School of Business & Economics

Spring 2013

Supply Chain Management (MKT 4308)

Section: B
Term Paper
on
E-Commerce Plan for transpostockbd.com

Submitted to:
Mimnun Sultana
Senior Lecturer
School of Business & Economics
United International University

Submitted by:
(Group Submission)
Nurul Huda Kauser Ashik
Arunima Ghosh Peya
Bandhu Kanika Sarker
Md. Salauddin

Date of Submission: 30/04/2013

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Term Paper
On

E-commerce Name: Transpostockbd.com

Letter of Transmittal
30 / 04 / 2013
To
Mimnun Sultana
Senior Lecturer
School of Business
United International University
Subject: Submission of term paper on transpostockbd.com
Dear Mam,
We are pleased to present our group work which is a term paper on new electronic business plan
which we decide transpostockbd.com, prescribed by you in your course Supply Chain
Management. We have gone through internet, other sources for the relevant information and
apply our course learning to accomplish the assigned topic. We will be happy if you take our
cordial thanks for giving us the opportunities to increase our knowledge and ideas by giving this
task.
We had followed all the instructions given by you. Despite of our great caution, there may have
some shortcomings. We would be grateful if you consider those from excusable point.
Sincerely Yours,
Nurul Huda Kauser Ashik (111 102 003)
Kazi Oasek Bin Khorshed (111 102 048)

Acknowledgement
We are heartily thankful to our almighty God to give us the ability to finish this project work
completely and timely. We also give our gratitude to our course teacher, Mimnun Sultana,
whose encouragement; guidance and support, from the initial to the final level enable us to
develop this assignment entirely.
Finally, we offer our regards and blessings to all of those who supported us in any respect during
the completion of the project.

Executive Summary
transpostockbd.com is a web based new business idea. This site only sale all types of RMG
product on the web in Bangladesh. Its purpose is to make an easiest path between the garments
stock manufacturer with the rural retailer, wholesaler and customer through the internet.
The site will provide a broad range of RMG products to its customers and corporate clients. The
website contains the photo of the different fashionable dress items and the advertisement of
different renowned fashion houses, so that customer, retailer and wholesaler make a right choice
and keeps order according to his/her choice.
The study of this team work refers to the facts that are related with establishment of this business
and its profitability. The site named transpostockbd.com divides its customers and services
mainly three parts- customized products, stock goods and tee for transaction. We are the group
four members work together to create a complete E-Business plan which will be profitable in
practical establishment. Here we discussed the overall business idea, its organizational
Organogram, business need, value chain, revenue model and we also attached the website sample
of our desire business. It is an informative collection of data through individual reader can easily
understand the concept of the business, its marketing strategy and its present market need in the
competitive business sector of Bangladesh.

Table of Content
1.

Introduction:................................................................................................................7

2.

Objective:.....................................................................................................................8

3.

Mission:.......................................................................................................................8

4.

Vision:..........................................................................................................................8

5.

Description of the Business:........................................................................................9

6.

Organogram of Transpostockbd.com:........................................................................13

7.

Business Model:.........................................................................................................14

8.

Business need:...........................................................................................................16

9.

What is our product?..................................................................................................16

10.

Activities of each department in stocklot............................................................18

11.

Marketing and selling strategy of transpostockbd.com:.........................................18

12.

Product strategy:.....................................................................................................20

13.

Services:..................................................................................................................21

14.

Brand name:............................................................................................................22

15.

Pricing Strategy:.....................................................................................................24

16.

Distribution strategy:..............................................................................................26

17.

Marketing and Communication strategy:...............................................................27

18.

Research and Development....................................................................................28

19.

Primary activities of transpostockbd.com:..........................................................30

20.

Secondary activities:...............................................................................................32

21.

Revenue Model:......................................................................................................32

22.

SWOT ANALYSIS:................................................................................................33

23.

SIVA Analysis:........................................................................................................35

24.

Conclusion..............................................................................................................36

Introduction
Transpostockbd.com is the only website which sells all types of RMG product on the web in
Bangladesh. The business pattern of transpostockbd.com is both business to business (B2B) and
business to customer (B2C) pattern through the internet. Its purpose is to make an easiest path
between the garments stock manufacturer with the rural retailer, wholesaler and customer
through the internet. The website contains the photo of the different fashionable dress items, so
that customer, retailer and wholesaler make a right choice and keeps order according to his/her
choice. Price of the goods is fixed. Our primary task is to make a good contact with the stock
items producers and providing necessary information to them about the retailers demand. Our
target is to keep a link between the retailer and stock seller. This website contains all the detail
information about the fabrics quality, product size, color, quantity, price etc. we will ensure that
whatever the items we will provide that must be quality product and fresh product. Retailer can
easily contact with us through the email or our contact no. For the first time conversation they
have to open an id in our website and provide the necessary documents including trade license
and national ID card. Further transaction they have to ensure that the payment of the product will
be paid throughout the bank or Bkash. We will cordially appreciate their suggestions about the
product and related consumer demand. We will prior to provide the best service to our customers.
After the first time transaction they get the permission to give order on internet with a letter of
credit from a local bank. Then based on their demand we will deliver the product through the
courier service. Transpostockbd.com have different policy to deal with its customer includingdiscount offer, free shipping cost, membership program and some other value added service. But
in order to get that, every customer has to achieve the purchase target. The discussion is started
from the very next page and the readers are cordially welcomed and requested to go to the next
page and started to read our main topics and special thanked for the reader to read the
Introductory pages before reading the main part of the assignment. Now, the readers are
requested to start the journey of reading from the very next page by turning the existing page
over:

Objective

Our objectives are to conduct transparent business operation by using

an easier accessible technology based market mechanism within the
legal & social framework with aims to attain the mission reflected by
our vision.

Mission
Our Mission is to produce and provide quality & innovative
garments product for people, maintain stringently ethical standard
in business operation also ensuring benefit to the customer, retailer,
whole seller and the society at large by proper utilization of
internet.

Vision
We view business as a means to the supplying RMG material
through an easiest communication channel of internet and social
wellbeing of the small business people, RMG users and the
society at large, leading to accretion of wealth through financial
and moral gains as a part of the process of the human civilization.

Description of the Business

Transpostockbd.com is the only website which sells all types of RMG product on the web in
Bangladesh. The business pattern of transpostockbd.com is both business to business (B2B) and
business to customer (B2C) categories through the internet. Its purpose is to make an easiest
path between the garments stock manufacturer with the rural retailer, wholesaler and customer
through the internet. The website contains the photo of the different fashionable dress items and
the advertisement of different renowned fashion houses, so that customer, retailer and wholesaler
make a right choice and keeps order according to his/her choice.
Transpostockbd.com will sell different types of stock items, customized goods according to
customer order and different branded products. The products of transpostockbd.com are
including- Mens wear, Ladies wear, Boys, Girls, Childrens, Skirts and Pants. Trousers,
Shorts, Jackets, Fleece Jackets, Pajamas, Night Wears, Duster. Denim Trousers, Children Wear,
Cargo Pant, Denim Pant & Shirt,T-shirt, PQ Polo shirt, pull over, jeans pant, twill pant, all kinds
of sweater. Infants Wear, Woven Tops etc.
Transpostockbd.com will follow two revenue model including web catalog revenue model and
fee for transaction revenue model. Transpostockbd.com will sell its stock goods and customized
product through web catalog revenue model. This website contains all the detail information
about the fabrics quality, product size, color, quantity, price etc. we will ensure that whatever the
items we will provide that must be quality product and fresh product. Price of the goods is fixed.
Under the fee for transaction revenue model, transpostockbd.com will sell different branded
goods through their website. For the selling of each branded item, transpostockbd.com will
charge some fee against each transaction. For each transaction Transpostockbd.com will charge

15% commission of the selling price of each product from the sellers those whom products will
be sold through this site. Transpostockbd.com will produce different occasional dress items
based on customer order under its web catalog revenue model.
Retailer can easily contact with us through the email, 12 hours online chatting service or in our
contact no. For the first time transaction retailer have to open an id in our website and provide
the necessary documents including trade license and national ID card. But customer can directly
go for purchase by giving their address and contact number. Generally the price of each items are
fixed for the customers but we also provide our customer auction facility and discount offer in
special occasion or for purchasing huge quantity. Payment of the product will be paid throughout
the bank, Bkash or through the local L/C. Transpostockbd.com have different policy to deal with
its customer including-discount offer, free shipping cost, membership program and some other
value added service. But in order to get that, every customer has to achieve the purchase target.
Customer has the opportunity to get the membership of transpostockbd.com by giving some fees
which will help them to get some extra benefit from the stocklot.com. We will prior to provide
the best service to our customers.
As transpostockbd.com is a customer centric website, so transpostockbd.com cordially
appreciate its customer suggestions in its blogging pages. Transpostockbd.com doesnt have any
direct competitor. Ekoni.com, ajkerdeal.com, Bangladeshibrand.com and Mon nakhshi is the
partial competitor of transpostockbd.com.
There are five department including- Finance and Administration, Supply Chain department,
Sales & Marketing, information and technology, and R&D which are responsible to do all the
activities to run transpostockbd.com.

Transpostockbd.com divides its activities in two parts including primary and secondary
activities. Primary activities are includes- Identify Customers, Determining customer demand
and choice, Product Purchase, Customized Products, Product Design, Post on the web site,
Advertise & Sell, Deliver, After sales Service etc.
Secondary activities of transpostockbd.com are included- Financing and administrative work,
Development of IT, Controlling supply chain etc. Task of each dept. are specifically mentioned
to avoid any unexpected organizational conflict or channel conflict.
Transpostockbd.com make its marketing strategy by using 4ps of marketing including- product,
price, place or distribution and promotional strategy. Product strategies are included Product
variety, Product Quality, Product design, Product category, Product Features, Return facilities,
Services, Brand name, Brand values, Packaging and Product Positioning. Product positioning are
considering some factors including strategy against a Competitor, thinking Away from a
Competitor, customer expected Benefits, Product Attributes, Usage Occasions and Users etc.
Pricing strategy of transpostockbd.com are included price listing, discounting system,
membership program and payment method. Distribution strategies of transpostockbd.com are
included distribution channel, location and transportation strategy.
Promotional activities of transpostockbd.com are included direct marketing, advertising and sales
promotional activities. Direct marketing approaches of transpostockbd.com are included One-toone approaches, Appeal to specific interests, Niche marketing and Geo-targeting.
Transpostockbd.com provides its advertisement in mostly accessed online websites like- eprothomalo, Bd news24.com, Union Information and Service Center, face book. As a part of
sales promotion, Transpostockbd.com goes to different universities and talks to students about its

product and services and collects their opinion for improving quality. If possible then try to
influence the teachers to speak about our website in the class.
The financial analysis provides the idea that transpostockbd.com will be able to generate profit
from the 10th month after starting its business. Research and development is one of the priority
sectors of transpostockbd.com. It expenses 2% of sales for research and development each year
after it achieves its breakeven point that refers the year from which the business will able to
generate profit. Every department of the organization must work with the R&D. So. It represents
a strong commitment of the organization to provide quality goods and service for the customer.

Why transpostockbd.com will be considered as a

pioneer in this business?
Some features are there which will make us different from the other business firms. They are:

To begin a new era in RMG business

To save transactional cost
To save the time of giving order
To reduce the retailers suffering
To reduce the function of middlemen, like- adding extra value
To reduce the customer suffering of paying more
Addressing a customer centric product strategy
Accumulating all customer needs in a small place

As transpostockbd.com desire to attach with many renowned fashion houses through its website
under fee for transaction revenue model, there is obviously some logic behind this collaboration
from ad providers perspective, which are given below:

 Why reputed fashion house sell product through

transpostockbd.com?
Their retail shop is not available in the whole country.
Every organization has a special attraction to generate profit. So, there sales volume can
be increased through selling on our website.
It can be a free marketing option for them.
They can easily achieve economy of scale.
They will able to increase the customers share of wallet

Organ gram of
Transpostockbd.com
The organ gram of our firm will show at the very next page where you can the business consist 5
departments. Each of the four partners will handle individual department and the R&D
department will be handled by all the business partners. The CEO of the business organization
will be decided through voting among these 4 partners.

CEO

Finance

Supply Chain

Sales

Research & Developmen

Business Model
Transpostockbd.com will play the role of middleman between retailer from outside of Dhaka
city and the manufacturer. It will also sell its product to individual customers. The diagram of
both traditional business structure and our proposed E-Business structure help to clearly
understand the difference. We show our business model in the very next page:

Fig: Traditional business structure

knit stock Manufacturer

Stock Dealer
Stock Market
ECommerce

Stock Whole Sale

Retailer
Consumer

Fig: Our proposed E-business model

Through this value chain, transpostockbd.com will enable to eliminate the function of many cost
adding intermediaries, which largely helps the customer, small retailers and the wholesaler.

Business need:

Bangladesh has a huge population. Cloth is one of the basic needs of these people. Usually
people purchase cloths from the retail stores. Our concern is whole seller, retailer and the direct
customer. Retailers and small wholesaler usually purchase the stock of cloths from the stock
dealer of the city, Dhaka or from other remote places which added a large amount of transaction
cost for the retailer and whole seller. Sometimes there are many middle men behind this cost. As
we know more middlemen means more cost addition which indirectly affect the consumers
pricing.

What is our product?

Transpostockbd.com collects the different brand product from the product manufacturers, wellknown brand and different designers for our catalog revenue model. We also produce product
based on customer demand. For example- many organizations develop different dress item as a
souvenir item. We also produce these items according to customer demand. We gather
advertisement of renowned brand and influence them to sell their product through us.

Products name
Mens wear

Fleece Jackets

Ladies wear

Pajamas

Boys wear

Night Wears

Girls wear

Duster

Childrens wear

Denim Trousers

Skirts and Pants

Children Wear

Trousers

Cargo Pant

Shorts

Denim Pant & Shirt

PQ Polo shirt

T-shirt

Pull over

Jeans pant

Twill pant

Infants Wear

All kinds of sweater

Different branded
products

Activities of each department in

transpostockbd.com

Marketing and selling strategy of

transpostockbd.com
Marketing strategy is a process that can allow an organization to concentrate its resources on
the optimal opportunities with the goals of increasing sales and achieving a sustainable
competitive advantage. Marketing strategies includes all basic and long-term activities in the
field of marketing that deal with the analysis of the strategic initial situation of a company and
the formulation, evaluation and selection of market-oriented strategies and therefore contribute to
the goals of the company and its marketing objectives. Transpostockbd.com follow a marketing
mix which consists of 4Ps (product, price, place and promotion) of marketing. Marketing
strategy of transpostockbd.com is given below:

Product strategy
Product variety

Transpostockbd.com will provide variety of RMG product to the customer including Mens wear,
Fleece Jackets, Ladies wear, Pajamas, Boys wear, Night Wears, Girls wear, Duster, Skirts and
Pants, Denim Trousers and Childrens wear etc.

Product Quality:
This website contains all the detail information about the fabrics quality, product size, color,
quantity, price etc. we will ensure that whatever the items we will provide that must be quality
product and fresh product.

Product design
When transpostockbd.com going to produce customized product then it will provide best
designed goods to customer. Stocklot.com will purchase best designed stock from the stock
goods producers. As stocklot.com always updates their goods according to the information of its
R&D department so its product will maintain best designed standard product.

Product category
Transpostockbd.com categories its product based on different customer types including men,
women, children etc. each of these category have several category based on customer lifecycles.

Product Features
Customer will found different features in order to choosing their expected dress items from its
website. When customer opens the picture of a product they automatically get different features
related with that item.

Return facilities
Customer can return the products if he/she found any defect on delivered products without any
expenses.

Services:
Transpostockbd.com also sells the product of different brands through their website. So
customers who are keenly interested to purchase branded goods, they can easily purchase
through the website. Customer can place the order of customized product. Stocklot.com. will
produce customized product when they get order from the customer. This scenario will more
applicable for the order of souvenirs items. Our value added service:
12 hours online customer care (direct chatting).
After sales services including Refund policy.
Defect coverage.
Customer feedback.
Special offer for retailer and wholesaler.

Brand name:
To be successful brand name, transpostockbd.com considers the two major characteristic of
choosing brand name includingDistinctive: The market is filled with over-worked names and over-used symbols. A
unique and distinctive symbol is not only easy to remember but also a distinguishing feature.
Stoclot.com.bd is easily distinct able among different websites.
Suggestive: A well-chosen name or symbol should be suggestive of quality, or may be
associated with superiority or a great personality. The name VIP Classic for customer is
suggestive of a superior quality for a distinct class of people.

Brand values
Transpostockbd.com always work to build a strong brand value including value for money,
multi-lingual, multi-platform, quality, stable, reliable, well-established, friendly, familiar user
interface and highly community based brand image.

Packaging
Transpostockbd.com provides products to the customer by:
Packaging Bags
Packaging Boxes
Plastic Bags
Paper Boxes
Gift Bags etc.

Product Positioning
Product positioning is a crucial ingredient in the buying process and should never be left to
chance. Its our opportunity to influence the markets perception towards our products. We will
focus on continuous advertisement to the customer about our website which includes the
information of our product, services and facilities. This continuous input of information will help
to influence the consumer buying behavior. With or without our input, customers will position
our productprobably based on information from our competitors, which will not flatter us.
Clear, concise, meaningful product positioning also helps us to compete with the relentless
advertising and marketing noise of rivals offering at the marketplace. Think about our product in
terms of each one and see how they fit:
Against a Competitor: Positioning our product directly against a competitors typically
requires a specific product superiority claim. A memorable example is Transpostockbd.com
provides the better quality rather than our competitors. We will position our product at the
customer mind as a cost cutting quality products. That means we will compete with the
competitors through our quality and cost leadership skill.
Away from a Competitor: Positioning our self as the opposite of our competitor can help us
to get attention in a market dominated by some other product with the help of different
characteristic of our Product. For example- we will produce customized product based on
customer demand.
Benefits: Our marketing strategy will focus on the customer benefit rather than product
centric marketing strategy. We will spend a huge amount of money for research and
development, so that, our product can easily meet with the customer choice, taste, interest

and preferences. Our customer centric strategy will help us to build a strong position in the
market.
Product Attributes: This website contains all the detail information about the fabrics quality,
product size, color, quantity, price etc. so customer can easily purchase his expected goods.
Usage Occasions: we will provide occasional products to our customer. Our concern is to
prove ourselves as a best occasional product containing website in the customer mind.
Users: Focusing on the unique characteristics of users, stocklot.com will provide different
fashionable and attractive wear goods. These products will easily meet with the choice of
those customers who want to wear different kinds of products containing different taste.

Pricing Strategy:
In order to determine the pricing strategy, transpostockbd.com considers different issues which
are described below:
Price list: the retail price of each items are attached with the product picture in the website. For
the retailers and whole seller transpostockbd.com follow different price strategy based on
quantity of the order. Here list of retail price of some products are given.

Product Name

Price on an Average

Product Name

Price on an Average

Mens wear

800

Fleece Jackets

2000

Ladies wear

1000

Pajamas

200

Boys wear

600

Night Wears

700

Girls wear

700

Duster

100

Childrens wear

500

Skirts and Pants

500

Children Wear

500

Trousers

200

Cargo Pant

700

Shorts

200

PQ Polo shirt

400

T-shirt

300

pull over

300

Jeans pant

1200

twill pant

400

Infants Wear

500

Jackets

1500

Woven Tops

400

All kinds of
sweater

Denim
Trousers

Denim Pant &

Shirt

500

800

Different
400

branded
products

1000

Transpostockbd.com sets the price of each good based on customer purchasing capability.
Discounts: transpostockbd.com keeps discount facility for each of its customer including direct
customer, retailer and whole seller. In order to get the discount offering, they must need to reach
the purchase limit.
Membership: transpostockbd.com provides membership opportunity for its customer. Member
of the websites will enjoy some extra benefits from the organization. This membership will get
by giving some fees.
Payment method: The payment of the product will be paid throughout the bank or Bkash. For
the first time transaction they get the permission to give order on internet with a letter of credit
from a local bank.

Distribution strategy
There are some factors that transpostockbd.com will consider determining its marketing strategy
which is given below:
Channel: transpostockbd.com delivers its good towards the customer through the courier
service. Here, customer can keep suggestions about their easiest way to get the product.
Location: Based on location, transpostockbd.com will find the most using distribution
way to deliver the product.
Transport: For large scale of sell, transpostockbd.com will provide the personal
transportation facilities to deliver the products.

Marketing and Communication

strategy
1. Direct marketing
In direct marketing, we will focus on the following marketing approaches to give message to the
customer.
One-to-one approaches:
At first, Transpostockbd.com appealing a one-to-one approach, marketers target a user browsing
the Internet alone and so that the marketers' messages reach the user personally. This approach is
used in search marketing, for which the advertisements are based on search engine keywords
entered by the users. This approach usually works under the pay per click (PPC) method.
Appeal to specific interests:
When we are appealing to specific interests, marketers place an emphasis on appealing to a
specific behavior or interest, rather than reaching out to a broadly defined demographic. These
marketers typically segment their markets according to age group, gender, geography, and other
general factors.
Niche marketing:
When we are appealing niche marketing, clusters of consumers (the niche) are identified in order
to more economically and efficiently target them. Similarly, niche internet marketing attempts to
create a more direct advertising message for those who are seen as most likely to buy the product
being advertised (see Target audience and Conversion rate).. The online advertising message (or

product web site) can then be similarly tailor-made to target that assumed motivation

In

combination with search engine optimization, the niche internet marketer can attempt to increase
the likelihood that their product's advertisement (or site) will be seen by customers in the
relevant niche.
Geo-targeting:
In Internet marketing, When we are appealing geo targeting is the methods of determining the
geo- location of a website visitor with geo location software, and delivering different content to
that visitor based on his or her location, such as latitude and longitude, country, region or state,
city, metro code or zip code, organization, Internet Protocol (IP) address, ISP, and other criteria.
2. Sales promotion
As a part of sales promotion, Transpostockbd.com goes to different universities and talk to
students about its product and services. If possible then try to influence the teachers to speak
about our website in the class.
3. Advertising
Transpostockbd.com provides its advertisement in mostly accessed online websites like- eprothomalo, Bd news24.com, face book. It will also provide its advertisement in Union
Information and Service Center.

Research and Development:

Research is defined as the systematic and objective process of gathering, recording, and
analyzing data for aid in making decision and development (Zikmund, 2005). Every organization

is related to research & development. The organization becomes backdated which is not related
to update their product. Especially to do business in RMG sector, its very much necessary to be
updated with customer choice, needs and wants. Research and development is one of the priority
sectors of transpostockbd.com. It expenses 2% of sales for research and development. Every
department of the organization must work with the R&D. So. It represents a strong commitment
of the organization to provide quality goods and service for the customer.

Value chain of
transpostockbd.com

Fig: Value Chain Model of our firm

Primary activities of
transpostockbd.com
Identify Customers: As the part of primary activities, R&D dept. of transpostockbd.com
will find the new customers and new ways to serve existing customers including- retailer and
wholesaler of the rural area and the potential customers like- young generation of the city.
Determining customer demand and choice: Research and Development department of
transpostockbd.com will give the information to supply chain department about the customer
needs, wants, taste, and preferences to purchase the quality products for the customer to cope
with the customer demand.
Product Purchase: As a part of primary activities, the supply chain department
ofStocklot.com will purchase their product from the knit stock Manufacturer through product
selection, product quality, product features, negotiating long term supply contracts. They
always try to monitor their purchasing product time to time.
Customized Products: For the production of customized products, transpostockbd.com will
purchase raw materials and transform these materials into finished products through
designing, fabricating, assembling, finishing, testing, and packaging.
Product Design: Transpostockbd.com going to produce customized product then it will
provide best designed goods to customer. Stocklot.com will purchase best designed stock
from the stock goods producers. As stocklot.com always updates their goods according to the
information of its R&D department so its product will maintain best designed standard
product.

 Post on the web site: Transpostockbd.com will post their product on the website with detail
information including- product category, related product design, product pricing, sales
distribution channels and method of product monitoring etc to sell.
Advertise & Sell: As a part of primary activities, Transpostockbd.com will give its
advertisement in mostly accessed online websites like- e-prothomalo, Bd news24.com,
facebook etc. If any good meet the customer choice, then he/she can easily purchase it
through adding that product in product cart.
Deliver: Transpostockbd.com will deliver the product through the courier service.
Transpostockbd.com delivers its good towards the customer through the courier service.
Here, customer can keep suggestions about their easiest way to get the product. For large
scale of sell, transpostockbd.com will provide the personal transportation facilities to deliver
the products.
After sales Service: Primary activities that promote a continuing relationship with a
customer. After sales services of transpostockbd.com are including Refund policy.
Defect coverage.
Customer feedback.
Testing, maintaining and fulfilling warranties.

Secondary activities:
Finance and administration: As a part of secondary activities, the finance and administration
will do all financial activities including managing fund, allocating resources and keep a proper
record of monetary transactions.

Development of IT: IT dept of transpostockbd.com will post all updated information on the
website to generate sales. This dept will also do the maintenance activities of the website. This
dept also supports other departmental activities.
Controlling supply chain: As transpostockbd.com are committed to provide quality goods to its
customer at cheapest rate So supply chain dept of stocklot.com will strictly control the
organizations value chain to meet the customer need through quality and cost leadership.

Revenue Model
Transpostockbd.com has categorized its customers into two dimensions. The firm has basically
two category of revenue model one is the traditional revenue model which we calculate with the
help of financial analysis and the another one is fee-for- transaction revenue model. Here we
calculate fee-for-transaction revenue combined with the stock goods revenue analysis. We
consider that 10% of our stock good sales revenue will come from fee-for transaction.
From the tables given the following page as a attachment we find that the business will able to
earn profit from the 10th month after starting activities and business transaction; as the total
cumulative profit table is indicating that business achieve its breakeven before 10th months.
From this financial analysis it can consider that investing in this business will profitable for its
owners as they can earn profit in a very short time period.

SWOT ANALYSIS
SWOT analysis refers the acronym is short for strengths, weakness, opportunities and threat of a
business. The SWOT analysis of transpostockbd.com will help to develop the business activities

and create business strategy that will help the business to become a strong competitor in its
industry.

Strength
The business promise to its customer to deliver their product on time at their door at a lower
cost.
Due to cost leadership, quality leadership and less competitor in market the firm has strong
position in the market.
Because of bad transportation system most of the retailers and customers who are far from
Dhaka city would like to get their desire product at their hand on time and
transpostockbd.com will help them to accomplish their wish and all the products that are
available in this site are based on customer demand so it can said that the business have a
strong sense of purpose and culture to support the purpose.
As the business totally financed by its owner so it can be consider as strength of the business
that the business does not have any serious liability.

Weakness
Advertisement budget is limited.
Creating awareness and trust among the customer is bit difficult at very beginning period as
the number of internet surfers are very few in Bangladesh context.

Opportunity
In some extent the business can enjoy the facilities of monopoly market as we dont have any
direct competitor in existing market. Our entire competitors sold variety of products but the
specialty of transpostockbd.com is that it will only deal with RMG products.

 The number of internet user is increasing day by day in Bangladesh, moreover the
technological development for example- Teletalk introduce 3G few month ago; can consider
as the part of new opportunities for this business.

Threats
Trust issue can be considering as a big threat at the very beginning period of the business.
Building up strong relationship with retailers is a great challenge for the business.
As Bangladesh doesnt have yet any specific rules and regulation for electronic business, in
future Govt. of Bangladesh can impose new rules and regulation in this field which can play both
the role of opportunity and treat for the business.

SIVA Analysis
Transpostockbd.com fulfills all the conditions of most popular customer centric business
measurer SIVA analysis.

SIVA stands forS=Solution (How I solve my problem?)

I=Information (Where can I learn about it?)
V=Value (What is my total sacrifice to get this solution?)
A=Access (Where can I find it?)

So, transpostockbd.com from the perspective of SIVA analysis:

Customer solution: transpostockbd.com provides goods based on customer demand.

Customer can easily evaluate a large scale of collection and choice most attractive one. It
reduces the hazard of paying extra money, reduce transaction cost, reduce physical hazard of

shopping and help to best utilization of time.

Information: customer get the detail information about the product features, quality and
payment system through the website. They can get the customized product through
transpostockbd.com.

Value: All of these facilities customer get without paying a small price. As
transpostockbd.com eliminates the cost adding intermediaries from the supply chain so its

very much easier for them to provide quality goods at a minimum price.
Access: By following an easiest purchase path, customer can get their product at home
through transpostockbd.com. so product accessibility of transpostockbd.com is very high by
breaking the geographical barriers.

Conclusion
Despite all the economic challenges from the above discussion and analysis it can consider that
investing is this business will not be a losing project for its owners. As the market is still not too
much constructed, the business will get the first moving advantage which will introduce a new
era to our RMG sector. The objective of this business is geared towards the changing needs of its
customers. The focus of the business lies on the large customer or retailers who will like to
purchase huge quantity of products. It is the aim and intension of the business to accelerate the
growth and development through ensuring quality products in lower price and based on customer
demand.