Professional Documents
Culture Documents
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Content
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Culture integration
Authentic materials
Economic context
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Economy changes
Advertising stays the same
Advertising role
Sellers
Buyers
Definitions
Robert Leduc (1978): the involvement of all media and the one that try to
persuade the people to buy a certain good item or service Individual
differences
Skill integration
Traditional
Modern
approach
approach
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language instruction
language teaching
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Traditional approach
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Modern approach
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Opinions
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CBI principles
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Tasks
=
activities
that
require
comprehending, producing, manipulating,
or interacting in authentic language while
attention is principally paid to meaning
rather than form (Nunan, 1989)
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TBLT principles
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TBLT principles
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TBLT principles
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TBLT principles
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TBLT principles
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TBLT principles
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TBLT principles
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TBLT principles
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Culture integration
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Culture embedded
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Authentic materials
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Definitions
Benefits
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Definitions
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Benefits
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Benefits
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Features
Pedagogical values
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Features
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Advertising language
Language acquisition
Informative resources
Motivational tool
Time-saving
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Pedagogical values
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Social values
Cultural values
Linguistic values
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What to exploit?
How to use?
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What to exploit?
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Language code
Paralanguage
Metalanguage
Culture
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How to use?
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Language code
Paralanguage
Metalanguage
Culture
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This picture is
from an ad.
Describe it to
your friends &
guess what
the ad is for?
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This picture is
from an ad.
Describe it to
your friends &
discuss why
the dog is in
the picture and
talk about the
dog-people
relationship in
your country?
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Conclusion
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References
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Bachman, Lyle (1990). Fundamental Considerations in Language Testing. Oxford: Oxford University Press.
Brinton, D., Snow, M., & Wesche, M. (1989). Content-based second language instruction. New York: Newbury House.
Brown, H. Douglas (2000). Teaching by Principles. USA: Pearson ESL.
Celce-Murcia, Marianne et al. (1995). A pedagogically motivated model with content specifications. In: Issues in Applied
Linguistics. 6: 5-35.
Custodio, B., & Sutton, M. J. (1998). Literature-based ESL for secondary school students. TESOL Journal, 7(5), 19-23.
Damen, Louise (1997). Culture Learning: The Fifth Dimension in the Language Classroom. USA: Addison-Wesley.
Harmer, Jeremy. (2007). The Practice of English Language Teaching. Fourth Edition. England: Pearson Longman ELT.
Inoue, Y. (1998). Reading and the ESL student. Retrieved March 20, 2009, from the ERIC database.
J. S. Wright, W. L. Winter, Sherilyn K. Zeigler (1982), Advertising, McGraw Hills Company
Kramsch, Claire (2003). Context and Culture in Language Teaching. Oxford: Oxford University Press.
Krashen, S. D. & Terrell, T. D. (1998). The natural approach: Language acquisition in the classroom. New York: Prentice
Hall International.
Krashen, S. D. (1982). Principles and practices of second language acquisition. Oxford: Pergamon Press.
Nunan, D. (2004) Task-Based Language Teaching. Cambridge: Cambridge University Press.
Oxford, Rebecca (2001). Integrated Skills in the ESL/EFL Classroom. In: ESL Magazine 6: 1
Peacock, M. (1997) The Effect of Authentic Materials on the Motivation of EFL Students in English Language Teaching
Journal 51, pp 2.
Philip Kotler (2002), Marketing Management Millennium Edition, USA: Prentice-Hall.
Wallace, C. (1992) Reading. Oxford: Oxford University Press.
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Tran Hien
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