SAP Internet Sales

SAP TechEd 03 Basel
SAP Internet Sales

(R/3 Edition)
in a B2B Scenario
Winfried Gerg, Nihad Freund
Product Management, SAP AG
Learning Objectives
As a result of this workshop, you will

be able to:
Present an overview of SAP Internet Sales (R/3 Edition)
Understand the system architecture of SAP Internet Sales
(R/3 Edition)
Show basic business data required for a Web Shop
Provide an understanding of how data and processes from
SAP R/3 are leveraged on the Web

Give participants hands-on experience in creating their own
Web Shops
This workshop is not intended to provide an overview of all

functionality in Internet Sales
SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 2
2003 SAP AG
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SAP TechEd 03 Basel
Agenda
Overview of SAP Internet Sales (R/3 Edition)

Contact Persons (Buyers) for a Sold-To Customer
The Product Catalog
The Web Shop
Order and Delivery
Order and Order Status
Deliver and Order Tracking
Summary
Agenda

The Product Catalog
The Web Shop
Order and Delivery
Summary
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Customer Centric Business with mySAP CRM
Customer Centric Business with mySAP CRM
mySAP CRM E-Commerce
Turn the Web into a profitable sales and interaction channel
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Business Value of mySAP CRM E-Commerce
mySAP CRM provides an e-Commerce platform

to turn the Internet into a profitable sales and
interaction channel
Support Business-to-Business and
Business-to-Consumer relationships
Personalize your customers buying experience
Provide convenient, easy-to-use, interactive
selling and self-service
Enable end-to-end order-to-cash processes
Incorporate partners into your eCommerce
strategy
Significantly reduce cost of sales and customer
service
mySAP CRM E-Commerce Overview
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mySAP CRM E-Commerce - Deployment Modes

mySAP CRM Channel Management
E-Commerce within a Portal
E-Commerce with Channel Partners

Collaborative
Showroom
E-Commerce with mySAP CRM
Partner Portal
E-Commerce with SAP R/3
SAP Internet Sales (R/3 Edition) Capability Overview
Shopping
Basket, Order
Management
Customer
Online
Invoicing &
Payment
Order
Status
Pricing, Product
Availability
Product
Configuration
Product Catalog,
Search
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SAP Internet Sales (R/3 Edition) - Building Blocks
Browser
Browser
Web
Web Catalog
Catalog
Search
Search Engine
Engine
Shopping
Shopping Basket
Basket
Pricing
Pricing Engine
Engine
Product
Product
Configuration
Configuration
Order
Order &
& Quote
Quote
Management
Management
Online
Online Billing
Billing
and
and Payment
Payment
E-Analytics
E-Analytics
Material
Material
Master
Master
Catalog
Catalog
Management
Management
Customer
Customer
Master
Master
Order
Order
Management
Management
Contract
Contract
Management
Management
SAP Internet Sales (R/3 Edition) Screenshots

B2B
B2C
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Lean Architecture
Business
Execution
Interaction
R/3 System ( 4.0B)
SAP J2EE Engine
Plug In *
Order
Business Partner
Java Connector
Material Master
Product Catalog
Presentation
Pricing
Interaction and
Presentation Layer
Browser
Business Objects Layer
Browser
Business Logic Services

Layer
Browser
Web Server
Browser
Logistics Execution
System (LES)
* = optional
Architecture with All Options

Business
Execution
Interaction
Presentation
SAP J2EE Engine
Material Master
Product Catalog
Plug In
Order
Business Partner
Pricing
Logistics Execution
System (LES)
Java Connector
R/3 System ( 4.0B)
Interaction and
Presentation Layer
Business Objects Layer
Business Logic Services
Layer
Browser
Browser
Web Server
Browser
Index Server
Browser
Index
Management
System (IMS)
Search
Engine
Internet Pricing &

Configurator (IPC)
Database
* = optional
Data Loader
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Internet Sales R/3 Edition Architecture Summary

R/3 release 4.0B and higher is required
Calls the master data within R/3 as required
Order saved real-time within R/3 no delay or intermediate storage
of the order data
J2EE-compliant run-time architecture

Outside-in process flow of the customer interaction
JSP-based front-end makes UI design more flexible
Options within the architecture set-up

Product catalog
Read from R/3, data is cached
Data replicated to external index server
Pricing
Read from R/3
Determined with the use of the IPC
Configuration only with the IPC
Agenda

The Product Catalog
The Web Shop
Order and Delivery
Summary
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Customer Masters & Contact Persons
Customer Master
Sold to, Ship to
Bill to, Payer
Other partner functions
Contact Person 1
Contact Person 2
Contact Person 3
Contact Person 4, etc
Lisa Young
Bob Jones
Pam Smith
John White
User Management
B2B: Customers log on before being allowed
into the shop
Existing customer master is used within SAP R/3
Password must be created for existing customers
User management options

SAP R/3 user created for the customer (SU01)
roles for authorization checks
Internet user created for the customer (SU05)
only assigns password to customer master
B2C: Self-registration of consumers visiting the

shop
Customer master is created within SAP R/3
Existing template customer is copied, only address
data is updated
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B2B Scenario
Web shop
Only Internet users have access
Customer
2
Creation of an
Internet user
for the
customer
SAP R/3
Customer
Customer maintained
in the R/3 system
B2C Scenario
Self-registration
1
Web Shop
Customer
SAP R/3
Customer
2
Automatic creation of a new
customer master record and
corresponding Internet user
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Customer Master in R/3 (General data)
Customer name
Search term
Address data
Tax jurisdiction code
Customer Master (Contact Person info)
Contact person
Contact person details
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Customer Master in R/3 (Sales Area Data)
Sales area data

Sales: pricing
procedure
determination
Shipping: delivery plant
Billing: payment terms,
taxes
Logging on and Passwords

SU01: password in user
SU05: password in Internet user
Business Partner enters

ID/e-mail, password
J2EE
SU01: BP logs in directly

SU05: requires a generic user for logon
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Customer Master and Internet User

Internet user type:
BUS1006001 Business
partner employee
Stores encrypted password
Stores validity date
B2B: Login & View Products
Login screen
View Products
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Exercise: Create a Contact Person & Internet User

Objective
Understand the integration between the Internet and the
R/3 customer data.
Task
Create a contact person in R/3 that is linked to a Sold to
customer.
Exercise summary
Go to transaction Create Contact Person.
Select the Sold to customer, enter contact person details.
View the linkages established between the contact person
and sold to customer.
Create an Internet user for the contact person.
Please refer to your exercise sheet for
detailed steps.
Agenda

The Product Catalog
The Web Shop
Order and Delivery
Summary
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Functional Overview Web Shop & Catalog

B2B and B2C
scenarios
Multimedia product
catalog
Powerful search
engine
Real-time pricing
Real-time availability
in the catalog
Interactive product
configuration
Web Analytics
Agenda
Overview of mySAP CRM E-Selling
The Product Catalog

The Web Shop
Customers in the Web Shop
Order and Delivery
Material
Master
Create new
event
Product
Catalog
Create new
Tealeaf
handler class
Multi-Media
Fire new event
Pricing & Configuration
Order Status in the Web Shop

Summary
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Material Masters are the Foundation of the Catalog
Customer
Web Shop
Product
Product
Catalog
Catalog
Catalog
Area
Material
Material Master
Short description
Material group
Basic data text
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Material Master Data for the Catalog
Documents
Long text
Long text
Agenda
The Product Catalog

The Web Shop
Order and Delivery
Material
Master
Create new
event
Product
Catalog
Create new
Tealeaf
handler class
Multi-Media
Fire new event

Summary
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The Product Catalog is built from Product Masters
Customer
Web Shop
Product
Product
Catalog
Catalog
Catalog
Area
Material
R/3 Product Catalog
R/3 Product Catalog
SAP Internet Sales

(R/3 Edition)
Material data and material groupings

Prices
Multi-media objects
Texts
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Product Catalog
Catalog is maintained in
SAP R/3
Options to read catalog
Directly from SAP R/3
(caching available)
Published to an external
index server, TREX search

engine
Product-related content
Hierarchical organization
Uses existing materials
Document management
system for multimedia
Associate multimedia
content with hierarchies

and products
Multimedia content stored
on Web server
Product Catalog Basic Data
Catalog type
Pricing schema
Reference customer
Sales area
Display within R/3
Variants
(language/currency)
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Building a Catalog
Catalog
Catalog
Header
Header
Image 1
Area 1
Item 1
Text
Image 2
Item 2
Area 2
Area 2.1
Item 3
Item 4
Area 2.2
2.2
Area
Text
Image 3
Product Catalog Organization

Hierarchical organization
Manual creation
Copy from classification
Copy from other catalog layout
Layout area: PCSHOP

Layout subarea: Computers
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Product Catalog Layout Area
Multi-media
Descriptions
Layout area: Computer
Hierarchy layout area
Assign other areas

Assign materials
Cannot assign both
Hierarchy layout area content
Enter descriptions (text)

Assign multi-media (documents)
Products in the Catalog

Products assigned to
catalog layout areas
Use existing material
masters
Data for products

Long and short
descriptions
Multi-media files
Enter directly or copy
from material
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Product Catalog: Assigning Materials
Prices
Texts (language-dependent)
Materials
Documents
Texts in the Catalog

Text is languagedependent
Variant contains the language
(basic data)
Catalog/variant specified in
the product catalog
Text for product groups

Entered manually
Text for products

Entered manually
Copied from material master
Language
Determine which text to copy

Changes in catalog do not
affect text in the material
master
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Products in the Catalog

Material Master
Product Catalog
Basic Data
Layout Area
Document 1
Layout Area
Document 2
Sales Text
Material Master
Product Catalog Type

Controls data copied from material
Copy any text (basic, sales, etc.)
Copy documents (define document type)
Agenda
The Product Catalog

The Web Shop
Order and Delivery
Material
Master
Create new
event
Product
Catalog
Create new
Tealeaf
handler class
Multi-Media
Fire new event

Summary
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Multi-Media in the Catalog

Multi-media assigned to
Hierarchy layout areas

Individual products
Types of MIME files
Images
Sound files
Documents
more.
Document management
system (DMS) manages
assignment
Document stores data carrier

and filename
Data carrier defines the location
of the files on the web server
Exception: multi-media for
configurable products are
defined in setup of the IPC
Document Management Using the R/3 DMS
Manage documents of any format

Info record with file storage data
(file system, optical archive, R/3 DB)
Customer-specific type can be defined
(for example, logo, background, sound, video)
Version management
Archiving
Status management
Authorization checks
Classification of documents
Texts for documents
Search requests (long text, link to products,
classification system, ...)
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Document Management System
Document & version
Small image
Large image
DMS - Starting Applications
Small image
Data carrier
Filename
Documents: list screen
SIM small image
Documents: detail screen

Small image
LIM large image

PDF PDF documents
WAV sound files
.
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Java-based Configuration: web.xml
<context-param>
<param-name>imageserver.catalog.isa.sapmarkets.com</paramname>

<param-value>http://server:port/images//</param-value>
<description>Used for setting the server for all the images from
catalog</description>
Path where MIME files

are stored
</context-param>
Path of MIME files concatenated from the following two

entries:
- web.xml entry (stored in JSP)
- data carrier entry (stored in IMG configuration for DMS)
Agenda
The Product Catalog

The Web Shop
Order and Delivery
Material
Master
Create new
event
Product
Catalog
Create new
Tealeaf
handler class
Multi-Media
Fire new event

Summary
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Pricing and Configuration

Pricing options
Prices read directly
from within SAP R/3
Use of the IPC allows
customer-specific
pricing in the catalog
IPC (optional)
Internet Pricing and
Configurator
Contains a pricing
engine and a
configuration engine
Configuration
Required for
configurable products
in the shop
Existing variant
configuration rules are
reused in the IPC
Options for Pricing

Real-time, consistent pricing on the Internet
There are different options for pricing within the product catalog:
Reading prices directly from R/3
Replicating prices to the Internet Pricing and Configurator (IPC)
Final pricing in the order is determined by the order type

More complex pricing procedures for accruals, statistical figures, etc.
IPC allows customerspecific pricing in the

catalog
Catalog prices
determined using
reference customer
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Pricing in SAP Internet Sales (R/3 Edition)

Pro: lean procedure
for the Internet
Pricing
Procedure A
Product
Catalog
Basic
Data
Document
Schema
Safest option
Online
Web Shop
Store
Sales Order
Type
Pricing
Procedure B
Document
Schema
Pricing
Procedure C
Con: inconsistencies
are possible
Configuration in Internet Sales for R/3
Interactive configuration
on the Web
Enables products to be
configured in a Web
environment
Visual representation of
the product options
Variant configuration
ensures data consistency
Only valid combinations
of options are available
Uses variant
configuration rules
defined in R/3
Surcharges for options
included in the price
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Exercise: Create a new Catalog Layout Area

Objective
Understand how hierarchies are built in the product catalog.
Use products in the R/3 system to build a catalog.
Task
Add a layout area to the product catalog hierarchy.
Add products and content to the layout area.
Exercise summary
Display the product catalog basic data.
Add a layout area to the product catalogs hierarchical structure.
Add products to the layout area.
Add text and multi-media to the products in the new layout area.

detailed steps.
Agenda

The Product Catalog
The Web Shop
Order and Delivery
Summary
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The Web Shop is the Internet Storefront
Customer
Web Shop
Product
Product
Catalog
Catalog
Catalog
Area
Material
Using the Product Catalog in Web Shop(s)

B2B
B2B Web
Web Shop
Shop
One product catalog (e.g. PCShop)
can be used in more than one Web Shop
B2C
B2C Web
Web Shop
Shop
B2B
B2B Web
Web Shop
Shop
B2C
B2C Web
Web Shop
Shop
PC1
PC2
A separate product catalog

can be defined for each Web Shop
PC
PCShop
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The Web Shop: R/3 and Java
Look and feel

Flow of the processes
Web Shop
Java App. Server
R/3 Data
Master data
Business logic
Web Shop Management (General tab)

Web-based maintenance of Web Shop parameters
Resulting data stored in an XML file in Java environment
General info
Language
Currency
Scenario
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Web Shop Management (Catalog tab)
Catalog
Catalog and variant
Pricing option used
Multi-media object
types
Web Shop Management (Order tab)

Order
Information for SD order

Enabling of types of
ordering functionality
Payment types
Tracking method
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Extended Configuration Management (XCM)

Scenario based configuration
Different application parts can be easily combined to new
scenarios
e.g. backend , basket (type data), catalog (type, data)...
Clear separation of configuration files

Customer
SAP
Customer performs his changes in own set of configuration files

Easy upgrade: Customer places own files after upgrade
Support: Customer changes are clearly visible
Configuration data can be placed outside the web application

Multiple web applications in a cluster can share the same
configuration data
Outlook: Integration into Solution Manager (Customizing Server)
Extended Configuration Management (XCM)
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The Web Shop on the Internet

Transactions
mini Basket
Products
Catalog
Exercise: Create your own Web Shop

Objective
Understand the settings that can be made in the Web Shop.
Task
Select settings for a B2B Web Shop configuration.
Exercise summary
Login to Web Shop Management from your browser.
Configure a B2B Web Shop.
Access the B2B Web Shop with the Contact person.

detailed steps.
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Agenda

The Product Catalog
The Web Shop
Order and Delivery
Summary
Placing an Order
Fill the shopping basket
Catalog selection
Order templates
Copy existing orders
Quick order entry

Customer reference
number
Product number
Shopping Basket
Management
Create order
Create order template
Request for quotation
Save shopping basket
Delivery options
Change shipping address
Request delivery date
Request delivery type
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Fast Order Entry and Check-Out (B2B)
Customer Reference
Delivery info
Text
Order status
Delivery info
Text
Products
Document options
Completing the Order

Availability check (ATPcheck)
SAP R/3
Selection of payment
method
Credit card
Invoice
Cash on delivery
Order confirmation
In Web Shop
Via e-mail
Order tracking with link

to carriers
Financial processes
Invoice status
Online invoicing
Online payment
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Resulting Order
Order Number
Customer Number
Products
Agenda

The Product Catalog
The Web Shop
Order and Delivery
Summary
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Sales Orders in the Web Shop

Business
Execution
Internet
Layer
R/3
J2EE
Order is immediately in R/3

system
Fulfillment processes
automatically incorporate
the Internet order
Delivery
Pick/pack/ship
Invoicing
Order
Plug In
LES
Accounts receivable
JCO
Order status accessible in

the Web Shop
R/3 status updated in Web
Shop
Carrier tracking
Partial Delivery Document
Delivery Number
Products
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Options for Delivery Tracking

Real-time access to carrier information on the Internet
There are different options for tracking within the product catalog:
Tracking using the delivery document and the URL in table TCAURL
Tracking using handling unit in XSI (Express Delivery Company tracking)
Configuration within the Web Shop

Turn XSI configuration on and off within the Web Shop configuration
Tracking using XSI

(Express Delivery
Company)
Tracking using table

TCAURL
Tracking from the Order Status Screen
Tracking Link
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Simple Carrier Tracking in the Delivery Document
Carrier
Tracking number
Exercise: Place an Order & Create a Delivery

Objective
Place an Order from the Web Shop and process the order in the
backend R/3 System.
Task
Create an order from the Web Shop.
Create a delivery document with tracking for the order.
Check the status from the Web Shop.
Exercise summary
Access your Web Shop on the Internet.

Place an order.
View the order in the backend system.
Enter tracking information in the order.
Check the status from the Web Shop.

detailed steps.
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Agenda

The Product Catalog
The Web Shop
Order and Delivery
Summary
Summary: SAP Internet Sales (R/3 Edition) for B2B
Understood Internet customers in the B2B

environment who belong to an organization
Enhanced a product catalog with an additional layout
area and product content
Created a Web Shop
Created an order from the Web Shop, with the
integration of the delivery to carrier tracking
Understood the integration into existing SD
configuration and processes
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Delta SAP Internet Sales R/3 mySAP CRM E-Commerce

Enhancements through an upgrade to
Super User Concept
Marketing & personalization
(including cross/up selling, related accessories, bestseller-list)

Rule based ATP check using APO
Call-off from contracts
Guided Selling
E-Service (Internet Customer Self Service)
Live customer support (Live Web Collaboration)
SAP Internet Sales (R/3 Edition) Benefits

Fast and easy implementation facilitates quick
ROI
Full-featured sell-side storefront is easy to use
and provides a convenient buying experience

Enables end-to-end business processes (order-
to-cash)
Ready-to-run shop templates available for B2B
and B2C scenarios

Built-in flexibility for creative Web design and
corporate branding
Allows expansion of your e-business strategy
into extended e-selling and other mySAPTM CRM

scenarios through easy migrations
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Further Information
Public Web:
www.sap.com Solutions mySAP CRM E-Commerce
SAP Customer Services Network: www.sap.com/services/
Consulting Contact
Uwe Klaus Gomulski (uwe.klaus.gomulski@sap.com)
Harald Gabriel (harald.gabriel@sap.com)
Martin Weick (martin.weick@sap.com)
Related SAP Education Training Opportunities

http://www.sap.com/education/
CR850, SAP Internet Sales (R/3 Edition)
Related Workshops/Lectures at SAP TechEd 2003

E-Marketing with mySAP CRM E-Commerce
Tue., Sept 30 4:00 6:00pm, Rm H4
Collaborate with Customers and Partners by Leveraging SAP NetWeaver
Tue, Sept. 30, 2:00 - 4:00pm, Rm H4
Questions?
Q&A
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Feedback
Please complete your session evaluation and

drop it in the box on your way out.
Thank You !
The SAP TechEd 03 Basel Team
Copyright 2003 SAP AG. All Rights Reserved
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express
permission of SAP AG. The information contained herein may be changed without prior notice.
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SAP Internet Sales - R3 Edition - in A B2B Scenario

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SAP TechEd 03 Basel

As a result of this workshop, you will

SAP R/3 are leveraged on the Web

This workshop is not intended to provide an overview of all

SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 2

CRM 253, Winfried Gerg; Nihad Freund

SAP TechEd 03 Basel

Overview of SAP Internet Sales (R/3 Edition)

SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 3

Overview of SAP Internet Sales (R/3 Edition)

SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 4

CRM 253, Winfried Gerg; Nihad Freund

SAP TechEd 03 Basel

Customer Centric Business with mySAP CRM

SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 5

Customer Centric Business with mySAP CRM

mySAP CRM E-Commerce

Turn the Web into a profitable sales and interaction channel

SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 6

CRM 253, Winfried Gerg; Nihad Freund

SAP TechEd 03 Basel

Business Value of mySAP CRM E-Commerce

mySAP CRM provides an e-Commerce platform

mySAP CRM E-Commerce Overview

SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 8

CRM 253, Winfried Gerg; Nihad Freund

SAP TechEd 03 Basel

mySAP CRM E-Commerce - Deployment Modes

mySAP CRM Channel Management

E-Commerce within a Portal

E-Commerce with Channel Partners

E-Commerce with mySAP CRM

E-Commerce with SAP R/3

SAP AG 2003, CRM253, Winfried Gerg / Nihad Freund 9