Professional Documents
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Product mix: They are all products offered for sale a company. The
structure of product mix has dimensions both in breadth and depth. Its width
is measured by the number of product lines it offers, its depth for the variety
of sizes, colors and models offered within each product line
SIXTH CHART
1. CASH COW: Well established brand, business unit, product, or service that
generates a large, regular, predictable, and positive cash flow. Cash cows
are often 'milked' for developing, promoting, or supporting new or struggling
counterparts.
2. DEPTH: Dimension downward, inward, or backward.
3. SALE PROMOTION: Is one of the five aspects of the promotional mix.
Media and non-media marketing communication are employed for a predetermined, limited time to increase consumer demand, stimulate market
demand or improve product availability.
4. JOINT OWNERSHIP: Right of ownership shared by two or more owners
Such That on the death of an owner passes on his or right to surviving
owner ( s ), the last survivor becoming the full owner.
5. VALUE PROPOSAL: A business or marketing statement that summarizes
why a consumer should buy a product or use a service. This statement
should convince a potential consumer that one particular product or service
will add more value or better solve a problem than other similar offerings.
6. PROOF OF CONCEPT: Is a demonstration, the purpose of which is to verify
that certain concepts or theories have the potential for real-world
application. is therefore a prototype that is designed to determine feasibility,
but does not represent deliverables.
7. COMPARATIVE ADVERTISING: It is one in which the advertiser compares
their products or services with one or more of its competitors , unequivocally
identified or identifiable , in order to highlight the benefits of their products or
services over those of the former.
8. ONLINE ADVERTISING: