AN OFFICIAL PRESS RELEASE

MAILIGEN

Mailigen Announces Integration With Bitrix24,

Creating Seamless Lead Nurturing Experience
PRESS RELEASE - AUG 4, 2015 15:53 EDT

Europe's leading email and integrated marketing service

provider, Mailigen, has announced integration with the client
relationship management (CRM) tool provider, Bitrix24, creating
seamless lead nurturing experience for more than half a million
organizations.
Keeping pace with marketers' need for more streamlined
email marketing services, Mailigen has released a new
extension for Bitrix24, a social collaboration,
communication, and management tool provider that is
used by more than 500,000 organizations. The new
integration allows Bitrix24 users to take full advantage of
Mailigen email marketing services and lead nurturing
within the Bitrix24 portal.
Consumers prefer email as a channel for product research
and post-sale follow-up, according to the Economist
Intelligence Unit report Minding the Marketing Gap.*
Nurtured leads make 47% larger purchases than nonnurtured leads; moreover, businesses that use marketing
automation to nurture prospects experience a 451%
increase in qualified leads.** Mailigens latest integration
allows Bitrix24 CRM users to embrace this consumer
preference and nurture leads and existing client
relationships with the help of email campaigns that are
tailored to particular client behavior and lifecycles based on
client purchases, registration, and source data aggregated
in the Bitrix24 CRM program.

Lack of nurturing is a
common cause for leads
not converting to sales. Our
email marketing solutions
place invaluable client data
at its users' fingertips.
Besides, email campaign
creation itself will require
only three steps in the
Bitrix24 portal, thus saving
precious time and labor.
The Bitrix24 users will not
have to manually download
and upload the latest
contact lists to send email
campaigns, as contact lists
will synchronize
automatically. Therefore,
they will not have to switch
between the Bitrix24
customer relationship
management and the
Mailigen system to create
email campaigns.

Mailigens integration with Bitrix24 connects the two

platforms, allowing contact lists to be synchronized and for
CRM users to utilize Mailigen email marketing tools without
leaving the Bitrix24 portal. Bitrix24 users will be able to
JANIS ROSE, CEO AT MAILIGEN
manage contact lists, use filters for contacts, companies
and leads, launch email marketing campaigns, view statistics and evaluate campaign
effectiveness. Find out more about the Bitrix24 solution in the Mailigen website. The plugin is

free of charge, and users are charged only for the email marketing software, which is
available for a 30-day trial period with access to all features.
Integration with Bitrix24 is another milestone as Mailigen increasingly works on developing
commerce-related technologies and integrations to serve the business community. In 2014,
Mailigen most notably launched integrations with two e-commerce platforms, Shopify and
Magento. Mailigen has integrations with various CRM programs such as Stripe, Xero, Capsule
CRM, Batchbook, Zoho, Highrise and Harvest; however, integration with Bitrix24 is by far the
most advanced.
About Mailigen
Mailigen.com is one of the world's leading web-based email marketing services for any size of
business or organization, as well as for individual users. Mailigen offers email, mobile, and
social media marketing to customers in more than 100 countries all over the world. Its
primary goal is to help marketers communicate with their audiences via email, and thus grow
their businesses. For more information, please visit http://www.mailigen.com/.
Sources:
* The Economist Intelligence Unit report Minding the Marketing Gap
http://www.economistinsights.com/analysis/mind-marketing-gap
** The Annuitas Group, http://www.hubspot.com/marketing-statistics

Additional Links
Mailigen integration with Bitrix24
Categories:

Tags:

Software, Internet Marketing, Direct Marketing

Bitrix, Bitrix24, Bitrix24 integration, email

marketing, email marketing integration, email
marketing services, email marketing software,
email marketing solutions

Company Contact Information

Mailigen

Original Source: www.newswire.com