Capillary is the Global Leader in Customer Engagement

Management
Capillary enables retail marketers to quickly and easily manage their customer data, gain insights into shopper behavior, and
personalize engagement with customers across social media, mobile, e-mail, online, and in store channels, driving a signicant increase
in sales and loyalty. Leading brands, from sporting goods retailers to fashion houses, use Capillary to enable end-to-end customer
engagement, clienteling, loyalty and social CRM. These customers represent more than 10,000 retail locations and online stores and
deliver great shopping experiences to over 75 million consumers across the United States, United Kingdom, Middle East, South Africa
and the Asia-Pacic region.
Capillary Technologies was founded in 2008 and has oces in Silicon Valley, Singapore, Sydney, London, Bangalore, Dubai and Cape
Town. The company is backed by Sequoia Capital, Norwest, Qualcomm Ventures and American Express Ventures.
Capillary Technologies solutions are sold directly to retailers and through authorized partners in 15 countries. Capillary also has
partnerships with American Express in the U.S., Blue Label Telecoms in South Africa, and others around the world.
Capillarys solutions are multi-store and multi-channel and seamlessly interface with virtually every POS system on the market today.
Capillarys award-winning cloud-based software is highly modular and extensible and can be used by any retailer in any industry,
regardless of platform.

Real-time Omni-Channel Marketing,

Purpose-Built for Retailers
Data capture and management

Methods are created to collect, augment and enrich data; this allows retailers to capture
customer, transaction, campaign and other data from social media, mobile, e-mail, online and
store channels. Integrating the data helps create a unied view of the customer.

Deep customer insights

KPIs, dashboards and reports are created to fully understand your customer base. Customer
segments are also created based on shopping behavior, demographic proles and channel
preferences. This provides the foundation for a unied view of the customer and helps create
oers and campaigns for new, active, loyal, and inactive customers. Marketing spend is
maximized and campaign response rates increase signicantly.

Personalized customer interactions

Customer insights allow you to create and run marketing campaigns and loyalty programs
through the channels that customers prefer. You can engage with customers in a much more
personalized and relevant manner. Customer-facing employees are enabled to provide
personalized recommendations and oers inside the store at point-of-sale as well as on the
showroom oor through the use of tablets.
Marketing campaigns through channels such as e-mail, web site, mobile web, and social media
such as Facebook and Twitter can be managed seamlessly. You can also build customer loyalty,
manage loyalty programs and perform lifecycle marketing capabilities.

Cloud-based integrated platform

Capillary oers a exible delivery model including a 100% SaaS-based solution, managed
services, or professional services integration so there is no need to deploy expensive in-house
infrastructure. The solution suite expands with your needs and because of its cloud-based
delivery model, deployment is in a matter of weeks, not months. Capillarys modules all feature
a highly intuitive interface with guided reports and dashboards.

www.CapillaryTech.com

DATASHEET

Corporate Overview

Products
Capillarys Intelligent Customer Engagement (ICE) suite of software solutions integrates everything that retail marketers require to
engage with their customers, weaving social and mobile experiences into any e-commerce platform or point-of-sale device from legacy
terminals to the latest POS devices and mobile tablets, and online shopping platforms.

CUSTOMER ENGAGEMENT
MANAGEMENT PLATFORM

CAPABILITES
Data Augmentation
& Enrichment

Store Clienteling
Social Marketing
Mobile Marketing

Congurable Engine

E-commerce Marketing

Personalized Engagement

Open APIs

New
Customer

Social Media

KPIs, Dashboards
& Reports Mgmt.

E-Commerce

Customer Satisfaction &

Feedback

Third Party Data

Customer Segmentation

Real-Time CRM

PERSONALIZED &
TARGETED,
OMNI-CHANNEL
ENGAGEMENT

Active
Customer

Loyal
Customer

POS & Tablet

Campaign Management
Lifecycle Marketing

Secured (ISO Certied)

Data Warehouse

Mobile Web,
Apps & Text

Loyalty Management

Inactive
Customer

E-Mail

Value-Added Services

Role-based Security
Management

Awards & Distinctions

Marketing Magazine's CRM & Loyalty Agency of the Year 2013
Hottest Technology Businesses 2013

Forbes 12 Hidden Gems

Gartner 2013 Cool Vendor

Mint/WSJ Bloomberg Businessweek

Winner Loyalty and Engagement Awards 2013

10 Most

Promising Technology Companies 2013

Representative Customers
Capillarys customers include industry leaders such as Pizza Hut, Marks & Spencer, Puma, United Colors of Benetton, T.M. Lewin, and
Courts.

View a demo or learn how retailers are using the Intelligent Customer Engagement Suite to quickly and easily manage
their customer data, gain insights and personalize engagement through multiple channels, driving a signicant increase
in sales. Find us at http://www.CapillaryTech.com
Capillary Technologies, 2014 All Rights Reserved