audiences drives sales and wins new customers by overcoming the risk of buyer opportunity cost. It is a core principle of economics; where consumers face a financial risk vs. reward decision for every purchasing choice they make when deviating from a product they are already familiar with. These tried and tested products arent necessarily superior, but still produce repetitive buying habits, making it harder for new product developments or less established challenger brands to secure market share, due to lack of consumer confidence.
USE SAMPLING TO OVERCOME TUNNEL VISION SHOPPING
Offering promotional product samples forces
potential customers to widen their pallet and consider breaking long established buyer behavior. Todays busy lifestyles require most shoppers to grab and go, further engraining repetitive buying habits. Putting your brand into the hands, minds and mouths of these shoppers provides you an opportunity to present your produce in what would otherwise be a blinkered shopping experience.
MASS PRODUCT EXPOSURE FROM SAMPLING
Intelligent selection of your sampling activity
locations provides the means to tap into huge volumes of a closely defined, pre-determined audience group, for maximum long term growth for your brand. It can also introduce your sampled products to them at a time when they are both most receptive to try it and to make a purchase
PROMOTIONAL SAMPLING TO EDUCATE CONSUMERS
Advancements in food packaging technology, new
product developments or emergence from niche markets often require mass market consumer education for sustained sales growth. Produce which is micro-waved, tinned, frozen, dried, ethnic, lowcalorie, etc sometimes also come with a negative perception. This prevents trial purchases from being made by potential customers who dont have first hand experience and wont risk deviating from a limited, but satisfactory repertoire. If you have a good product, promotional product sampling really does provide the opportunity to showcase benefits, change opinions and win new loyal brand advocates.
GENERATE IMMEDIATE & SUSTAINED SALES FROM YOUR SAMPLING ACTIVITY
Give a sample to make a sale, should be the mantra to base
your campaign around. Depending on strategy and location selections, you can expect your product sampling campaigns to deliver anything from 150% to 1500% immediate sales uplift. If you have a good product thats set at a reasonable price point, a substantial percentage of shoppers will buy it immediately either during or shortly after receiving their promotional product sample trial. While its natural for a lot of these impulse purchases to be one offs, its also natural to expect that a significant proportion of recipients who try it, will like it; and will continue to purchase your brand long after the initial product sample introduction has been made.
REFERENCE ACTIVITIES
CLIENT : STC IPAD & IPHONE 5 ACTIVATION
Brief : Execution of I pad & Iphone5 activation
with more than 150 promoters across STC Retail outlets. Covered more than 26cities of KSA
CLIENT : KERRY GOLD CHEESE & BUTTER
Brief : Execution of nationwide Kerry Gold cheese
& butter sampling campaign in residential compounds, hypermarkets / supermarkets
CLIENT : LUNA EVAPORATED MILK & STERILIZED CREAM
Brief : Execution of nationwide Luna-evaporated
milk & sterilized cream sampling campaign in hypermarkets / supermarkets
CLIENT : CRISPY - SNACKS
Brief : Execution of nationwide Crispy Snacks in Al
Hokair theme parks
CLIENT: ULKER - BISKREM
Brief : Execution of nationwide Ulker - Biskrem
biscuits sampling campaign in hypermarkets / supermarkets
CLIENT: BAJAJ - VEOLA
Brief : Execution of nationwide Bajaj Veola hair care
product sachets distribution campaign on high streets
CLIENT: EMAMI
Brief : Activation of Himani NRO in selective labor
camps! Total 100 camps were covered with in JedRyd-Dam. Champi/Head massage & instant sales was done during the activation.
CLIENT: KDD ICE CREAM
Brief : Execution of nationwide KDD Ice cream
product sampling campaign in hypermarkets / supermarket
CLIENT: MARBLE SLAB ICE CREAM
Brief : Execution of store opening in Mall of Arabia
Jeddah
CLIENT: TWININGS TEA
Brief : Execution of product sampling in Panda
Hypermarket / Supermarkets - Jeddah
CLIENT: GINO FRANCO SPARKLING JUICE
Brief : Execution of product sampling in Panda
Hypermarket / Supermarkets - Jeddah
CLIENT: TOYS R US
Brief : Execution of instore product demonstration
in TOYS R US
CLIENT: SAMSONITE
Brief : Execution of instore product demonstration
in DEBENHAMS
CLIENT: BARBICAN(AUJAN INDUSTRIES)
Brief : Execution of nationwide MDC activity in
whole sale markets.
CLIENT: WALL STREET ENGLISH INSTITUTE
Brief : Leaflet distribution and educated the
advantages of Wall Street English Institute in universities nationwide
CLIENT: KDD & GINOFRANCO
Brief : Product sampling of KDD & GINOFRANCO, while doctors conference in King Abdul Aziz Hospital Jeddah. Received appreciation award for the same activity.
CLIENT: AUJAN INDUSTRIES-HANI & VIMTO
Brief : Execution of sampling Hani Jelly & Vimto carbonated drink, in reputed International & Governmental schools in Jeddah, Riyadh & Dammam.