TARA BERKOSKI

1451 Deerfield Road Water Mill, NY 11976 631-219-4667 tara.berkoski@gmail.com

SUMMARY OF QUALIFICATIONS

Award-winning marketing management leader with a proven track record of exceeding expectations.
Successfully managed multiple traditional and digital marketing programs to achieve performance goals.
Oversaw multiple marketing media channels, partnerships and sponsorships, as well as product placement and editorial
opportunities while also managing and leveraging events.

Led user experience tests to design and develop mobile application layout, including choosing layout for the best user
experience based on surveys and interviews, and also wrote content.

Co-founded a record label, including recruiting and promoting artists and generating revenue from executing event/
concert, album and merchandise sales.

AREAS OF EXPERTISE
Social Media/Mobile Marketing
Branding
Event Management

Media/Public Relations
Copywriting
Staff Management/Training

Marketing Strategy
Client Relations
Campaign Management

INDUSTRY AWARDS

2013 Social Media Savvy Business Award, Fair Media Council Folio Awards, for Long Island Restaurant News
2013 Buzz Worthy Award, Fair Media Council Folio Awards, for Long Island Restaurant Week (LIRW) and Hurricane

Sandy
2013 e-Philanthropist Award, Fair Media Council Folio Awards, for raising funds for Katys Courage.
2012 Gold Winner, MarCom Awards, Honoring Excellence in Marketing and Communications, for Long Island
Restaurant News
2012 Honorable Mention, MarCom Awards, Paddlers Raise Funds One Stroke at a Time, Wall Street Journal
2012 Best Use of Facebook, Fair Media Council Folio Awards, for LIRW

ACHIEVEMENTS

Increased average engagement 20% and social sales conversion 10% for a leading digital agency.
Boosted Long Island Restaurant News (LIRN) website traffic 500% in two years as a result of effective use of

sponsorship, social media, contests, content and advertisements.

Increased LIRN subscriber base 70% in two years via sweepstakes, contests, polls and sponsorships.
Enhanced Long Island Restaurant Week (LIRW) profit 5% annual through sponsorship deals.
Secured positive media coverage in the Wall Street Journal and New York Daily News.
Generated more than $10,000 annual in new revenue for Long Island Restaurant News.
Improved click-through-rate by 11 percent for a leading client.

WORK HISTORY
Community Manager, Uptown Treehouse Digital Agency
Chief Strategy Officer, Cue App
Marketing Consultant (Independent Contractor), Multiple Clients
Social Media Supervisor, WordHampton PR& Metro Restaurant Marketing
President, Redtail Records (f.k.a Bleeding Hartt Records)
Marketing Strategist, Janis Spindel Serious Matchmaking

2014-2015
2013-2015
2013-2014
2010-2013
2008-2010
2007

EDUCATION, TRAINING AND CERTIFICATES

MA, Entrepreneurship & Tech Design Strategy, BDW at the University of Colorado - Boulder
BA, Performing Arts Management, Business Administration & Publicity minor, Hartt School of Music at the University of
Hartford