Introduction Page 1

Introduction Contents
What is the purpose of this document?
The purpose of this document is to propose the structure, user 2. Introduction 26. Phase 2a - Submissions Closed for Judging

journeys and page layouts of the website and campaign assets. 3. Needs and Goals 27. Homepage - Phase 2a: Submissions Closed for Judging
4. Site Architecture 28. Landing: Phase 2a (Submissions Closed)
5. User Journey: Competition Entrant 29. YouTube Contest Module - Home: Phase 2a (Submissions Closed)

What are wireframes?

6. Phase 2 - Competition Opens 30. Phase 3 - Voting Begins
They are:
7. Homepage - Phase 2 31. Homepage - Phase 3: Voting
• a visual representation of the content of a web page that is
8. Products 32. Landing: Phase 3
the culmination of user research, business objectives and 9. Products - Product Details 33. YouTube Contest Module - Home: Phase 3
content. 10. Brand History 34. YouTube Contest Module - Vote: Phase 3
11. Recipes & Tips 35. YouTube Gadget Ad & Voting Overlay
They are not: 12. Recipes & Tips - Recipe Detail

• Meant for an external audience without an explanation of 13. Landing: Phase 2 36. Phase 3a - Voting Closed for Final Judging

context
• Meant to be the design of a page
• To portray any graphical elements
• To convey the brand of a website
14. Video Gallery 37. Homepage - Phase 3a: Voting Closed
15. The Script 38. YouTube Contest Module - Home: Phase 3a (Voting Closed)
16. Making your video
17. The Rules 39. Phase 4 - Winner Announced, Competition Closed
18. Contact Us 40. Homepage - Phase 4: Winner Announced
19. Terms & Conditions 41. Landing: Phase 4
20. Privacy Policy 42. YouTube Contest Module - Home: Phase 4
21. YouTube Branded Channel 43. YouTube Contest Module - Results: Phase 4
22. YouTube Contest Module: Architecture
23. YouTube Contest Module - Home: Phase 2
24. YouTube Contest Module - Submit (Phase 2)
25. YouTube Contest Module - Gallery (Phases 2 & 4)

User Experience Documentation

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Site Architecture Page 2

0.0
Home

1
1.0 2.0 3.0 4.0
Products About Brand Recipes & Tips Brand Competition

2.0-A 2.0-B 3.0-A 3.0-B 4.0-A 4.0-B 4.0-C 4.0-D 4.0-E

A brief history Past Ads Featured Email us Enter the Current Tips The Finalists The Winner
Recipe Competition Entries
2 3 3 4 5

1.1 3.1 4.1

Product Recipe The Script
Range (with Tips)
4.1-A
Script
Guidelines

1.1.1
Products
Products
Products
Nutritional Cooking tip(s) Related
Nutritional
1.1.1-A Cooking
1.1.1-B tip(s) Related
1.1.1-C 4.2
Info Recipe(s)
Info
Nutritional Cooking tip(s) Recipe(s)
Related Tips for Making Your Video
Info Recipe(s)
(TBC) (TBC) (TBC) 4.2-A 4.2-B 4.2-C 4.2-D 4.2-E
Making Tips Other Tips Other TIps Other Tips Editting Tips

4.3
The Rules

Key 4.4
Video gallery

page
Notes
1 Campaign section remains on site forever but
with reduced content after completion.

pagestack 2 Only available in Phases 2 of Brand

competition.

Contains a link to the YouTube Contest

Channel
1.1.1-A
Content Pane 3 Only available in Phases 2 of Brand
competition.
Global Footer Links
4 Only available in Phase 3 & 4 of Brand
competition.
G-1 G-2 G-3 G-4 G-5
Contact Us Privacy Policy Sitemap T's & C's Big Link 5 Only available in Phase 4 of Brand competition.

User Experience Documentation

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User Journey: Draft Page 3

Entering the competition

This diagram shows the primary user journey for the competition with most
relevant features and functionality at each milestone.

= Brand content or functionality = Brand / YouTube (integrated) = YouTube Channel content or functionality
content or functionality

1. User becomes aware of the 2. User finds out more about the 3. User makes a video (Phase 2)
competition (Phase 2) competition (Phase 2)

Competition Lynda's Competition

Social The Script Video Rating The Script
YouTube Rules Sprinkle Tips Rules
Advertising network
Traffic Drivers
seeding

View
Send To A Current
Past Ads Current Filming Tips Acting Tips
Friend Submissions
Offline Submissions
Seeding

User
View Prizes Editting Tips Directing Tips

6. User wins (fingers crossed) 5. User canvasses votes (finalists only) 4. User enters the competition
(Phase 4) (Phase 3) (Phase 2)
Embed video Embed video
YouTube
on Social Share video Rich Media on Social Competition Submit
Content
networking by email Ads networking Rules video
Module
sites sites

Phase 5 YouTube Share video Verification

Traffic Drivers by email email

Voting & Login /

Rating Registration

User Experience Documentation

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Landing: Phase 2 Page 4

Notes
OXO Logo Home Brand Products Recipes History Contact Us
Enter the competition What we offer Cooking with Brand About Brand / Past Ads Tell us what you think 1 A submitted video will be shown as an example
of the use of the script
2 Links to the Video Gallery

Icon Icon Icon Icon Icon

The Competition The Script Making Your The Rules Video Gallery
Video

Your are in: Home > Brand

Submit it on
Made your video? YouTube
Brand
Lorem ipsum dolor Brand? To inspire you

Lorem ipsum dolor sit amet consectateur

Lorem ipsum dolor amet nonummy lorenzino. Interdum volgus videt, est ubi
peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis
comparet, errat.. Submissions close on 3 January 2009

1st Prize - £10,000

Lorem ipsum dolor amet nonummy lorenzino. Interdum volgus videt, est ubi
peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis Ad Title
comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos. Submitted by: Lorem Ipsum
Phases
All Finalists
Lorem ipsum dolor amet nonummy lorenzino. Interdum volgus videt, est ubi Phase 2
peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat, nihil illis Competition Opens
comparet, errat. Si quaedam nimis antique, si peraque dure dicere credit eos. Tips Tips Tips Sample Entry Sample Entry
Phase 2a
3 simple steps to enter 2 More videos Submissions Closed for Judging

Phase 3
1. Read the script 2. Make your video 3. Submit your video Voting Begins

Phase 3a
Voting Closed for Final Judging

View The Rules

Phase 4
Help Privacy Policy Terms & Conditions Premier Foods Contact Us & Press Winner Announced, Competition Closed

User Experience Documentation

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YouTube Contest Module: Architecture Page 5

YouTube Contest Module content architecture Brand Phases 2

The content area within the YouTube contest module Users can submit their entries and view all current entries.
Notes
1 Users will be able to view all submitted entries.
Make your own Brand advert and Win
1
Home Home Submit Gallery

Submit Vote Results Gallery

Brand Phase 3
Users can view shortlisted entries and vote for a winner

The Finalists - Vote for your winner

Home Vote

Phases

Phase 2
Competition Opens

Brand Phase 4
Users can see the winning video as well as runners up. Phase 2a
Submissions Closed for Judging

Your winner Phase 3

Voting Begins

Home Results Gallery

Phase 3a
Voting Closed for Final Judging

Phase 4
Winner Announced, Competition Closed

User Experience Documentation

v6.0