AL CORDOBA, M.S.

Consulting Director, Advanced Analytics and Reporting

ALBERTO CORDOBA, M.S .

CONSULTING DIRECTOR

EDUCATION

M.S., University of Maryland, College Park, MD (Computer Systems)

M.S., SUNY/Syracuse University, Syracuse , NY (Quantitative Analysis)
B.S., Universidad Nacional, Medellin, Colombia (Engineering)

RELEVANT EXPERTISE

SAS expert with 25 years of experience designing, developing and implementing reporting and analytic
solutions. Worked for SAS Institute directly for 13 years
10 years of healthcare consulting experience at Blue Cross and Blue Shield Association Federal
Employee Program and Truven Health Analytics (Thomson Reuters Healthcare)
Collaborative Project Director with extensive experience leading analytic teams on domestic and
international projects
Lead presenter of numerous technical and final project reports for a wide range of audiences
Experience with professional development programs such as: Krauthammer, Mike Bosworths Solution
Selling, Miller-Heimanns Strategic Selling, presenting for success, value-based pricing, effective
presentations, effective meetings, effective negotiations, basic principles, diversity training, facilitative
leadership

PROFESSIONAL EXPERIENCE
TRUVEN HEALTH ANALYTICS, FORMERLY THOMSON REUTERS (HEALTHCARE), SANTA BARBARA, CA
2012 - 2015
DIRECTOR, SAS CENTER OF EXCELLENCE (2014 - 2015)

Promoted to create the SAS Center of Excellence and the SAS Alliance Lab to guide 200 programmers
and test the latest software analytic tools for big data
Designed High Performance Analytic architectures for State proposals using Oracle Exadata Database
Machine, the Infiniband network, the Exalogic Appliance, and a collection of SAS tools. Provided sales
support and won two large big data DHHS State projects of 75 to 400 TB each, supporting more than
4000 users. Systems will be used to develop analytical models (primarily forecast/predictive) using a
variety of data sources. Models will help identify trending in medical cost, score and predict audit
outcomes to reduce cost and increase efficiency, and identify trends that lead to improper payments
Developed and enforced new standard operating procedures and guidelines for high-quality statistical
programming and architectures
Provided and coordinated technical product support beyond the initial level, and helped evaluate new
analytic products and associated hardware
Validated all analytic implementations with the Data Warehouse group, IT, and consulting services
delivery teams; advised analysts on performance and optimization of reporting and analysis software
Provided technical leadership for analytic modeling, solution installation and maintenance, and was the
coordination point between top SAS experts, Truven Healths SAS experts, and clients
Supported reporting and advanced analytic projects company-wide, promoting collaboration and best
practices on analytics. Familiar with the Capability Maturity Model Integration (CMMI)
Co-authored and presented paper on pharmaceutical data visualization. Data for one million diabetes
patients on protocol adherence to medication was stored in a Hadoop cluster and visualized with inmemory SAS Visual Analytics
Responsible for producing reliable and trusted information, and for setting and driving high levels of
data governance and best practices

DIRECTOR, RESEARCH OPERATIONS (2012 - 2013)

Advised executive management with research strategy throughout the consulting organization
Mentored senior SAS programming management staff, and actively participated in continuing process
improvement within Analytic Consulting and Research Services
Provided, in a leadership role, direct project support for client sponsored research studies to include
hospitals, health plans, employers and both local and federal governments. Worked with business

Proprietary and Confidential

July 2015

ALBERTO CORDOBA, M.S .

CONSULTING DIRECTOR

users, data scientists, statisticians and key stakeholders to help gather requirements, translate into
specifications, develop solution design and execute design
Provided oversight of programming, design, and/or analytic support for client projects using MarketScan
Databases which contain 158 million patients and more than 28 billion records
Reviewed SAS Grid and modernized system architecture and helped win the rebid of HCUP, the largest
collection of longitudinal hospital care data with all payers encounter level information beginning in 1995

QUALEX CONSULTING SERVICES, MIAMI, FL

VICE PRESIDENT (2009 - 2012)

Rejoined firm to lead team providing reporting and analysis consulting expertise in SAS services related
to system architecture, data integration, business reporting, statistical analysis, data mining, and
marketing (including campaign management) , and training
Prepared proposals, reports and technical documents for submission to customers and presented
findings to senior management.
Implemented Salesforce.com and became its administrator

SPSS, INC., WASHINGTON, DC

ACCOUNT EXECUTIVE, FEDERAL PROGRAMS (2008 - 2009)

Supported federal civilian government customer projects

Advised executive management with predictive analytics strategy

QUALEX CONSULTING SERVICES, MIAMI, FL

VICE PRESIDENT (2006 - 2008)

Joined firm to develop newly created SAS reseller program Awarded Partner/Reseller of the Year
Structured five consulting teams by domain: healthcare, finance, oil and gas, retail, government
Led consulting project as lead architect

SAS INSTITUTE, CARY, NC

1993 - 2006
SAS BUSINESS DIRECTOR AND VICE PRESIDENT, MIAMI, FL 2003- 2006

Led consulting efforts as Chief Solutions Architect/Technical Architect to define the intelligent systems
architecture for selected customers
Drove strategy and execution of programs by growing the partner network as well as driving revenue
across existing partners.
Managed a team of SI partner managers, Alliance Managers
Worked hand-in-hand with marketing team, global partner staff and partner training/enablement team to
build a fully integrated new channel partner strategy
Developed, communicated, maintained, and enforced overall architecture of analytic solutions
Reviewed and understood background processing architecture requirements
Worked with the platform and network teams to assess and design new performance and capacity.
Evaluated key technology decisions
Identified implications for network, database, and other system performance and developed optimum
SAS package configuration and setup
Developed estimates for interfaces and conversion effort
Defined project scope and budget

SAS GENERAL MANAGER, MIAMI, FL 1998- 2002

Promoted to develop all Latin American operations, including P&L and budgeting. Hired and led a
team of six country managers, two distributors, over 100 professionals, and a solid engineer support
group
Opened up four new subsidiaries in Argentina, Chile, Colombia and Venezuela. In addition, established
and staffed two regional offices in Miami, FL and Puerto Rico, PR
Quickly reorganized and revitalized operation in Mexico after initial promotion

Proprietary and Confidential

July 2015

ALBERTO CORDOBA, M.S .

CONSULTING DIRECTOR

Served as Chief Strategist to help identify and plan for SAS initiatives in the Asian Pacific region,
particularly Japan, China, Korea and India
Led the technical team in the implementation of complete decision support solutions for organizations
primarily in government, financial services, health insurance, telecommunications, retail and energy.
Customer projects were delivered on cost and time. Set and managed expectations and risks
Technical leader and consultant in designing, developing, and/or optimizing SAS architectures on
selected projects

SAS COUNTRY MANAGER, SAO PAULO, BRAZIL 1996- 1998

Started a new office in Brazil, staffed the operation and operated this completely new subsidiary. Had
full P&L and budget responsibility
Led IT design, development and implementation of system architectures and statistical models for the
top three largest private banks, the Central Bank, Pao de Acucar, the largest supermarket chain and the
top communications companies in the country
Conducted quality assessment on projects to develop the SAS presence in the region as the best
solution for business analytics
Provided expertise for several technology areas; analytic application integration, packaged application
implementation and custom client-server application development
Worked in lead roles in a number of high profile implementation projects
Participated in the design and implementation of new data warehouses and statistical models
Trained and mentored analytic staff
Developed the SAS presence in the region as the best solution for generating anti-attrition,
segmentation, cross-selling and up-selling statistical models
Provided enterprise intelligent systems architecture consulting services in selected projects

SAS TECHNICAL MANAGER, ROCKVILLE, MD 1993- 1996

Built and led a high-impact technical support professional team

Identified and worked with over 100 prospective customers from both business and IT
Opened up and staffed a new SAS office in Philadelphia, PA
Conducted more than 70 customer visits, technical seminars and trade shows per year on SAS
Data Integration, Analytics and Reporting
Worked in data management and statistical modeling applications with both federal government
and commercial customers in Washington (DC), Philadelphia (PA), Baltimore (MD) and Richmond
(VA)

BLUE CROSS AND BLUE SHIELD ASSOCIATION, WASHINGTON, DC

1989-1993
CONSULTANT, BENEFIT COST EVALUATION 1992- 1993

Provided management consulting using statistical models on benefit cost nationwide to executives of
BCBSA member Plans
Participated in the development and implementation of a new mail order drug program to achieve
significant benefit cost containment
Developed a new strategy to increase the quality, timeliness, and accuracy of the Plan Performance
Incentive Program reporting. The time required for making data available to the Member Plans
decrease from several weeks to one day

CONSULTANT, RESEARCH AND DEVELOPMENT 1991- 1992

Developed a risk adjuster statistical model using SAS/STAT for health care reform in cooperation with
colleagues as well as Kaiser Permanente's upper management. The adjuster model was used for health
care reform high-level discussions with key members of the U.S. Senate and with HMOs. The risk
adjuster model led to better negotiations with the U.S. Senate.
Participated in the design of a DB2 database to provide enrollment information to define marketing
strategies.

Proprietary and Confidential

July 2015

ALBERTO CORDOBA, M.S .

CONSULTING DIRECTOR
CONSULTANT, BENEFITS RESEARCH 1989- 1991

Developed econometric time series models using SAS/ETS to determine the effect of implementing a
Preferred Provider network (PPO) nationwide on total cost, benefit utilization and new enrollment. The
model provided required information to define new program direction
Developed and implemented the Benefits Assistance Tracking System (BATS), an interactive SAS/FSP
system used by the Benefit Policy and Interpretation section to keep track of Plan inquiries effectively
Presented to Health Plan executives benefit cost recommendations to increase Plan profitability.
These recommendations were based on time series models

LOCKHEED CORPORATION, GREENBELT, MD

SYSTEMS ANALYST 1989- 1990

Key participant in the creation, integration and maintenance of IT architectures on a U.S. Federal
Government contract
Designed and implemented the information systems architecture for a government laboratory
Defined systems requirements using SDLC structured methodology
Prepared a draft of the architectural design and ensured compatibility with the national data base
system
Selected, procured and installed network hardware and software
Identified and resolved hardware problems and coordinated repairs
Led the monthly information systems meeting, trained users and wrote operational information systems
procedures

CHEVY CHASE BANK, CHEVY CHASE, MD

DATABASE PROGRAMMER 1988 - 1989

Provided analysis of large mortgage portfolios and detailed support for financial reporting
Spearheaded the technical group in charge of the design, development and implementation of a DB2
relational database for financial decision support
Normalized the data base design and created the logical and physical database
Defined the operational procedures required to operate the database within a large and sophisticated
telecommunications environment and verified the system compliance with security protocols.
Wrote REXX execs for performance monitoring and for disaster recovery
Designed and developed end-user ISPF panels for statistical analysis and reporting, and used mainframe
spreadsheets for analysis
Coded data loads to the SQL/DS relational database
Developed ETL processes for data management

BLUE CROSS AND BLUE SHIELD ASSOCIATION, WASHINGTON, DC

1985 - 1988
SENIOR PROGRAMMER ANALYST 1/1987 - 6/1988

Designed, developed and implemented multiple large on-line and batch IBM system applications
Maintained the Duplicate Claims Tracking System (DCTS), a system to help the identification and
recovery of duplicate claim payments to third parties
Maintained the Hospital Bill Audit System (HBA), a hospitalization cost control system to examine patient
expenditures
Maintained the System Utilization and Reporting (SUR), a control system to process daily SMF records
generate by mainframe computers
Maintained the Telecommunications Messages Analysis System (TMAS), a system to assist Plan
Performance analysts to identify problem areas (I supervised two technicians in the daily operation)
Maintained the PHOENIX system software for authoring and presenting benefits training
Provided technical support and training in the use of corporate computer facilities to professional staff

Proprietary and Confidential

July 2015

ALBERTO CORDOBA, M.S .

CONSULTING DIRECTOR
STATISTICAL ANALYST 11/1985 - 1/1987

Provided statistical information on enrollment and claims to the actuarial staff and the Blue Cross and
Blue Shield Plans

Coordinated the development and timely delivery of data requests

Developed an information system to monitor the status of statistical projects

Developed high quality marketing information and maps of market share for the national marketing
meeting
STEPTOE & JOHNSON CHARTERED, WASHINGTON, DC
STATISTICAL ASSISTANT 3/1985 11/1985

Provided statistical litigation support to attorneys working in Equal Employment Opportunity cases
Assisted the International Trade Group. Managed large payroll data files and provided statistical
analyses, descriptive statistics and hypothesis testing

PUBLICATIONS AND PRESENTATIONS

Publications:

Cordoba, A. , (2014). Understanding the Predictive Analytics Life Cycle. Wiley and SAS Business Series.
John Wiley and Sons. Hoboken, New Jersey.

Cordoba, A., Fenton, J., Marder, W., Pepitone, A., (2014). Leveraging SAS Visual Analytics for Healthcare
Research. 2014 SAS Global Forum, Washington (DC).

Cordoba, A, Scoggings, J (2010). Leveraging the SAS Power and Teradata Relationship Manager for More
Precise Customer Segmentation. 2010 PARTNER Teradata User Group Proceedings , San Diego (CA).

Collado, C, Demonchy, D, Arancibia, M, Cordoba, A (2008). Implementing a Customer Retention, CrossSell, Up-Sell, and Payment Risk Solution Using SAS Telecommunications Intelligence Solutions for Orange
Dominicana. 2008 SAS Global Forum Proceedings, San Antonio (CA).

Cordoba, A (1989). Executive Information Systems for Health Insurance Companies, 1989 NESUG
Proceedings, Baltimore (MD).
Technical Reports:

I have drafted, edited, and prepared numerous technical assessment reports for submission to several
organizations. Due to the nature and content of the information, these technical reports are proprietary and
not publicly available.
Presentations:

Inmon, W, Cordoba, A (1999). Data Warehousing. Latin American Tour on Data Warehousing,. Mexico,
Argentina, Brazil. Summer 1999.

Cordoba, A, Arancibia, M (1998). SAS Data Mining Concepts and Applications. MasterCard Meeting, Bahia,
Brazil, June 1998.
th

Cordoba, A (1996). Voce sabe como usar Data warehousing com o SAS?. GUSAS 5 , Campos de Jordao,
Brazil, February 1996.

Cordoba, A (1996). SAS Casos de sucesso e solucoes. Congresso Internacional de Data Warehouse, Sao
Paulo, Brazil. April 1996.

Numerous presentations in BI and advanced analytics at SAS Users groups and customers in the U.S.,
Europe, Asia, and Latin America.

AWARDS AND HONORS

Lifetime Achievement Award, SAS Institute

Nominated an outstanding manager by staff, SAS Institute, Brazil
Numerous SAS management awards for annual performance achievements
Nominated by Blue Cross and Blue Shield Association to the executive track at the School of Marketing,
Purdue University. Received certification as Healthcare Consultant
B.S. Class Valedictorian

Proprietary and Confidential

July 2015