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STR 581 Capstone Final Examination,

Part Three

1. A company that attempts to lead its industry in price and convenience by pursuing a
focus on lean and efficient operations is pursuing what strategy?

Operational excellence
Low-cost leadership
Customer intimacy
Product leadership

2. One of the ways to change the course of a brand is to modify the product. Under
product modification, ________ adds size, weight, materials, supplements, and
accessories that expand the products performance, versatility, safety, or
convenience.

technological improvement

feature improvement
style improvement
quality improvement

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3. Marketers need to identify the hierarchy of attributes that guide consumer decision
making in order to understand different competitive forces and how these various sets
get formed. This process of identifying the hierarchy is called ________.

market estimation
brand association
market partitioning
market valuation

4. This is designed to check systematically and continuously whether the premises on


which the strategy is based are still valid

Special alert control


Strategic surveillance
Implementation control
Premise control

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5. A firm must know where to position its product based on price and

promotional efforts
quality
communication
region

6. When performing this analysis, it is good for strategic planners to consider similarities
between the benefits the customers derive from the products and services that other
firms offer.

Competitive analysis
Business analysis
Customer analysis
Company analysis

7. What is the perceived monetary value of the bundle of economic, functional, and
psychological benefits customers expect from a given market offering because of the
product, service, people, and image?

Ultimate service benefit


Complete marketing benefit

Total customer benefit


Total management benefit

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8. A valuable result of task environment analysis with respect to geographic,
demographic, psychographic and buyer-behavior factors is called

competitor profile
financial position
vendor profile
customer profile

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9. The ability to meet humanitys needs without harming future generations is now a top
priority in most corporate agenda

ethics
sustainability
rules
righteousness

10. Large-scale, future-oriented plans for interacting with the competitive environment to
achieve the company objective refers to its

strategy
dynamic policies
competitive analysis
goals

11. With ________ as a target market strategy, the firm concentrates on serving many
needs of a particular customer group.

single-segment concentration
product specialization
market specialization
selective specialization

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12. Company X's principal strength is its inbound and outbound logistics system; its
relative weakness, however, is after-sales service. Its competitor, Company Y, however is
often plagued with lagging shipments and an inflexible distribution setup. Company Y
remains successful because it maintains a fully staffed service department and, as a

result, the company is known for its dependable service. This type of analysis allows
them to identify ways to build on relative strengths and avoid dependence on capabilities
at which the other firm excels.

Disaggregating
Benchmarking
Past performance comparison
Industry comparison

13. The strategic factor that involves the beliefs, values, attitudes, opinions, and
lifestyles of persons in the firms external environment, as developed from cultural,
ecological, demographic, religious, educational, and ethnic conditioning.

Political factor
Stakeholder factor
Economic factor
Social factor

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14. Leaders galvanize commitment to embrace change through clarifying strategic intent,
building an organization, and

shaping organizational culture


developing a vision
developing a mission
planning strategy

15. How do functional tactics compare to business strategies?

Functional tactics are more focused on the general direction of the firm than business
strategies.
Functional tactics are more focused on a commitment to corporate strategy than
business strategies.
Functional tactics are more specific than business strategies.
Functional tactics are more long-term than business strategies.

16. Under which of the following conditions is the frequency the most important factor in
media selection?

When introducing flanker brands


When going into undefined target markets
When launching infrequently purchased brands
When there is high consumer resistance to the product

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17. New-to-the-world products are ________.

new product enhancements that supplement established products


low-cost products designed to obtain an edge in highly competitive markets
new products that create an entirely new market
existing products that are targeted to new geographical markets

18. BMWs "The ultimate driving machine," American Express' "Don't leave home without
it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch
someone" are all examples of ________.

brand mission
brand vision
brand slogan
brand personality

19. Which component of a marketing audit includes major developments in income,


prices, savings, and credit that affect the company?

Economic
Political
Cultural
Technological

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Two
20. Prestige LLC, a small company that manufactures specialty cereals and energy bars,
wants to launch a "green marketing" program in response to heightened consumer
awareness about environmental issues. What should the company do to maximize the
program's chances of being successful?

Explain the rules and regulations laid out by governmental agencies to protect the
environment.
Focus on the efforts and costs incurred by the company to bring these "green" products
to consumers.
Emphasize benefits to the consumer rather than environmental benefits.
Demonstrate that the products will benefit both customers and the society in the longterm.

21. When diversification involves additions of a business related to the firm in terms of
technology, markets or products, it involves

vertical diversification
concentric diversification
horizontal integration
concentrated growth

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22. These social responsibilities are those that are voluntarily assumed by a business or
organization. They include public relations activities, good citizenship, and full corporate
social responsibility.

Economic responsibility
Legal responsibility
Employee responsibility
Discretionary responsibility

23. Which control should periodically reassess its approach to the marketplace with a
good marketing audit?

Strategic control
Marketing control
Ethical control
Performance control

24. What type of strategy consists of geographical pricing, price discounts and
allowances, promotional pricing, and differentiated pricing?

Regular prices
Fixed pricing
Price adaptation
Altered pricing

25. A set of ideas on organizational control based on the belief that the separation of the
ownership from management creates the potential for the wishes of owners to be
ignored refers to

agency theory
the moral hazard problem
Adams theory
ethical responsibilities

26. Firms using this generic strategy attempt to build customer loyalty by stressing a
specific product attribute above other product qualities.

Cost leadership
Concentrated growth
Focus
Differentiation

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27. A company can learn a great deal by analyzing the degrees of brand loyalty. For
example, ________ can show the firm which brands are most competitive with its
own.

switchers
hard-core loyals
shifting loyals
split loyals

28. This is an important structural decision and resultant separate activities need to be
coordinated and integrated back together as a whole so the business functions
effectively.

Broadening
Differentiation
Diversification
Preferencing

29. This is a historically popular technique through which managers create a quick
overview of a company's strategic situationit is based on achieving a sound fit
between internal resources and the external situation.

Internal analysis
Value chain analysis
External analysis
SWOT analysis

30. The marketing manager needs to know the cost of the research project before
approving it. During which stage of the marketing research process would such a
consideration most likely take place?

Step 4 analyzing the information


Step 5 drafting the report
Step 1 defining the problem
Step 2 developing the research plan

About Author
This article covers the topic for the University Of Phoenix STR 581 Final Exam
Capstone Three . The author is working in the field of education from last 5 years. This
article covers the basic of STR 581 Final Exam Assignment Capstone Three from
UOP. Other topics in the class are as follows:
STR 581 Week 1 Ethics Reflection Paper
STR 581 Week 1 Knowledge Check (Latest)

STR 581 Week 1 Complete


STR 581 Week 2 Research Proposal
STR 581 Week 2 Learning Team Activity
STR 581 Week 2 Knowledge Check (Latest)
STR 581 Week 3 External and Internal Environmental Analysis
STR 581 Week 3 Learning Team Peer Evaluation
STR 581 Week 3 Knowledge Check (Latest)
STR 581 Week 3 Complete
STR 581 Week 2 Complete
STR 581 Week 4 Strategic Choice and Evaluation
STR 581 Week 4 Learning Team Peer Evaluation
STR 581 Week 4 Knowledge Check (Latest)
STR 581 Week 4 Complete
STR 581 Week 5 Implementation Strategic Controls and Contingency Plans
STR 581 Week 5 Learning Team Peer Evaluation
STR 581 Week 5 Knowledge Check (Latest)
STR 581 Week 5 Complete
STR 581 Week 6 Strategic Plan and Presentation
STR 581 Week 6 Complete
STR 581 Week 2 Capstone Final Examination, Part One
STR 581 Week 4 Capstone Final Examination, Part Two
STR 581 Week 6 Capstone Final Examination, Part Three

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