Business Scenario: Information Technology in Road Transport System - RED BUS

RedBus, also known as redBus.in, is India's biggest online bus ticketing company.
RedBus has crossed the one-crore (10 Million) mark in the number of tickets sold in July 2013. It
has over 2 million registered users and is rapidly approaching the $300 million GMV (gross
merchandize value) mark.
Phanindra Reddy Sama and Charan Padmaraju, the engineers from BITS Pilani who
created the pioneering bus ticketing service RedBus seven years ago, have sold their stake in the
venture to the Ibibo Group, a joint venture of South Africa's Naspers and China's Tencent in June
2013. RedBus is estimated to have a market share of 65 percent.
The below table provides the technical summary of RedBus:
Server-side Programming Language
Microsoft's Active Server Pages technology on the .NET
ASP.NET
framework.
Client-side Programming Language
JavaScript is a lightweight, object-oriented, cross-platform
JavaScript
scripting language, mainly used within web pages
Markup Language
HTML - Hypertext Mark-up Language - is a language to define
HTML
web pages.
Character Encoding
UTF-8 (8-bit Unicode Transformation Format) is a variablelength character encoding for Unicode, which is backwards
UTF-8
compatible with ASCII.
Image File Formats
PNG (Portable Network Graphics) is a lossless compression
image format, suitable to store graphics with uniformly colored
areas, and originally introduced as a free, open-source successor
PNG
of GIF.
GIF (Graphics Interchange Format) is a lossless compression
image format, originally introduced by CompuServe and
GIF
suitable to store graphics, logos and simple animations.
Site Elements
External Cascading Style Sheets define style rules in a separate
External CSS
CSS file.
Inline Cascading Style Sheets define style rules directly within
Inline CSS
an (X)HTML element using the style attribute.
Cookies expiring in hours Persistent cookies with an expiration time of up to 1 day.
HttpOnly cookies are used only in the HTTP protocol and not in
HttpOnly Cookies
client side scripts, which may increase security.
Gzip Compression
Gzip (GNU zip) is a file compression algorithm.

SSL Certificate Authority

VeriSign is an SSL certificate authority owned by Symantec.
VeriSign
Web Server
The Internet Information Services (IIS) are a set of InternetMicrosoft-IIS 7.0
based services for Windows, developed by Microsoft.
Traffic Analysis Tool
Google Analytics is a free service to get detailed statistics about
Google Analytics
the visitors of a website, provided by Google.
RedBus revealed that to make the payment procedure simple for their customers, they are
using Juspays express checkout technology.
Juspays Value Add:
Increase in Conversion: It is well known that decreasing the number of steps in the
checkout process will improve conversion.
Increase in Repeat customers: Once customers start storing their card information, the
convenience factor will let them purchase again
Happy Customers: Payment in 2 steps offers superior experience by reducing the
checkout time to less than 15 seconds. It is simple, convenient and saves time for the
customer.
No Risk and No PCI compliance: PCI compliance is an expensive process to
accomplish and maintain. Visa has strict enforcements against leakage of card
information. Juspay takes burden of PCI compliance and the risk of storing credit/debit
cards.
Google Big Query
RedBus uses Big Query to master big data.
The web-based service, which enables companies to analyze massive datasets using
Googles data processing infrastructure, is easy to set up and manage since its simple,
SQL-like query language doesnt require complex technology or specialized personnel. It
also has low overhead costs.
Other Features of RedBus with help of information technology & systems

Strategic information system

Route Tracking through GPS systems
SMS value added service
Customer preference in database

From the technology point of view red bus uses ASP.NET for server side programming,
though 82.2% of the websites use PHP as
It has innumerable built in functionalities and has support of many
external libraries. Combine the flexibility
Support of Apache, the best web server and MySQL, undoubtedly one of
the leaders of RDBMS makes it a perfect combination
Platform in-dependency. ASP.NET can run only in WINDOWS-IIS
Web server in-dependency
Highest fault tolerance with safe mode support

E-commerce being the blooming field in the recent past, the implementation of
information technology in the field of road transportation lead to the success of RedBus.