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Whatever Organizer Company

Member

1. Mr. Nawapol Mangkalasawat ID: 5031207012 HIM

2. Mr. Pakphoom Udtern ID: 5031207025 HIM
3. Mr. Yodchat Tareerat ID: 5031207029 HIM
4. Mr. Worawute Kaewprasert ID: 5031207033 HIM
5. Mr. Kukrit Kerdkangwan ID: 5031207074 HIM
6. Miss Pawarisa Promted ID: 5031207098 HIM
7. Mr. Chaiyaphan Ponkeyoonrawong ID: 5031207141 HIM
8. Mr. Kritanate Tungjitwittayakul ID: 5031207148 HIM

Present to

Lecturers Chaiyawat Thongintr

Project Feasibility Study and Evaluation 1203302

Mae Fah Luang University
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Content
Chapter 1 : Introduction
Background and Significance of the Project 1
Project Objective 5
Benefits of Project 6
Activities 7
Time Frame 9
Gantt chart and Time frame of the study 10

Chapter 2: Industry Profile

Nature of Industry 11
Situation of Industry 15
Service 16
Vision of your Organization 30
Mission 30
Strategy 31

Chapter 3: Market Feasibility Study

Market Analysis 34
General Environment Analysis 34
Strategy 37
Marketing Mix Strategy 40
Sales Forecast/Profit Estimation 44
STP Analysis 45
Marketing Expenses 47
Conclusion 48

Chapter 4: Technical Feasibility Study

Production and Operations Analysis 49
Depreciation Expense 80

Chapter 5: Financial Analysis 83

- Profit/ Loss Statement

- Cash Flow
- Balance Sheet

Chapter 6: Risk Management 83

Chapter7 : Summary 88
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Chapter 1 Introduction

Background and Significance

MICE business is one of tourism which can bring more than 500,000 overseas

tourists to Thailand. The tourists in this group usually have more spending than others.

Therefore, MICE business can earn high income and benefits to Thailand, both the

benefits which the value can be calculated and cannot be calculated in an exact amount of

money.

Thailand has long been regarded as a dream leisure travel destination, it is also

one of the worlds most favored destinations for the business and convention travelers. In

a relatively short space of time, Thailand Meetings, Incentives, Conventions and

Exhibitions (or MICE) sector has built an exemplary track record in hosting conferences

and exhibitions of global significance. Thailand is increasingly the venue of choice for

prestigious global events, beating off fierce competition not only from Asia, but globally

too.

There are many reasons for this, and below are just a few of the key ingredients

which have contributed to the phenomenal growth in Thailand’s international MICE

profile over the past few years.

Thailand’s MICE sector

In today’s volatile world, the global market for meetings continues to thrive and

expand, reaching new levels of sophistication. The Asian MICE industry continues to

outpace global growth, demonstrating the region s versatility in integrating with the

world’s economy. The deregulation of air travel has led to a boom in mobility across the

region, and new, world-class venues are set to open at an increasing pace over the next
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few years; in Bangkok alone, over 5,800 new four- and five-star hotel rooms will come

online by 2010.

In line with these global and regional trends, Thailand itself has enjoyed double-

digit growth in its meetings sector in recent years. Thailand is anticipating and addressing

global industry needs, and has emerged as a highly competitive, globally preferred

business meeting destination. Thailand MICE industry grew by 20% a year for the past

four years, and last year earned almost US$ 1.6 billion in foreign exchange earnings.

Proven with the potential and growth in 2008

The 2007 Statistics Report of the International Association Meetings Market by

ICCA (International Congress & Convention Association), it indicated that Thailand tops

the ranking tables with the highest number of international MICE delegates among the

ASEAN countries.

In terms of the number of exhibitions space sold in Thailand, the country is

second to none with IMPACT exhibition hall leading the pack, ahead of Singapore with

its large total gross exhibition space. Furthermore, Thailand also secured the number one

position with the highest exhibition revenue in ASEAN ranked by UFI (The Global

Association of the Exhibition Industry).

For 2008, the signals so far indicate increased tourist and MICE visitor arrivals in

line with previous trends. World-class events to be held in Thailand in 2008 include the

2008 Lions Clubs International Convention, ITU Telecom Asia 2008. FESPA Asia

Pacific 2008,IT&CMA/CTW, the Asia-Pacific Advertising Festival (ADFEST 2008), the

7th CNBC Asia Business Leaders Awards and Metalex 2008. A total of 947,600 MICE

visitors are anticipated in 2008, up 19% from 2007, and generating almost US$ 2 billion

in revenue.
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A strategic location at the heart of Asia

Perfectly situated within easy reach of South East Asia’s 500 million people

Thailand is a melting pot of cultures. Its diversity of leisure opportunities, cultural

heritage, bustling cities, natural beauty and of course, its legendary cuisine attracts more

visitors each year. Visitors come back time and again to savor Thailand’s legendary

hospitality, and explore unseen Thailand.

Thailand strategic location makes it a natural gateway facilitating inbound and

outbound travel to all major countries in the world. The opening of Bangkok new

Suvarnabhumi International Airportin 2006 doubled the passenger handling capacity of

Thailand airports to 60 million passengers/year and is the largest in Asia. Over 100

international airlines offer direct flights to 172 cities, worldwide, with 5,000 flights a

week. Bangkok is now one of the principal stopover points on journeys between Europe

and Australasia.

Thailand stands at a historic crossroads of trade and culture. Insentient times, this

tropical kingdom has hosted visitors from East and West, North and South. Always

happy to welcome guests from abroad and embrace new influences, Thailand people

have turned hospitality into an art, in a never-ending quest to ensure that our guests have

a memorable visit.
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Thailand brand as a MICE destination

What visitors want from a MICE destination?

 Professionalism

 Proximity/ Accessibility

 Safety

 International Standards

 Infrastructure

 Hospitality

 Value for money

What makes Thailand tick as a MICE destination for visitors?

 Hospitality

 Value for money

 Reputation as a leisure destination

Visitors’ perception of Thailand as a MICE destination

 Service-minded people

 Good hospitatlity

 Value for money destination

 Green MICE destination

 Warm and friendly country

 Casual and relaxed

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Results from Thailand Brand as a MICE Destination-January 2009, research

conducted by Custom Asia Co., Ltd for Thailand Convention and Exhibition Bureau

Our company Whatever Event Organization Company (WEO) founded in 1999.

Our company provide event service organizer such as meeting and conference, wedding,

exhibition, and party, in theme that customers can choose from us or design it by their

self, whatever theme we will create it for them as the name of our company. Whatever

Event Organization Company provides entire services such as organize without

instruments or with our instruments, organize only or design everything.

Because of today the event use for promote products, man or place so we desire to

satisfy the need of the market. We provide the event by professional staffs and each event

can make the profit for our company because we use the less cost and spend a lot of

knowledge, body and experience for customer satisfaction.

Objective

1. To be representative of the couple and any customers who need services.

2. To make the impression of the customers.

3. Gain profit to company.

4. Develop any out come to be professional and keep the standard.

5. To make comfortable life to the customers and make them enjoy the event.
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Benefits of Project

The benefit of making the project of WEO Company, we will able to learn and get

experience from every event that we had set up. Those will improve the knowledge and

able to handing with problem, so we will able to solve the problem while it occurs. There

are many kind of event that we provide and in each event have difference theme.

Therefore while we arrange the event, we have to decide and create the idea to make the

customers satisfy that will get a lot of idea from arranging difference event.

The benefit by making the project of WEO Company, we will meet a lot of

problem. In every event will have the problems and we have to use the idea, the feeling,

the experience to solve the problem. Therefore we will get experience to solve the

problem in difference situation.

Team work is one of the benefits that we will get from making the project of

WEO Company. Because we have to set up the event by using our team, so we have to

trust each other in the team then we will achieve the success from each event. By doing

this we will set the accountability for every one that why we have to managing the team

by set the right to the right job therefore we will able to control and reduce the problem in

the scope.

Analysis skill is another of benefit that we will get from doing this project.

Nowadays every business we have to do analysis before investing the business because if

we do not do the analysis we might get loss the profit from the investment. This ability

will help us in the future because we had experience from analysis before do the business.
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Primary Benefits

These are direct interests from international meetings, exhibitions, and incentive.

The stakeholders gaining direct benefits are venues, organisers, PCOs, PEOs,

DMCs, hotels, as well as participants, exhibitors and visitors.

Secondary Benefits

These are related interests from international meetings, exhibitions, and incentive.

The stakeholders are contractors, freight forwarders, exhibitors, restaurants &

entertainment, tour agents, shopping centers, transportation & communication,

banks.

Tertiary Benefits

These are multiple interests from international meetings, exhibitions, and

incentive

which cannot be calculated in an exact amount of money. The stakeholder in this

level is Thailand and benefits gained are technology transfer, international trade and

positive image.

Why we do MICE business?

Because MICE business growth every years. You can see today Thailand have

many event and many company use MICE for many reasons sometime. Sometime they

want to promote product present news product, convention with inside organization or

organize with organize and every years many of government dept need to have party

about incentive groups and they spend a lot of money to MICE business. MICE business

is the business that sell idea or creative so we can earn money before invest in each

project. That show we can earn a lot of benefit. If we can make a new idea that relate and

meet customer need by do professional. That is impossible to be lost profit.

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Our staff has a knowledge and experience in MICE business about 3-5 years that

show we already have professional staff.

In Chiang Rai many of event such as flower show, yearly tradition, convention,

street walk market but less MICE company. We think about this way so we want to

provide in this province and around such as Chiang Mai and Pa-yao possible as possible.

Thailand trend

According to trend analysis in Thailand nowadays Thailand the developing

country and from the developing there are many organization need to launch their

product and firm to public. Especially if Thailand still has trading there will be the new

firm opening. Not only domestic firm that established Thailand is the developing country

its attract foreigner investors come to many company in Thailand. Nowadays people so

busy and don’t have time to take care all of events that they are going to perform. For all

of these trends are the ways are can reach working in Thailand.

Activities

We offer the differentiate ideas that will make you smile and always feel a warm

welcome in Chiang Rai Thailand. We help you to reduce time, complicated and cost to

provide facilities, professional staff and decoration for the perfect event to you. We

provide all type of event services in the areas of activities, theme party, private function,

catering, decoration, Seminar & Conferences entertainment, or wedding planer also light

and sound, stage booth production.

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Time Frame of WEO Company

Date and time Assignment Mark

12 -Arrange the event and get the feed back Do the best to make
- Survey the location
March 2009 customers impressed
9-15 - Planning strategic of the company 8 employees
-Meeting and summery of last event Summery the feed
Jan 2009 - Planning for employee task
13 -Find the problem and try to solve it back
- Choose the best strategy to manage company Supplier who able to
March 2009 -Planning for develop the next event and
18-30 - Employee prepare for their task relate with each
improve the mistake
Jan 2009 - Each employee look for supplier event

- Conclusion and analysis before promote the There are some

1 – 12 business problem about miss

Feb 2009 - Solve the problem which appear understand of

employee

-Prepare for promote the business Promote and

15 – 25 -Promote the business to the public advertise in the city

Feb 2009 -Give the information to customer who are in of Chaing Rai

interested to the business

- A customer come to contract for arrange the The data such as date

27 Feb 2009 happy day party event of event, theme, size,

- Make a contract and collect the data of the No. of guest and

event budget ect.

-Planning for the event The Plan should be

1-10 -contract with relate supplier flexible and be sure.

March 2009 -prepare for arrange the event

-set the staff and task

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Gantt Chart

7/1/2009 17/1/2009 27/1/2009 6/2/2009 16/2/2009 26/2/2009 8/3/2009

Assignment 1

Assignment 2

Assignment 3

Assignment 4

Assignment 5

Assignment 6

Assignment 7

Assignment 8
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Chapter 2: Industry Profile

Nature of Industry

The Whatever Events Organizer Company established on 1999 by the Whatever

Group with the idea of “whatever want, we will create it”. Nowadays there are many of

event occur, in difference event has difference owner so they need something special and

unique on their event. Those why we name our company “Whatever” because what ever

they need we will provide it for them. In the first beginning, the Whatever Events

Before we establish our company, we are the professional organizer in other

company and we are together that we are friend and study at MAE FAH LUANG

University. We are analysis about other problem for establish our company in CHIANG

RAI and we are agree to use “Whatever Organization” to our name that like slogan

“Whatever want, we will create it” that our company does not like other company and

never who like because we are think about new style and understand a problem of

customer that we pass in this job and we have more experience in organize the event.
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The reason we establish our organization in CHIANG RAI because we were been

stay in CHIANG RAI before and when CHIANG RAI have an exhibition of province,

they hire organizer in other local that it make to lose more money. We can see CHIANG

RAI is doesn’t have organizer company so we let establish event organize company in

this province for respond the customer need in CHIANG RAI and nearly province.The

Whatever Events Organizer Company has a office located in Chaing rai. In the

beginning we organized the event in the North of Thailand.

We don’t have cost to begin the company so we go to borrow from Bangkok

Bank 1,000,000 baht in rate 9 baht per month by use our company to stand security so we

must make a lot of profit and make customer loyalty. For today we can make customer

loyalty and they believe in our organization and the last we will make Thailand know

about our company.

Whatever event organizer is the number one in the north of Thailand we make

event form private party to international convention. We concern about timing because

the time is worthy as a result of limit time. We have team profession in computer we

bring new innovation and technology to use in our job.

Distinctive point in M.I.C.E

- We can manage event in level international standard

- We can fix and suggestion in logistics / Accommodation / Recreation system.

- High definition sound.

- We help to public relation and promote the event.

Distinctive point in C.M.E. (Corporate Marketing Event)

- We know about customer need and focus on the target group.

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- We have own thinking and idea different to other.

- Use technology for help C.M.E

- We were training all of staff to be a professional.

- We always continuous control in event if we have problem we can resolve in

immediately.

- In any time we design the show or activity in deference style depend on

appropriate of event.

- We help to promote promotion foe up selling.

Distinctive point in Team Dynamic Development

- We create for relation within organization.

- We have expert lecture for suggest and monitoring.

- Everybody can perceive and enjoy with activities.

- Varieties of activities.

- Any activities are safety.

Distinctive point in Sport and Parties

- We provide extremes enjoying and less than problem.

- We offer varieties of themes or new idea for suitable to event.

- We provide entertainer as friendly and funny.

- We offer to invite star and singer to join event.

- Several of funny and enjoying activities or create new sport activities.

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Low and high season

The season is not the main effect because the concept of event we provide indoor

event only. The effect is logistic by sometime we can say low season is autumn season

because the people think autumn is not comfortable and high season are summer and

winter because summer is the famous season. People like to make event in this season. In

winter is the selling point of CHIANG RAI because it very cold and a lot of travel come.

In exhibition high season are early year and end of years.

Low and High season table

Event Exhibition

High Low High Low

January / /

February / /

March / /

April / /

May / /

June / /

July / /

August / /

September / /

October / /

November / /

December / /
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If this month has no project, how do we do?

It impossible to have no project whole month because many of organization or

government organization have a need to use MICE business at least a time per month for

small event such as meeting, incentive, etc. For big event, maybe twice a year and have a

lot of wedding in CHIANG RAI, we can say every month they have a lot of event.

If we not really have a project, we can use the time for create the game, concept,

show or theme for use in other project and for modern and novel.

Situation Analysis

The event organizer was found in Thailand about 10 years ago. Can see from

many company begin to hire the event organize company help them to present or promote

them product because if they do by themselves, it’s very expensive or lost a lot of cost

and doesn’t have knowledge and experience. The event organization was boom from the

past until now and have a new company was born all the time and have high competition.

Now, many company or people come to participate for event Organization

Company such as Isuzu, Smirnoff, Singha, Jaguar, Toyota, Snack Company, etc. But the

economic situation is let down, so the number of event, party or exhibition are let down.

So we think about the price must be low.

In Chiang Rai, Most of event Organizer Company, they provide wedding planner

service only and have a few companies provide other event service. But the Northern part

of Thailand has a lot of traveler and many companies need to promote them product in

this part.
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Logistic

The whatever event organizer company located in central of CHIANG RAI

closely with CHIANGRAI WITTAYAKHOM School. Distance from airport to the

company about 15 minutes and bus transport about 10 minutes that easier to access.

Material and equipment used in event transport by NIM SEA SAENG company.

Product

The main product of whatever event organize is event such as Wedding, Party and

Exhibition and Meeting.

The Organization Chart of Whatever Event Organizer Company.

General Manager

Assistance Manager

Contractor Head Planer Human Resource Building & Design

Assistance Planer Assistance HR

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Contract Hotel

We had contract with 4 five star hotels in Chaing Rai which are Inncome Hotel,

Dusit Island Resort Chiang Rai, Annatara Golden Triangle Hotel and Imperial Golden

Triangle Resort. Those hotels were famous with high service standard. Therefore we

decide to sign the contract with them. Therefore we can reduce cost and make customers

trust and satisfaction because of the name of those hotels.

Dusit Island Resort Chiang Rai

Business meetings and social functions can be hosted in the ballroom, which can

accommodate up to 700 guests, or in the other two smaller function rooms, seating

between 40 and 70 persons. The wide poolside terrace also provides an exotic venue for

theme parties. Various themes such as 'Lanna Night' (Khan Toke), Hilltribes Village,

Jungle Night or Thai Market can be arranged for events with a difference.

Doi Tung can be partitioned into two separate function rooms (Doi Tung I & II)

with a foyer for pre-function activities

Doi Come is also divisible into two separate function rooms (Doi Come I & II)

shares part of the pre-funciton foyer with Doi Tung

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Doi Tong is a square shaped

function room that is ideal for set of

any type of events up to 250 persons

for a cocktail

The Imperial Golden Triangle Resort

The Imperial Golden Triangle Resort has a selection of meeting and banquet

facilities. A favourite is the Maekhong Auditorium, whose indigenous architecture and

open-air format makes it an ideal venue for cultural banquets and theme parties up to a

maximum of 300 persons and can be divided into 4 small meeting rooms. 1 Ballroom

with a maximum capacity of 300 persons.

 Sound reinforcement system

 Microphone

 Tape recorder

 Slide projector

 Overhead projector

 TV & video equipment

 Display boards/easel boards

 Photocopier/typewriter

 Portable platforms/dance floor

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Anantara GoldenTriangle

Executive Meetings at Anantara GoldenTriangle

Set on a mountainous ridge above

the confluence of the Mae Khong an Ruak

Rivers, with commanding views over the

surrounding countryside of Thailand, Laos,

and Myanmar, Anantara is at the heart of

the intriguing Golden Triangle region.

Fabled surroundings and enchanting Northern Thai charm, combined with indulgent

suites, personally tailored activities and superior standards of service make Anantara

Golden Triangle an unforgettable setting for meetings of distinction or executive retreats.

We prefer to think of them as settings. Settings for creative inspiration. Settings

for fresh ideas. Settings for productivity. Settings for imagination. Settings for an

executive retreat with style.

Whatever you call them, Anantara Golden Triangle can provide the perfect venue

for your next executive meeting.

Mae Khong Room

Let the ideas flow against the

stunning backdrop of a panoramic three-

country landscape. The spacious Mae

Khong Room is large enough to host a

company retreat, conference, banquet,

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seminar or other event of your design. An added bonus is the ability to utilise space both

inside and on the attached terrace for breakout areas. Best of all, gorgeous Mekong

Valley landscapes are just a few steps away.

Let the ideas flow against the stunning backdrop of a panoramic three-country

landscape. The spacious Mae Khong Room is large enough to host a company retreat,

conference, banquet, seminar or other event of your design. An added bonus is the ability

to utilise space both inside and on the attached terrace for breakout areas. Best of all,

gorgeous Mekong Valley landscapes are just a few steps away.

Rim Khong Room

For a more intimate gathering of top-level business associates, an individual

department, or small board meeting, our Rim Khong Room gives you all the comforts of

a boardroom, without the concrete and steel views. Instead, you and your associates will

gaze out over mountains and green valleys while you plan your company's strategy for

the coming year

Package includes:

36 digital wedding photo with CD

Monk ceremony with food and alms

Cabana set up with floral decorations for the sacred water ceremony

Floral archway Bridal bouquet Groom corsage

Three nights upgrade to Anantara Suite or Lagoon (subject to availability)

Romantic candle light dinner for two

Aromatic massage for two (can be changed to hair and make up)
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Inncome Hotel
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Meeting and Convention

Packet of Meeting and Convention There are 3 packets, those are convention,

seminar, meeting. That whatever Event Organizer Company provides to customers.

Convention

Convention is a big meeting in nature but different with respect to the number of

participants, the usual number of attendants lies between 100 – 10,000 persons.

Usually take at least 1 years for ‘work preparations’. Being organized at a national,

regional or international level either by international organizations or by the

government. A general and formal meeting of a legislative body, social or economic

group in order to provide information on a particular situation and in order to

establish consent on policies among the participants. Usually of limited duration with

set objectives, but no determined frequency.

The detail of the Convention Packet

Capacity 1,000 – 2,500 seat

Flower decoration, Name card, Overhead, Podium.

Cost 200,000 – 1,000,000 baht per day include 2 breaks

Arrange the Convention more than 7 day we provide Cocktail Party.

Seminar

A general term indicating the coming together of a number of people in one place,

to confer or carry out a particular activity. Can be on a informal, not previously planned

basis of according to a set pattern. A meeting or series of meetings of from 10 to 50

specialists who have different specific skills but have a specific common interest and

come together for training of learning purposes. The work schedule of a seminar has the

specific objective of enriching the skills of the participants.

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The detail of the Seminar Packet

Capacity 500-700 seat

Flower decoration, Name card, Overhead, Podium.

Cost 100,000 – 1,000,000 baht per day include 2 breaks

Arrange the Seminar more than 3 days 2 nights we provide welcome party.

Meeting

A general term indicating the coming together of a number of people in one place,

to confer or carry out a particular activity. Standing for a group or organizational

conferences for special missions and planned in advance. This can arrange in formal or

informal term.

The detail of the Meeting Packet

Capacity 50-400 seat

Flower decoration, Name card, Overhead, Podium.

Cost 100,000 – 1,000,000 baht per day include 2 breaks

Arrange the Meeting more than 3 days 2 nights we provide welcome party.
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Wedding

Packet of Wedding

There are 3 packets, those are Emperor, President and Superstar. That whatever

Event Organizer Company provides to the couples. In each packet couples can choose

whatever they want such as theme, food and beverage, show, studio. We will compute

the rate from what the couples selected.

Emperor Packet

This pack is a big wedding party the couples are as the emperor. There are a lot

of guests come to the wedding. We give them a full decoration and take care of every

detail such as food and beverage, invite the guests, provide waiter and bartender.

The detail of the Emperor Packet

-price 500,000-5,000,000

-people 1,000-2,500

-80-100 table including

-Souvenir, ice craft, decoration flower

-singer, music, MC

-Photographer, Video, Presentation

President Packet

President Packet is another big wedding party but amount of the guest are than the

emperor packet. We give them a full decoration and take care of every detail such as

food and beverage, invite the guests, provide waiter and bartender.

The detail of the President Packet

-price 300,000-2,000,000
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-People 1,000-1,500

-60-80 table

-Souvenir, Cake, Ice craft, decorate

-Music, MC

-Photographer, video, presentation

Super Star

The Super star packet is the smallest amount of guests. The packet the couple

have take care some of detail by the self or pay more such as food and beverage. We will

take care of decoration, guest invite, and music.

The detail of the Super star Packet

-price 150,000-500,000

-People 200-800

-30-60 table

-Cake, decorate

-Music

-Photographer, Video, Presentation

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Party

There are 3 packets for the party such as Gala Party, Costume party, Extreme

party. Those packets are suitable for celebration like birthday party, welcome party, and

celebration award. The host can select the style that they want.

Gala Party

This packet is a big party with gala dinner. The food is buffet or full meal. We

provide the show and music brand so the guests can watch the show and dance on the

floor.

The detail of the Gala Party Packet

-price 500,000-1,000,000

-30-50 table

-200-400 people

-7 food/beverage(exclude alcohol)

-10 waiter/2 bartender

-2 show/1 band, 2 singer

-Souvenir, decoration flower, invite card

Costume party

This packet is a fancy party the guest wearing the costume as theme it depend on

customers want. We will provide the light meal and cocktail. We have DJ the launch the

music the guests as disco tech.

The detail of the Costume party Packet

-price 500,000-1,000,000

-30-50 table

-200-400 people
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-light meal 7/beverage(exclude alcohol)

-10 waiter/2 bartender

-2 show/ 1 band/ 2 DJ

-Souvenir, Invite card, cut-out

Extreme party

The packet is the free style and outdoor party. We provide the buffet or light

meal and cocktail to the guests. We provide the MC the launch the activities to the guests.

In each activity the host can choose poolside party, cowboy and street.

The detail of the Extreme Packet

-price 500,000-1,000,000

-30-50 table

-200-400 people

-7 food / beverage(exclude alcohol)

-10 waiter/2 bartender

-2 show/ 1 band/

-Souvenir, Invite card

-Activity
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Exhibition

There are 3 packets for the exhibition Diamond Packet, Gold Packet, and Silver

Packet. We organize the booth for the customers. We will do the design and decoration

for them and also do advertise for them.

Diamond Packet

This packet is full organizing booth, we will take care of every things that relate

on the booth.

The detail of the Diamond Packet

-Price 70,000-1,000,000 Bath

-Organize all task in booth

-Include design theme boot

-Find pretty

-Take photo in booth

-Post the cut-out advertisement

-Decoration

Gold Packet

This packet, we will provide the design and decoration on the booth including

advertising.

The detail of the Gold Packet

-Price 50,000-700,000 Bath

-Design theme booth

-Take a photo in booth

-Advertise(Handbill)

-Decoration
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Silver Packet

This packet the customer have to take care some of the detail like advertise. We

will do only design and decoration the booth for them.

The detail of the Silver Packet

-Price 10,000-300,000 Bath

-Design theme booth

-Decoration
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Vision

Become the topflight event organizer company of Thailand then we will improve

and develop into Asia and the world class. Be the highest employment rate company in

the future. Be the part of organizing world class event such as OPEC, APEC, Gramme

Award, superstar weeding. Expand the branch firm around the world.

Mission

1. Take care all of our staff as our family.

2. Make a good impression to customers and greet them as a part of our family.

3. Create the best plan and theme for the customers as they want.

4. Pre-operation on every event to ensure there are no miss take.

5. Train staff to able to handle the problem.

6. Do our best in the real work.

7. Ensure all detail of work is the best.

8. All tasks are the same important.

9. Give fairness to the customers

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Strategy

Corporate Level

Vision

Become the topflight event organizer company of Thailand then we will improve

and develop into Asia and the world class.

Policy

Be honest- every process and payment we have record and customer can check it.

Customer is the god we will provide the best thing for customer.

Cleary contact we will list all detail in the report to the customer be for sign it.
 34

Objective

We are going to be the well known of the customers who want to have an event.

We will provide the best things to the customers therefore they would be recognize the

Whatever Event Organizer Company in their mind that once they used to be the part of

the best event ever.

Process project teams

We choose the best of each position to be in our team, so the event that we organize

will be the best for customers.

Individual job performance

We provide the job for everyone because in our team.

Business Level

The target group is organization and individual who want to make even.

1.Competitive advantages

- Unique

- Professional staff

- Faster to set up

- New technology

2.Cost

- Relationship with suppler

- Receive money before set up even

3.Quick respond

- Listen customer feedback and complain to develop and solve problem.

- Train staff for deal with any situation for customer prefer.
 35

Functional level

Marketing

We can respond what customer request from our company and always

promote our company for people recognize.

Finance

We decreases cost by use new technology and use everything be wroth as

mush.

Human Resource

We hire professional staff for any role, matching employee right man on

the right job. And we also train them all the time.

Management system

We control the company by use our policy to guideline employee to

achieve the goals.

 36

Chapter 3: Market Feasibility Study

Market Analysis

General Environment Analysis

Marketing Analysis

Political Analysis

Nowadays Thailand political is not secure there are a lot of protest such as

Red and Yellow Shirt, big protest in Suwanapoom Airport in 2007. Therefore

that crisis is affecting all business including event organizer. It make Thai

economic down and international do not trust in Thailand political. So

everyone does not decide to host the party, wedding, or meeting. Politic is the

one of impact on any business.

Social and environment Analysis

About social and environment now a day many people care about what

happen when we organize what happen after the organize, it will affect to the

environment or their place, so we have to care about this factor, we also care

about cooperate social responsibility and about environment friendly.

Customer Analysis

Many of customer want the best of organizer, so they want a professional

organizer to set the event we think more of the customer have the limit of

budget but want the biggest, So we have try to optimize the event and budget

in the relate and try to make the customer to meet the satisfaction and come to

our company again.

 37

Competitive Analysis

There are have a few of organizer company in the North part some of

organizer are become to wedding planner not so many of event organizer so is

not a serious about the competitor because we are the biggest event organizer

in the north part of Thailand.

Competitor Analysis

In this business have more around that it make to high competitive and

make big company have advantage over than small company that it make

small company to bankrupt that it make our company is new company to find

new way to fight with other big company.

Economy Analysis

Economic is difficult to control because in the present is not standing in

marketing and each person do not to invest in importance event that person

unknown how to organize the event so that makes the event not completely.

The resource used decorates in event is not enough because the world lack of

resource and make the economy is down.

Technology Analysis

In the present, the technologies are always to develop. It make to our

follow new technology that can we make easy in event. Sometime we cannot

to find a resource; we can use technology to help in business.

38
 39

Strategy

We use 3 strategies to analyze our customers which are SWOT Analysis,

Marketing Mix, and STP Analysis.

SWOT

Analysis is a strategic planning method used to evaluate the Strengths,

Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It

involves specifying the objective of the business venture or project and identifying the

internal and external factors that are favorable and unfavorable to achieving that objective.

Strength

Make contract with hotel

The Whatever Event Organizer Company had contract with 4 five star hotels in

Chaing Rai which are Inncome Hotel, Dusit Island Hotel, Annatara Golden Triangle

Hotel and Imperial Hotel. Those hotels were famous with high service standard.

Therefore we decide to sign the contract with them. Therefore we can reduce cost and

make customers trust and satisfaction because of the name of those hotels.

Model and novel

Nowadays technology is very importance and it can improve us to work easy and

high standard quality. With the high technology it can be the choice for the customers to

employ us. Therefore we stick with technology and keep to upgrade our martial such as

Hologram, floor interactive.

Professional creative and performance

We used staff that had train and be expert in each job directly. Therefore during

working everyone had fewer problems , when the problem occur everyone able to handle

with any problem but in some problem the staff will ask to GM or upper level employee

to solve the problem.

 40

Full equipment

The Whatever Event Organizer Company had warehouse to keep all equipment

and when we use them we transport by Nim Sea Seng. This can help us reduce cost and

time. Because if we have own equipments, we do not have rental them from out source

and also can reduce time because we have every equipment that ready to use so we can

use whenever we want. We are able to control the standard and quality of martial.

Weakness

Low staff

We had only 8 staffs that are work directly with the company. So when we have

to create the big project we must hire outsource worker therefore we can not control

everyone who worked. But we use Human resource staff and Building and design staff

the control the outcome and look for good outsource company that well known.

Have to reject some project

Whatever Event Organizer Company had very high rate employ of customer

therefore we have reject some project. Because every project we concern about high

quality and standard. So if we receive too many projects we can not give the best

attention to the job as we can.

Opportunity

Fewer competitors

We are the big event organizer in Chiang Rai because fewer competitor. That

when people think about creating event the Whatever Event Organizer Company will

recognize.
 41

Winter time

Chaing Rai located in the north of Thailand and most of area located in the

mountain, therefore when the winter time the atmosphere are very nice and beautiful.

That is a reason why we choose Chiang Rai to be target place.

Threat

Economic crisis

A situation in which the economy of a country experiences a sudden downturn

brought on by a financial crisis. An economy facing an economic crisis will most likely

experience a falling GDP, a drying up of liquidity and rising/falling prices due to

inflation deflation. An economic crisis can take the form of a recession or a depression.

The world economic was down such as Hamburger Crisis in US. It effect to all business

around the world including the Whatever Event Organizer Company.

Fewer hotels

In Chaing Rai had fewer hotel that standard (the Whatever Event Organizer

Company aspect) therefore if we want more or better hotel, we must contract to hotel in

nearly province and those will increase the cost. Also sometime the customers want to

have great event in Chiang Rai but do not have hotel that able to arrange the event.

Politic crisis

The 2008–2009 Thai political crisis is an ongoing conflict in Thailand between

the People's Alliance for Democracy (PAD) and the People's Power Party (PPP)

governments of Prime Ministers Samak Sundaravej and Somchai Wongsawat and later

between the National United Front of Democracy Against Dictatorship (UDD) and the

Democrat Party government of Prime Minister Abhisit Vejjajiva. Thailand had politic

crisis such as stage a revolution, protest government. It effect to all business including the

Whatever Event Organizer Company.

 42

Marketing Mix

A selection of products by a company from which a customer can choose. The

advantage is that more customers will likely consider one of the options as opposed to

purchasing from a competitor.

Product : A tangible object or an intangible service that is mass produced or

manufactured on a large scale with a specific volume of units. Intangible products are

service based like the tourism industry & the hotel industry or codes-based products like

cellphone load and credits. Typical examples of a mass produced tangible object are the

motor car and the disposable razor. A less obvious but ubiquitous mass produced service

is a computer operating system.

Price : The price is the amount a customer pays for the product. It is determined

by a number of factors including market share, competition, material costs, product

identity and the customer's perceived value of the product. The business may increase or

decrease the price of product if other stores have the same product.

Place : Place represents the location where a product can be purchased. It is often

referred to as the distribution channel. It can include any physical store as well as virtual

stores on the Internet.

Promotion : represents all of the communications that a marketer may use in the

marketplace. Promotion has four distinct elements - advertising, public relations, word of

mouth and point of sale. A certain amount of crossover occurs when promotion uses the

four principal elements together, which is common in film promotion. Advertising covers

any communication that is paid for, from cinema commercials, radio and Internet adverts

through print media and billboards. Public relations are where the communication is not

directly paid for and includes press releases, sponsorship deals, exhibitions, conferences,

seminars or trade fairs and events. Word of mouth is any apparently informal
 43

communication about the product by ordinary individuals, satisfied customers or people

specifically engaged to create word of mouth momentum. Sales staff often plays an

important role in word of mouth and Public Relations

Product

Meeting –Board of direction

-Organization meeting

-Association meeting

-Regional meeting

Exhibition –Motor show(Izusu Chiang Rai)

-Road show

-Art gallery(picture, photograph, Model figure, creative, art work)

-Home pro(Ban lae Suan fair)

-Food and Beverage(Ballentine promotion at Par club, food festival,

Cocktail mixing show)

-Book fair

Party –Governmental organization party

-promote party

-New year party

-Valentine party

-Christmas party

-Halloween party

-Organization party(Up-selling party, yearly party, Farewell party,

Welcome party)

-Bye-nior party(Congratulation party)

-Concert(Sigha Celebration at Chiang Rai Clock Tower)

 44

-Birthday party

Wedding Celemony

Venue and Contact

Chruch

-Catholic and Protestant for Christian

-Thai Wieng Chruch, First Chruch Wieng Chiang Rai

-Hotel and resort

-Income hotel

-Dusit Island resort Chiang Rai

-Imperial Golden triangle resort

-Anantara Golden triangle resort

Theme of wedding

-Lanna

-Boutique

-Modern

-Elephant riding weding

Other Contact

-Memory Wedding Studio

-Pol Music Instrument Shop

-Lotus Bakery

-Flower Shop at Sirikorn market

-Nimseeseng transport Company

 45

Price

-Price of our project are depend on each project 2 time because we can’t

specific the price on each project. Example:Seminar 500-700 people price 100,000-

1,000,000 Average more than 3 day promote welcome party.

Place

Chiang Rai is Beautiful and nice atmosphere province and also have many

tourist attraction Chiang Rai has great logistic and comfortable. So Chiang Rai is suitable

for arrange M.I.C.E

Promotion

Discount in Autumn and Raining because these two season have few

customer so we will provide these promotion to attract customer.

Loyalty System

-Member Card/Customer who usually use our service we have member

system to provide the customer who registrar with company discount 3% per project.
 46

Sale Forecast and Profit Estimation

Sale Forcast/ Profit Estimation

฿4,000,000 4Qr,฿3,654,000
฿3,500,000
฿3,000,000
3Qr,฿2,278,000
฿2,500,000
฿2,000,000
฿1,500,000 2Qr,฿1,109,000
฿1,000,000 1Qr, ฿354,600
฿500,000
฿0
1 2 3 4
1 Quarter 2 Quarter 3 Quarter 4 Quarter
Series1 Series2 Series3 Series4

 The beginning of work as the first Quarter we are well known to public so we

think we can gain 250,000 baht at first.

 The second quarter we quite good name in the area so we will got more money

about 1 million baht.

 The third quarter we going to try the job at near Chiang Rai province so we will

got a lot of income as around 2 million baht.

 The next quarter we have name reputation within the Northern part so we will be

best on income we think we can gain 3.5 million baht in this quarter.
 47

STP Analysis

About strategy, out target groups are the organization and individual group that

want to organize the event. And like a perfect party or event by professional staff. We

divide in to 2 segments for service suitable in each.

STP Analysis

Individual, 35%

Organization,
65%

Organization Individual

Mean, target group will be organization more than individual because they have more

cost and, frequency for use our services and have high demand. But the individual group,

more people don’t want to use our service because they think they can organize by them

elf and don’t want the perfect party. The demand of human doesn’t same. Someone want

the small party, someone want to big party and must be perfect.

SEGMENTATION – TARGETING – POSITIONING

The strategic marketing planning process flows from a mission and vision

statement to the selection of target markets, and the formulation of specific marketing

mix and positioning objective for each product or service the organization will offer.

Leading authors like Kotler present the organization as a value creation and delivery
 48

sequence. In its first phase, choosing the value, the strategist "proceeds to segment the

market, select the appropriate market target, and develop the offer's value positioning.

The formula - segmentation, targeting, positioning (STP) - is the essence of strategic

marketing." By JORGE A. RESTREPO

Segmentation

-Teenager: In this segment are going to do the congratulations party and farewell

party because, most of teenager are above 15-19 years old

-Married :In this segment depend of religious of customer.

Christian-Protestant

-Catholic

Buddhist-Lanna

-Thai Central

-Organization: They are going to do the yearly party, welcome party, up-selling

party.

-Company: They are going to do Road show, Exhibition, Meeting, etc.

Targeting: The government organization

Because In Chiang Rai have a lot of government organization and other

organization that they often have event arrangement those why we decide to reach them

to be our target, at least a week per event such as yearly meeting, celebration of leader of

organization, etc. Especially motor show because Chiang Rai is the big place that people

choose to be the location because Chiang Rai location on the North of Thailand and

locate on the mountain. So in winter the atmosphere is very nice and beautiful.

Associations are a group that whatever event Organizer Company reaches to be the target
 49

group because. They often arrange road show for dominate do help people and society

such as Red Cross, public house wife association, environment conservation association.

Positioning

Whatever organizer company is the top of Chiang Rai because in Chiang Rai has

not competitor and we are professional organizer and we have customer royalty. Every

event that occur in Chiang Rai mostly the host will employ us to organize the event for

them.

We are the top three in Thailand about of organizer because we are the most

famous in Chiang Rai and around province in Chiang Rai know quality about our

organize that we are professional organize because we had experience from arrange the

big event such as motor show, Chiang flower festival.

Those why we become to well known and become famous in Thailand and we

become the top three in organizer market and we will be the acceptable in big event

market of Thailand.

Marketing Expense

 Develop website expense.

 Advertise or internet expense

 Advertise on radio expense

 Create brochure expense

 Advertise on yellow pages

 50

Conclusion

The event organizer is growing in the field of service industry. The customers of

the market are organization or individual, we organize the big project such the

international meet or small project as the grandpa birthday. Therefore we believe that the

event organizer business will grow and Whatever Event Organizer Company will be the

part of the best company in this field. We did not sell only the service, we also sell the

idea to the customers.

 51

Chapter 4 Technical Feasibility Study

Production and Operations Analysis

Wedding We plan the event such as schedule the time, provide food and
beverage, and decorate inside the event for all of religion to be a choice for
customer

Exhibition We can organize the exhibition and trade show like Motor show, Company
road show, Book fair, Food and Beverage festival, Booths for the customer.

Meeting We can provide the place, all of equipment, also the way of communication
for the convenience and comfortable for any organization.

Party We also provide all of celebrity party like New year, Christmas, National
Celebrate, create theme party and also for birthday party.

Specification, Feathers, Dimension, Life Time, etc.

We have professionals to manage and control of each duty and task so mistake
won’t avoid, and we have employee that have experience to work with our company
therefore customer will delight.

Production/Services Process
Production/Services process we use tools or equipment that have standard and
employee have training from professional and our company teach them to loyalty and
respect of their work that provide to customer so productivity will make customer satisfy
then they be loyalty and give word of mouth to other people to present my our company.

Location
Location we choose area in Chiang Rai province at urban near tower clock.

Facility Layout
Internal office we provide area into 2 zones for customer and employee, for event
we have facility such as tables, chairs and presentation set for wedding, graduate,
birthday party, etc.
 52

Production and Operations Analysis

Holograms

Holograms have 3D Stereogram

hologram, Digital 3D Hologram, 2D/3D
hologram, Dot-matrix hologram and
recombination of different types
holograms to enhance security. Assistant
secuity features as hidden texts, micron
text, kinetic Guilloche lines, true
color/photo, flip-flop/switching/multi-
channels, solid white, flash fight, will
improve security too. The hologram has
the mroe security features conbination
will have more security. Security
pressure tamper evident hologram with
"VOID", "ORIGINAL", Honey Comb
shape pattern released feature, black serial number and transparent demetalized
sequantial number, laser hidden text, morie hidden text and special micron text also
enhance your security greatly. We have more than one hundred general design hologram
label and holographic film, hologram hot
stamping foil, transparent hologram ID
overlay in stock. We also supply
different size hologram master
origination upto size 1200mm*650mm.
 53

Rental price : 5,000B - 99,000B

Floor Interactive

GroundFX is a multimedia
visual display system that
projects incredible interactive
floor special effects, floor games
or floor advertisements directly
onto an interactive floor
displays. Users control dynamic
multimedia interactive displays
with simple gestures and body
movement. It’s an engaging full-
body interactive experience that immerses users in your message and endears them to
your brand.

Interactive Flower effect

Interactive Football Pitch

Interactive Fish effect

Interactive Star Effect

Equipments set
- PC set 1 set
- Projector 1.
- 4 Programs

Rental price: 25,000 B ** not over 8 hr. **

 54

Roof Top

4x4 m. 4,000B.

5x5 m. 6,500B.

7x4 m. 7,500B.

10x5 m. 12,000B.

5x4 front h. 4 back h. 3 m.4, 000B.

8x5 front h. 5 back h 4 m. 14,000B.

 55

12x6 front h 5 back h 4 m. 23,000B.

12x10 m. 30,000B.

20x10 m. 70,000B.
 56

Marquee Tent

Rental price: 24,000 – 64,000B.

 57

Rental price: 48,000 – 108,000B.

 58

Musical fountain

System control by computer and each fountain heads are free of control, have lamp in
the bottom water. LED and RGB light for economize.

Rental price: - 10m 99,000B.

- 20m 150,000B.
- 30m 180,000B.
- 40m 250,000B.
 59

Lights system

300B per each.

 60

500B per each

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70
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 72

Sky tube 400 skylights

sky tube 400 skylights

Sky tube 400mm diameter Sky tube is designed for larger, gloomier areas of your home
or business.

The elegant ceiling ring fits flush bringing brilliant daylight to any darkened area.

The Sky tube 400 also comes with the exclusive Silver tube technology and offers
optimum light for larger spaces.

The Sky tube 400 kit includes:

* Dome
* Flashing to suit roof type
* Silver tube to required length
* Angle adaptor
* Diffuser
* Ceiling ring

Excellent for long length tubes

Passive venting diffuser optional for 400mm Sky flex or Sky tube.
 73

SL-46 Bubble Machine

Whether you want lots of bubbles to fill a night

club, or just a few bubbles to entertain a young
niece, or something in between ... you'll find
the bubble machine you need right here!

2700B rental price 1900B

Industrial strength SL-46 Bubble Machine blows

bubble which adds a special atmosphere to the
stage and any special events.

 Size: 9 1/2 x 10 1/2 x 9 1/2 in

 7.25 lbs

Smoke Machine SMOKE MACHINE JX-1525

A fog machine or smoke machine is a device which emits a dense vapour that appears
similar to fog or smoke. This artificial fog is most commonly used in professional
entertainment applications, but smaller, more affordable fog machines are becoming
common for personal use. Fog machines can also be found in use in a variety of industrial,
training, and some military applications as well. Typically, fog is created by vapourizing
proprietary water and glycol-based or glycerine-based fluids or through the atomization
of mineral oil. This fluid (often referred to colloquially as fog juice) vapourizes or
atomizes inside the fog machine. Upon exiting the fog machine and coming into contact
with the moisture in the outside air the vapour condenses, resulting in a thick visible fog.

Description

Voltage: AC220V/240V 50Hz

Power: 1000W
Size: 515*260*230mm
Circuitry control
welcome to inquiries
6,500B.
 74

Fire machine TDS08 6500B. Rental price 4000B.

Papers shoot 6500B.

Rental price: 2,500B per each.

 75

Sound speaker set PA 15” JBL JRX115 10Units

CD players 3 Units
Mixer Console 16/24/32CH 3 Units
Power Amp 4 Units
Microphone wireless 7 Units

Rental Price : 14000 Baht

Furniture

Sofa set : Black color 4seats and front table.

Rental Price : 2500 Baht / 3days

Sofa set: Cream color 4seats and front table.

Rental Price: 3000Baht /3days
 76

Sofa set: Cream color7seats and front table.

Rental Price:4000Baht /3days

Chair : White color

Rental Price : 35 per each.

Chair : White color

Rental Price : 100 per each.
 77

Table : Face white color and blue skirt 1.2 m.

Rental Price : 300Baht per each

Circle Table: Face white color and red skirt.

Rental Price:300Baht per each

Table: face white color and red skirt 1.8m.

Rental Price: 350Baht per each
 78

Podium curve: height 50cm.

Rental Price: 2500Baht.

Table set : 1 Circle table , 10 chairs with cover.

Rental Price: 900Baht per set.
* Have more colors.
 79

Production and Operations Analysis

price/piece
Office equipments volume (B) Total (B)
1.Table 5 550 2750

2.Sofa 1 8200 8200

3. Chair 10 380 3800
4. Desk 4 740 2960

5. Air-conditioner LG healthy cool 2 11,900 23800

6. Fax & telephone Brother FAX275 2 3,500 7000
7. Camcorder SONY DCR-SR47 60GB 1 14,990 14990

8. Camera Canon D200 3 36,000 108000

9. Computer PC Pentium4 3 27,000 81000
10. Stationary 1 4,900 4900

11. Copy machine Kyocera Mita task Alfa 250ci 1 92,000 92000
Equipments
1. Digital 3D Hologram 3 350,000 1050000

2. Floor interactive 5 83,000 415000

3. Roof top
4x4 m 1 13,300 13300

5x5 m 1 21,600 21600

7x4 m 1 25,000 25000
10x5 m 1 40,000 40000
5x4x4x3 m 1 13,500 13500
8x5x5x4 m 1 45,000 45000
12x6x5x4 m 1 75,000 75000
12x10 m 1 90,000 90000
20x10 m 1 230,000 230000

4. Marquee tent
12x10 m 1 210,000 210000
12x20 m 1 300,000 300000
5. Musical fountain
10 m 1 330,000 330000
20 m 1 500,000 500000

30 m 1 600,000 600000
 80

40 m 1 800,000 800000
Lights
1. Multifunction cast par 6 1,000 6000
2. Image light 3 1,500 4500
3. Moving head light 250w 4 8,000 32000
4. Metal halide light (yellow) 250w/400w 6 2,000 12000
5. Metal halide light 450w (white) 4 2,000 8000
6. Mole Fay 4 650w x4 5 2,200 11000
7. Mole Fay 13 120w x13 10 2,200 22000
8. Mole Fay 15 120w x15 10 2,200 22000
9. Sky rose 2500w 5 16,500 82500
10. Follow spot 2500w 2 10,000 20000
11. Color change 5 2,200 11000
12. Laser machine 800mW 3 33,000 99000
13. Laser machine 1w 1 50,000 50000
14. Mini stage light 3 10,000 30000
15. Dimmer strobe 1500w 10 2,300 23000
16. Sky tracker 4500w 2 11,600 23200
17. Scanner light 12 2,800 33600
18. City color 2500w 2 18,000 36000
19. Intelligent flower light 4 4,100 16400
Effect equipments
1. Sky tube 400 sky light 7 75,000 525000

2. SL-46 Bubble Machine 4 2,700 10800

3. Smoke machine JX-1525 3 13,000 39000
4. Fire machine TDS08 4 16,400 65600

5. Papers shoot 3 6,500 19500

6. Sound speaker set PA 15” JBL JRX115 10 15,200 152000
7. CD players family DVD D225 3 1,500 4500

8. Mixer Console 16/24/32CH 2 51,000 102000

9. MCR-41OO POWER AMP 4 7,000 28000
10. SHURE PG14/PG30 7 11,900 83300

Decoration
1. Sofa set : Black color 4seats and front table. 2 6,700 13400
 81

2. Sofa set: Cream color 4seats and front table. 2 6,500 13000
3. Sofa set: Cream color7seats and front table. 2 9,200 18400
4. Plastic Chair: White color 100 110 11000
5. Upholster chair 60 330 19800
6. Table : Face white color and blue skirt 1.2 m. 8 1,100 8800
7. Circle Table: Face white color and red skirt. 8 1,100 8800
8. Table: face white color and red skirt 1.8m. 8 1,100 8800
9. Podium curve: height 50cm. 10 8,300 83000
10. Table set : 1 Circle table , 10 chairs with
cover 8 4,300 34400

Total (B) 6899100

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Depreciation Expense

Office equipments Depeciation(year) Depeciation(month)

1.Table 550 45.83
2.Sofa 1640 136.67
3. Chair 760 63.33
4. Desk 592 49.33
5. Air-conditioner LG
healthy cool 3400 283.33
6. Fax & telephone Brother
FAX275 700 58.33
7. Camcorder SONY DCR-
SR47 60GB 1499 124.92
8. Camera Canon D200 10800 900.00
9. Computer PC Pentium4 16200 1350.00
10. Stationary 980 81.67
11. Copy machine Kyocera
Mita task Alfa 250ci 9200 766.67
Equipments
1. Digital 3D Hologram 105000 8750.00
2. Floor interactive 41500 3458.33
3. Roof top
4x4 m 1330 110.83
5x5 m 2160 180.00
7x4 m 2500 208.33
10x5 m 4000 333.33
5x4x4x3 m 1350 112.50
8x5x5x4 m 4500 375.00
12x6x5x4 m 7500 625.00
12x10 m 9000 750.00
20x10 m 23000 1916.67
4. Marquee tent
12x10 m 30000 2500.00
12x20 m 42857.14286 3571.43
5. Musical fountain
10 m 33000 2750.00
20 m 50000 4166.67
30 m 60000 5000.00
40 m 80000 6666.67
Lights
1. Multifunction cast par 857.1428571 71.43
2. Image light 642.8571429 53.57
3. Moving head light 250w 4571.428571 380.95
4. Metal halide light (yellow)
250w/400w 1714.285714 142.86
5. Metal halide light 450w
(white) 1600 133.33
6. Mole Fay 4 650w x4 2200 183.33
7. Mole Fay 13 120w x13 4400 366.67
8. Mole Fay 15 120w x15 4400 366.67
9. Sky rose 2500w 11785.71429 982.14
10. Follow spot 2500w 4000 333.33
11. Color change 2200 183.33
 83

12. Laser machine 800mW 19800 1650.00

13. Laser machine 1w 10000 833.33
14. Mini stage light 6000 500.00
15. Dimmer strobe 1500w 4600 383.33
16. Sky tracker 4500w 4640 386.67
17. Scanner light 6720 560.00
18. City color 2500w 5142.857143 428.57
19. Intelligent flower light 3280 273.33
Effect equipments
1. Sky tube 400 sky light 52500 4375.00
2. SL-46 Bubble Machine 2160 180.00
3. Smoke machine JX-1525 7800 650.00
4. Fire machine TDS08 13120 1093.33
5. Papers shoot 3900 325.00
6. Sound speaker set PA
15” JBL JRX115 30400 2533.33
7. CD players family DVD
D225 900 75.00
8. Mixer Console
16/24/32CH 20400 1700.00
9. MCR-41OO POWER
AMP 5600 466.67
10. SHURE PG14/PG30 16660 1388.33
Decoration
1. Sofa set : Black color
4seats and front table. 2680 223.33
2. Sofa set: Cream color
4seats and front table. 2600 216.67
3. Sofa set: Cream
color7seats and front table. 3680 306.67
4. Plastic Chair: White color 11000 916.67
5. Upholster chair 6600 550.00
6. Table : Face white color
and blue skirt 1.2 m. 1760 146.67
7. Circle Table: Face white
color and red skirt. 1760 146.67
8. Table: face white color
and red skirt 1.8m. 1760 146.67
9. Podium curve: height
50cm. 16600 1383.33
10. Table set : 1 Circle
table , 10 chairs with cover 6880 573.33

Total (B) 851332.4286 70944.37

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Chapter 5 Financial Analysis

 85

Chapter 6 Risk Management

Identify all risks.
We will identify risk by prioritize from emphasize to sparse. We look from inside
company to outside and concern every function that may effect with our company. We
will find out the very important problem that the impact will occur and find the solution
to be solve or careful them.
Determine internal risks.
- Financial Risk
The finance are going along with the economic, so now a day Thailand are
meet the economic crisis, so the price of equipments, supplies, etc are expensive and
people are aware about the cost, so we couldn’t gain a lot of profit enough.
First we must to accept the economic crisis that we can’t change but we
can reduce the cost what we use and try to use the supplies to be utilize and adapt to the
concept as possible for reduce our financial risk.
- Employees/staffs perception, cognition, attitude.
These problems are very important because they are the main power of our
company. If they don’t like to work or have a bad attitude, our projects are not run
smoothly and successful.
We will solve this problem by distribute data or news to every one, pay
appropriate compensation, make them want to go along with company.
- Contracts.
The contracts and our customer always have some mistake with
understand of customer and it will make some conflict with customer. Some time the
customer use GAP of contract to take advantage our company and it will made conflict
interest in agreement contract
The way that can solve are
-Clearly contract Document
-Use the legal order
-Do the job follow the contract
- Internal Communication.
This is the important part that effect to company because the wrong
communication will make some biggest mistake to the company and the lack of
communication with other department will make the work are complete late, The
misunderstood of command.
The way to solve are
- Make clearly communication
- Coordinate with other department
- Always do report to Manager
- Clearly policy and detailing line of authority

- Organize system/Construction administration

Communication, when we hiring outsource there are many subordinate so
that the difficult thing to communicate.
We will solve by train our staffs hard to handle with this situation.
- Organization culture.
When one of our staff doing wrong and everyone ignore it, if no one
warning him/her everyone will ignore when him/her doing wrong.
We will solve by when someone doing wrong supervisor or subordinate
must warning him/her.
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- Conflict interest.
When our staff has conflict interests that make our project doesn’t
complete or late complete. Especially that will make problem with another project.
We will solve by when this situation occurring our staff must negotiate
mutual understanding.

Determine external risks.

- Politic.
So problems in Thailand nowadays could not be avoid political problem
and one of our target is Governmental organize. So if they busy in there work. We will
risky loss income in this portion. We must pay attention and try to attract all the way we
can.
- Economic.
Economic crisis in a few years ago let many organization fall down this is
the one important thing that we have to concern but Thailand nowadays quiet keep
moving with the best economic as the bank in Thailand can outstanding loan more. So
this is the best time that we can perform jobs very well.
- Technology changes
highly risk with the Technology change because we have to keep catching
with it and develop all time. Related with the competitive views if we miss something
new we will loss profit truly.
- Customer perception.
For the greatest royalty must come from the delightful services. In point of
customer views the events or the services that we provided will make the customers
impression .So all of perceptions are depends on our services. So we must do our best and
take care in all details.
- Competition/competitor
Now a day we have less of competitor in this industry there are not enough
of event organizer so is so many risk of competitive because if our company don’t shown
out the best, so the customer won’t come to our company too.
We must create the own image of our company to improve core
competency that can encourage the customer to come to our company.
- Environment.
Nowadays are so very concern about environment like a global worming
crisis, so people are very sensitive about this issue and we have to organize the project to
conform to the environment conservation.
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We must change the marketing and advertise to public that we are the
environment conservation to encourage the people the believe that our company are
concern about environment.
- Finance
The finance is going along the economic, so now a day Thailand are meet
the economic crisis, so the price of equipment, supplies, etc are expensive and people are
aware about the cost, so we couldn’t gain a lot of profit enough
First we must to accept the economic crisis that we can’t change but we
con reduce the cost that we use and try to use the supplies to be utilize and adapt to the
concept as possible for reduce our finance risk.

- Regal.
Labor Protection Act of 1998
Section 5 In this Act:
"Boss" shall mean a person who agrees to accept an employee for work in return for a
wage and shall also mean

 (1) A person who has been assigned to work on behalf of an employer;

 (2) Where a boss has legal personality, "boss" shall also mean the persons who
are authorized to act on behalf of such a boss and the persons who are assigned by
persons authorized to act on behalf of such a boss to act on their behalf.
 (3) Where the operator of a business has contracted out the supervision of work
and payment of wages, or has assigned any person to recruit employees for work,
other than an employment service, such that the work is a part of the entire
production or business which is under the responsibility of the business operator,
the business operator shall be deemed to be the boss of the said employees.

Section 17 An employment agreement shall terminate upon a date specified in an

employment agreement for such termination without need for advance notice.

Section 118 A boss shall pay compensation to an employee whose employment

has been terminated as follows:

 (l)An employee who has worked consecutively for a full one hundred and twenty
days but less than one full year shall be paid not less than thirty days the last wage
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rate or not less than the wages for the last thirty days of work in respect of an
employee who is paid a wage on a piece work basis.
 (2)An employee who has worked consecutively for one full year but not a full
three years shall be paid at least an amount equivalent to ninety days' pay at his or
her most recent wage rate or not less than the wages earned for the last ninety
days of work in respect of an employee who is paid a wage on te basis of piece
work.
 (3)An employee who has worked consecutively for a full three years but not a full
six years shall be paid an amount at least equivalent to one hundred and eighty
days' pay at his or her most recent wage rate, or not less than the wages earned for
the last one hundred and eighty days of work in respect of an employee who is
paid a wage on the basis of piece work.
 (4)An employee who has worked consecutively for a full six years but not a full
ten years shall be paid an amount equivalent to at least two hundred and forty
days' pay at his or her most recent wage rate or not less than the wages earned for
the last two hundred and forty days of work in respect of an employee who is paid
a wage on the basis of piece work.
 (5)An employee who has worked consecutively for a ten full years or more shall
be paid an amount equivalent to at least three hundred days at his or her most
recent wage rate, or not less than the wages for the last three hundred days of
work in respect of an employee who is paid a wage on the basis of piece work.

Section 119 A boss need not pay compensation to an employee whose

employment is terminated in any of the following cases:

 (1)Dishonesty in carrying out duties or deliberate commission of a crime against

the boss.
 (2)Intentionally causing the boss to suffer damage.
 (3)Negligence, causing the boss to suffer serious damage.
 (4)Violation of the work rules and regulations or the boss' lawful and legitimate
regulations or orders, where the boss had already issued a written warning, except
that in serious cases the boss need not issue such a warning. A letter of warning
shall be enforceable for not more than one year calculated from the date on which
the employee committed the offence.
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 (5)Abandonment of post for three consecutive working days, regardless of

whether there was a holiday in between or not, for no appropriate reason.
 (6) Imprisonment under a final judgement ordering imprisonment, unless the
sentence was for an offence which was committed out of negligence or a petty
offence.

Section 123 When a boss violates or is not in compliance with the requirement to
pay any form of compensation under this Act and the employee who claims to have a
right to such compensation wishes to ask the Labour Inspection Officer to proceed in
accordance with this Act, the employee shall have the right to submit a petition to the
Labour Inspection Officer of the locality in which the employee is working or in which
the boss is domiciled in the form prescribed by the Director-General.
Section 124 When a petition is submitted under Section 123, the Labour
Inspection Officer shall conduct an inquiry into the facts and issue an order within sixty
days from the date of receipt of the petition.
Section 125 After the Labour Inspection Officer has issued the order under
Section 124, if the boss, the employee or the legitimate heirs of a deceased employee are
not satisfied with that order, the case may be brought to court within thirty days as
calculated from the date of notification of the order.
The laws that show have to follow and agree with that because Department of
labor also set up the labor law for both of employee and employer know they right and
reduce the risk of HR factor
 90

Chapter 7 Summery

MICE business is one of tourism which can bring more than 500,000 overseas

tourists to Thailand. The tourists in this group usually have more spending than others.

Therefore, MICE business can earn high income and benefits to Thailand, both the

benefits which the value can be calculated and cannot be calculated in an exact amount of

money.

Our company Whatever Event Organization Company (WEO) founded in 1999.

Our company provide event service organizer such as meeting and conference, wedding,

exhibition, and party, in theme that customers can choose from us or design it by their

self, whatever theme we will create it for them as the name of our company. Whatever

Event Organization Company provides entire services such as organize without

instruments or with our instruments, organize only or design everything.

Because of today the event use for promote products, man or place so we desire to

satisfy the need of the market. We provide the event by professional staffs and each event

can make the profit for our company because we use the less cost and spend a lot of

knowledge, body and experience for customer satisfaction.

The benefit of making the project of WEO Company, we will able to learn and get

experience from every event that we had set up. Those will improve the knowledge and

able to handing with problem, so we will able to solve the problem while it occurs. There

are many kind of event that we provide and in each event have difference theme.

Therefore while we arrange the event, we have to decide and create the idea to make the

customers satisfy that will get a lot of idea from arranging difference event.

The benefit by making the project of WEO Company, we will meet a lot of

problem. In every event will have the problems and we have to use the idea, the feeling,
 91

the experience to solve the problem. Therefore we will get experience to solve the

problem in difference situation.

We offer the differentiate ideas that will make you smile and always feel a warm

welcome in Chiang Rai Thailand. We help you to reduce time, complicated and cost to

provide facilities, professional staff and decoration for the perfect event to you. We

provide all type of event services in the areas of activities, theme party, private function,

catering, decoration, Seminar & Conferences entertainment, or wedding planer also light

and sound, stage booth production.

The Whatever Events Organizer Company established on 1999 by the Whatever

Group with the idea of “whatever want, we will create it”. Nowadays there are many of

event occur, in difference event has difference owner so they need something special and

unique on their event. Those why we name our company “Whatever” because what ever

they need we will provide it for them. In the first beginning, the Whatever Events

Before we establish our company, we are the professional organizer in other

company and we are together that we are friend and study at MAE FAH LUANG

University. We are analysis about other problem for establish our company in CHIANG

RAI and we are agree to use “Whatever Organization” to our name that like slogan

“Whatever want, we will create it” that our company does not like other company and

never who like because we are think about new style and understand a problem of

customer that we pass in this job and we have more experience in organize the event.

The season is not the main effect because the concept of event we provide indoor

event only. The effect is logistic by sometime we can say low season is autumn season

because the people think autumn is not comfortable and high season are summer and

winter because summer is the famous season. People like to make event in this season. In
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winter is the selling point of CHIANG RAI because it very cold and a lot of travel come.

In exhibition high season are early year and end of years.

The event organizer was found in Thailand about 10 years ago. Can see from

many company begin to hire the event organize company help them to present or promote

them product because if they do by themselves, it’s very expensive or lost a lot of cost

and doesn’t have knowledge and experience. The event organization was boom from the

past until now and have a new company was born all the time and have high competition.

Now, many company or people come to participate for event Organization

Company such as Isuzu, Smirnoff, Singha, Jaguar, Toyota, Snack Company, etc. But the

economic situation is let down, so the number of event, party or exhibition are let down.

So we think about the price must be low.

We had contract with 4 five star hotels in Chaing Rai which are Inncome

Hotel, Dusit Island Resort Chiang Rai, Annatara Golden Triangle Hotel and Imperial

Golden Triangle Resort. Those hotels were famous with high service standard.

Therefore we decide to sign the contract with them. Therefore we can reduce cost and

make customers trust and satisfaction because of the name of those hotels.

Our vision is the topflight event organizer company of Thailand then we

will improve and develop into Asia and the world class. Be the highest employment rate

company in the future. Be the part of organizing world class event such as OPEC, APEC,

Gramme Award, superstar weeding. Expand the branch firm around the world.

Our mission are Take care all of our staff as our family. Make a good impression

to customers and greet them as a part of our family. Create the best plan and theme

for the customers as they want. Pre-operation on every event to ensure there are no

miss take. Train staff to able to handle the problem. Do our best in the real work.
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Ensure all detail of work is the best. All tasks are the same important. Give fairness to

the customers

Nowadays Thailand political is not secure there are a lot of protest such as

Red and Yellow Shirt, big protest in Suwanapoom Airport in 2007. Therefore

that crisis is affecting all business including event organizer. It make Thai

economic down and international do not trust in Thailand political. So

everyone does not decide to host the party, wedding, or meeting. Politic is the

one of impact on any business.

About social and environment now a day many people care about what

happen when we organize what happen after the organize, it will affect to the

environment or their place, so we have to care about this factor, we also care

about cooperate social responsibility and about environment friendly.

Many of customer want the best of organizer, so they want a professional

organizer to set the event we think more of the customer have the limit of

budget but want the biggest, So we have try to optimize the event and budget

in the relate and try to make the customer to meet the satisfaction and come to

our company again.

There are have a few of organizer company in the North part some of

organizer are become to wedding planner not so many of event organizer so is

not a serious about the competitor because we are the biggest event organizer

in the north part of Thailand.

In this business have more around that it make to high competitive and

make big company have advantage over than small company that it make

small company to bankrupt that it make our company is new company to find

new way to fight with other big company.

 94

Economic is difficult to control because in the present is not standing in

marketing and each person do not to invest in importance event that person

unknown how to organize the event so that makes the event not completely.

The resource used decorates in event is not enough because the world lack of

resource and make the economy is down.

In the present, the technologies are always to develop. It make to our

follow new technology that can we make easy in event. Sometime we cannot

to find a resource; we can use technology to help in business.

SWOT Analysis is a strategic planning method used to evaluate the Strengths,

Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It

involves specifying the objective of the business venture or project and identifying the

internal and external factors that are favorable and unfavorable to achieving that objective.

Marketing Mix is A selection of products by a company from which a customer

can choose. The advantage is that more customers will likely consider one of the options

as opposed to purchasing from a competitor.

The strategic marketing planning process flows from a mission and vision

statement to the selection of target markets, and the formulation of specific marketing

mix and positioning objective for each product or service the organization will offer.

Leading authors like Kotler present the organization as a value creation and delivery

sequence. In its first phase, choosing the value, the strategist "proceeds to segment the

market, select the appropriate market target, and develop the offer's value positioning.

The formula - segmentation, targeting, positioning (STP) - is the essence of strategic

marketing.

Production/Services process we use tools or equipment that have standard and

employee have training from professional and our company teach them to loyalty and
 95

respect of their work that provide to customer so productivity will make customer satisfy
then they be loyalty and give word of mouth to other people to present my our company.
. Internal office we provide area into 2 zones for customer and employee, for
event we have facility such as tables, chairs and presentation set for wedding, graduate,
birthday party, etc.
Location we choose area in Chiang Rai province at urban near tower clock