 6 7 8 9 10 11 12
Total: 678,742.25= 56,561.85 Baht per month

Year 1 = 5,184,489 = 5,184,489 Baht
Year 2 = 5,184,489> (2.5) 129,612.22 = 5,314,101.22 Baht
Year 3 = 5,314,101.22> (2.5) 132,852.53 = 5,446,953.75 Baht
Year 4 = 5,446,953.75> (2.5) 136,173.84 = 5,583,127.59 Baht
Year 5 = 5,583,127.59> (2.5) 139,578.18 = 5,722,705.77 Baht
Figure 21: Profit from branch per branch Year 1
Profit Estimates year 1
450,000
400,000
350,000
300,000
250,000
Baht 200,000
150,000
100,000
50,000
Month
0
1 2
Total: 5,184,489=3432040.75Baht
4 5 6per month
7 8 9 10 11 12

Profit Estimates year 2
450,000
400,000
350,000
300,000
250,000
Baht 200,000
150,000
100,000
50,000
Month
0
1 2 3 4 5 6 7 8 9 10 11 12
Total: 5,314,101.22= 442841.76Baht per month
Total: 5,446,953.75 = 453912.81Baht per month

Total: 5,583,127.59 = 465260.63 Baht per month
Total: 5,722,705.77 = 476892.14 Baht per month

Marketing Expense
Max Pro Express is a new service in Chiangrai so, we choose adoption process
strategy. The customers want to know about our product or service as follows
1. Awareness
We use 2 main channels
1.1 Personal channel
We have advertising and give service information via pamphlet and bookmark
that introduce service and telephone number for contact Max Pro Express.
1.2 Radio media
We will advertise via 2 radio stations are Chiangrai radio station (FM 97.75)
and Z radio (FM 107.25) and advertise via printing media we choose advertisement
and we will stick it behind the tricycle and motor tricycle.
1.3 Sticker
Advertise via printing media we choose advertisement and we will stick it
behind the tricycle and motor tricycle.
Table 14: Estimate expense
Market Expense Cost (per/price) Unit Expense(B)

Promotion expense
Personal channel
Pamphlet 10 50,000 500,000
Radio media
Chiangrai radio station (FM 97.75) 310,000 9 months 2,790,000
Z radio (FM 107.25) 378,000 8 months 3,024,000
Attractive
Sticker 500,000 1 month 500,000
Advertise on magazines
Show rooms 32,000 7 months 224,000
Motors 32,000 7 months 224,000
Hot Rods 44,000 7 months 308,000
Attractive
Grand opening Max Pro Express 200,000 1 200,000
Promotions to encourage after the sale
Free car wash and other service 30,000
Membership score exchange 431,667
Souvenir gift 300,00
service gift set 598,000
Company journal to member 200,000
Newspaper column 50,000
Total 9,379,667
Subport Cash 620,333
Total marketing expense 10,000,000
For 2-5 years the marketing expense will cut out to 700,000 Baht
because of the first year have to do a grand opening of company. In the other
word, the cost of marketing promotion will increase follow the income.
Conclusion
Market Analysis
■ General Environment Analysis
Political
There are not found the law or regulation which affected on the car
care service business yet. However, there are other matters of law which related to the
procedure of company, such as the environmental law, the workforce law, the
community law or business service area and the responsibility of the damage from
service law.
Economy
The factors that have affected to business are including:
- Currency exchange rates.
- Economic growth rate.
Social and Environment
Today, In Chiang Rai automobile wants to look after intermittently as
preservation repairs, cleaning, etc. That is show the position and the taste of a driver
ride to see clean always and save time of a consumer in the automobile.
Technology
Now, it has many technologies comes to market such as:
- Rinse System for Auto
- The chemicals in cleaning and synthetic oil

- The work in process
■ Competition Analysis
Internal factor
Internal factor use Strength and Weakness analysis. The Strength of our
company that are the first mover in car care express service that is differently from
competitor and Chain of branch that around in Chiang Rai that cover service for
customer. The weakness of our company that is some serve a few product brand such
as engine oil has only 2 brand and battery has only one brand.
External factor
Compare between internal factor and external factor analysis that are
opportunities and threat. Pro Express Company was the first mover and new service in
Chaing Rai. Our company has technology for management base of clients which
make us can collect important data of customer for analysis the ways to service and
what is customer want. We will focus in the selection of staff for service to customer
and we have many branches that spread around in Chaing Rai that it’s opportunities
for our company. The Threat of our company that limits in equipment and don’t have
enough for expert in car care service, including in the human resource management.
Customer Analysis
We consider two factor of the market segment are service place and area in
service. The target groups we choose the customer that has office buildings and the
buildings have car park, customer in town house and in detached house. Because of
car care express is the delivery service.
Competitive Analysis
STP Analysis
Segmentation
Max Pro Express, we focus on the type of car and customer characteristic by
used questionnaire as Ages, Status, Educations, and Salaries.
Marketing Mix Strategy
Price
The price policy of Max Pro Express is normally the customer is willing pay
for convenience. So, the formula of price is Max Pro Express Price = Markey price
+ Value added of convenience.
Place
We start from Chiangrai province so, we will locate the service center around
Chiangrai province for easy to go to the customers’ place and we have head office in
city of Chiangrai.
Promotion
Pro Express is a new service in Chiangrai so, we choose adoption process
strategy. The customers want to know about our product or service as follows:
1. Awareness
2. Interest
3. Evaluation
4. Trial
5. Adoption
Product
1. The product of Max Pro Express has many follow customer need or want
we emphasize car care service such as wash, vacuum, wash carpet and
seating including.
Sales Forecast/Profit Estimation
The percen of growth rate is 2.5 % per year (estimate)
Main company [cost + growth rate2.5%]

Year 1 = 1,072,298 = 1,072,298 Baht
Year 2 = 1,072,298 >(2.5) 26,807.45 = 1,099,105.45 Baht
Year 3 = 1,099,105.45 >(2.5) 27,477.63 = 1,126,583.08 Baht
Year 4 = 1,126,583.08 >(2.5) 28,164.57 = 1,154,748.40 Baht
Year 5 = 1,154,748.40 >(2.5) 28,868.71 = 1,183,617.11 Baht
Branch [cost + growth rate2.5%]

Year 1 = 12,569,903 = 12,569,903
Year 2 = 12,569,903 >(2.5) 314,247.57 = 12,884,154.57
Year 3 = 12,884,154.57>(2.5) 332,103.86 = 13,206,258.43
Year 4 = 13,206,254.33>(2.5) 330,156.46 = 13,536,410.79
Year 5 = 13,536,410.79>(2.5) 338,410.26 = 13,874,821.05
Breakeven point
Sale Forecast in main company

Year 1 : Total: 1,072,298 = 89,358 Baht per month
Year 2 : Total 1,099,105.45 = 91,529.12 Baht per month
Year 3 : Total 1,126,583.08= 93,881.92 Baht per month
Year 4 : Total: 1,154,748.40= 96,229.03 Baht per month
Year 5 : Total: 1,183,617.11 = 98,634.75 Baht per month
Sale forecast for branch company (*3)
Year 1 : Total: 12,569,903= 1,047,491.91Baht per month

Year 2 : Total: 12,884,154.57= 1,073,679.54Baht per month
Year 3 : Total: 13,206,258.43 = 1,100,521.53 Baht per month
Year 4 : Total: 13,536,410.79= 1128034.23 Baht per month
Year 5 : Total: 13,874,821.05= 1,156,235.08 Baht per month
Profit Estimates
Main company
The percen of growth rate is 2.5 (estimate)
Main company [profit +growth rate2.5%]

Year 1 = 614,907 = 614,907 Baht
Year 2 = 614,907> (2.5) 15,372.67 = 630,279.67 Baht
Year 3 = 630,279.67> (2.5) 15,756.99 = 646,036.66 Baht
Year 4 = 646,036.66> (2.5) 16,150.91 = 662,187.57 Baht
Year 5 = 662,187.57> (2.5) 16,554.68 = 678,742.25 Baht

Year 1 = 5,184,489 = 5,184,489 Baht
Year 2 = 5,184,489> (2.5) 129,612.22 = 5,314,101.22 Baht
Year 3 = 5,314,101.22> (2.5) 132,852.53 = 5,446,953.75 Baht
Year 4 = 5,446,953.75> (2.5) 136,173.84 = 5,583,127.59 Baht
Year 5 = 5,583,127.59>(2.5) 139,578.18 = 5,722,705.77 Baht
Marketing Expense
Estimate expense
For 2-5 years the marketing expense will cut out to 700,000 Baht
because of the first year have to do a grand opening of company. In the other
word, the cost of marketing promotion will increase follow the income.
Chapter 4: Technical Feasibility Study

Production and Operations Analysis
■ Product Characteristics
Figure 26: Wash and clean Figure 27: Wash and clean
Figure 28: Wash and clean
Wash and clean is cleaning process of dirt that mark around the car or out side
the car.
Figure 29: Polish and wax

Polish and wax is process that waxes the car to be shiny and protect the car
from the sunlight.
Figure 30: Wash carpet and car seating
Wash carpet and car seating is the process that clean the carpet and seat.
Figure 31: Changing battery
Changing battery is process of changing the ole

battery or in the other word change the new one.
Figure 32: Changing engine oil

Changing engine oil is the process of changing engine oil for better engine
performance.
Figure 33: Changing tire
Changing tire is the process of tire that has effect while using or has an
accident, so it has to change for safety driving.
■ Production/Services Process
This is a business service, so the production is service process. There will
serve initial from customer call in still a company for desire give company officer go
out service in the place at a customer wants .There can summarize service in a picture
step.
Figure 34: Process of service
Customer Department order Service express Route optimization
Contact with the order Present the service in all Conclusion in order and Identify service and number in order
models and increase the set in area (Route that give a customer know.
promotion Optimization)
Choose in the service Have a number in Route Optimization goes

order which insurance to each customer
number
Record the number in order Inform a number in order and Service follows the way in standard
and wait for the service service of customer to the (Standard Procedure)
service place in nearly.
Send the work together with comment in customer

and record in invoice give the services history paper
Insist number in order and Say Thank you with talk the
accept start the service. slogan in company.
Check the work and pay for fully Contact back in Route Optimization for
take an invoice. inform the work and wait for order
1. Call Center Service

They are presenting all of the service and promotion in company such as It
have discount for use very to service together and questioning location and
time of customer.
2. They are maker of an order

A customer choose the service then Call Center have a number in order and
inform a number in order for protect criminal .They are record order which be
insurance number too.
3. Inform a number in order

Staff receive the order then Call Center check to the service place in nearly for
save time and save money.
4 Conclusion in order and shared the work

Service place check the character of the work in all during time and
Conclusion for service efficiency, best service, save the time and low
administration cost.
5. Route Optimization to go to each customer

Service place will prepare the equipment and the personnel assembled for 1
Route optimization service Such as in the case of, a customer wants many the
services wash a car, change the battery, and change a wheel. We will prepare
then pick-up goes to service a customer because of the pick-up has more
ability in loading all the equipment.
6. Insist number in order

In the place of customer wants in service, we will review a number in order
and service. We accepted start the service. We will uniform clothes and have
the symbol of Max Pro Express. The customer have more confident not meet
the crimical.
7. Service
Each piece of service separation. Will act as models for standard service
employees are trained to strictly. Standards Procedure service as mentioned in the
furnishes power for a working standard, which will specify how to perform each
step. Reasoning and devices.
8. Send to the work

Send the work together with comment in customer and record in invoice
give the services history paper.
9. Open in the service

We are say Thank you with talk the slogan in company.
10. Contact back in Route Optimization

Contact back in Route Optimization for inform the work and wait for order
■ Location
Our head office will location is on Laos-Jhok-Rach, Mea chan, Chiang- Rai
province and the branch company is distribute around Chiang-Rai as Muang Chiang
rai, Mea Sai, and Pha Dhad because around this site has many people and many
community that appropriate for locate the office center.
Figure 35: Head Office in on Laos-Jhok-Rach street, Amper Mea chan.
Figure 36: Branch market in San-Clok-Chang, Muang, Chiang-Rai.

Figure 37: Branch market in Amper Pha Dhad
Figure 38: Branch market in Amper Mea Sai,

■ Facility Layout
Figure 39: Facility Layout
Office
Living room
■ Logistics Management
We have the Mobile Unit Centre Services it is the direct service for customer.
The vehicle of Mobile Unit Centre Services have 2 types are motor cycle and pickup.
That each type can use as follows
Motor cycle
• Wash and vacuum
• Polish and wax
• Changing battery
• Wash carpet and car seating
• Changing engine oil and sediment
• Other service
Pickup
• All of motor cycle
• Changing tire
The motor cycle is always first choice except some services that they cannot
make a service. Tools will prepare a set and pack in a box that special design for
attach with motor cycle. The size of tools box is 70x50x50 cm.
Figure 42: Motor cycle
Figure 43: Pickup

■ Facility Management
We have the internet service for the customer doesn’t have laptop, internet
wifi for customer to bring the laptop of themselves and bakery and beverage service
in our shop for the customers, when they wait for their car that gets our service.
Figure 44: Facility of us
Figure 45: Facility of us

Investment Cost
Table 15: Investment cost
Source of investment funds (Baht)
Capital 7,000,000
Loans 6,000,000
Total 13,000,000
Use to source of investment funds (Baht)
Cash 9,164,000
Investment in headquarters and branch office 1,300,000
Investment in tools and equipment 2,200,000
Value in decorated vehicles 336,000
Total 13,000,000
Hypothesis expense of operation and administration
Rental branch location 35,000 Baht/Month

Rental head offices 50,000 Baht/Month
Rental locations in the building 12,500 Baht/Month
Infrastructure costs of branches 10,000 Baht/Month
Infrastructure costs of head office 20,000 Baht/Month
Cost of building infrastructure 5,000 Baht/Month
Rental pickup 14,000 Baht/Month/unit

Pickup oil cost 12,000 Baht/Month/unit
Pickup decorated cost 50,000 Baht/Month
Rent motorcycles 2,000 Baht/Month/unit
Motorcycle oil cost 2,000 Baht/Month/unit
Motorcycle decoration costs 2,000 Baht/Month
Hypothesis expense of employee’s salary
Technician wage 8,000 Baht/Month
Chief Engineer salary 10,000 Baht/Month
Staff salaries 10,000 Baht/Month
Payroll service employee’s salary 8,000 Baht/Month
Assistant Branch Manager salaries 15,000 Baht/Month
Branch Manager salaries 20,000 Baht/Month
Executive Officer salary 35,000 Baht/Month
Chief Executive Officer salary 50,000 Baht/Month
Training employees’ fee 2,000 Baht/Month
Salary growth rate 5.00%
A survey by questionnaire found that consumer demand for services during

Saturday - Sun standard equivalent per as 60: 40. Therefore, the clutch on a vacation
to pageboy (2 days per week) during weekdays, in Saturday - Sunday service will
employ a work shift 2 shift 8 per person and the staff Weekday services will shift at
least 5 people 1
Machine
Figure 46: Water pump
35,000 baht
Figure 47: Washing carpets machine
24,900 baht
Figure 48: Air cleaner and more

water
37,000 baht
Figure 49: Automotive wax polish tool
850 baht
Figure 50: Battery Changing 910 baht

(Depend on the brand)
Figure 51: Tires changing 4,550 baht (for 4 tires)
Figure 52: Engine oil 548 baht

, Figure 53: Wax car wash

850 baht per litre
, Figure 54: rubber tube 650 baht
, Figure 55: Water tank 30 baht
Figure 56: XT Generation Car Wash 1 gallons

800 baht
Figure 57: Chamois web 1 set 1,200 baht

, Figure 58: fabric 15 piece 200 baht
Figure 59: Sponge 1 set 300 baht

Operating Cost
Table 16: Operating cost
Service Average per Cost Profit
Service estimate time (4)
(1) (2) (3) = (1)*(2)-(3)
Car wash and vacuum 1 82 20 62
Polishing and coating 1 880 84 796
Wash mattress and carpet 1 1,200 480 780
Replace the battery 1 1,300 910 390
Oil change device 1 913 548 365
Change tires 1 6,500 4,550 1,950
Other 1 100 50 50
This is the result of using Max Pro express per time.
Example
Detail: A customer wants to wash and polishing and coating
: We use 2 employees
Estimate operating cost

Equipment
- water pump
- Automotive wax polish tool
- Chamois web
- Fabric
- Sponge
** all include the cost
Sources
- wax
- XT Generation Car Wash
Services
Car wash and vacuum 82 Baht
Polishing and coating 880 Bath
Total 962 Bath
Direct Labor Cost

2 employees include service
Total 962 Baht
Conclusion
Production and Operations Analysis

■ Product Characteristics
*Wash and clean
*Polish and wax
*Wash carpet and car seating
*Wash carpet and car seating
*Changing engine oil
*Changing tire
■ Production/Services Process
1. Call Center Service
2. They are maker of an order
3. Inform a number in order
5 Conclusion in order and shared the work
7. Route Optimization to go to each customer
8. Insist number in order
7. Service
8. Send to the work
9. Open in the service
10. Contact back in Route Optimization
■ Logistics Management
The Vehicle of Mobile Unit Center Service have 2 types
1. Motor cycle
2. Pickup
Motor cycle
• Wash and vacuum
• Polish and wax
• Changing battery
• Wash carpet and car seating
• Changing engine oil and sediment
• Other service
Pickup
• All of motor cycle
• Changing tire
■ Facility Management
*Internet Room
*Free Wi-Fi
*Bakery and Beverage
*Living Room
Investment Cost
We have capital 7,000,000 baht and loans from bank 6,000,000 baht for
branch office, buy tools and equipment and decorated vehicles.
Chapter 5: Financial Analysis
Cash Flow
Cash flow year 1

Cash flow year 2
Cash flow year 3
Cash flow year 4
Cash flow year 5
Balance Sheet
Year 1 Year 2 Year 3 Year 4 Year 5

Asset
Cast 1,221,585 1,604,556 3,087,222 8,467,405 15,494,223
Account Receiveable
Inventory 2,614,268 5,228,536 7,842,804 11460256 14,325,320
Asset flow 3,835,853 6,833,092 10,930,026 19,927,661 29,819,543
Fixed assets 1,760,000 3,080,000 3,960,000 4,400,000 4,400,000
Other assets - - - - -
Total 5,595,853 9,913,092 14,890,026 24,327,661 34,219,543
Liability
Account payable 2,614,268 5,228,536 7,842,804 11,460,256 14,325,320
เงินกู้ 6,000,000 11,000,000 14,000,000 12,000,000 10,000,000
หนี้สินหมุนเวียน 8,614,268 16,228,536 21,842,804 23,460,256 24,325,320
Equity
Owner capital,Max Pro 7,000,000 7,000,000 7,000,000 7,000,000 7,000,000
Net income,(net loss) -10,018,415 -13,315,444 -13,952,778 -6,132,595 2,894,223
Shareholders -3,018,415 -6,315,444 -6,952,778 867,405 9,894,223
Total 5,595,853 9,913,092 14,890,026 24,327,661 34,219,543

Income Statement
Income Statement Year 1
Income statement year 1
Jan Fab Mar Apr May Jun July Aug Sep Oct Nov Dec Total
Total Branch 4 4 4 4 4 4 4 4 4 4 4 4 4
4,547,40 4,547,40 4,547,40 4,547,40 4,547,40 4,547,40 4,547,40 4,547,40 4,547,40 4,547,40 4,547,40 4,547,40
Total income 0 0 0 0 0 0 0 0 0 0 0 0 54,568,803
Total income of 4,189,96 4,189,96 4,189,96 4,189,96 4,189,96 4,189,96 4,189,96 4,189,96 4,189,96 4,189,96 4,189,96 4,189,96
branches 8 8 8 8 8 8 8 8 8 8 8 8 50,279,616
Car wash and
vacuum 196,800 196,800 196,800 196,800 196,800 196,800 196,800 196,800 196,800 196,800 196,800 196,800 2,361,600
Polishing and
coating 337,920 337,920 337,920 337,920 337,920 337,920 337,920 337,920 337,920 337,920 337,920 337,920 4,055,040
Replace the battery 144,000 144,000 144,000 144,000 144,000 144,000 144,000 144,000 144,000 144,000 144,000 144,000 1,728,000
Wash mattress and
carpet 624,000 624,000 624,000 624,000 624,000 624,000 624,000 624,000 624,000 624,000 624,000 624,000 7,488,000
1,315,24 1,315,24 1,315,24 1,315,24 1,315,24 1,315,24 1,315,24 1,315,24 1,315,24 1,315,24 1,315,24 1,315,24
Oil change device 8 8 8 8 8 8 8 8 8 8 8 8 15,782,976
1,560,00 1,560,00 1,560,00 1,560,00 1,560,00 1,560,00 1,560,00 1,560,00 1,560,00 1,560,00 1,560,00 1,560,00
Change tires 0 0 0 0 0 0 0 0 0 0 0 0 18,720,000
Other 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 12,000 144,000
Host company
income 357,433 357,433 357,433 357,433 357,433 357,433 357,433 357,433 357,433 357,433 357,433 357,433 4,289,190
Car wash and
vacuum 72,160 72,160 72,160 72,160 72,160 72,160 72,160 72,160 72,160 72,160 72,160 72,160 865,920
Polishing and
coating 77,440 77,440 77,440 77,440 77,440 77,440 77,440 77,440 77,440 77,440 77,440 77,440 929,280
Replace the battery 5,280 5,280 5,280 5,280 5,280 5,280 5,280 5,280 5,280 5,280 5,280 5,280 63,360
Wash mattress and
carpet 11,440 11,440 11,440 11,440 11,440 11,440 11,440 11,440 11,440 11,440 11,440 11,440 137,280
Oil change device 160,753 160,753 160,753 160,753 160,753 160,753 160,753 160,753 160,753 160,753 160,753 160,753 1,929,030
Change tires 28,600 28,600 28,600 28,600 28,600 28,600 28,600 28,600 28,600 28,600 28,600 28,600 343,200
Other 1,760 1,760 1,760 1,760 1,760 1,760 1,760 1,760 1,760 1,760 1,760 1,760 21,120
Tatal service 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26
capital 8 8 8 8 8 8 8 8 8 8 8 8 33,447,218
Car wash and
vacuum 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 787,200
Polishing and
coating 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 475,776
Wash mattress and
carpet 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 5,337,696
1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02
Change tires 0 0 0 0 0 0 0 0 0 0 0 0 13,344,240
Other 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 82,560
Depreciation 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 440,004
Amortization
expenses 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 1,635,996
1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13
Early profit 2 2 2 2 2 2 2 2 2 2 2 2 21,121,585
Total costs of 5,456,66 2,329,39 2,329,39 2,329,39 2,329,39 2,329,39 2,329,39 2,329,39 2,329,39 2,329,39 2,329,39 2,329,39
operations 6 3 3 3 3 3 3 3 3 3 3 3 30,420,000
Marketing Expense 3,700,00 572,727 572,727 572,727 572,727 572,727 572,727 572,727 572,727 572,727 572,727 572,727 10,000,000
0
Rent location
service 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 1,860,000
Rental locations in
the building 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 600,000
Rental cars 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 672,000
Cost oil 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 576,000
Rental motobike 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 1,632,000
Cost oil 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 1,632,000
Salary field 700,000 700,000 700,000 700,000 700,000 700,000 700,000 700,000 700,000 700,000 700,000 700,000 8,400,000
Salary headquarters 251,000 251,000 251,000 251,000 251,000 251,000 251,000 251,000 251,000 251,000 251,000 251,000 3,012,000
Service
infastructure 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 1,320,000
Building up
infrastructure 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 240,000
Cost of insurance 83,333 83,333 83,333 83,333 83,333 83,333 83,333 83,333 83,333 83,333 83,333 83,333 1,000,000
Train cost 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 136,000
3,696,53
Profit 4 569,261 569,261 569,261 569,261 569,261 569,261 569,261 569,261 569,261 569,261 569,261 9,298,415
Interest 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 720,000
Tax - - - - - - - - - - - -
Total profit 10,018,415
Cash flow Jan Fab Mar Apr May Jun July Aug Sep Oct Nov Dec Total
Total Branch 4 4 4 4 4 4 4 4 4 4 4 4 4
4,664,77 4,664,77 4,664,77 4,664,77 4,664,77 4,664,77 4,664,77 4,664,77 4,664,77 4,664,77 4,664,77 4,664,77
Total income 6 6 6 6 6 6 6 6 6 6 6 6 55,977,306
Total income of 4,298,40 4,298,40 4,298,40 4,298,40 4,298,40 4,298,40 4,298,40 4,298,40 4,298,40 4,298,40 4,298,40 4,298,40
branches 7 7 7 7 7 7 7 7 7 7 7 7 51,580,886
Car wash and
vacuum 201,720 201,720 201,720 201,720 201,720 201,720 201,720 201,720 201,720 201,720 201,720 201,720 2,420,640
Polishing and
coating 346,368 346,368 346,368 346,368 346,368 346,368 346,368 346,368 346,368 346,368 346,368 346,368 4,156,416
Wash mattress and
carpet 639,600 639,600 639,600 639,600 639,600 639,600 639,600 639,600 639,600 639,600 639,600 639,600 7,675,200
1,348,12 1,348,12 1,348,12 1,348,12 1,348,12 1,348,12 1,348,12 1,348,12 1,348,12 1,348,12 1,348,12 1,348,12
1,599,00 1,599,00 1,599,00 1,599,00 1,599,00 1,599,00 1,599,00 1,599,00 1,599,00 1,599,00 1,599,00 1,599,00
Change tires 0 0 0 0 0 0 0 0 0 0 0 0 19,188,000
Other 12,300 12,300 12,300 12,300 12,300 12,300 12,300 12,300 12,300 12,300 12,300 12,300 147,600
Host company
income 366,368 366,368 366,368 366,368 366,368 366,368 366,368 366,368 366,368 366,368 366,368 366,368 4,396,420
Car wash and
vacuum 73,964 73,964 73,964 73,964 73,964 73,964 73,964 73,964 73,964 73,964 73,964 73,964 887,568
Polishing and
coating 79,376 79,376 79,376 79,376 79,376 79,376 79,376 79,376 79,376 79,376 79,376 79,376 952,512
Wash mattress and
carpet 11,726 11,726 11,726 11,726 11,726 11,726 11,726 11,726 11,726 11,726 11,726 11,726 140,712
Change tires 29,315 29,315 29,315 29,315 29,315 29,315 29,315 29,315 29,315 29,315 29,315 29,315 351,780
Other 1,804 1,804 1,804 1,804 1,804 1,804 1,804 1,804 1,804 1,804 1,804 1,804 21,648
Tatal service 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26
capital 8 8 8 8 8 8 8 8 8 8 8 8 33,447,218
Car wash and
vacuum 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 787,200
Polishing and
coating 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 475,776
Wash mattress and
carpet 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 5,337,696
1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02
Change tires 0 0 0 0 0 0 0 0 0 0 0 0 13,344,240
Other 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 82,560
Depreciation 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 440,004
Amortization
expenses 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 1,635,996
1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13
Early profit 2 2 2 2 2 2 2 2 2 2 2 2 21,121,585
Total costs of 2,554,21 2,372,39 2,372,39 2,372,39 2,372,39 2,372,39 2,372,39 2,372,39 2,372,39 2,372,39 2,372,39 2,372,39
operations 6 8 8 8 8 8 8 8 8 8 8 8 28,650,592
Marketing Expense 750,000 568,182 568,182 568,182 568,182 568,182 568,182 568,182 568,182 568,182 568,182 568,182 7,000,000
Rent location
service 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 1,860,000
Rental locations in
the building 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 600,000
Rental cars 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 672,000
Cost oil 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 576,000
Rental motobike 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 1,632,000
Cost oil 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 1,632,000
Salary field 735,000 735,000 735,000 735,000 735,000 735,000 735,000 735,000 735,000 735,000 735,000 735,000 8,820,000
Salary
headquarters 263,550 263,550 263,550 263,550 263,550 263,550 263,550 263,550 263,550 263,550 263,550 263,550 3,162,600
Service
infastructure 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 1,320,000
Building up
infrastructure 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 240,000
Train cost 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 136,000
Profit 627,417 627,417 627,417 627,417 627,417 627,417 627,417 627,417 627,417 627,417 627,417 627,417 7,529,007
Interest 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 720,000
Tax - - - - - - - - - - - -

Total Branch 4 4 4 4 4 4 4 4 4 4 4 4 4
4,832,33 4,832,33 4,832,33 4,832,33 4,832,33 4,832,33 4,832,33 4,832,33 4,832,33 4,832,33 4,832,33 4,832,33
Total income 0 0 0 0 0 0 0 0 0 0 0 0 57,987,966
Total income of 4,456,80 4,456,80 4,456,80 4,456,80 4,456,80 4,456,80 4,456,80 4,456,80 4,456,80 4,456,80 4,456,80 4,456,80
branches 3 3 3 3 3 3 3 3 3 3 3 3 53,481,635
Car wash and
vacuum 206,763 206,763 206,763 206,763 206,763 206,763 206,763 206,763 206,763 206,763 206,763 206,763 2,481,156
Polishing and
coating 355,027 355,027 355,027 355,027 355,027 355,027 355,027 355,027 355,027 355,027 355,027 355,027 4,260,326
Wash mattress and
carpet 671,980 671,980 671,980 671,980 671,980 671,980 671,980 671,980 671,980 671,980 671,980 671,980 8,063,757
1,416,37 1,416,37 1,416,37 1,416,37 1,416,37 1,416,37 1,416,37 1,416,37 1,416,37 1,416,37 1,416,37 1,416,37
1,638,97 1,638,97 1,638,97 1,638,97 1,638,97 1,638,97 1,638,97 1,638,97 1,638,97 1,638,97 1,638,97 1,638,97
Change tires 5 5 5 5 5 5 5 5 5 5 5 5 19,667,700
Other 12,608 12,608 12,608 12,608 12,608 12,608 12,608 12,608 12,608 12,608 12,608 12,608 151,290
Host company
income 375,528 375,528 375,528 375,528 375,528 375,528 375,528 375,528 375,528 375,528 375,528 375,528 4,506,330
Car wash and
vacuum 75,813 75,813 75,813 75,813 75,813 75,813 75,813 75,813 75,813 75,813 75,813 75,813 909,757
Polishing and
coating 81,360 81,360 81,360 81,360 81,360 81,360 81,360 81,360 81,360 81,360 81,360 81,360 976,325
Wash mattress and
carpet 12,019 12,019 12,019 12,019 12,019 12,019 12,019 12,019 12,019 12,019 12,019 12,019 144,230
Change tires 30,048 30,048 30,048 30,048 30,048 30,048 30,048 30,048 30,048 30,048 30,048 30,048 360,575
Other 1,849 1,849 1,849 1,849 1,849 1,849 1,849 1,849 1,849 1,849 1,849 1,849 22,189
Tatal service 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26
capital 8 8 8 8 8 8 8 8 8 8 8 8 33,447,218
Car wash and
vacuum 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 787,200
Polishing and
coating 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 475,776

Total Branch 4 4 4 4 4 4 4 4 4 4 4 4 4
5,209,45 5,209,45 5,209,45 5,209,45 5,209,45 5,209,45 5,209,45 5,209,45 5,209,45 5,209,45 5,209,45 5,209,45
Total income 8 8 8 8 8 8 8 8 8 8 8 8 62,513,497
Total income of 4,805,05 4,805,05 4,805,05 4,805,05 4,805,05 4,805,05 4,805,05 4,805,05 4,805,05 4,805,05 4,805,05 4,805,05
branches 6 6 6 6 6 6 6 6 6 6 6 6 57,660,671
Car wash and
vacuum 228,228 228,228 228,228 228,228 228,228 228,228 228,228 228,228 228,228 228,228 228,228 228,228 2,738,732
Polishing and
coating 382,325 382,325 382,325 382,325 382,325 382,325 382,325 382,325 382,325 382,325 382,325 382,325 4,587,905
Wash mattress and
carpet 723,649 723,649 723,649 723,649 723,649 723,649 723,649 723,649 723,649 723,649 723,649 723,649 8,683,785
1,525,28 1,525,28 1,525,28 1,525,28 1,525,28 1,525,28 1,525,28 1,525,28 1,525,28 1,525,28 1,525,28 1,525,28
1,764,99 1,764,99 1,764,99 1,764,99 1,764,99 1,764,99 1,764,99 1,764,99 1,764,99 1,764,99 1,764,99 1,764,99
Change tires 7 7 7 7 7 7 7 7 7 7 7 7 21,179,962
Other 13,577 13,577 13,577 13,577 13,577 13,577 13,577 13,577 13,577 13,577 13,577 13,577 162,923
Host company
income 404,402 404,402 404,402 404,402 404,402 404,402 404,402 404,402 404,402 404,402 404,402 404,402 4,852,827
Car wash and
vacuum 81,642 81,642 81,642 81,642 81,642 81,642 81,642 81,642 81,642 81,642 81,642 81,642 979,709
Polishing and
coating 87,616 87,616 87,616 87,616 87,616 87,616 87,616 87,616 87,616 87,616 87,616 87,616 1,051,395
Wash mattress and
carpet 12,943 12,943 12,943 12,943 12,943 12,943 12,943 12,943 12,943 12,943 12,943 12,943 155,320
Change tires 32,358 32,358 32,358 32,358 32,358 32,358 32,358 32,358 32,358 32,358 32,358 32,358 388,300
Other 1,991 1,991 1,991 1,991 1,991 1,991 1,991 1,991 1,991 1,991 1,991 1,991 23,896
Tatal service 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26
capital 8 8 8 8 8 8 8 8 8 8 8 8 33,447,218
Car wash and
vacuum 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 787,200
Polishing and
coating 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 475,776
Wash mattress and
carpet 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 5,337,696
1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02
Change tires 0 0 0 0 0 0 0 0 0 0 0 0 13,344,240
Other 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 82,560
Depreciation 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 440,004
Amortization
expenses 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 1,635,996
1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13
Early profit 2 2 2 2 2 2 2 2 2 2 2 2 21,121,585
Total costs of 2,656,56 2,474,74 2,474,74 2,474,74 2,474,74 2,474,74 2,474,74 2,474,74 2,474,74 2,474,74 2,474,74 2,474,74
operations 7 9 9 9 9 9 9 9 9 9 9 9 29,878,809
Marketing Expense 750,000 568,182 568,182 568,182 568,182 568,182 568,182 568,182 568,182 568,182 568,182 568,182 7,000,000
Rent location
service 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 1,860,000
Rental locations in
the building 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 600,000
Rental cars 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 672,000
Cost oil 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 576,000
Rental motobike 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 1,632,000
Cost oil 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 1,632,000
Salary field 810,338 810,338 810,338 810,338 810,338 810,338 810,338 810,338 810,338 810,338 810,338 810,338 9,724,050
Salary
headquarters 290,564 290,564 290,564 290,564 290,564 290,564 290,564 290,564 290,564 290,564 290,564 290,564 3,486,767
Service
infastructure 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 1,320,000
Building up
infrastructure 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 240,000
Train cost 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 136,000
Profit 627,417 627,417 627,417 627,417 627,417 627,417 627,417 627,417 627,417 627,417 627,417 627,417 8,757,223
Interest 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 720,000
Tax - - - - - - - - - - - -

Total Branch 4 4 4 4 4 4 4 4 4 4 4 4 4
5,339,69 5,339,69 5,339,69 5,339,69 5,339,69 5,339,69 5,339,69 5,339,69 5,339,69 5,339,69 5,339,69 5,339,69
Total income 5 5 5 5 5 5 5 5 5 5 5 5 64,076,334
Total
income of 4,925,18 4,925,18 4,925,18 4,925,18 4,925,18 4,925,18 4,925,18 4,925,18 4,925,18 4,925,18 4,925,18 4,925,18
branches 2 2 2 2 2 2 2 2 2 2 2 2 59,102,188
Car wash
and vacuum 233,933 233,933 233,933 233,933 233,933 233,933 233,933 233,933 233,933 233,933 233,933 233,933 2,807,200
Polishing
and coating 391,884 391,884 391,884 391,884 391,884 391,884 391,884 391,884 391,884 391,884 391,884 391,884 4,702,603
Replace the
battery 171,171 171,171 171,171 171,171 171,171 171,171 171,171 171,171 171,171 171,171 171,171 171,171 2,054,050
Wash
mattress and
carpet 741,740 741,740 741,740 741,740 741,740 741,740 741,740 741,740 741,740 741,740 741,740 741,740 8,900,880
Oil change 1,563,41 1,563,41 1,563,41 1,563,41 1,563,41 1,563,41 1,563,41 1,563,41 1,563,41 1,563,41 1,563,41 1,563,41
device 7 7 7 7 7 7 7 7 7 7 7 7 18,760,998
1,809,12 1,809,12 1,809,12 1,809,12 1,809,12 1,809,12 1,809,12 1,809,12 1,809,12 1,809,12 1,809,12 1,809,12
Change tires 2 2 2 2 2 2 2 2 2 2 2 2 21,709,461
Other 13,916 13,916 13,916 13,916 13,916 13,916 13,916 13,916 13,916 13,916 13,916 13,916 166,996
Host
company
income 414,512 414,512 414,512 414,512 414,512 414,512 414,512 414,512 414,512 414,512 414,512 414,512 4,974,147
Car wash
and vacuum 83,683 83,683 83,683 83,683 83,683 83,683 83,683 83,683 83,683 83,683 83,683 83,683 1,004,202
Polishing
and coating 89,807 89,807 89,807 89,807 89,807 89,807 89,807 89,807 89,807 89,807 89,807 89,807 1,077,680
Replace the
battery 6,123 6,123 6,123 6,123 6,123 6,123 6,123 6,123 6,123 6,123 6,123 6,123 73,478
Wash
mattress and
carpet 13,267 13,267 13,267 13,267 13,267 13,267 13,267 13,267 13,267 13,267 13,267 13,267 159,203
Oil change
device 186,424 186,424 186,424 186,424 186,424 186,424 186,424 186,424 186,424 186,424 186,424 186,424 2,237,083
Change tires 33,167 33,167 33,167 33,167 33,167 33,167 33,167 33,167 33,167 33,167 33,167 33,167 398,008
Other 2,041 2,041 2,041 2,041 2,041 2,041 2,041 2,041 2,041 2,041 2,041 2,041 24,493
Tatal
service 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26 2,787,26
capital 8 8 8 8 8 8 8 8 8 8 8 8 33,447,218
Car wash
and vacuum 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 65,600 787,200
Polishing
and coating 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 39,648 475,776
Replace the
battery 59,712 59,712 59,712 59,712 59,712 59,712 59,712 59,712 59,712 59,712 59,712 59,712 716,544
Wash
mattress and
carpet 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 444,808 5,337,696
Oil change
device 885,600 885,600 885,600 885,600 885,600 885,600 885,600 885,600 885,600 885,600 885,600 885,600 10,627,200
1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02 1,112,02
Change tires 0 0 0 0 0 0 0 0 0 0 0 0 13,344,240
Other 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 6,880 82,560
Depreciation 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 36,667 440,004
Amortization
expenses 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 136,333 1,635,996
1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13 1,760,13
Early profit 2 2 2 2 2 2 2 2 2 2 2 2 21,121,585
Total costs
of 2,711,61 2,529,79 2,529,79 2,529,79 2,529,79 2,529,79 2,529,79 2,529,79 2,529,79 2,529,79 2,529,79 2,529,79
operations 3 4 4 4 4 4 4 4 4 4 4 4 30,539,350
Marketing
Expense 750,000 568,182 568,182 568,182 568,182 568,182 568,182 568,182 568,182 568,182 568,182 568,182 7,000,000
Rent location
service 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 155,000 1,860,000
Rental
locations in
the building 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 600,000
Rental cars 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 56,000 672,000
Cost oil 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 48,000 576,000
Rental
motobike 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 1,632,000
Cost oil 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 136,000 1,632,000
Salary field 850,854 850,854 850,854 850,854 850,854 850,854 850,854 850,854 850,854 850,854 850,854 850,854 10,210,253
Salary
headquarters 305,092 305,092 305,092 305,092 305,092 305,092 305,092 305,092 305,092 305,092 305,092 305,092 3,661,105
Service
infastructure 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 110,000 1,320,000
Building up
infrastructur
e 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 20000 240,000
Cost of
insurance 83,333 83,333 83,333 83,333 83,333 83,333 83,333 83,333 83,333 83,333 83,333 83,333 1,000,000
Train cost 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 11,333 136,000
Profit 627,417 627,417 627,417 627,417 627,417 627,417 627,417 627,417 627,417 627,417 627,417 627,417 9,417,765
Interest 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 60,000 720,000
Tax - - - - - - - - - - - -
Chapter 6: Risk Management
■ Finance Risk Analysis
Ratio Analysis
Figure 60: Ratio Analysis

IRR Analysis
Figure 61: IRR Analysis

■ Business Risk Analysis
Table 17: Business Risk Analysis

Factors Opportunities Threats
Market - Growth of car register Public transportation and other
increase 15.3% per year network in the future such as
- Cars age less than 10 year electric train and subway will
have 841,581 cars make the amount of car decrease
Competition Don’t have any server offer car Big competitor such as Max auto
care delivery express and B-quick that have
many capital and service network
but in Chiangrai don’t have them
Social Value The customer need to get more The customer like reliability that
convenience from car care is the limitation of new server
service
Technology Use technology and investment The customer like new technology
cost not much service but the high technology is not
important with car care service such as
car wash auto machine
Economic Car care express is business Have to import the tools
service. Can set the price including raw material that make
according to the ability of impact from foreign exchange
server to create the value for rate at the moment the business
customer that can set more have income base on Baht
price
Political & Legal Don’t have limited of laws for The laws about the responsibility
Issues this business but have to think for danger or damage from
about environment service(Product Liability)
Suppliers Have the bargaining power Suppliers have many expense for
from many ordering manage
Chapter7: Summary
Car Care Express is project of take care car delivery for customer. We offer
the convenience and decrease time for wait, we wash a car, polish, vary oil, and vary
wheel.
We locate branch of company by survey amount of population in each area in
Chiangrai. We choose many population area that are Muang Chiangrai, Chiang
khong, Pa Daet, Mae Chan and Mae Sai.
Market segment will consider from 2 types 1.place of customer attends car
care and 2.place follow by density of population. Target market of Car Care Express
is customer who have office in Chiang Rai or who have town house, home in medium
to high density of population. We decide slogan is “Easy Quick Confident
Standard”
Max Pro Express provide car washing, polishing and wax, washing carpet and
seating, changing engine oil, changing tire and other service and we also give the
information about car care for the customer.
Max Pro Express have investment 13 million baht in first year from register
capital 7 million baht and loan 6 million baht for invest4 branch and to be increase 20
branch within 5 year. This project value in time about 12% equal 25.7 million baht
and have IRR about 35.52%.
Max Pro Express Group

Member of Group
1) Miss Patimakan Narkrit ID: 5031205042
Tel. 086-6010594 E-mail sudteen_menn@hotmail.com
2) Miss Pornthip Phuttipatkul ID: 5031205057
Tel. 087-0090880 E-mail sanako_zine@hotmail.com
3) Miss Issaree Ko janatwongsa ID: 5031205095
Tel. 083-0496344 E-mail mfpckzzz@hotmail.com
4) Miss Naritra Butin ID: 5031205148
Tel. 087-5756387 E-mail e.nu.yacha@hotmail.com
5) Miss Pakkamas Jitmana ID: 5031205161
Tel. 084-0783008 E-mail hey_fai3@hotmail.com
6) Mr. Choke Prasertkongkaew ID: 5031205203
Tel. 086-6562352 E-mail joker_catcher@hotmail.com
7) Mr. Prachaya Laoobuth ID: 5031205236
Tel. 089-1810185 E-mail d3.philosophyb@msn.com

Project Feasibility Project

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Max Pro Company

Aj. Chaiyawat Thongintr

2) Miss Pornthip Phuttipatkul ID: 5031205057

3) Miss Issaree Ko janatwongsa ID: 5031205095

4) Miss Naritra Butin ID: 5031205148

5) Miss Pakkamas Jitmana ID: 5031205161

6) Mr. Choke Prasertkongkaew ID: 5031205203

7) Mr. Prachaya Laoobuth ID: 5031205236

Student of Tourism Management Program

Project Feasibility Study and Evaluation (1203) 2/2009

Present the amount of car in Thailand increase continuously though Thailand

Max Pro Express

1.1 Background and Significance of the Project 1

1.2 Project Objective 2

1.3 Benefits of project 3

1.4 Activity and time flame of study 3

2.1 Nature of industry 4

2.2 Service in general 4

3.1 Market Analysis 7

3.2 STP Analysis 15

3.3 Marketing Mix Strategy 19

3.4 Sales Forecast/Profit Estimation 23

3.5 Marketing Expense 36

4 Technical Feasibility Study

4.1 Production and Operations Analysis 43

4.2 Investment Cost 54

4.3 Operating Cost 60

5.1 Cash flow 64

5.2 Balance Sheet 69

5.3 Income Statement 70

6.1 Finance Risk Analysis 75

6.2 Business Risk Analysis 77

Table 1: Size of car care service market 2

Table 2: Activity and time flame of study 3

Table 3: Summary strength and weakness of car care express service 10

Table 4: Summary opportunity and threat of car care express service 11

Table 5: The amount of population each district of chiangrai in 2005 13

Table 7: Detail of package service 20

Table 8: Estimated market size in one year of service 23

Table 9: The estimate profit of main company in 1 year 23

Table 11: Breakeven point 24

Table 12: Profit estimate of main company 30

Table 13: Profit estimate of Branch Company 30

Table 14: Estimate expense 37

Table 15: Investment cost 54

Table 16: Operating cost 60

Table 17: Business Risk Analysis 77

Figure 1: Graph of Chiangrai population 14

Figure 2: The rate of Interest 17

Figure 3: Status interest Rate 17

Figure 4: Education Interest Rate 18

Figure 5: Salary Interest Rate 18

Figure 6: Sale forecast in main company Year 1 25

Figure 7: Sale forecast in main company Year 2 25

Figure 8: Sale forecast in main company Year 3 26

Figure 9: Sale forecast in main company Year 4 26

Figure 10: Sale forecast in main company Year 5 27

Figure 11: Sale forecast for branch company Year 1 27

Figure 12: Sale forecast for branch company Year 2 28

Figure 13: Sale forecast for branch company Year 3 28

Figure 14: Sale forecast for branch company Year 4 29

Figure 15: Sale forecast for branch company Year 5 29

Figure 17: Profit from main company Year 2 31